“We put up the admission page when forms opened. Nobody found it.”
Build course pages in the off-season, and give each course one web address every year, so the page keeps what it has earned.
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Industry · Education · SEO
SEOfor educational institutions
Since 201565+ in-house teamKolkata office, 5 team bases
Course pages built to rank before the admission rush, counted in enquiries and admissions, not rankings.
A strategist calls you in one working day.
/ 01 SEO for educational institutions
Admissions come in waves.Your pages must be ready before the wave.
Admission searches come in waves, and a new page needs a few months to rank, so next year's course page must be live before the rush. PromotEdge does SEO (search engine optimisation) for schools, colleges, universities and coaching institutes.
We build and fix the pages families find on Google and in AI answers. The goal is more enquiries, campus visits and admissions.
Searches rise in waves around board results, entrance exams and admission dates, so we plan search work backwards from your admission calendar. During the rush itself, Google Ads can fill the gap while new pages settle.
A student types the course or "placements". A parent types your name with fees, hostel, bus route or "is it recognised". Your site needs a plain answer for each.
The full admissions plan is on our education marketing page. Our general method is on the SEO services page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forschools, colleges and institutes.
All 8 services in one place. Tap one to see how it works.
Education marketing
The admission calendar, print and open-day plan.
Digital marketing for education
Google and Meta lead ads by course and city.
Google AdsMetaSEO audit
A full check of your site before the season.
GoogleWebsite design
Course pages that open fast on phones.
Local SEO
One clean Google listing for each campus and centre.
GoogleGoogle Business ProfileReviews and reputation
A fair routine for asking families, and calm replies.
GoogleAI search optimisation
Check what AI assistants say about your fees.
Analytics and tracking
Enquiries and admissions traced to search.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For schools, colleges and institutes
5 items
- Recognition or affiliation claimed only with evidenceASCI education guidelines, clauses 1 and 2(b): name the body.
- Result claims from the latest completed academic yearASCI clause 5(a): with evidence.
- The line "past record is no guarantee of future prospects"ASCI clause 3.
- One Google profile for each campusGoogle: one page per location, named as in real life.
- Fees, dates and eligibility as plain web textGood practice: not only a PDF or a photo, and add the date checked.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Search our name, and portals show up first, with last year's fees.”
Put fees, eligibility and dates on your course pages as plain text, not in a PDF or a photo. Then correct the portal profiles you control.
“Our three centres show up on Google Maps under five different names.”
Keep one profile for each location, under the name on your signboard, and link each to its own page.
“We got forty reviews in one afternoon, all from one batch. Then they vanished.”
Ask families one at a time, after a real experience, and reply to every review. Google removes reviews that arrive in unusual bursts.
“ChatGPT tells parents the wrong fee and an old address.”
Make your own site the clearest, most current source for each fact. AI tools build answers from pages across the web, old ones included.
Which course page do parents never find? Tell us the course, and we'll tell you what we'd fix first. Tell us the course
/ 05 How we work
From the admission calendarto admissions you can count.
We believe in process. The order matters more than speed.
- 01
Map the calendar and the searches behind it
We list every intake and result date your courses depend on, then find what students and parents type before each one.
- 02
Fix the site, then build one page for each course
We run a full SEO audit on an ordinary phone. Each course then gets a page with fees, eligibility, duration and start dates. Coaching institutes get a page per programme, and our website team can make the fixes.
- 03
Write result and placement claims you can prove
ASCI (the Advertising Standards Council of India) has guidelines for education ads. Its font-size rule names the internet and the prospectus, so treat your website as an ad. Result claims must be from the latest completed academic year, with evidence. General guidance, not legal advice.
- 04
A clean Google listing for every campus and centre
Google allows one Business Profile per location, named as in real life, and can suspend profiles that add extra words. Its spam policies call pages aimed at cities that funnel visitors to one page "doorway abuse". Each real centre gets one listing and one useful page.
- 05
AI-ready facts, and enquiries counted
Google phased out its "Course Info" display in 2025 and said ranking is not affected. So plain, current facts and the date checked do the work, and our AI SEO work builds on that. Our tracking then matches form and call enquiries from search to your counsellors' records.
