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Home / Industries / Mobile apps
Industries · Mobile apps · Consumer and business apps
Mobile app marketing agency for app founders
PromotEdge is an integrated marketing agency in India that works with mobile app businesses brands across the country. Pay for users who stay. Plan every stage.
A strategist calls you in one working day.
In short PromotEdge plans and runs marketing for apps in three stages: a landing page and waitlist before launch, ads in launch week, and WhatsApp reminders in the first month. We ask for the cost of one user still active on day 7, because an install alone pays nothing. Your app team builds the tracking, and we tell it exactly what to build.
- Since 2015working with Indian brands
- 65+in-house team
- 121brands we have worked with
- ISO 9001:2015certified
/ 01 Services
Services for app businesses
Built around three stages, and judged on users who stay.
Digital marketing 7 services
Be found, get leads, and count every one
Landing page and waitlist
A simple page that says who the app is for and collects names before launch, so launch day has an audience.
Store page and ASO
Icon, screenshots, words and keywords on the App Store and Google Play. Icon, screenshots, words and keywords on the App Store and Google Play, tested one change at a time.
AppleAndroidGoogle App campaigns
Ads that Google shows across its own places for apps. Ads that Google shows across its own places for apps, aimed at installs or at actions inside your app.
Google AdsMeta ads
Short videos and pictures on Instagram and Facebook that show what the app does in the first five seconds.
MetaInstagramInfluencers and creators
Creators who show your app in use. Creators who show your app in use, with a link and a code so you can count who came from whom.
WhatsApp reminders
Welcome messages and helpful nudges in the first month. Welcome messages and helpful nudges in the first month, sent only to people who agreed to hear from you.
WhatsAppPerformance marketing plan
One plan that splits your spend between channels and moves it to what brings users who stay.
Martech and automation 2 services
Follow up every lead, by itself
WhatsApp reminders
Welcome messages and helpful nudges in the first month. Welcome messages and helpful nudges in the first month, sent only to people who agreed to hear from you.
WhatsAppMeasurement set-up
A list of the events your app should send. A list of the events your app should send, and a report that shows day 7 users for each channel.
/ 02 Proof
Who we have worked with
We can plan and run the marketing side of an app launch, and your app team builds the app. Each stage has its own checks.
Brands we have worked with
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSportsTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retailUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
All marketing services
Four kinds of work. One plan.
Advertising and media services
Ideas, films, print, radio and outdoor that people remember.
- Product photography
- PR agency
- Newspaper ads
- Creative agency
- Radio advertising
- Outdoor advertising
- Video production
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Digital marketing services
Search, social, ads and websites that bring enquiries.
On-ground marketing services
Events, activations and shop branding, run within the PromotEdge group.
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Martech and automation services
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/ 03 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
/ 04 Common challenges
Common challenges we solve
“Installs look good, and nobody opens the app again.”
Count users still active on day 7, and compare each channel on that number. The cheapest install is often the dearest user. Set the events behind this number up with measurement set-up.
This is my problem“We launched, and the first week went quiet.”
Build a waitlist before launch on a simple landing page. On launch day, people who asked to hear first are ready to install.
This is my problem“Our store page does not convince people.”
Test the icon, screenshots and words. This work is called ASO (app store optimisation): making your store page easy to find and easy to say yes to. See app store optimisation.
This is my problem“Users forget us after the first week.”
Send helpful reminders on WhatsApp or push, which is a message from the app on the phone screen. Send them only to people who agreed. See WhatsApp marketing.
This is my problem/ 05 Order to start
App marketing plan: stage by stage
| Stage | What we do | Why |
|---|---|---|
| Before launch | Build a landing page and a waitlist. Try two or three promises in small ads and see which one makes people sign up. | You learn what to say before you spend on installs. |
| Launch week | Run Google and Meta ads, with creators and a store page that is ready. Message the waitlist on launch day. | A short, focused push shows which channel brings users who stay. |
| First month | Send onboarding and reminder messages on WhatsApp or push. Read day 7 users by channel every week and move the spend. | This is where an install becomes a user. |
| Every week | A weekly online review with every client: day 7 users by channel, what to stop, what to try next. | A small, regular check beats a big report once in a while. |
We tie ad data to your app events. Without events from the app, nobody can say which ad brought a user who stayed. The next section says who builds what.
