“Coupon sites take credit for buyers who were already at checkout.”
Coupon partners get their own rules and codes, so a discount hunt does not earn a full commission.
Home / Services / Digital / Performance marketing / Affiliate marketing
Digital · Performance marketing · Affiliate
Affiliatemarketing
Since 201565+ in-house teamKolkata office, 5 team bases
A commission is a good deal only when the sale is real. Partners who send you sales, paid only for confirmed ones.
A strategist calls you in one working day.
/ 01 Affiliate marketing agency
Pay for sales,not for promises.
Affiliate pays off only when every sale is confirmed. PromotEdge runs your affiliate programme, so partners bring real sales and qualified leads, and you pay only for results you have checked.
Maybe you tried it once and found half the orders had come back.
In plain words: creators, review sites and happy customers promote your product, each with a link or code. When someone buys or enquires through it, the partner earns an agreed commission.
A returned order or a fake lead is not a result. What can't be measured can't be achieved, so most of our work goes into confirming the real ones.
It suits D2C (direct to customers online) and lead-led brands in D2C and ecommerce, banking and finance and real estate. Firms selling to businesses in industrial manufacturing use referral partners instead: consultants or dealers paid for an introduction that becomes an order.
We look at your business first. Affiliate works only if your margin can pay a commission and your site turns visitors into buyers. If not, we suggest conversion work first. It sits inside your performance marketing plan. Want us to check yours? Ask for a free affiliate plan.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
From the first partnerto the monthly payout.
| Part | What we do | What you receive |
|---|---|---|
| Programme plan | Agree with your sales team what counts as a good sale or lead | A one-page plan |
| Network or own programme | A network starts fast but takes a fee. Your own programme grows slower; you choose every partner and own the data | A written choice with reasons, and the set-up done |
| Partner terms | No bidding on your brand name, no fake discounts, creator disclosure, payout timing | Terms every partner signs before going live |
| Tracking | A unique link and code per partner, passed into GA4 (Google's website numbers tool) and your CRM, as in our analytics set-up | Every result tied to one partner |
| Checks and fraud watch | Match results with your records; remove returns, repeats and fakes | Confirmed results and a note on what we stopped |
| Monthly review | Read the numbers with you; decide which partners grow, stay or go | Cost per confirmed result |
Partner commissions and any network or software fees are paid at actuals and shown apart from our fee.
/ 03 What usually gets in the way
What usually gets in the way,and the way through.
“The leads look great, but sales says half are fake.”
Partners are paid only for leads your team marks qualified in the CRM (your customer record system).
“Commission was paid on orders that were later returned.”
Commission is confirmed only after the return window closes and payment is in.
“A network has put hundreds of strangers behind your name.”
We approve partners one by one and remove the ones that break your rules.
“A creator promoted you for a commission but never said it was paid.”
We write the disclosure rule into every creator's terms and check the posts.
Not sure whether your margin can carry a commission? Send us last quarter's numbers and we will say so plainly. Get a free growth plan
Our beliefThink creative. Act on numbers.
/ 04 How we work
Start small, check everything,then widen.
We confirm the timeline in the quote. Our servicing team is based in cities across India.
- 01
Week 1: margins and goal
We read your margins and agree what a confirmed result is.
- 02
Weeks 1 to 3: tracking and terms
Links, codes and CRM matching are tested before any partner goes live.
- 03
Weeks 3 and 4: a few partners
A small hand-picked group goes live, each judged on its own numbers.
- 04
First month live: check every result
Every lead and sale is matched with your records before commission is confirmed.
- 05
From month three: widen
Good partners get more support and weak ones leave. Each quarter we ask whether this money should move to lead generation.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C store pays on confirmed orders and splits new buyers from repeat ones. A lead-led firm pays on qualified leads. A dealer-led business-to-business maker uses referral partners, paid when an introduction becomes an order. Creator-led programmes add disclosure rules, below.
Who sets the rules
ASCI (Advertising Standards Council of India) counts money and commissions as a material connection that must be disclosed upfront. "Affiliate" is one of the labels it allows. The brand is responsible too, and should ask a creator to fix or remove a post that breaks the rules. This is general guidance, not legal advice.
Source: ASCI, Guidelines for Influencer Advertising in Digital Media, checked 4 October 2026
- Define a confirmed result first. Partners chase what is paid, so the definition shapes behaviour. A one-page rule your sales team signed.
- Test with a few partners. Small groups show fraud and weak fits before money is at stake. Side-by-side partner numbers.
- Pay after the return window. Commission on returned orders is the commonest leak. A payout list of confirmed results only.
- Review monthly. Good partners stay good only if they see you check. Cost per confirmed result, by partner.
AI in affiliate marketing: today and next
Today: a limit worth knowing
Google's spam policies call affiliate pages thin when descriptions and reviews are copied from the merchant. Sites that add value, such as original reviews, price information or comparisons, are not thin. Making many pages with generative AI and no added value counts as scaled content abuse. Choose partners who add something.
Source: Google Search Central, spam policies, read 10 October 2026
Next
Our view: AI will make fake leads and copy-paste partner pages cheaper to produce, so checking against your own records matters more. It will also speed up our fraud reading. Want us to see where AI could help your programme? Ask us.
Already paying partners? We will check one month of payouts against your orders. Talk to us
/ 05 Cost
What affects the cost of affiliate marketing.
No price list. These things move the number.
We do not publish a price list. Commissions and tool costs are billed at actuals, and you see them before you approve.
What affects the cost
- A network, your own programme, or both
- How many partners we find, approve and manage
- How many products, and how complex the commission rules are
- How many results need checking each month
- Tracking and CRM work at the start
How we quote
- We ask what you sell, your margin and what one customer is worth
- We write the scope: programme type, partners, terms, checks and reports
- We send the quote within 2 working days, with our fee and third-party costs on separate lines
What you get in the quote
- Programme and partner types
- Partner terms, tracking links and codes
- Monthly checks, report and review call
Ask every quote who confirms each sale before a partner is paid. A low fee with no checks can cost more in false commissions.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
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Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us what your partners cost you.We'll show you the plan.
Straight answers.
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It means paying partners only when they send you a sale or a lead. The partner shares your link or code, and you pay the agreed commission once the result is confirmed. The checks behind each payout decide whether the affiliate programme is a good deal.
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It plans the programme, approves partners, sets up tracking and checks every result before partners are paid. Choose by questions: who confirms each sale before payment, can you see every partner, and do you own the partner list if you leave? Put the same ones to us.
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Yes. ASCI's influencer guidelines count commissions as a material connection that must be disclosed upfront, and "Affiliate" is an allowed label. The brand is responsible too. Creators on health or finance topics need the right qualifications. See also our influencer marketing.
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There are three parts: partner commissions, any network or software fees, and our fee. Commissions depend on your margin, so we work them out with you. Ongoing work has a 3-month minimum. After that you can stop with 30 days' notice.
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We agree the goal before launch, such as confirmed sales or qualified leads. Every month you see each partner's cost per confirmed result, checked against your own records. Not sure if affiliate is leaking money? We offer a free call for projects we think we can help.
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Yes. The programme runs online, with partners from wherever your buyers are, and our servicing team is based in cities across India. We visit you in your city at least once every three months, and place our team at your site when a job needs it.