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Industries · By sector · Find yours
Marketing that fits your industry
Every industry has its own buyers and its own rules. Find the page written for yours.
A strategist calls you in one working day.
In short PromotEdge has a page for each industry, written for its own buyers and its own rules. Find yours in the list below. Write to hello@promotedge.com or call +91 98366 39955; a strategist calls you back in one working day.
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
/ 01 Industries we work with
Your industry, your buyers
PromotEdge plans marketing by industry, because a cement buyer, a parent choosing a school and a patient choosing a clinic decide in very different ways. Each industry page below says who buys, which rules apply, what usually goes wrong and how we would plan the work.
The pages are grouped into larger industries, and many have smaller pages inside them. Healthcare, for example, has pages for clinics, dentists, pharma and online pharmacies. Education has pages for schools, coaching institutes, study-abroad advisers and edtech (online learning) companies.
Where a client has agreed to share their own words about us, the industry page shows them. Where none fits, the page shows nothing and does not stretch a loose example.
Not sure which page is yours? We look at your business first. Marketing comes second. So the table under the list starts from your situation instead of an industry name.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Directory
Every industry page
Pick the closest match. Each page links to the smaller segment pages inside it.
Industries we serve
D2C and ecommerceMarketing for D2C brands, planned on what is left after costs.Manufacturing and industrialMarketing for makers of engineering goods, chemicals and industrial products.ExportersHelp buyers abroad find you, check you and order from you.SportsMarketing for leagues, teams, academies and their sponsors.SaaS and tech, including AI companiesMarketing for B2B software brands, judged on pipeline.Electricals and appliances (FMCD)Marketing for fans, lights, wires and switches, with dealers and electricians in mind.FMCGMarketing for everyday products, on the shelf and on the app, state by state.
All 29 industries
- Automotive marketing
- BFSI marketing
- Building materials marketing
- Construction equipment marketing
- Education marketing
- Franchise marketing
- Gaming and esports marketing
- Healthcare marketing
- Hospitality marketing
- IPO and listed company marketing
- Logistics marketing
- Media and entertainment marketing
- NGO marketing
- Political advertising
- Professional services marketing
- Real estate marketing
- Retail and jewellery marketing
- Small business marketing
- Solar marketing
- Startup marketing
- Steel and metals marketing
- Tea and agribusiness marketing
Every industry and segment page (81)
Construction equipment
Building materials
Industrial & manufacturing
Automotive
Real estate
Healthcare
Hospitality & travel
AI companies
Retail & jewellery
IPO & listed companies
Gaming & esports
Local businesses
Startups
Political campaigns
Energy & solar
Logistics
Steel & metals
Tea & agribusiness
Electricals & appliances
Professional services
Media & entertainment
NGOs & social sector
Franchise
Marketing services we offer
One team plans strategy, advertising, digital and on-ground work.
Strategy and brand services
- AI strategy consultingFind which daily jobs AI can help with, with a plan and an owner.
- Brand strategyDecide who your brand is for and what it promises.
- Branding agencyNames, logos, packs and guidelines that look and feel right everywhere.
- Fractional CMO and consultingSenior marketing leadership for your business without a full time salary.
- Go to market strategyPlan who buys first and which dealers stock you, before money is spent.
- Market researchAsk buyers, dealers and rivals, so you stop guessing.
- Marketing auditSee which of your spends bring enquiries and which do not.
- Media planningDecide where, when and how much to advertise on each channel.
Advertising and media services
- Celebrity endorsementsA well known face for your brand, picked to fit your buyers.
- Cinema advertisingShow your ad to film audiences, booked cinema by cinema, with proof it played.
- Commercial printingBrochures, cartons, labels and catalogues printed in quantity, proof checked and delivered.
- Creative agencyOne strong idea for your ads, designed for hoardings, phones and dealer counters.
- Graphic designBrochures, catalogues, decks and packaging that people understand and act on.
- Media buyingWe book your ads on TV, print, radio, outdoor and online.
- Newspaper advertisement bookingBook your ad in the right paper, edition, day and page.
- Outdoor advertisingHoardings and other outdoor sites where your buyers pass, planned, booked and proved.
- PR agencyGet your news covered in business, trade and regional media.
- Product photographyPictures of your product, food or factory, shot to each platform's rules.
- Radio advertisingShort FM spots in the local language, bought city by city.
- TV advertisingTV spots on regional or national channels, checked after they air.
- Video productionCorporate films and ad films, written, shot and edited for your brand.
Digital marketing services
- Performance marketingAds on Google, Meta and LinkedIn that you judge on enquiries and sales.
- Ecommerce marketingSell more on Amazon, Flipkart, quick commerce and your own store, keeping margin.
- Website design and developmentFast, phone first websites that bring enquiries, built so your team can edit them.
- SEO servicesGet found on Google by buyers who search for what you sell.
- Google Ads managementShow up when people search for what you sell, and pay per click.
- Meta Ads managementAds on Facebook, Instagram, Messenger and WhatsApp, judged on qualified leads.
- AI automationUse AI to handle first replies, follow ups and other repeat work.
- AI marketingAI for drafts, research and reports, with a trained person checking every piece.
- AI SEOMake your site easy for ChatGPT, Gemini and Google AI answers to quote.
- Analytics and trackingCount every enquiry and sale once, and see where it came from.
- B2B lead generationReach company buyers on LinkedIn and search, so your team gets leads worth calling.
- Content marketingGuides, case studies and articles that answer what your buyers ask.
- Conversion rate optimisationTurn more of your website visitors into enquiries and orders.
- Email marketingEmails that bring past buyers and old leads back to buy.
