“Our team types the same reply fifty times a day.”
A bot answers the ten common questions in seconds. Your team talks to people ready to buy.
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Digital · WhatsApp marketing · Chatbots
Chatbotdevelopment
Since 201565+ in-house team6 cities
Chatbot development for mid-to-large businesses whose buyers need a person at the right moment. Answer the easy questions fast, then hand over.
A strategist calls you in one working day.
/ 01 Chatbot development company
A bot that answers,then gets out of the way.
A chatbot should answer the easy questions and then get out of the way. PromotEdge is a marketing and growth agency, not an IT company.
It builds website, WhatsApp and Instagram chatbots for mid-to-large businesses in India, so more chats turn into leads, bookings and orders.
There are two kinds. A rule-based bot follows buttons and menus, so it never makes things up, but it gets stuck. An AI bot reads a question in the customer's own words and writes a reply, but it can sound sure while wrong.
Most businesses need a mix: fixed answers for prices and bookings, AI for open questions from approved content, and a person one tap away. It suits healthcare teams handling appointment questions and industrial and manufacturing firms sorting dealer enquiries.
A bot answers a question. An AI agent goes further: it reads a request, checks your CRM and drafts the next step for a person to approve. That is on AI agents. Help for customers who have already bought is on AI customer support.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
From the first questionto the handover.
| Part | What you receive |
|---|---|
| Use-case plan | Three to five first jobs, such as collecting a lead's name and need |
| Channels | Bots live on WhatsApp, a website chat box, Instagram, or all three, in your company's name |
| Conversation design | A chat map you approve: every message, button and fallback; AI answers only from approved content |
| Human handover | Rules for when a person takes over, who gets the chat and how fast |
| Links to your systems | The bot connected to your CRM, calendar or order system through an API |
| Consent and records | Opt-in wording, a privacy-notice link, an easy stop and dated consent records |
| Testing and monthly review | Tricky questions tried on phones before launch; failed chats read and fixed monthly |
CRM (customer relationship management) software keeps all leads in one place. An API lets two pieces of software share data. Our WhatsApp marketing covers messages you send out; a chatbot handles what follows.
/ 03 What usually gets in the way
What usually gets in the way,and the way through.
“Night enquiries are gone by morning.”
The bot replies at once, asks two or three questions and books a call-back, so the lead is warm.
“We tried a bot and customers got stuck in a loop.”
That bot had no way out. Ours always offer "talk to a person", with a rule for who picks up and how fast.
“Half our chats are "Where is my order?"”
We connect the bot to your order system. It shares status and passes real problems to support.
“We fear an AI bot will promise what we don't offer.”
Fair worry. Prices and policies stay on fixed answers, AI uses only approved content, and we test with tricky questions.
Send us your ten most repeated customer questions and we will tell you which a bot can answer. Book a 30-minute AI check
/ 04 How we work
First bot livein about four to six weeks.
We confirm the timeline in the quote. The first step is a 30-minute AI check: a call with a strategist and a one-page plan on where AI would help your business first. It is for projects we think we can help. We take on a limited number and say honestly if it is a fit.
- 01
Week 1: list the questions
We read about 200 recent chats and call notes and sort the questions people really ask.
- 02
Weeks 1 to 2: design the chats
The bot has to impress your customers, not you. You approve the chat map and policy answers first.
- 03
Weeks 2 to 4: build and connect
Flows, AI answers where they help, and your systems. Then your team and ours try to break it.
- 04
Week 5: launch small
One channel first. We watch every chat for the first few days, then read and fix the misses every month.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C brand points the bot at order status and returns. A clinic or real-estate team points it at bookings and site visits. A dealer-led B2B firm uses it to qualify enquiries before a salesperson calls.
- Read real chats before designing. Customers ask in their own words, not the ones we expect. A ranked question list.
- Keep prices and policies on fixed answers. A fixed answer cannot be wrong by surprise. A chat map you approve.
- Build the exit first. A bot that cannot hand over loses the buyer. A named person and a reply time.
- Read failed chats every month. A bot improves only from its misses. A short monthly report.
AI in chatbots: today and next
Today: Meta Business Agent on WhatsApp
Meta says its AI agent replies in WhatsApp chats around the clock, answers product questions and escalates complex cases to a person. You flag topics it should avoid. It is available to eligible businesses in select markets.
Source: WhatsApp Business, Meta Business Agent page, read 10 October 2026
Next
Our view: AI will answer more kinds of questions. Prices, policies and promises will still need fixed answers and a person who can take over.
Worried a bot will upset your customers? Talk to us before you build anything. Talk to us
/ 05 Cost
What affects the cost of a chatbot.
We don't publish a price list. Meta's message charges, chatbot software and AI usage fees are third-party costs, billed at actuals and shown before you approve.
What affects the cost
- Channels and jobs: leads, FAQs, orders, bookings
- Rule-based flows only, or AI answers too
- Links to your CRM, orders or calendar
- Languages
- Chat volume, which drives Meta's charges
How we quote
- We ask which questions repeat and where chats are lost
- We read a sample of your real chats and look at your systems
- We write the scope and you approve it
- You get a quote within 2 working days, each cost on its own line
What you get in the quote
- Channels, jobs, handover and a test round
- Third-party costs shown apart
- Monthly chat reviews, if you choose them
Compare quotes: is human handover included, is there a test round, and who owns the number, bot and content if you leave?
We know digital inside out, and we think like an Indian business.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
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Goes well with
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us which questions keep repeating.We'll show you the plan.
Straight answers.
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We won't claim to be the best; nobody can honestly say that. Ask each company four things. Can a person take over the chat? Is the bot tested with tricky questions? Who owns the number, bot and content if you leave? How are leads reported? Ask us the same four.
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Yes. Our servicing team is based in cities across India and stays in touch daily. We meet you at least once every three months, or sit at your site if a project asks. Chatbots are built online, in your customers' languages.
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Yes. AI can misread a question or invent an answer that sounds right. We cut the risk: AI answers only from your approved content, fixed facts stay fixed, and we read failed chats monthly. No one can promise never wrong, so a person stays one tap away.
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General guidance, not legal advice: Meta's policy lets you message people only after they opt in. When a customer writes, a 24-hour window opens for free replies; outside it, only Meta-approved templates. A bot must offer a way to reach a human, and you must stop when asked. Meta's terms bar services whose main product is a general AI assistant.
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Yes, through Meta's messaging tools for Instagram business accounts. As general guidance, the bot can reply within 24 hours after a person messages you, and Meta's Human Agent tag lets a real person reply by hand within seven days. So it works best for fast replies and collecting details.
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If the bot collects a name or phone number, plan for consent. India's Digital Personal Data Protection Act, 2023 says consent must be free, specific, informed and clear, and withdrawing must be as easy as giving it. Our bots ask first, link your privacy notice and accept "stop". Not legal advice.
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We plan, manage and deliver the bot, with one point of contact. Our in-house team of 65+ people does the work, with industry consultants and partner agencies where needed. Number, accounts and bot content are set up in your company's name.
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Yes. Our group brand Desi Machines has a chatbot and a WhatsApp chat path we built, though we share no figures for it. We will share more relevant work on a call, and explain what each bot did and changed.