Home / World of Marketing
World of Marketing · Guides for Indian businesses
World ofMarketing
Indian marketing costs and numbers, with plain playbooks. Every figure is dated and sourced.
Marketing in India,explained with real numbers
World of Marketing is PromotEdge's library for Indian business owners and marketers. It covers what media really costs in India and the market numbers behind marketing decisions.
It also has playbooks and honest comparisons, plus a glossary of marketing terms in plain English.
Every price and figure names its source and date. Media rates come from public rate cards, such as the government's Central Bureau of Communication and Doordarshan's own card. Market numbers come from sources such as FICCI-EY and TRAI.
We keep pages up to date on a fixed rhythm rather than chasing daily news. Cost guides are re-checked every quarter, number pages are refreshed when their sources publish, and each page shows when it was last updated. When a fact changes, the page changes, and so does its date.
If you'd rather have someone turn all this into a plan for your business, our team can help. We judge every rupee on the enquiries and sales it brings.
Newestfirst.
Social media marketing strategy
Posting every day is a chore without a plan. What should social media bring you?
Updated 27 Oct 2026Marketing strategy
Strategy decides who you will win and why. Does your plan start there?
Updated 27 Oct 2026Keyword Research Guide: Find Profitable Keywords for Your Business
Keyword research guide for your business: find what customers type into Google, step by step, then rank keywords by business value. Read the
Updated 27 Oct 2026Influencer Marketing in India: Complete Guide to Working with Creators
Influencer marketing in India, a guide to working with creators. Read a made-up brand example and see how to plan a campaign with a clear
Updated 27 Oct 2026Importance Of Digital Marketing In An e-Commerce Business
Many urban shoppers prefer online shopping over offline. As consumers are searching for your product on the online medium, brands must be
Updated 27 Oct 2026Google Search Console For Social Media: How To Track Instagram, Tiktok, X And Youtube
Google Search Console for social media lets you verify an Instagram, TikTok, X or YouTube account without a website. See the setup steps and
Updated 27 Oct 2026How Digital Marketing KPI Metrics are Important for Every Ambitious Business?
Digital marketing KPI metrics and why they matter. Read how tracking the right numbers helps every business, from start-ups to old firms
Updated 27 Oct 2026Digital Marketing For eCommerce Business
Digital marketing for eCommerce business: web, marketplaces, social and SEO, reported on revenue. A 65+ in-house team. Get a free growth
Updated 27 Oct 2026Traditional vs digital marketing
The difference between traditional and digital marketing: digital lets you pick who sees your message and track what each rupee did. See 10
Updated 27 Oct 2026Corporate Video Production: A Practical Guide for Indian Brands
Corporate video production guide: a video works when it is made for one person and one problem. See the video types, the process and how to
Updated 26 Oct 2026WhatsApp marketing for D2C
A buyer taps your ad and says hello. What can you send back, and what can you not?
Updated 26 Oct 2026SEO for manufacturers
Your buyer types a size and a material. Does your site have a page that answers?
Updated 26 Oct 2026ROAS meaning and formula
A ROAS of 4 sounds good. Whether it made you money depends on one number most dashboards leave out.
Updated 26 Oct 2026RFQ meaning and qualified RFQs
Is that enquiry a real RFQ or someone fishing for a price? Six signs to check first.
Updated 26 Oct 2026Quick commerce ads test plan
The app says your ads brought sales. How many of them would have come anyway?
Updated 26 Oct 2026Quarterly results advertisement
Your results advertisement is a dense table. Four numbers and a QR code may be read more.
Updated 26 Oct 2026Product catalogue for manufacturers
Your catalogue is read when you are not in the room. Does it answer the buyer?
Updated 26 Oct 2026Marketplace vs own website
A marketplace brings buyers. Your own site keeps them. Which one does your brand need first?
Updated 26 Oct 2026Marketing ROI
Same spend, three answers: 40%, a ratio of 3 and a loss. Which one is your ROI?
