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Home / Industries / Industrial gases
Industries · Industrial gases · Bulk and cylinder gas suppliers
Marketing for industrial gas companies
PromotEdge is an integrated marketing agency in India that works with industrial gases brands across the country. Plant heads compare two suppliers on four checks. Make your answers easy to find.
A strategist calls you in one working day.
In short PromotEdge plans marketing for industrial gas companies that sell to plants and workshops. Before a plant head switches supplier, they compare supply, safety papers, purity certificates and contract terms. We put those answers on your website and in your sales pack, so you get shortlisted. See all our industries.
- Since 2015working with Indian brands
- 65+in-house team
- 121brands we have worked with
- ISO 9001:2015certified
/ 01 Services
Services for industrial gas companies
Built around what a plant head checks, in the order they check it.
Advertising and media 1 service
TV, print, radio, outdoor and PR, bought against your sales map
Plant and delivery video
A short film of the filling plant, the testing and the delivery. A short film of the filling plant, the testing and the delivery, so a buyer sees how you work.
Digital marketing 4 services
Be found, get leads, and count every one
Supply and documents pages
A page on how you deliver, and a page for licences. A page on how you deliver, and a page for licences, a sample purity certificate and the safety data sheet.
Google Ads for new-plant searches
Ads for the searches a plant makes when a supplier fails or a contract ends.
Google AdsLinkedIn for plant and purchase heads
A company page and posts for plant, purchase and safety heads in the industries you supply.
WhatsApp and follow-up
Quick replies, an away message with your emergency number. Quick replies, an away message with your emergency number, and reminders before a contract ends.
WhatsAppMartech and automation 1 service
Follow up every lead, by itself
WhatsApp and follow-up
Quick replies, an away message with your emergency number. Quick replies, an away message with your emergency number, and reminders before a contract ends.
WhatsAppMore for this industry: SEO for gas searches, Lead generation, Trade fairs
/ 02 Proof
Who we have worked with
We can plan and run the marketing side for a gas company, and your team keeps the plant, safety and quality records. Each stage has its own checks.
Brands we have worked with
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSportsTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retailUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
All marketing services
Four kinds of work. One plan.
Advertising and media services
Ideas, films, print, radio and outdoor that people remember.
- Product photography
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Search, social, ads and websites that bring enquiries.
On-ground marketing services
Events, activations and shop branding, run within the PromotEdge group.
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/ 03 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
/ 04 Common challenges
Common challenges we solve
“Our website lists gases and nothing about how we supply.”
Add a page on how you supply: delivery days, what happens if a plant is down, and who answers an urgent call. Build it on a clear website that works on a phone.
This is my problem“Buyers ask us for the same papers again and again.”
Put a documents page on the site: licence copies, a sample purity certificate and the safety data sheet (a sheet that describes the gas and its hazards). Send full copies on request so you know who asked.
This is my problem“New plants compare us on price alone.”
Give the buyer the four checks in the table below, with your own answers. A buyer who can compare supply, safety, purity and contract terms has more to talk about than price.
This is my problem“Enquiries from new plants go cold after the first call.”
Reply the same day and keep one named contact. A WhatsApp message and a call from one person beat a form reply two days later. See WhatsApp marketing.
This is my problem“We cannot tell which channel brings real plants.”
Track every enquiry to its source, and count trial orders, not only form fills. We set this up with measurement set-up.
/ 05 Order to start
How a plant picks a gas supplier: and what we build
| Buyer step | What we build | Why |
|---|---|---|
| 1. A need appears: a new plant, a failed supplier or a contract ending | Pages by gas and city for search, and Google Ads for urgent searches | The buyer searches or asks a peer. You must be one of the names they see. |
| 2. Shortlists two or three suppliers | A supply page and a documents page on your website | A buyer shortlists the supplier whose papers are easy to check. |
| 3. Compares the four checks | A plain comparison sheet for your sales team, built from the table below | This is where the decision is made. Few suppliers show it. |
| 4. Places a trial order | A named contact, a same-day reply and a first-delivery checklist, with WhatsApp follow-up | The first deliveries decide the contract. |
| 5. Signs, and renews later | A one-page contract summary in plain words, and a reminder before the end date | Renewal is cheaper than winning a new plant. |
A weekly online review with every client keeps the plan honest: which enquiries came, which became trial orders, and what to change next.
Who will work with you
A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.
/ 06 Marketing for industrial gas companies
How a plant head compares two gas suppliers
| Check | What the buyer asks | What a good answer looks like |
|---|---|---|
| Supply reliability | Delivery schedule for tanker or cylinders, backup if the filling plant is down, and reply time to an urgent call | A written schedule, a named backup and an emergency number that a person answers |
| Safety and licensing | Copy of the licence for filling and possession of cylinders, its end date, and where cylinders are tested | Licence shown with its date, and test records ready on request |
| Purity certificates | A certificate for each batch, the grade, and the safety data sheet | The certificate comes with the delivery and shows the batch number and date |
| Contract terms | Take-or-pay minimum, cylinder deposit and return, price changes, and notice to end | All of it in plain words on one page, before signing |
Our beliefWe start with logic and your numbers, not with ideas we happen to like.
