Strategy and media plan
Channel mix, budget split, audiences and the target each channel is judged on, built from your margins, close rates and customer value, and written down.
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Performance marketingagency
Since 201565+ in-house team6 cities
Performance marketing agency for companies that advertise on Google, Meta and LinkedIn. Every channel claims the sale. Run them on one plan and one honest set of numbers.
A strategist calls you in one working day.
/ 01 Performance marketing agency
Every rupee tracedto a result.
When Google and Meta both claim the same sale, nobody knows what a rupee of ads really brought. PromotEdge is a performance marketing agency that runs Google, Meta, LinkedIn and YouTube ads for Indian companies on one plan, and judges every channel on cost per qualified lead and sales, not clicks.
Performance marketing means online ads where every rupee is traced to a click, a lead or a sale. Blended numbers matter. Spend ₹3 lakh, and Google claims 60 customers while Meta claims 50, but your order system shows 80. Your real cost per customer is ₹3,750, not the ₹2,727 the two reports suggest.
The number we watch most is customer acquisition cost (CAC), what you pay on average to win one paying customer. First conversions usually arrive in week one, and CAC settles over two to three months. Since 2015 we have served steel firms, an education institute, a hospital, a jeweller and an engine maker.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefWe start with logic and your numbers, not with ideas we happen to like.
/ 02 What's included
Performance services,one team.
Most programmes start with two channels and the measurement under them. Search usually comes first; Meta early for consumer brands; LinkedIn when deal sizes justify the clicks; YouTube and CTV once the core works.
Google and Meta Ads
Google Ads: Search, Performance Max, Shopping and YouTube. Meta Ads: Facebook, Instagram and click-to-WhatsApp with tested creative.
LinkedIn and lead generation
Company and job-role targeting for B2B pipelines. Our lead generation work builds campaigns and forms for real estate, education, BFSI and B2B, and checks every lead against what sales did with it.
04YouTube, programmatic and CTV
Reach beyond search and social, including CTV (connected TV, ads on smart TVs), judged on reach, search lift and assisted conversions.
05Marketplace and quick commerce ads
Amazon and Flipkart ads run with listing work, judged on TACoS (ad spend as a share of total sales). Quick commerce (Blinkit, Zepto, Swiggy Instamart) when your product sells in the metros through these apps.
Measurement (which source gets credit)
GA4, Tag Manager, Conversions API, offline imports and dashboards your finance team trusts. Attribution means working out which ad deserves credit for a sale.
Landing pages and CRO
Faster, clearer pages and tested forms, so more of the traffic you already pay for becomes enquiries.
08Email and WhatsApp follow-up
Messages that bring leads and past customers back at low cost, sent only to people who agreed to hear from you.
/ 03 What usually goes wrong
Where paid medialoses money.
“Google and Meta both say they drove the same sale.”
They will. Each platform counts any sale it touched. We report blended numbers, checked against your CRM or order system.
“We doubled the budget and leads went up only 20%.”
Every channel reaches a point where the next rupee buys less. We find it and move money to a channel with room. Past that, growth comes from a sharper strategy, advertising, content and SEO. We tell you when you've reached it.
“Our ROAS looks great, but the business isn't making money.”
ROAS (return on ad spend, the sales for every ₹1 of ads) ignores product cost, shipping and returns. We set targets on contribution margin, the money left after those costs.
“We have three agencies for three channels and nobody owns the result.”
One team runs the plan and writes the one report. The person who moves budget between channels is accountable for the total.
“Half our D2C orders are cash on delivery, and many come back.”
We take returned and cancelled orders out of the revenue we optimise for. Some brands also confirm COD orders on WhatsApp before dispatch.
“Our ads feed a marketplace or a dealer, and they keep the customer and the margin.”
If every sale goes through one platform or distributor, it owns the buyer's details. We plan part of the spend to bring buyers to your own site or WhatsApp. Where no data comes back, we fix measurement first.
