Skip to content
PromotEdge

Home World of Marketing

World of Marketing · Guides for Indian businesses

World ofMarketing

Indian marketing costs and numbers, with plain playbooks. Every figure is dated and sourced.

Since 201565+ in-house teamKolkata office, 5 team bases

Updated 4 Oct 2026

Brands we have worked with

  • Sai Angan
  • Rupa Peekaboo
  • Tea Junction
  • Zandu Vigorex
  • Fox & Mandal
  • Veedol
  • Tata Efee
  • Avadh Sugar & Energy
  • Taj Cement
  • Weichai
  • Rerasathi
  • Honest AI
  • Walton
  • Supertron
  • Balrampur Foundation
  • Fine Organics
  • Kopran
  • Bengal Aerotropolis Projects Limited
  • FIVB
  • Hanumanta Foods
  • Linc
  • Nitya Gold & Diamonds
  • Novozymes
  • PSPL
See all 123 clients
/ 01 World of Marketing

Marketing in India,explained with real numbers

World of Marketing is PromotEdge's library for Indian business owners and marketers. It covers what media really costs in India and the market numbers behind marketing decisions.

It also has playbooks and honest comparisons, plus a glossary of marketing terms in plain English.

Every price and figure names its source and date. Media rates come from public rate cards, such as the government's Central Bureau of Communication and Doordarshan's own card. Market numbers come from sources such as FICCI-EY and TRAI.

We keep pages up to date on a fixed rhythm rather than chasing daily news. Cost guides are re-checked every quarter, number pages are refreshed when their sources publish, and each page shows when it was last updated. When a fact changes, the page changes, and so does its date.

If you'd rather have someone turn all this into a plan for your business, our team can help. We judge every rupee on the enquiries and sales it brings.

/ 02 Latest

Newestfirst.

Updated 27 Oct 2026

Social media marketing strategy

Posting every day is a chore without a plan. What should social media bring you?

Updated 27 Oct 2026

Marketing strategy

Strategy decides who you will win and why. Does your plan start there?

Updated 27 Oct 2026

Keyword Research Guide: Find Profitable Keywords for Your Business

Keyword research guide for your business: find what customers type into Google, step by step, then rank keywords by business value. Read the

Updated 27 Oct 2026

Influencer Marketing in India: Complete Guide to Working with Creators

Influencer marketing in India, a guide to working with creators. Read a made-up brand example and see how to plan a campaign with a clear

Updated 27 Oct 2026

Importance Of Digital Marketing In An e-Commerce Business

Many urban shoppers prefer online shopping over offline. As consumers are searching for your product on the online medium, brands must be

Updated 27 Oct 2026

Google Search Console For Social Media: How To Track Instagram, Tiktok, X And Youtube

Google Search Console for social media lets you verify an Instagram, TikTok, X or YouTube account without a website. See the setup steps and

Updated 27 Oct 2026

How Digital Marketing KPI Metrics are Important for Every Ambitious Business?

Digital marketing KPI metrics and why they matter. Read how tracking the right numbers helps every business, from start-ups to old firms

Updated 27 Oct 2026

Digital Marketing For eCommerce Business

Digital marketing for eCommerce business: web, marketplaces, social and SEO, reported on revenue. A 65+ in-house team. Get a free growth

Updated 27 Oct 2026

Traditional vs digital marketing

The difference between traditional and digital marketing: digital lets you pick who sees your message and track what each rupee did. See 10

Updated 27 Oct 2026

Corporate Video Production: A Practical Guide for Indian Brands

Corporate video production guide: a video works when it is made for one person and one problem. See the video types, the process and how to

Updated 26 Oct 2026

WhatsApp marketing for D2C

A buyer taps your ad and says hello. What can you send back, and what can you not?

Updated 26 Oct 2026

SEO for manufacturers

Your buyer types a size and a material. Does your site have a page that answers?

Updated 26 Oct 2026

ROAS meaning and formula

A ROAS of 4 sounds good. Whether it made you money depends on one number most dashboards leave out.

Updated 26 Oct 2026

RFQ meaning and qualified RFQs

Is that enquiry a real RFQ or someone fishing for a price? Six signs to check first.

Updated 26 Oct 2026

Quick commerce ads test plan

The app says your ads brought sales. How many of them would have come anyway?