What each check means for a plant, and what your website can show for it.
The four checks, one by one
Supply reliability
A plant asks how often the tanker or the cylinder truck comes, what happens if your filling plant is down, and how fast a person answers an urgent call. Your website can show the delivery days by area, a backup arrangement if you have one, and an emergency number that a person answers. Do not promise a delivery time you cannot keep, because the buyer will test it in the first month.
Safety and licensing
PESO's FAQ says a licence is required for filling and possession of gas cylinders, and that the licence has an end date. A buyer can ask for a copy and check the date. PESO also publishes lists of approved gas cylinder testing stations on its site, so a buyer can ask where your cylinders are tested. Keep test records ready to show on request.
Source: PESO, FAQ on the Gas Cylinder Rules 2016 and PESO, home page, read 13 November 2026
Purity certificates
A buyer who welds, cuts or runs a process on your gas wants to know the grade of what arrived. The PESO pages we read do not say how a purity certificate should look, so treat this as buyer practice. Ask what each supplier issues: a certificate for each batch, with the batch number and the date. Show a sample on your documents page, and write only the grade you can show a certificate for.
Contract terms
Two terms surprise buyers most. Take-or-pay means the buyer pays for a minimum quantity every month, whether or not the plant uses it. A cylinder deposit is money the buyer leaves with the supplier for each cylinder, and gets back when the cylinder returns. A buyer also asks how prices change, and how much notice ends the contract. A one-page summary in plain words, shared before signing, builds trust.
What marketing for a gas company costs
We don't publish a price list. Every client and project is different, so we price after the first call. Ad spend is billed apart from our fee.
What affects the cost
- Range. How many gases, grades and cities need their own pages.
- Buyers. One city, one state or many, and which industries you supply.
- Starting point. A new website, or work on the one you have.
- Channels. Search, ads, LinkedIn, WhatsApp follow-up and fairs.
How we price it
- A free strategist call about your gases, plants and buyers
- We look at your site, your papers and how enquiries reach you, then write a one-page plan
- A written quote follows the first call. Our fee and ad spend sit on separate lines
What you get in the quote
- Pages and papers covered
- Channels used
- Ad spend, shown separately
- Tracking and a weekly online review
How you pay
| Way of working | When it fits |
|---|---|
| Monthly retainer | Search, ads, LinkedIn, follow-up and the weekly review; the length is agreed in the quote |
| Project fee | A supply page, a documents page or a fair; the timeline is confirmed in the quote |
| Ad spend, separate from our fee | Paid to the ad platforms from your account and shown in the report |
To compare quotes fairly, ask each agency which number it reports on. Ask for trial orders, not only enquiries.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
/ 07 AI and automation
AI that helps your business
Real problems of gas sales teams, from first enquiry to contract renewal, and what we would set up for each, with your team in charge.
Marketing and sales
Plants send urgent enquiries on WhatsApp at night, and they wait till morning.
What we set up An away message lists your delivery days and emergency number. AI sorts each enquiry by gas and city and drafts a reply. A person reads each draft and sends it.
Who stays in charge Your sales head approves the reply wording.
Buyers ask for the same licence copies and certificates in every mail.
What we set up A shared folder holds the approved papers with their end dates. AI drafts the cover mail and attaches the right ones. A person checks and sends.
Who stays in charge Your compliance lead owns the folder and the dates.
Operations and back office
Contract end dates slip by, and a buyer drifts to another supplier.
What we set up A Google Sheet logs each contract and its end date. Apps Script flags contracts ending in 90 days. Claude drafts a short note for the account owner to call on.
Who stays in charge Your account owner makes the call.
AI and automation systems Lead follow-up automation WhatsApp automation
These show what we would set up for you. We do not claim a past project here.
/ 08 Industrial gas company marketing
Industrial gas company marketing for the supplier check
Industrial gas company marketing helps a plant head find you and check you before the first call. PromotEdge builds the pages and papers a buyer needs to compare two suppliers: supply reliability, safety licences, purity certificates and contract terms.
Read more
Then we bring buyers there through search, LinkedIn and quick follow-up.
A gas is not like most things a plant buys. If the supply stops, a line stops. So a purchase head or plant head does not pick on price alone. The first question is: will this supplier turn up on time, safely, with the right gas? Most gas company websites talk about the range of gases and the plant. Few answer that question. This page is about answering it.
It is for owners and marketing heads of companies that make or sell oxygen, nitrogen, argon, carbon dioxide, acetylene and other industrial gases, in bulk liquid or in cylinders, and for the distributors who refill and deliver them. Your buyers are plants of many kinds, such as steel and metals units, chemical makers and fabrication shops. For the wider picture of how factories buy, read our industrial manufacturing page.