- Influencer marketingCreators your buyers trust talk about your product, with fees agreed in writing.
- Marketing automation and CRMTrack every lead and follow up fast, without missing one.
- Mobile app developmentAndroid and iOS apps that each do one clear job for your business.
- Online reputation managementShape what buyers find when they search for your business by name.
- Social media marketingBuild a brand people follow and trust, and bring in enquiries.
- WhatsApp marketingTalk to customers and dealers on WhatsApp, only after they agree.
On-ground marketing services
- Signage boards and retail brandingShop name boards and in store branding, installed with photo proof.
- Brand activationsLet people try your product in malls, societies and colleges.
- Corporate gifting and merchandiseGifts and branded merchandise for clients, dealers and teams, sent on time.
- Event managementDealer meets, launches and trade show stalls, with every visitor followed up.
- Rural marketingReach village buyers with haat activations, van campaigns and wall paintings.
- Trade and channel marketingGet dealers, distributors and retailers to stock and sell your brand.
What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSportsIndia MACJ - A Buyers Choice Home Inspections
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsPRAN RFL Group
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsOur beliefWe're professionals. We'd rather be blunt than pleasing.
/ 02 Which page fits you?
Start from your situation
| If you… | Start here | Why |
|---|---|---|
| Make machines, parts or materials and sell to other businesses | Industrial manufacturing | Long sales cycles. Dealers and technical buyers both matter |
| Sell or rent excavators, cranes or other heavy equipment | Construction equipment | Contractors compare machines. Finance and service weigh as much as the machine |
| Make cement, panels, pipes, tiles or plywood | Building materials | Architects and contractors specify it. Dealers sell it |
| Make, trade or recycle steel and metals | Steel and metals | Buyers compare rate and grade, and BIS marks shape the claims |
| Build and sell homes or offices | Real estate | RERA rules and site visits shape every campaign |
| Run a school, college or coaching centre | Education | Admissions run on a calendar, and parents decide |
| Run a clinic, dental practice, diagnostic centre or wellness business | Healthcare | Medical ad rules are strict, and trust comes first |
| Sell packaged goods through shops | FMCG | Shelf space is won with retailers and distributors |
| Sell your own brand online, direct to buyers | D2C (direct-to-consumer) and ecommerce | Cost per order and repeat buying decide profit |
| Are a bank, NBFC, insurer or fintech | BFSI | Every claim needs a compliance check |
| Are planning to list, or are already listed | IPO and listed companies | SEBI rules shape what you tell investors and what goes in the annual report |
| Run a hotel, restaurant or travel business | Hospitality | Guests find you on maps and reviews first |
| Sell jewellery or run a retail store | Retail and jewellery | Wedding and festival seasons drive the year |
| Run a startup with a product and a few months of runway | Startups | Every rupee has to show traction before the cash runs out |
| Run a salon, gym, studio or home-service business | Local businesses | Customers live nearby and book by phone or WhatsApp |
| Sell software or IT services to other companies | SaaS and tech | Several people sign off, and deals take months |
| Move, store or ship goods for other companies | Logistics | Buyers search by route and cargo, then compare services |
| Sell your products to buyers abroad | Exporters | An overseas buyer has to trust you before the first order |
| Grow, pack or sell tea and farm produce | Tea and agribusiness | Origin and grade set the sale, and label rules shape the pack |
| Run a law firm, CA firm or consultancy | Professional services | Professional rules limit what you may publish |
| Make or sell fans, lights, switches or home appliances | Electricals and appliances | Dealers matter, and star labels and BIS marks shape the sale |
| Run a media, film, music or entertainment business | Media and entertainment | Attention is short, and release dates don't move |
| Sell franchises of your brand | Franchise brands | You market to two buyers: customers and future owners |
| Run a political campaign, or a government awareness drive | Political campaigns | Election Commission rules shape every ad |
| Make or sell sports gear, run a league, team or academy | Sports | Fans, sponsors and matchdays carry the year |
BFSI means banking and financial services, plus insurance. NBFC means a non-bank finance company. RERA is the real estate regulator. SEBI is the stock market regulator. FMCG means fast-moving consumer goods. BIS is the Bureau of Indian Standards, whose marks show a product meets Indian standards.
Found your industry?
Tell us your goal. We'll show you the plan
Common questions
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Mostly manufacturers and other B2B (business-to-business) firms, such as makers of construction equipment and building materials. We also work with real estate, education, consumer goods, BFSI, D2C (direct-to-consumer) brands, hospitality, retail and sport. In healthcare we work with clinics, dentists, diagnostic centres and wellness brands. There are also pages for startups, local service businesses, software firms and logistics firms. Companies that sell AI, from APIs to agents, can read how we plan marketing for them. Law and CA firms, media businesses, franchise brands, exporters, steel and metals firms, tea and farm-produce firms and makers of electricals and appliances each have a page too. The list above shows every industry page we have written.
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Usually, yes. Start with the closest page in the table above. The way we plan stays the same: who buys, how they decide, what rules apply and which channels reach them. Then tell us about your business in a first conversation.
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We'd rather show you results than a nice presentation. We are writing a new set of case studies that cover several industries, and we add each one when it is ready. Until then, hear from our clients in their own words on the clients page, and ask us in the first call for the nearest example we can share.
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Because buyers decide differently. A contractor buying an excavator compares finance and service. A parent choosing a school talks to other parents. A patient choosing a clinic reads its reviews. The same ad won't work for all three.
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We plan around the main rules for each industry, such as RERA for real estate and medical ad rules for healthcare. Your legal or compliance team still signs off the final words. We don't give legal advice.