“The diary and the website form are separate. Nobody can track a request.”
We join the form and the diary to one CRM (customer relationship management) list.
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Industry · Healthcare · Doctors and clinics
Doctors: websites and systemsClinics: full service
Since 201565+ in-house teamKolkata office, 5 team bases
Doctors get a designed website and front-desk systems from us, and no promotion. Clinics run as businesses get everything we do. Here is why we split it.
A strategist calls you in one working day.
/ 01 Website design for doctors
Two kinds of practice.Two kinds of help.
Many doctors' websites show a degree and a phone number, but cannot show this week's timings or hand a booking to someone who reads it. PromotEdge designs and builds the website, and the front-desk systems behind it, for doctors and group practices, and does not run promotion or lead generation for them.
Clinics, dental clinics, diagnostic centres and wellness centres run as businesses get our full service.
Own a clinic as a doctor? We promote the clinic as a business, not your practice, case by case: write to us. Hospitals follow the doctors' line: see hospitals.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services fora doctor's practice.
All 8 services in one place. Tap one to see how it works.
Practice website
One fact page per doctor, with registration number and fees.
Signboard and form design
Prescription pads and signboards that carry only the facts the code allows.
Logo and look
A simple logo, matched on screen and on paper.
Booking form and diary
Takes name, phone and a day, and feeds the diary.
Front-desk CRM
One list of every request, each with an owner and status.
Reminders and call-backs
Reminders go only to patients who said yes. Missed calls get a call-back list.
Manager's dashboard
Appointments kept or missed and calls not returned, on one page.
AI tools for the office
Sort messages and draft replies for staff to check. Never medical advice.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The design, website and systems items are where we can help.
The basics
6 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
For doctors and clinics
6 items
- Registration number on signboard and prescriptionsIndian Medical Council Regulations, 2002, clauses 1.4.1 and 7.13.
- Fees and charges shown before serviceCode clause 1.8. Also the Clinical Establishments Act, where your state has it.
- Appointment booking systemA booking form, a shared diary and reminders only for patients who agreed.
- Patient-consent formsDPDP Act, 2023, sections 5 and 6: say why you need the data.
- NABH mark, only if you hold itOnly for services in scope, with the certificate number. NABH-AM.
- One doctor list for site and printOne list updates every page, board and form.
/ 04 Where we start
From a messy front deskto one clear flow
| Step | What we do | Why |
|---|---|---|
| Map pages and facts | A page for each doctor: registration number, timings, fees. | The 2002 code asks for the number and fees. |
| Design and build | Graphic design and a light website, tested on phones. | The code bars publicity: facts only. |
| Join booking to the CRM | Form and calls feed one CRM, with one shared WhatsApp number. | WhatsApp needs opt-in. |
| Train staff, then report | We train the front desk, then add a manager dashboard. | Systems work only when people use them. |
One law covers even a single-doctor clinic. Patients check the basics online, so the facts and the front desk must be right.
Doctors and clinics in depth
The rule that matters
The Clinical Establishments Act, 2010 covers all kinds of clinics, including a single-doctor clinic and a diagnostic centre. It took effect on 1 March 2012 in four states and in all Union Territories except Delhi. Seven more states have adopted it. Charges and facilities are to be shown prominently at each clinic.
Source: Ministry of Health and Family Welfare, Clinical Establishments Act portal, About Us and FAQ, pages read 10 Oct 2026 (https://clinicalestablishments.mohfw.gov.in/en/about-us ; https://clinicalestablishments.mohfw.gov.in/en/faq)
How patients decide
Our view: a patient hears of a doctor from family, checks the name, registration number and timings online, and then calls. They drop out when timings are old, nobody answers, or the form asks about symptoms. A clinic is judged the same way, with reviews and fees added.
What you can do, and what is not ours
You can keep one timetable, show your registration number and fees, and name one person to answer calls. You can ask patients before you message them. Medical wording and the reading of the code are not ours. Your State Medical Council or lawyer decides those. We do not run promotion for individual doctors.
How we would deliver, and why each step
First we map the facts, such as registration number, timings and fees, because the 2002 code asks for them. Then we design the site and test it on phones. Next we join form, diary and calls into one CRM, because lost requests are the common gap. Last we train the front desk, because systems work only when people use them.
Bodies to know
NMC: the National Medical Commission, a statutory body under the Ministry of Health and Family Welfare. Its site says it works for a regulatory framework for medical education and medical practice.