We plan the marketing and run what an agency can run. Your team keeps the plant, the safety records and the quality tests. We help you show them.
/ 09 Good to know
Good to know before you start
The basic checks and the rules on claims for your trade, before you spend.
The basics
- Logo and brand guidelinesOne set of logo files, also for cylinders and tankers, and a one-page guide to colours and fonts.
- A website that works on phonesFast, secure, with a call button for urgent needs.
- WhatsApp BusinessQuick replies and an away message with your emergency number.
- LinkedIn company pagePlant, products and safety practice, for purchase and plant heads.
For gas companies
- A supply pageDelivery days by area, backup arrangement and an emergency number.
- A documents pageLicence copies, a sample purity certificate and the safety data sheet.
- A one-page contract summaryMinimum quantity, cylinder deposit and return, price changes, notice to end.
- Pages by gas and by cityOne page for each gas you supply in each city you serve.
- A same-day reply routineOne named person answers each new enquiry on the day.
- Tracking to trial ordersEach enquiry linked to its source and to the first order.
Licences and claims what you can say about your gases
Read on official pages on 13 November 2026. This is general information, not legal advice. Your regulatory adviser has the last word.
Who looks after gas safety. PESO is the Petroleum and Explosives Safety Organisation. Its own home page calls it the nodal agency for the safety of hazardous substances, including explosives, compressed gases and petroleum. Its Gas Cylinder Rules 2016 are the rules PESO names for filling and holding gas cylinders.
What PESO says about cylinder licences. In its FAQ on the Gas Cylinder Rules 2016, PESO says a licence is required for filling and possession of gas cylinders (rule 43). It names Form E and Form F for this. A licence can run for one year to 10 years (rule 51). The premises need approval before they are built (rule 47), and approval before any change (rules 53 and 54). Applications go online through the National Single Window System. So a buyer can fairly ask a supplier to show its licence. Put a copy on your documents page.
Cylinder labels. In its answers on LPG cylinders, PESO says every cylinder must carry the name of the gas, and the name and address of the person who filled it, with a warning mark. Check the rule for your own gases.
What an advertisement can claim. The ASCI Code (ASCI is the Advertising Standards Council of India) says advertisements must be truthful, and that claims of fact must be capable of substantiation. So a claim about purity grade, delivery time or uptime needs a record behind it. We write only claims you can show a paper for.
Medical oxygen. PESO's site carries a separate login for liquid medical oxygen. We did not open the medical oxygen rules, so we say nothing about them here. If you sell medical oxygen, ask your regulatory adviser before we write any page about it.
Rules change. PESO lists amendments to the Gas Cylinder Rules dated from 2018 to 2026, and some drafts. Read the live text before you rely on any line here.
Sources, read on 13 November 2026: PESO, FAQ on the Gas Cylinder Rules 2016 (file dated August 2024); PESO, home page; ASCI Code, Chapter I.
Read more about Marketing for industrial gas companies
Deeper reading for when you want the research behind the plan.
Market and buyers
Programmes
Learn from the leaders
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Related pages
Services for this industry
Goes well with
Common questions
Short answers. For anything else, call or WhatsApp us.
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It means pages by gas and city that buyers can find, a supply page and a documents page, ads for urgent searches, LinkedIn for plant and purchase heads, and a same-day reply routine. We also count trial orders, because an enquiry that never orders earns you nothing.
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Four things. Supply: delivery schedule, backup and reply time to an urgent call. Safety: licence copies and cylinder test records. Purity: a certificate for each batch. Contract: minimum quantity, cylinder deposit and how it comes back. Show your answers to all four on your site, and you are easier to shortlist.
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PESO's FAQ on the Gas Cylinder Rules 2016 says a licence is required for filling and possession of gas cylinders, in Form E and Form F. A buyer can fairly ask to see it, with its end date. We put a copy on your documents page. Check your own case with your regulatory adviser.
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Search works for plants that look for a supplier near them. Google Ads suit urgent needs. LinkedIn reaches plant, purchase and safety heads. WhatsApp keeps follow-up quick. Fairs help for large accounts. We start with one or two, read the trial orders each channel brings, then move the spend.
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It depends on the number of gases and cities, the buyers you want, your starting website and the channels. We don't publish a price list. Every client and project is different, so we price after the first call. A written quote follows, with ad spend on its own line.
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You do. Ad accounts, the website, the analytics and the enquiry records stay in your name. We ask to be added as a manager. If we ever part ways, you take access back and lose nothing. We write this down in the plan.
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We do not promise orders, rankings or a fixed number of leads. We do not write a purity, uptime or licence claim you cannot back with a paper. We do not run your plant, test your gas or give legal advice. We plan the marketing, run it, and meet you in a weekly online review.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
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We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
Ready when you are
A strategist calls you in one working day.
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