“We don't trust the numbers on our dashboard.”
Usually tracking is broken: missing UTMs (tags on links that show where a visit came from), duplicate conversions or no CRM link. We fix measurement before we scale anything.
“Our sales team calls leads back two days later.”
Speed matters more than most ad settings. We set up instant alerts, a callback rule, an automatic WhatsApp reply and a CRM (the software where every enquiry is kept and followed up).
Not sure which of your ad channels earns its place? Share one month of spend and leads, and we will read it with you. Get a free growth plan
/ 04 In their own words
What peoplesay.
Each quote is copied word for word from the client page on our current website.
“We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance …”
Shubham GadodiaDeputy Brand Manager, Shyam Metalics Group“Design language that they follow is crazy, the copywriting is crazy. … Go digital work with PromotEdge and create your brand stories.”
Manish PandeyConsultant & Coach to Content Creator“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 05 How we work
From auditto one plan.
We'd rather show you results than a nice presentation, so the plan is built in weeks, not slides. Audit to a rebuilt, measured set of accounts takes about four weeks; after that the work is weekly. Try this first: divide last quarter's ad spend by new customers in your CRM.
- 01
Audit (weeks 1 and 2)
Every paid account reviewed, tracking tested, and the gap between platform numbers and your CRM measured. We can't do magic alone: share account access and sales data early.
- 02
Model the economics (week 2)
Target cost per lead, CAC or ROAS worked out from your margins, close rates and customer value.
- 03
Plan and rebuild (weeks 2 to 4)
Channel mix and budget split agreed, around peaks such as Diwali, admission months and financial year end. A modest budget starts with one or two channels. If a peak is near, ask for a free growth plan early.
- 04
Test, scale and cut (from month 2)
New channels, audiences and creative start small for two to four weeks. What proves itself gets the money; the rest is cut.
- 05
Report and re-forecast
A monthly blended report by channel, and a quarterly budget re-forecast tied to your sales targets.
- 06
Test what each channel adds (quarterly)
Where budgets allow, a holdout region or the platform's lift study shows what a channel adds on its own.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C brand is judged on contribution margin, after returns and cash-on-delivery losses. A dealer-led maker (see industrial manufacturing) judges cost per sales-qualified lead and routes each enquiry to the right dealer. A seller on marketplaces and quick commerce apps watches TACoS, and needs part of the spend to bring buyers to its own site or WhatsApp (see ecommerce marketing). A real estate developer counts cost per site visit.
- Work out the economics first. A target cost per lead means little until you know your margin and how many leads your team closes. A written target for each channel.
- Fix measurement before we scale. Each platform claims every sale it touched. Only your CRM or order system settles the argument. One blended report beside the platform numbers.
- Start with two channels. A modest budget spread over five channels teaches you nothing about any of them. A clear read on cost per qualified lead in the first weeks.
- Test new channels small, for two to four weeks. Nobody can tell in advance which audience will respond, and a small test is a small loss. A scoreboard of what earned its budget.
- Cut as readily as we scale. Every channel reaches a point where the next rupee buys less. Money moved, with a note on why.
- Test what a channel adds on its own, every quarter. Last-click numbers cannot show that. A holdout region or lift study, where the budget allows.
Go deeper: the rules and the market
Who sets the rules
ASCI (Advertising Standards Council of India) describes itself as an independent, voluntary self-regulatory body that aims to keep Indian ads fair and honest under the ASCI Code. Its site lists complaint outcomes and advisory services such as endorser due diligence. Check an ad against the code before it goes live.
Source: ASCI website, read 10 October 2026
Where your buyers are
The Kantar and IAMAI Internet in India report counted 488 million active internet users in rural India and 397 million in urban India, and found that 57% prefer content in regional languages. IAMAI (Internet and Mobile Association of India) is a not-for-profit industry body for online businesses. So we test ads and landing pages in the language your buyers use.
