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Digital · B2B lead generation · LinkedIn
B2B leadgeneration
Since 201565+ in-house teamKolkata office, 5 team bases
B2B lead generation and LinkedIn marketing for industrial, SaaS and services firms. A lead counts only if your sales team will call it. Search, LinkedIn and trade-show follow-up, built around that.
A strategist calls you in one working day.
/ 01 B2B marketing agency
Fewer leads,more meetings.
A B2B lead counts only if your sales team wants to call it. PromotEdge is a B2B (business-to-business) marketing agency that runs LinkedIn and search campaigns, and trade-show follow-up, for companies, so sales gets qualified leads.
We judge every campaign on meetings and orders, not form fills. Each lead goes into your CRM (the software that tracks your leads).
B2B buying is slow and shared: engineers, procurement, finance and a final approver, most researching alone before anyone fills in a form. Two hundred leads that sales can't use cost more than thirty that turn into meetings.
We start with your sales team: the ideal account, the roles and what makes a lead worth calling. Our performance marketing and SEO teams build the channels, and we report cost per qualified lead (one lead that sales accepts) and pipeline.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
Eight partsof a B2B pipeline.
We work for corporate groups, listed companies and startups that sell to other businesses: industrial makers, construction-equipment and building-materials firms, SaaS and services, plus healthcare suppliers and real estate developers. It suits high deal values, a defined set of buyers and a sales team that calls leads quickly. Most programmes combine three or four channels.
0103 0405 0607 08
LinkedIn Ads
Image, video, carousel and document ads, Lead Gen Forms, Conversation, Message and Thought Leader Ads, targeted by company, title, seniority and your account lists.
02Account-based marketing
Campaigns aimed at a named list of target accounts, with content and offers for each stage of their decision.
Google search for RFQ demand
Search for RFQ (request for quotation) demand, on the words buyers use when ready: product plus manufacturer, supplier, dealer, price or quotation. Keywords stay tight in niche categories.
SEO, content and offers
Specification and comparison pages engineers research, and offers worth a reply: specification sheets, application guides, site assessments, ROI (return on investment) calculators, demos.
Trade-show follow-up
Stall leads reach the CRM the same day, then email, WhatsApp and LinkedIn retargeting. Stalls are delivered within the PromotEdge group, so event and follow-up are planned together.
Email and WhatsApp nurture
Keeps long cycles warm and revives old enquiries by WhatsApp and email. It needs consent and genuinely useful content.
CRM hand-off and reporting
Leads scored on fit and behaviour, routed with source and context, tracked to won or lost. Cost per qualified lead, meetings, pipeline and won deals by channel.
/ 03 Sound familiar?
Why B2B leadsgo nowhere.
“LinkedIn ads cost us a lot and brought junk leads.”
Usually the targeting was too broad or the Lead Gen Form was too easy to fill. We tighten roles and accounts, add qualifying questions and judge results on meetings.
“Our sales team says marketing leads are useless.”
We agree the definition of a qualified lead with sales before launch and review quality with them every month. If nobody can call a lead within a day, fix that first.
“We met hundreds of people at the expo, and most never heard from us again.”
Stall leads should reach the CRM the same day, with notes. We set up the capture, the first message and the follow-up sequence before the show opens.
“Our buyers are a short, known list of companies.”
Then account-based marketing fits: campaigns aimed at named companies and roles, with content for each stage of their decision.
“Our deals take months, and marketing reports show no progress.”
We report the early signs too: target accounts reached and engaged, meetings booked and pipeline created, so you see the direction before deals close.
“We bought a database and got spam complaints.”
Bought lists go stale fast and raise consent questions under the DPDP Act. We build audiences you are allowed to reach.
“We sell through dealers, and marketing leads never reach them in time.”
We route leads by region or product to the right dealer or branch, with a deadline for first contact. Then we report what happened to each lead.
“Our SaaS trial sign-ups rarely become paying customers.”
We look past the sign-up: which channels bring trials that activate and pay, and we move budget to those.
Selling to a defined set of companies? Send us the list, and we will tell you plainly whether LinkedIn suits. Get a free growth plan
Our beliefWhat can't be measured can't be achieved.
/ 04 How we work
From ideal accountto closed deal.
We can't do magic alone. We need your target account list, your best recent wins and why you won, the objections buyers raise, and a sales head with an hour a month for lead review.
- 01
Define the ideal account
Industries, company sizes, regions and roles, written with your sales team, plus what makes an enquiry qualified.
- 02
Fix tracking and the CRM path
Forms, calls, WhatsApp chats and LinkedIn lead forms reach the CRM with source, campaign and owner, and a target time to first call.
- 03
Build the offers
Things a buyer will trade details for: a specification sheet, a site assessment, an application guide, a demo or a quotation.
- 04
Launch in sequence
LinkedIn builds familiarity with target roles, search catches active demand, and retargeting brings engaged accounts back to a stronger offer.
- 05
Score and hand off
Ready leads go to sales fast. The rest are nurtured by WhatsApp and email.