Who will work with you
A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.
/ 06 Mobile app businesses
From install to a user who stays
| Step | What it means | What we track |
|---|---|---|
| Install | Someone downloads the app | Channel, ad and cost per install, for reference only |
| First open | The person opens the app and sees the first screen | Share of installs that open the app, by channel |
| First action | The person signs up, orders or starts a lesson | Time to first action and where people drop off |
| Day 7 | The person is still using the app a week later | Cost of one user still active on day 7, by channel |
Four facts from the platforms' own pages, so you can check the plan we make.
How Google and Apple say their own tools work
Google App campaigns
Google says App campaigns promote your app across Google Search, Google Play, YouTube, the Google Display Network and Discover on Google Search. You give text ideas, a starting bid and budget, languages, places and pictures or videos. Google tests combinations of them. A campaign can aim at installs, at actions inside the app, or at bringing back old users. A pre-registration type collects sign-ups before launch.
Source: Google Ads Help, About App campaigns, read 13 November 2026
Apple custom product pages
Apple lets you publish up to 70 extra versions of your App Store page, each with its own link. On each one you can change the screenshots, the promotional text and the app preview. You can use the link in ads, social posts or email, so an ad about delivery can open a page that shows delivery first.
Source: Apple Developer, Custom product pages, read 13 November 2026
Google Play store listing tests
In Google Play Console you can test your icon, feature graphic and screenshots against up to two other versions. An app can run one test of these default graphics, or up to five localised tests at a time, and localised tests can also try descriptions. A test measures install clicks, open clicks or pre-registration clicks. It stops by itself after six months.
Source: Google Play Console Help, Store listing experiments, read 13 November 2026
How App Store search ranks apps
Apple says App Store search uses text relevance and user behaviour. Text relevance looks at the app title, subtitle, keywords and categories. User behaviour includes downloads and ratings and reviews. The keywords field holds 100 characters in all. Promotional text does not affect search ranking.
Source: Apple Developer, App Store search, read 13 November 2026
Our beliefWe'd rather show you results than a nice presentation.
What app marketing costs
We don't publish a price list. A 30-minute strategist call comes first, then a one-page plan. Ad spend is billed separately from our fee.
What affects the cost
- Stages the plan covers: before launch, launch week, first month
- Channels used and how many languages the ads need
- Number of ad and creator pieces each month
- Measurement set-up, and how much your app already sends
How we price it
- We learn your app, your users and what a user is worth to you
- We look at your store page, your ad accounts and the events your app sends, then write a scope
- A written quote follows within 2 working days. Our fee and ad spend sit on separate lines
What you get in the quote
- Stages and channels covered
- Ad and creator work each month
- Ad spend, shown separately
- Event list, tracking help and a weekly review
How you pay
| Way of working | When it fits |
|---|---|
| Monthly retainer | Always-on ads, creators, reminders and the weekly review; the length is agreed in the quote |
| Project fee | A launch plan, store page work or measurement set-up; the timeline is confirmed in the quote |
| Ad spend, separate from our fee | Paid to the ad platforms from your account and shown in the report |
To compare quotes fairly, ask each agency what it reports on. Day 7 users cost more to measure than installs, and that is the number that matters.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
/ 07 AI and automation
AI that helps your business
Real problems of app teams, from ads to support, and what we would set up for each, with your team in charge.
Marketing and sales
We have 40 ad videos and pictures and no idea which to keep.
What we set up A Google Sheet logs each ad with its day 7 users. Apps Script ranks the ads by simple rules you set. Claude drafts a short weekly note on what to keep and what to stop.
Who stays in charge Your growth lead sets the rules and reads the note.
New users ask the same five questions on WhatsApp in their first week.
What we set up AI drafts replies from answers you approved earlier. A person reads each draft and sends it. Questions it cannot match go to your support team.
Who stays in charge Your support lead approves the answers.
Operations and back office
Store reviews pile up, and real bugs hide inside them.
What we set up AI sorts reviews by topic, such as login, payment or delivery, and lists the issues that come up most for the app team every week.
Who stays in charge Your product manager decides what to fix.
AI and automation systems Lead follow-up automation WhatsApp automation
These show what we would set up for you. We do not claim a past project here.
/ 08 Mobile app marketing agency
Mobile app marketing for users who come back
A mobile app marketing agency helps people find your app, install it and keep using it. PromotEdge plans this in three stages: before launch, launch week and the first month.
