“We have 40,000 followers and get a handful of orders.”
Turn the feed towards the product in use, link every post, and count orders, not follows. UTM codes (small codes that show where a visit came from) show what sells.
Home / Industries / D2C & ecommerce / Social media
Industry · D2C & ecommerce · Social media
Social mediafor ecommerce brands
Since 201565+ in-house teamKolkata office, 5 team bases
Short videos, creators and shop links that bring orders. Judged on what each new customer costs, and whether they buy again.
A strategist calls you in one working day.
/ 01 Social media marketing agency for ecommerce
Likes don't pay the courier.Orders do.
For an online brand, every social post and ad can be traced to orders, or to nothing. PromotEdge plans, makes and runs Instagram, Facebook, YouTube and WhatsApp work for ecommerce and D2C (direct-to-consumer) brands that sell online.
The aim: orders at a cost you can afford, from customers who come back.
For a D2C brand, social media is the shop window, and the billing counter is one tap away. Likes are cheap to get. Orders are not.
So we judge the work on orders from social, on customer acquisition cost (CAC), what you spend to win one new buyer, and on repeat purchase rate. We will also tell you when social is not the answer.
Skincare sells on demos, fashion on fit and try-ons, and pet brands on trust between owners. Our D2C marketing agency page covers the rest.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefOur job is to impress your customers, not you.
/ 02 Services
Services forecommerce social media.
All 6 services in one place. Tap one to see how it works.
Short-video marketing
Reels and Shorts that show the product in use.
InstagramYouTubeMeta ads
Test videos as ads, then back the winners.
MetaFacebookInstagramCreator and UGC content
Real customers and small creators, labelled right.
InstagramCommunity management
Comments and DMs answered like a shop counter.
WhatsApp marketing
A catalogue, and chats with people who said yes.
WhatsAppD2C performance marketing
Meta and Google ads judged on margin.
Google Ads/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For D2C brands on social media
6 items
- Instagram and Facebook shop or product tagsMeta Commerce Policies cover shops and catalogues. Check your account qualifies.
- A WhatsApp catalogue and opt-in listWhatsApp Business policy: message only people who opted in.
- A creator brief with the label ruleASCI guidelines: an upfront label, such as Ad or Collaboration.
- Permission to reuse customer photos and videosGood practice: keep the customer's yes on file.
- True countdowns and stock messagesDark patterns guidelines, 2023: no false urgency.
- Admin access held by two trusted peopleGood practice: one lost login should not shut your shop window.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Our one winning ad stopped working.”
Keep new videos coming every week, so a tested one is always ready to take over.
“Our comments are full of 'price?' and 'COD available?', and nobody replies.”
Reply within working hours, and move orders to DM (direct message) or WhatsApp. COD means cash on delivery.
“People tap through from Instagram, add to cart and vanish.”
Retargeting ads, shown again to people who looked but didn't buy, bring many back. Check the checkout too: a late shipping charge loses orders.
“Our whole brand sits on one Instagram account.”
Invite people on every post to a WhatsApp or email list you own, with their clear yes.
Followers up and orders flat? Tell us which post or ad you doubt, and we'll tell you where we'd look first. Tell us which one
/ 05 A word from the creator world
What a coach to content creatorssaid about us.
An opinion about how we work. It is not a D2C result.
“Design language that they follow is crazy, the copywriting is crazy. … Go digital work with PromotEdge and create your brand stories.”
Manish PandeyConsultant & Coach to Content Creator“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 06 How we work
From the first videoto the repeat order.
- 01
1. Start with your numbers
We find your break-even CAC: the most you can pay for a new customer. Our analytics and tracking team counts the orders. Then we pick two or three hero products.
- 02
2. Make many short videos, and stop the losers fast
Each week, short videos test one idea each, such as a hook or a demo, on small Meta ads budgets. Weak ones stop within days. AI tools draft captions, and a person on our team reads every one.
- 03
3. Add UGC and creators, labelled the right way
UGC (user-generated content) is photos and videos of real people using your product, collected with permission. Our influencer marketing team vets small creators. Under ASCI (Advertising Standards Council of India) rules, gifted posts carry a label too.
- 04
4. Make buying possible from the post
Where your account qualifies, we set up shops and product tags on Instagram and Facebook, and a WhatsApp Business catalogue through our WhatsApp marketing work. Customers who agreed also get an email nudge.
- 05
5. Plan the sale calendar, and report
We plan content four to six weeks before Diwali and other sales. Countdowns must be true: the consumer regulator CCPA bans false urgency. Each month you get one report: orders, CAC and repeat buys.