Our beliefThink creative. Act on numbers.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Education ads need proof for every claim. Google keeps one profile for each real location.
SEO for educational institutions in depth
The rules that matter
ASCI's education guidelines say an ad must not suggest recognition, approval or affiliation without evidence, and result claims must come from the latest completed academic year. Google allows one Business Profile for each location, and calls pages aimed at cities that funnel users to one page doorway abuse.
Source: ASCI, Guidelines for Educational Institutions, Programmes and Platforms, 2023 (https://www.ascionline.in/wp-content/uploads/2023/05/ASCI-GUIDELINES-FOR-EDUCATIONAL-INSTITUTIONS-PROGRAMMES-AND-PLATFORMS.pdf). Google Business Profile guidelines, read 11 Oct 2026 (https://support.google.com/business/answer/3038177). Google Search Central, Spam policies, read 11 Oct 2026 (https://developers.google.com/search/docs/essentials/spam-policies)
How buyers decide
Our view: parents ask other parents, check fees and distance, read reviews, then visit. Students search the course and the entrance exam. Both drop out at a page with no fee, an old date or a phone number nobody answers.
What you can do, and what is not ours
You can name one person who updates fees and dates, reply to every review, and name the body that recognises each course. Recognition, results and rankings are not ours to give, and Google decides where pages show.
How we would deliver, and why each step
We plan backwards from your intake dates, because a new page needs months. We write course facts as plain text, because parents and AI tools both read them. We count admissions from search, because rankings do not fill classes.
Bodies to know
UGC: the University Grants Commission (UGC) publishes a state-wise list of fake universities, dated February 2026.
ASCI: an independent, voluntary self-regulatory organisation for advertising. It has guidelines for education ads and a complaint process.
Source: Official site of each body, read 11 Oct 2026
Forms open in a few months? Let's list which pages must go live before then. List the pages
/ 06 Cost
What affects the cost of SEO for an institution.
No price list. These things move the number.
We don't publish a price list. We quote against a written scope tied to your admission calendar. Third-party costs are billed at actuals.
What affects the cost
- Courses and batches. How many need a page.
- Campuses and centres. Each needs a clean Google listing.
How we quote
- A free 30-minute strategist call
- We check your site and listings, then send a one-page plan
- A written quote follows within 2 working days. You approve it before work starts
What you get in the quote
- The fixes from the audit
- Course pages, with a go-live date for each
- The monthly report to admissions
How it is billed
| Way of working | When it fits |
|---|---|
| Off-season build, then retainer | Fixes and pages before the season (timeline confirmed in the quote), then monthly (minimum 3 months, 30 days' notice to stop) |
| One-time audit | A full check before your season (timeline confirmed in the quote) |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
SEO usually shows results in 3 to 6 months. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Goes well with
Related industries
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Admissions head or institute owner?
Tell us when your forms open.We'll show you what to fix before then.
Straight answers.
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SEO results usually come in 3 to 6 months, so give new pages at least that long. Fixes to an existing site can work faster. If your forms open sooner, run search ads for this season and build the pages for the next one. We confirm the timeline for other work in the quote.
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It depends on the number of courses and centres, the state of your website and how your intakes run. We don't publish a price list. We quote against a written scope with a date for each step. A written quote follows within 2 working days of the first call, and nothing starts until you approve it.
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Only if you can prove it. ASCI's guidelines say an ad must not suggest a course is recognised, approved or affiliated without evidence. If you rely on another institution's affiliation, give its full name and location. The University Grants Commission (UGC) lists fake universities on its website, so families can check. General guidance, not legal advice.
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Yes, one for each real campus or centre that students visit. Google's guidelines say a location gets one profile, not several. Inside a university, a department that faces the public as its own unit may have a separate one. A course or a batch is not a department. General guidance, not legal advice.
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Yes. Google allows a business to ask for reviews of a genuine experience. It does not allow fee discounts or gifts in return, or asking only the families you expect to be happy. You shouldn't press people to post on campus, or set review targets for staff. General guidance, not legal advice.