Read more
We judge the work on the cost of a user still active on day 7, because an install that never returns earns you nothing.
Most agencies quote a price for each install. An install is one download. Many people open the app once and never come back. So we ask a harder question: what did it cost to get one user who was still using the app on day 7? Retention means how many users come back after a few days. This number shows it.
This page is for founders and marketers of consumer and business apps. Think of food and grocery delivery, learning, fintech, health and wellness, and tools that businesses use. If you sell software to companies, read our page for software firms. If your app sells products, see ecommerce brands.
If you still need to build the app, see app development and Flutter app development. For the marketing, we plan the work, run what an agency can run, and give your developers a clear list for the rest.
/ 09 Good to know
Good to know before you start
The basic checks and the rules on claims for your trade, before you spend.
The basics
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- A website that works on phonesFast, secure, with a link to your store pages.
- WhatsApp BusinessQuick replies and an away message for user questions.
- Social media handlesThe same name on each platform you use.
For app businesses
- A store page with clear screenshotsThe first three screenshots say who the app is for.
- A landing page and waitlistA page that collects names before launch.
- App events agreed with your developersSign up, first order, first lesson: one list everyone reads.
- An install tracking SDK inside the appYour developers add it. We tell them which one your plan needs.
- A permission to send messagesA clear yes from each user for WhatsApp and push reminders.
- A support number or WhatsApp for usersA real person who answers first-week questions.
What we run, and what your app team must build
Some work sits with us and some sits with your developers. Here is the plain split.
What we can run. The landing page and waitlist, Google and Meta ads, creator work, WhatsApp reminders, store page tests and the weekly report. On the marketing side we also set up tags, links and a dashboard.
What your app team must build. Three things. First, app events: small signals the app sends when someone signs up, places a first order or finishes a first lesson. Without them, nobody can see who stays. Second, install tracking: a piece of code called an SDK (software development kit, a ready-made code kit from the tracking tool) inside the app, so ad platforms can link an install to an ad. Third, push set-up: the permission screen and the code that lets the app send messages to the phone screen. We write the list of events and brief your developers. They write the code and test it.
What we cannot do. Ads cannot fix a slow or confusing app. If new users leave on the first screen, we will say so and suggest a fix with your team. We cannot promise installs, users or store ranks.
Messages need consent. Send WhatsApp and push reminders only to people who agreed, and keep an easy way to stop. Your legal adviser should check your wording. This is general guidance, not legal advice.
Read more about Mobile app marketing agency for app founders
Deeper reading for when you want the research behind the plan.
Market and buyers
Programmes
Learn from the leaders
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Related pages
Services for this industry
Build the app
Common questions
Short answers. For anything else, call or WhatsApp us.
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It depends on the stages you need, the channels, the languages and how many ads and creator pieces you want each month. A one-city launch costs far less than a national one. We don't publish a price list. A written quote follows within 2 working days of the first call, with ad spend on its own line.
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An install is only a download. Many people open an app once and leave. A user still active on day 7 has found a reason to return. Two channels can show the same cost per install, and one of them can bring far more users who stay. Day 7 shows which.
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You do. We run ads inside accounts in your name and ask to be added as a manager. The app events, the store accounts and the user data stay with you. If we ever part ways, you take access back and lose nothing. We write this down in the plan.
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ASO (app store optimisation) means making your store page easy to find and easy to say yes to. It covers the title, keywords, icon, screenshots and words. Apple lets you publish extra versions of your store page, and Google Play lets you test listing versions. We plan and test the page changes. See app store optimisation.
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It depends on who your users are. Google App campaigns reach people on Search, Google Play and YouTube. Meta suits a story told in pictures and short videos. Creators add trust. WhatsApp suits people who have already shown interest. We pick one or two first, as a test, then add more.
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A list of events agreed with us, such as sign up and first order. An install tracking SDK inside the app. Push set-up if you want push messages. We write the event list and brief your developers. They build and test it. Without these three, we can run ads but cannot show you who stays.
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No. Nobody can honestly promise installs, users or store ranks. We promise a plan, a clear report and a weekly online review with every client, where we show day 7 users by channel and agree what to stop and what to try next.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
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We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
Ready when you are
A strategist calls you in one working day.
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