Updated 26 Oct 2026

Quarterly results advertisement

Your results advertisement is a dense table. Four numbers and a QR code may be read more.

Updated 26 Oct 2026

Product catalogue for manufacturers

Your catalogue is read when you are not in the room. Does it answer the buyer?

Updated 26 Oct 2026

Marketplace vs own website

A marketplace brings buyers. Your own site keeps them. Which one does your brand need first?

Updated 26 Oct 2026

Marketing ROI

Same spend, three answers: 40%, a ratio of 3 and a loss. Which one is your ROI?

Updated 26 Oct 2026

Marketing budget and ROI

Before you fix a marketing budget, do you know what one customer is worth to you?

Updated 26 Oct 2026

Lead generation in India

An enquiry is not yet a lead. How do you tell the two apart before sales wastes a week?

Updated 26 Oct 2026

Investor relations website of a listed company

The rule lists what a listed company must publish. Can a shareholder find it on a phone?

Updated 26 Oct 2026

Industrial marketing in India

Your buyer is a team, and your datasheet reaches the team first. Does it sell?

Updated 26 Oct 2026

How to reduce RTO in ecommerce

A parcel that comes back earns nothing. Do you know which ones, and why?

Updated 26 Oct 2026

Dealer marketing for manufacturers

Dealers call your leads junk, or push whoever pays most this month. What do you do first?

Updated 26 Oct 2026

D2C customer retention

Which day should your reorder message go out? Your own orders already know.

Updated 26 Oct 2026

D2C and quick commerce growth

Your brand can sell in five places. Which one should do the first job?

Updated 26 Oct 2026

D2C marketing strategy

Most D2C plans start with ads. Why does a better plan start with one order's margin?

Updated 26 Oct 2026

Customer acquisition cost

The ad dashboard shows one number. What does a customer really cost you?

Updated 26 Oct 2026

Cost per lead in India

Your ad dashboard shows one cost per lead. Your own books show another. Which is right?

Our beliefThink creative. Act on numbers.

What people say

What clients say

What clients told us after working with PromotEdge.

Fine Organics
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahBimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
TATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaMedha SharmaStrategic Head at TATA MetaliksSteel and metals
Birdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeRajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
Utkarsh India
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
Magik Lighting
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraRahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
Shyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaShubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
Brahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us. This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge. And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work. So happy and compliments to the team -- Sayantan and PromotEdge team. Thank you.”
Abhijit BhattacharyaAbhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
Rishta Foods
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaHarsh GuptaManaging Director at Rishta FoodsFMCG
Prime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaJoy BhattacharjyaCEO at Prime Volleyball LeagueSports
iLead
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMom MitraMarketing Head at IleadEducation
Nitya Gold & Diamonds
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaPriyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
PRAN RFL Group
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them. I would personally refer PromotEdge to those who want creative and contemporary work. We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
Unimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions. Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark GroupReal estate
FIVB
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme. They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard. And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraHitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
ABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuSatabdi SahuLead - Brand and Content at ABP EducationEducation
“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video. I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaGibaBrazilian Former Volleyball PlayerSports
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team led by Avik Guha comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghHardeep SinghMarketing Consultant
“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhosePriyam GhoseContent Creator
Read all 20 testimonials
Want this turned into a plan?

Spend where it brings business.Cut what doesn't.

Or leave your number. A strategist calls you in one working day.

We use these details only to call you back. Privacy policy.

Common questions.

  • World of Marketing is PromotEdge's free library of Indian marketing costs, numbers, playbooks, comparisons and definitions. It is written in plain English with dated sources, so you can see where each figure comes from. Use it to check what things cost, learn how a channel works, or get ideas before you plan your budget.

  • Cost guides are re-checked every quarter, and number pages are updated when their sources publish new data. Each page shows its last updated date at the top, so you can see how fresh it is. If a rate card changes sooner, we update that page as soon as we notice it.

  • Prices come from public rate cards, such as those of the Central Bureau of Communication and Doordarshan. They are media costs only. We do not publish our own fees on these pages. Each guide names its source and the date we read it, so you can check the original yourself.

    See how we price

  • Yes. Ask for a growth plan, and we will start with your numbers and then suggest where your budget is likely to work hardest. The first step is a free 30-minute strategist call and a one-page plan, for projects we think we can help. We take on a limited number, so we tell you honestly if it is a fit.