Festive ads ran everywhere, but walk-ins were the same as last year.
An ad that names no store and no end date gives nobody a reason to come in now. How we worked on it: Performance marketing judged on enquiries and visits.
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Retail, fashion and jewellery marketing: our work
Retail brands see festive ads run with no rise in walk-ins, while big chains and cheaper local sellers take their customers.
Since 201565+ in-house team1 office in Kolkata · 5 team bases
/ 01 In short
In short
Retail brands see festive ads run with no rise in walk-ins, while big chains and cheaper local sellers take their customers. Shoppers near the store may still find a rival first.
PromotEdge, an integrated marketing agency in India, has worked on these problems for retail, fashion and jewellery brands. This page shows how. Client names stay private, and results are shared 1-to-1 under NDA.
/ 02 Major challenges
Major challenges in retail, fashion and jewellery marketing
These four things hurt retail brands. They come from our retail and jewellery industry page and from trade reporting. Under each we say what the work did about it.
People find a competitor on the map while standing near the store.
Local searches go to the shop that shows up first. How we worked on it: Search work, so the brand appears when people nearby look for it.
Big chains open on the high street, and the regional shop quietly loses customers.
A chain brings a known name and a large budget. How we worked on it: Photoshoots, digital films and influencer work that give a regional brand a look of its own.
Neighbourhood sellers undercut on price.
Once a shop joins a price fight, its margin is the first thing to go. How we worked on it: Email marketing and social media to stay in touch with past customers, so the next purchase starts from the relationship.
/ 03 Who it was for
Who this work was for
Retail, fashion and jewellery brands that sell in stores, online or both. We have worked with 3 such brands, and we do not name them.
Our beliefWe'd rather show you results than a nice presentation.
/ 04 What we did
What we did for retail, fashion and jewellery brands
We ran it as a performance and content plan that tied the screen to the store.
- 01
Start from the customer
Who walks in, who orders online and what makes each choose.
- 02
Build and tidy the website
Design, development, maintenance and search work.
- 03
Bring in customers
Performance marketing, judged on enquiries and visits.
- 04
Stay in touch
Email marketing and social media.
- 05
Show the product
Influencer work, photoshoots and digital films.
/ 05 The work
The work, as a list
- Website design, development and maintenance
- Search engine optimisation (SEO)
- Performance marketing
- Email marketing
- Social media and influencer work
- Photoshoots and digital films
/ 06 One team
How it worked together
Ads, content and the site were run together, so what a shopper saw on a phone matched what they found in the shop.
/ 07 Under NDA
What we can show you
Sales figures and screens stay under NDA. Book a 30-minute video call, or come to our Kolkata office, and we will go through the work.
Related
Related pages
The trade, the services used, and what clients say.
Under NDA, in a 1-to-1 call
Book a 1-to-1 case walkthrough
Common questions
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No. Our NDAs mean a public page cannot connect a client's name, screens or numbers with this work. We can talk it through in a 1-to-1 call.
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Lean on what a chain can't copy quickly: local standing, known staff and a real history with families nearby. Then make sure people searching close to the store can find you.