NABH: the National Accreditation Board for Hospitals and Healthcare Providers. It calls itself India's apex body for healthcare quality and patient safety, and it lists programmes for allopathic clinics and dental clinics.
Source: Official sites of each body, read 10 Oct 2026
Not sure whether the website or the front-desk system comes first? Let's think it through together. Talk it through
/ 05 Sound familiar?
Where a practice's website andfront desk let people down
“Patients say they filled the form and nobody called back.”
Every entry reaches the CRM and a named phone. The form never asks about symptoms.
“Patients message the receptionist's phone, and nobody sees them on her leave.”
One shared number the CRM sees. Reminders go only to patients who agreed. WhatsApp and the Digital Personal Data Protection (DPDP) Act, 2023 require this.
“The manager copies three sheets monthly, yet nobody sees where calls get lost.”
A CRM dashboard shows requests, visits kept or missed, and unreturned calls.
“Google shows old timings for our branches, and we cannot tell where enquiries came from.”
Google needs a real place open at stated hours. It bans staff and family reviews and rewards, so we ask every patient once and count each enquiry.
Does one of these sound like your front desk? Tell us which, and we'll tell you where we'd start. Tell us which
/ 06 Cost
What affects the cost of a doctor's website and systems.
No price list. These things move the number.
We don't publish a price list. One chamber may need only a website, and we'll say so.
What affects the cost
- Number of doctors and chambers.
- What you have today. An old site, a PDF or a paper register.
- Software and hosting. Billed at actuals.
How we quote
- A 30-minute talk about your front desk
- We write the scope
- A written quote within 2 working days
What you get in the quote
- Designed pages and forms
- A CRM with diary and reminders
- Accounts and logins owned by you
How it is billed
| Way of working | When it fits |
|---|---|
| Website | Usually 4 to 6 weeks; other timelines confirmed in the quote |
| Support after launch | Minimum 3 months, 30 days' notice to stop |
Our beliefThink creative. Act on numbers.
/ 07 Our stance
Why we do not promote doctors, and what a site may carry
A patient who chooses a doctor because of promotion, rather than skill, may risk his or her life. We do not want to help with that, so we do not run promotion or lead generation for individual doctors or for hospitals. We gladly design their websites and build their systems.
The code. On 23 August 2023 the National Medical Commission (NMC) brought back the 2002 Indian Medical Council ethics regulations and put its own 2023 rules on hold. Nothing newer was listed on 4 October 2026.
What to show. Name, qualifications, speciality and State Medical Council registration number go on signboards and prescriptions, and the number goes on receipts. Fees are announced first.
What the code bars. Soliciting patients, publicity about your skill, boasting of cases or cures, endorsing a product, and a self photograph on a signboard.
Patients stay private. A photo or case report needs permission if the patient could be identified. The DPDP Act, 2023 wants consent that is easy to withdraw.
It covers modern medicine; Ayurveda or homoeopathy may follow another code, so we check yours first. General guidance, not legal advice.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Websites and systems
Full service: clinics, dental, wellness
Proof and reading
Not sure which side you are on? Write to us and tell us how your practice runs.
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
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Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
A doctor, a group practice, a clinic or a wellness centre?
Tell us how your front desk runs.We'll look at it case by case.
Straight answers.
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No. A patient who chooses a doctor because of promotion, rather than skill, may risk his or her life. So we do not run promotion or lead generation for individual doctors or hospitals. We do design, websites and systems for them. Clinics run as businesses get our full service.
-
We design your website and set up a front-desk CRM (one list of every enquiry and appointment request), a booking flow and reminders. A dashboard shows visits kept or missed. AI tools sort messages and draft replies for your staff to check. They never give medical advice.
-
Yes. We build to the 2002 code that NMC applies: each page shows the registration number and qualifications, states fees first, and makes no claims about skill. Its 2023 rules were on hold on 4 October 2026. Your State Medical Council or lawyer should check the final wording. General guidance, not legal advice.
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Yes, with full service: SEO (search engine optimisation), Google Ads, social media, reviews, WhatsApp and lead tracking. We count booked visits, not only clicks, and our servicing team is based in cities across India. See our healthcare page, digital marketing or dentists page.
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We don't publish a price list. The cost depends on how many doctors, chambers or pages you have, what you use today, and the booking flow and systems you want. A written quote follows within 2 working days of a 30-minute talk, and you approve it before work starts.