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What can't be measured can't be achieved.
Service pillar · 01 / 04 · Strategy
Marketing strategyagency in India
Since 201565+ in-house team6 cities
Marketing strategy for companies that want buyers to choose them over cheaper rivals. Know where to play and what to say, before you spend.
A strategist calls you in one working day.
/ 01 Marketing strategy agency
Decide first.Then spend.
When every extra sale needs a bigger discount and buyers still don't ask for you by name, the problem is the brand, not the budget. PromotEdge is a marketing strategy agency that helps companies move from price to brand.
We work out who to sell to, what to say and where the money goes, in a written, costed plan.
Who it's for. B2B (selling to businesses), B2C (consumers) and D2C (direct online) firms. We work best with companies between ₹25 crore and ₹500 crore in revenue. One wrong channel bet can swallow a big part of the year's budget.
Why it comes before spend. Budgets get split by habit, so TV, performance and dealer schemes never mention each other. Each reports success; sales stay flat. Since 2015 we have served steel firms, a hospital and makers of construction equipment and engines.
AI in marketing strategy: today and next
Today
Research tools such as Claude Research and Gemini Deep Research now run many searches and write a report. Anthropic said in April 2025 that Claude can search the web and your Google Workspace files, with citations you can check. Google calls Gemini Deep Research a personal AI research assistant. A first read of rivals, reviews and your own sales sheets takes hours, not days. You still open the links and talk to your dealers.
Source: Claude blog, 15 April 2025; Google blog, 8 April 2025; both read 10 October 2026
Next
Our view: first drafts of the market map and the budget split will get cheaper, so more of your time goes to choosing. Where to play and what to promise still need people who know your buyers. Want us to show where AI could save time in your plan? Ask us. For systems that run on AI, see AI and systems.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
Strategy work,used together or alone.
01
Brand strategy & positioning
A position that is hard to copy, and the proof that makes buyers believe it.
02Go-to-market strategy
Launch plans tied to sales targets, for a new product, city or segment.
03Media & communication planning
Every rupee placed where it works, channel by channel and quarter by quarter.
04Market research & insights
What buyers, dealers and competitors really think, before you decide.
05Marketing audit & growth plan
What's working, what to stop, and where the money should go next.
06Marketing consulting & fractional CMO
Senior marketing judgement on call, without a full-time hire.
07AI and systems consulting
Before you buy another AI tool, do you know which job it should do?
08Branding & identity
Logo, identity and brand rules that hold up on a hoarding and a phone screen.
/ 03 Which strategy work do you need?
Start from the questionyou're stuck on.
| The question you're asking | Where we'd start | What you walk away with | Who should be in the room |
|---|---|---|---|
| Why should buyers pick us over the brand they know? | Brand strategy and positioning | A positioning statement, its proof, and a message for each audience | Founder or CEO, sales head, a few dealers or customers |
| We're launching a product, or entering a new city or segment | Go-to-market strategy | Who to target first, channels, pricing signals, launch order and hand-over to sales | Leadership, product, sales and distribution |
| We have a budget but don't know how to split it | Media and communication planning | Which channel does which job, its quarterly budget and its number | Marketing head, finance, the agencies that will run the plan |
| We're spending, but can't tell what's working | Marketing audit and growth plan | What each channel returned, what to stop, a plan for two quarters | Marketing and sales, with access to ad accounts and the CRM (the software that holds your leads) |
| Our name and logo don't match the company we've become | Branding and identity | A logo, identity system and brand guidelines for every size | The founder and the daily users of the brand |
Signs you need it first: agencies report well but sales are flat; sales and ads describe the brand differently; a smaller rival keeps winning; nobody knows what one enquiry costs. Unsure which row fits? The free growth plan tells you.
Not sure you need a full strategy project? Send us last year's spend by channel and we will read it with you. Get a free growth plan
/ 04 Where strategy leads
How strategy works with advertising, digital and BTL
A plan only matters if it changes what runs. The same team plans advertising, digital and BTL, so nothing is lost in a hand-over between agencies.
How we'd approach it. We interview leadership and sales, and where it helps dealers and a few customers. We read your sales by region, enquiry sources and past spend, then look at competitors and how buyers search.
Where we're unsure, we test the message in one city or with one dealer group first.
The sums behind the plan. Take made-up numbers. One customer brings ₹2 lakh of profit over two years, and sales closes one in ten qualified leads. So you can pay up to ₹20,000 per qualified lead.
A strategy turns sums like this into a budget, a channel mix and a target for every channel.
What you get. A positioning statement with proof points, a map of who decides, a message plan for TV, the dealer counter, Google and WhatsApp, and a budget split by quarter.