Source: Kantar and IAMAI, Internet in India report (2024 edition), as reported by Business Today, 16 January 2025; IAMAI website; both read 10 October 2026
AI in performance marketing: today and next
Today: AI in measurement
Google says data-driven attribution in GA4 uses machine learning on converting and non-converting paths to share credit across touchpoints, and that each model is specific to an advertiser. Google also offers Meridian, an open-source marketing mix model, with a geo-experiment add-on to calibrate it. Both need steady data, so for a small budget we start with a simple holdout.
Source: Google Analytics Help, About attribution; Google Meridian page; neither dated, both read 10 October 2026
Next
Our view: ad platforms will automate more buying, so your edge is clean conversion data and honest margins. Want us to check yours? Ask us.
Want a second opinion on the tracking before you scale spend? Talk to us. Talk to us
/ 06 Industries
Where this works best.
/ 07 Cost
What affects the cost of performance marketing.
You pay the platforms for media. You pay us for the planning and the work, and for measuring it.
Our management fee is separate from your ad spend, which you pay to the platforms directly, at actuals. We quote the fee once we know how many channels we run and how you measure a sale. Our cost guides explain media pricing.
What affects the cost
- Number of channels and ad accounts we run
- Total monthly ad spend across them
- Creative volume: new ads each channel needs every month
- Tracking, CRM and dashboard work at the start
- Landing page and CRO work
- Depth of measurement, such as holdout regions or lift studies
How we quote
- We start with your margins, your close rates and what a customer is worth over time.
- We look at every ad account, your tracking and your CRM, and note what is missing.
- We send a written plan: channels, the target for each, and how we will measure a sale.
- We send the quote within 2 working days, with our fee on its own lines and the ad spend for each channel shown apart. You approve it before launch.
What you get in the quote
- The channels we will run and the target we set for each
- Tracking, CRM and dashboard work, and new ads each month
- Landing page and conversion work, if you want it included
- Our fee, shown apart from the platforms' bills: a monthly retainer, a percentage of spend, or a retainer plus set-up
The platforms bill your ad spend with their own GST, and GST applies to our fee.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
Performance marketing: specialist services
More digital services
No pressure. No sales pitch.
Tell us what your ads really return.We'll show you the plan.
Straight answers.
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Digital marketing covers everything a brand does online. Performance marketing is the paid part, measured against leads, sales and the cost of winning each customer. An agency plans, runs and measures those ads and moves money to what brings customers, judged on cost per qualified lead or sale, not on clicks.
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Ask how they will measure a sale: against your CRM or order system, not each platform's own report. Ask who owns the ad accounts (it should be you), who works on yours each week, and when they would cut a channel.
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First conversions usually arrive in the first week of a properly set-up programme. Efficiency improves over the first month as campaigns learn. Real reductions in acquisition cost typically take two to three months. We confirm the timeline in the quote.
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There is no universal number; it depends on your margins. If a ₹1,000 order leaves ₹400 after product, shipping, payment and return costs, your margin is 40%. Break-even ROAS is 1 divided by 0.4, which is 2.5: ₹2,500 of sales for every ₹1,000 of ads.
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Every month you get one blended report, checked against your CRM. The key number differs: D2C, contribution margin after ad spend; real estate and education, cost per site visit; B2B and industrial, cost per sales-qualified lead; BFSI, cost per approved application; marketplaces, TACoS.
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No. Performance depends on your product, market, creative, competition and platform changes, so be wary of any promised return before an agency has seen your numbers. We guarantee the work and honest measurement. Our fee is separate from media spend, which you pay the platforms at actuals. We quote against a written list of work.
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Yes. Our servicing team is based in cities across India and runs ads online, with calls and shared screens every day. We visit you in your city every three months, and place our team at your site if needed. You get shared dashboards and a monthly report.
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Admin access to your ad accounts and analytics, a CRM or lead-sheet export, and your margins by product or service. We also need a weekly ten-minute check-in with sales on lead quality. Honest numbers from you make the targets honest.