Creator posts need a clear label, and the brand is responsible too. Here is the rule, how shoppers move, and who does what.
Social media for D2C in depth
The rule that matters
ASCI's influencer guidelines say a material connection, which includes free products and discounts, needs a disclosure that is upfront and prominent, not buried in hashtags. On a video of 15 seconds or less, the label stays at least 3 seconds. The brand and the influencer are both responsible.
Source: Advertising Standards Council of India, Guidelines for Influencer Advertising in Digital Media, with Addendum II dated 17 Aug 2023 (https://www.ascionline.in/wp-content/uploads/2023/08/GUIDELINES-FOR-INFLUENCER-ADVERTISING-IN-DIGITAL-MEDIA.pdf). Press Information Bureau, release 1892527, 20 Jan 2023, Department of Consumer Affairs guide 'Endorsement Know-hows!' (https://pib.gov.in/PressReleasePage.aspx?PRID=1892527). Both read 10 Oct 2026
How buyers decide
Our view: a shopper sees a Reel, checks the comments for price and delivery, opens the product page and looks at ratings before paying. Many ask on WhatsApp first. They drop out when comments go unanswered, or when the checkout shows a surprise charge.
What you can do, and what is not ours
You can reply to comments fast, share real customer photos with permission, and keep admin access of your accounts with more than one person. Platform reach and ad approvals are not ours to set. If buyers do not return, fix the product, price or delivery first.
How we would deliver, and why each step
We start with margin and CAC, because social can sell a lot and still lose money. We test many short videos, because ads wear out. We label creator posts, because the rules hold both sides responsible. We report orders, because likes do not pay the courier.
Bodies to know
ASCI: the Advertising Standards Council of India, an independent, voluntary body that aims to keep ads truthful under its own code.
Department of Consumer Affairs: the government department that handles consumer protection and runs the National Consumer Helpline.
Source: Official sites of each body, read 10 Oct 2026
Planning a festive sale? Let's work out what to post in the six weeks before it. Plan my sale
/ 07 Cost
What affects the cost of social media for an ecommerce brand.
No price list. These things move the number.
We don't publish a price list. Ad spend, creator fees and shoots are billed at actuals.
What affects the cost
- Creative volume. New videos each month move the cost most.
- Who is on camera. Your team, creators or models.
- Catalogue size. A few hero products, or a full range.
How we quote
- A free 30-minute strategist call, then a one-page plan. We take on a limited number, so we'll say honestly if yours fits
- We write the scope: videos a month, creators and the report
- A written quote follows within 2 working days of the first call
What you get in the quote
- New videos each month, and who appears in them
- The monthly report on orders, CAC and repeat purchases
How it is billed
| Way of working | When it fits |
|---|---|
| Monthly retainer | Testing, posting, replies and reports; minimum 3 months, 30 days' notice |
| Sale-season sprint | A launch or festive season; we confirm the timeline in the quote |
| Creative supply only | Test videos for your own ads team; timeline in the quote |
Ask every agency how many new videos you get each month.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
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D2C & ecommerce
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Proof and reading
Running a D2C or ecommerce brand?
Tell us what's not selling.We'll show you where the orders are.
Straight answers.
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We won't claim to be right for every brand. Ask any agency, us included: Will you report orders, or likes? How many new videos will we get each month? Will the ad account and content stay in our company's name?
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It depends mostly on how many new videos you need each month, who appears in them and how many creators you use. Ad spend and creator fees are separate, at actuals. We don't publish a price list. A written quote follows within 2 working days of the first call.
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Paid tests show fairly early which videos sell. A steady, affordable CAC takes longer, because it comes from repeated testing. Community and repeat purchases build more slowly still. Nobody can honestly promise an order count. We confirm the timeline in the quote.
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A creator with a material connection to your brand, such as payment, a free product or a discount, must label the post. ASCI wants the label upfront, not buried in hashtags. The Department of Consumer Affairs' 2023 guide asks the same, and the brand is responsible too. General guidance, not legal advice.
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Partly. Shops on Facebook and Instagram, and the WhatsApp Business catalogue, let people browse inside the apps. Meta's Commerce Policies apply to all of them, and some products, such as medical devices and ingestible supplements, are not allowed. We check your account first. General guidance, not legal advice.
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Only if they are true. The consumer regulator CCPA's dark patterns guidelines, notified in November 2023, apply to sellers and advertisers and ban false urgency, such as faking how much stock is left. A real sale end date is fine. A timer that restarts for every visitor is not. General guidance, not legal advice.