Plus the few numbers it is judged on, such as enquiries, dealer orders or cost per lead (what one enquiry costs).
Into the other pillars. Positioning becomes one campaign idea for a film, a press ad and a hoarding. The audience map becomes keywords and landing pages.
Priority towns decide where BTL (below the line, meaning face-to-face marketing) activations and dealer meets happen. Each quarter, results flow back and the plan moves with the market.
Agency or consultant? The work is the same: an outside view, a written plan, a check against your numbers. A team stands behind our advice.
You may not need a big project. A short look at what you already run can answer the question, and we will say so even when it means less work for us.
Already have a plan on paper? We will tell you plainly if it holds. Talk to us
/ 05 In their own words
What clientssay.
Each quote is copied word for word from the client page on our current website.
“A practical approach to ensuring return of investment has been the day one mantra.”
Bobby SrinivasChief Manager Marketing & Brand Marketing, Utkarsh India“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 06 Industries
Where this works best.
01
Construction equipment
Contractors trust the machine their peers run on site more than any brochure.
02Building materials
The person who pays for the cement is rarely the one who picks the brand.
03Industrial & manufacturing
Procurement checks you out long before your sales team is invited to talk.
04Automotive
A buyer's interest fades fast when the enquiry reaches the right showroom late.
05Real estate
Enquiries are easy to buy, but the sale is won or lost at the site visit.
06FMCG
Your ad works for a rival if your product is missing from the shelf.
07Healthcare
Patients trust calm, clear information more than any discount, and the desk seals it.
/ 07 Cost
What affects the cost of strategy.
Strategy is priced by the work it covers, not the hour, and we don't publish a price list. The smallest first step is a free 30-minute call with a strategist and a one-page plan, for projects we think we can help. We take a limited number and say honestly if yours fits.
What affects the cost
- Brands, products and segments. One brand in one market is quicker than a portfolio.
- Markets covered. One city or state, several regions, or all India.
- Research depth. Desk research, interviews with leadership, sales, dealers and customers, or a survey.
- People to align. Leaders, teams and partner agencies to hear before the plan is agreed.
- What follows the plan. Identity and design work, a launch calendar, or help running the first months.
- Working sessions. How many workshops leadership wants before sign-off.
How we quote
- We talk about the decision you are stuck on, and the sales and spend numbers behind it.
- We look at what you have: past plans, sales by region and your agencies.
- We write down the work: markets, research depth, people to hear and the plan you will get.
- You get an itemised quote for that list within 2 working days, before you commit.
What you get in the quote
- The questions the strategy answers, and the plan you receive.
- The research we will do: desk work, interviews, surveys or all three.
- Workshops and review meetings with your leadership.
- A timeline from first interview to signed-off plan.
- Research cost paid to others, such as a survey panel, shown at actuals.
A fixed-list project ends in a written plan; strategy can also be the first phase of a monthly plan across pillars. To compare quotes fairly, ask each firm how much research and how many workshops are included. Ask us the same.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
Industries
No pressure. No sales pitch.
Bring the question.Leave with a plan.
Straight answers.
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It depends on the markets, segments and people involved. A focused positioning project for one brand moves faster than a national go-to-market plan across regions and channels. We confirm the timeline in the written quote, with dates for each stage, so you know when the plan lands and who needs to be in the room.
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Not always. If your channels work together and the numbers are moving, a marketing audit may be enough. If every agency reports success while sales stay flat, the gap is usually in the strategy, not the execution. A short look at what you already run can tell you which case you are in.
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Yes. The plan is written so any capable team can run it. Some clients keep their media buyer or production house and use us for strategy and for joining the pieces up, and we can review progress against the plan.
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Brands, markets, interviews and people to align set the fee. We don't publish a price list. You get a written quote against a written list of work before anything starts. The smallest first step is a free 30-minute call with a strategist.
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No. We work with corporate groups, listed companies, startups and firms that grew by selling. It matters most when a wrong channel decision costs a real share of the year's money and nobody catches it, or when you want to move up from price.
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A strategy agency helps a business decide who to sell to and what to say, then checks the plan will work in each channel. A consultant is often one senior person. An agency brings a team of research, brand, media and digital people, so the advice is tested before money moves.
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The plan names its numbers before work starts, such as qualified enquiries, cost per lead or repeat orders, and we check them each quarter against your starting point. After that you choose: your team or another agency can run the plan, or we can run it as the first phase of a retainer.
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Yes. Our servicing team is based in cities across India. We stay in touch daily, meet you in your city at least every three months, and place our team at your office or plant if needed. The launch itself is a go-to-market plan.