- 06
Review with sales
A monthly review of lead quality with the sales team, and campaigns changed based on what actually closed.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A dealer-led maker needs leads routed to the right dealer by region. A SaaS firm judges trials that become paying customers. A firm that sells to a few named companies suits account-based marketing better than wide ads.
- Start with your sales team, not the ad platform. Only sales knows which lead turns into a meeting, so their word sets the target. A written definition of a qualified lead.
- Write for each person in the buying group. Engineers, buyers and finance ask different questions, so one message rarely fits all. Offers and pages for each role.
- Send every lead to the CRM the same day. Interest cools fast, and a quick, informed call is the part you control. Source, owner and status on every lead.
- Add channels in sequence. LinkedIn builds familiarity and search catches demand, so seeing each work alone shows where money earns. Cost per qualified lead by channel.
- Review with sales every month. Closed deals teach us more than click reports do. Shivanand Mishra, our Digital Marketing Lead for B2B and lead generation, leads the lead-generation work. A lead-quality note and the changes it led to.
Go deeper: a B2B brand that grew slowly
Zoho's long road
Zoho's own timeline says it began as AdventNet in New Jersey in 1996, became Zoho Corporation in 2009, and has never taken money from investors. We read it as a reminder that business buyers trust patient, steady work. That is why we report meetings and pipeline, not only clicks.
Source: Zoho, About us timeline, read 10 October 2026
AI in B2B lead generation: today and next
Today: LinkedIn's Accelerate
LinkedIn says its Accelerate tool in Campaign Manager can recommend an end-to-end campaign in as little as five minutes, and marketers can adjust it before launch. The announcement does not say where it is available, so we check your account first.
Source: LinkedIn newsroom, 3 October 2023, read 10 October 2026
Next
Our view: AI will draft the first audiences and ads. Your target account list, and what counts as qualified, still come from your sales team. Want us to check whether LinkedIn suits your accounts? Ask us.
Holding trade-show leads with no follow-up plan? Talk to us. Talk to us
/ 05 Industries
Where this works best.
Industries where we have done this work.
/ 06 Cost
What affects the cost of B2B lead generation.
No price list. These things move the number.
We don't publish a price list. Our monthly fee covers strategy, campaigns, content and CRM work. Media on LinkedIn, Google and other channels is separate, paid to the platforms at actuals. One trade show or dealer meet can be an event sprint. We send the quote within 2 working days.
What affects the cost
- Number of target accounts and how narrow the audience is
- LinkedIn and Google media budgets
- Content for offers: guides, specification sheets, case studies, videos
- CRM and tracking work, event follow-up and outreach support
How we quote
- We sit with your sales team to agree who a good account and a good lead are
- We look at your target account list, your CRM and the outreach you run today
- We write a scope: channels, offers, content, CRM work and the monthly review
- You get a quote showing our fee and the media budgets on separate lines
What you get in the quote
- The target account list and the audience set-up
- Campaign plans for LinkedIn, Google and other channels you choose
- Offer content, with the number of pieces
- CRM and tracking work, and the monthly review with your sales team
LinkedIn needs enough budget to reach a meaningful share of your target accounts each month, and we will tell you if yours is too thin.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
LinkedIn & B2B lead generation: specialist services
More digital services
What people say
In their own words
What clients told us after working with PromotEdge.
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us which accounts you want to win.We'll show you the plan.
Straight answers.
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B2B marketing is how a company wins customers that are other businesses, like a crane maker selling to contractors. Buying is slow and many people decide together. Account-based marketing (ABM) starts with a list of target companies. Ads, content and outreach then aim at the people inside them. It suits a few hundred possible buyers, not thousands.
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Often, when the buyer is a defined role in a defined set of companies and the deal value can carry a higher cost per click. LinkedIn is the only major ad platform that targets by company, job title and seniority. For low-value or broad audiences, Google and Meta Ads cost less.
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Cost per qualified lead, meetings booked, pipeline created and deals won, by channel. Cheap leads that sales can't use are costly. We agree what qualified means with your sales team and target the right accounts and roles. Leads are scored on fit and behaviour, and campaigns that bring volume but no meetings get cut.
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We support it with target account and contact lists from Sales Navigator, message scripts and content your team can share. We don't use automation tools, because LinkedIn's User Agreement bans them and they put profiles at risk. Your team stays the voice buyers hear, and we keep the lists and scripts current.
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Yes. We set up capture at the stall by tablet, QR code or WhatsApp and push leads into your CRM the same day with conversation notes. Follow-up runs by email, WhatsApp and LinkedIn retargeting. Our events and exhibitions team can plan the stall.
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Any CRM your sales team will actually use; Zoho, HubSpot, Salesforce and LeadSquared are all common in India. What matters is that every lead arrives with its source, has an owner and a status, and that won and lost deals are recorded.
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Yes. Our in-house team of 65+ people, plus industry consultants and partner agencies where needed, serves every city. Servicing staff are based across India, talk to you daily, visit at least every three months and join your plant or office if needed. The work runs online.
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There are two parts: media spend on LinkedIn, Google and other channels, and our fee for the work. A narrow account list with one channel is a smaller job than many channels. We don't publish a price list; we quote after a first conversation, with media at actuals.