Updated 26 Oct 2026Marketing budget and ROI
Before you fix a marketing budget, do you know what one customer is worth to you?
Updated 26 Oct 2026Lead generation in India
An enquiry is not yet a lead. How do you tell the two apart before sales wastes a week?
Updated 26 Oct 2026Investor relations website of a listed company
The rule lists what a listed company must publish. Can a shareholder find it on a phone?
Updated 26 Oct 2026Industrial marketing in India
Your buyer is a team, and your datasheet reaches the team first. Does it sell?
Updated 26 Oct 2026How to reduce RTO in ecommerce
A parcel that comes back earns nothing. Do you know which ones, and why?
Updated 26 Oct 2026Dealer marketing for manufacturers
Dealers call your leads junk, or push whoever pays most this month. What do you do first?
Updated 26 Oct 2026D2C customer retention
Which day should your reorder message go out? Your own orders already know.
Updated 26 Oct 2026D2C and quick commerce growth
Your brand can sell in five places. Which one should do the first job?
Updated 26 Oct 2026D2C marketing strategy
Most D2C plans start with ads. Why does a better plan start with one order's margin?
Updated 26 Oct 2026Customer acquisition cost
The ad dashboard shows one number. What does a customer really cost you?
Updated 26 Oct 2026Cost per lead in India
Your ad dashboard shows one cost per lead. Your own books show another. Which is right?
Our beliefThink creative. Act on numbers.
Find whatyou need.
Media and marketing costs
What newspaper, radio, TV, outdoor and digital cost in India, from public rate cards.
02India marketing numbers
Ad spend, internet users, print and radio reach: dated and sourced.
03Updates and trends
What changed in Indian marketing this month, and what it means for you.
04Festival and season calendar
Festivals, sale seasons and how early to book media.
05Playbooks
Step-by-step plans: launches, dealer meets, admissions, trade shows.
06Comparisons
Honest decision guides: SEO vs Google Ads, TV vs digital, in-house vs agency.
07Campaign decode
Current Indian ad campaigns explained in plain words.
08Glossary
Marketing terms in plain English, with an Indian example.
09Rules for marketers
The laws and codes that shape ads, leads and data in India, in plain words.
10Templates
Free sheets and plans to download and use with your team.
Popularguides
Radio advertising cost in India
FM and Akashvani rates per 10 seconds by city, from the government's rate cards, with sample budgets.
02India marketing statistics
What is spent on ads by medium, and how many people use the internet or watch TV, each figure dated and sourced.
03Traditional vs digital marketing
The 10 differences that matter, what each costs, and when to use both together.
04What is D2C (direct to consumer)?
How direct-to-consumer (D2C) brands work in India, with a worked example of the numbers behind one order.
05Newspaper advertisement cost
Government rates per sq cm for leading dailies in Kolkata, Odisha, Bihar and Jharkhand.
06TV advertising cost in India
Doordarshan's rate card worked through to a final bill, with bonus airtime and slab discounts.
What clients say
What clients told us after working with PromotEdge.

“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorSpend where it brings business.Cut what doesn't.
Common questions.
-
World of Marketing is PromotEdge's free library of Indian marketing costs, numbers, playbooks, comparisons and definitions. It is written in plain English with dated sources, so you can see where each figure comes from. Use it to check what things cost, learn how a channel works, or get ideas before you plan your budget.
-
Cost guides are re-checked every quarter, and number pages are updated when their sources publish new data. Each page shows its last updated date at the top, so you can see how fresh it is. If a rate card changes sooner, we update that page as soon as we notice it.
-
Prices come from public rate cards, such as those of the Central Bureau of Communication and Doordarshan. They are media costs only. We do not publish our own fees on these pages. Each guide names its source and the date we read it, so you can check the original yourself.
-
Yes. Ask for a growth plan, and we will start with your numbers and then suggest where your budget is likely to work hardest. The first step is a free 30-minute strategist call and a one-page plan, for projects we think we can help. We take on a limited number, so we tell you honestly if it is a fit.



















