“Our lead ads bring hundreds of forms. Most numbers never pick up.”
Add a question a serious family can answer, such as course and intake year. Then judge each Meta ad on connected calls, not forms.
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Industry · Education · Digital marketing
Digital marketingfor education
Since 201565+ in-house team6 cities
Ads, programme pages and counsellor follow-up run as one funnel, judged on cost per enrolment, not clicks.
A strategist calls you in one working day.
/ 01 Digital marketing for education
The ad brings the enquiry.The counsellor wins the admission.
Nobody pays for a seat straight from an ad, because the admission is won or lost in the call, the campus visit and the follow-up that come after it. PromotEdge runs ads, programme pages and WhatsApp follow-up for schools, colleges, universities and coaching institutes as one admissions funnel (the path from the first click to a confirmed seat).
You and we judge it on one thing: enquiries that become enrolled students. We have worked with institutes across India since 2015.
We count three costs. Cost per lead (CPL) is what you pay, on average, for one enquiry. Cost per application and cost per enrolment work the same way. The last matters most: a cheap lead who never picks up is not cheap.
The admission calendar, print and claim rules are on our education marketing page. Our general method is on the digital marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forschools, colleges and institutes.
Google Ads
Search ads by programme and catchment, such as nursing college near me.
Google AdsGoogleYouTubeMeta Ads
Lead ads and retargeting aimed at parents and adult applicants.
MetaFacebookInstagramProgramme landing pages
One page and one short form for each course.
WhatsApp counselling
Answers on hostel, fees and documents, only with opt-in.
WhatsAppCRM and tracking
Every enquiry gets an owner, from first call to joined.
SEO for institutes
SEO (search engine optimisation) for programme pages families find.
GoogleCampus films
Tour videos that show what exists today.
YouTubeEducation marketing
The admission calendar, print and open-day plan.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For schools, colleges and institutes
6 items
- No "100% placement" style claims in adsASCI education guidelines, clause 4.
- Campus photos that show what exists todayASCI clause 5(c): infrastructure visuals must be real and existing.
- Real dates instead of "last few seats"ASCI clause 8, and the CCPA's 2024 coaching guidelines.
- An opt-in on every enquiry formWhatsApp Business policy: message only people who opted in.
- A parent's consent where a child's data is usedDPDP Act, 2023: under 18 is a child. Parent's verifiable consent.
- A landing page for each programmeGood practice: eligibility, duration, next intake and one short form.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Every course sends people to the same home page.”
Build one landing page per programme, with eligibility, intake date and one short form.
“An agency sold us a list of student numbers. Now our WhatsApp number is limited.”
Build your WhatsApp list from your own enquiries, with a clear opt-in. WhatsApp's policy lets you message only people who agreed.
“Our ads say "last few seats" all season.”
Use real dates instead: the last date to apply, the batch start. The CCPA (Central Consumer Protection Authority) targets false urgency in coaching ads. Our ad copy follows that.
“Our counsellors say the leads are poor. Marketing says nobody calls them.”
Keep one record. A CRM (software that tracks every enquiry) gives each enquiry an owner, a status and a reminder.
Our beliefWe believe in process. Good results should repeat, not happen by luck.
Which course needs more students this intake? Tell us, and we'll tell you where the funnel leaks first. Name the course
/ 05 In their own words
An education clienton our digital work.
“Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.”
Satabdi SahuLead - Brand and Content, ABP Education“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 06 How we work
From the first adto a confirmed seat.
- 01
Put a value on a seat, then test small
We agree a target cost per enrolment for each programme first. We start with two or three programmes on a small budget. We read two weeks of results, then scale what works. That is how our performance marketing runs.
- 02
Search and lead ads by course and city
Google search ads catch families already looking. Following ASCI (the Advertising Standards Council of India), the ads make no "100% placement" style claims.
- 03
A landing page and a fast call
Each enquiry reaches that course's counsellor at once, and we track time to first call. Our job is to impress your customers, not you. Our CRO (conversion rate optimisation) work tests the page on phones.
- 04
WhatsApp counselling, with consent
With a clear opt-in on the form, a counsellor or a chatbot answers common questions. Every message offers a way to stop.
- 05
Retarget the families who are still deciding, then cut weekly
Retargeting means showing ads again to people who visited your site. We cap how often, remove anyone who enrolled, and aim at parents and adults only.
Education ads have their own advertising rules. A counsellor's quick call-back decides more admissions than an extra ad.
Education digital marketing in depth
The rules that matter
ASCI's education guidelines bar "100%" claims on abstract things, such as 100% placement. They want infrastructure visuals to be real and existing. They also bar a false sense of urgency that could worry school students or parents. The CCPA's November 2024 coaching guidelines target false urgency, such as implying limited seats.
Source: ASCI, education guidelines, 2023 (https://www.ascionline.in/wp-content/uploads/2023/05/ASCI-GUIDELINES-FOR-EDUCATIONAL-INSTITUTIONS-PROGRAMMES-AND-PLATFORMS.pdf). PIB, Ministry of Consumer Affairs, 13 Nov 2024 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2073013)
How buyers decide
Our view: parents ask friends and teachers, search the course and city, compare fees, then visit. Students over 18 also ask seniors on Instagram. Families drop out when nobody calls back the same day. They also drop out when a page hides the fee and the intake date.
What you can do, and what is not ours
You can name one counsellor for each course, keep dates and fees current, and call back the same day. Admissions, results and scores belong to your institute, and we promise none of them. Recognition and affiliation are not ours to give.
How we would deliver, and why each step
We agree a target cost per enrolment first, because a lead count can mislead. We start with two or three programmes, because a small test costs little. We link every ad to a counsellor record, because only that shows who joined.
Bodies to know
UGC: the University Grants Commission (UGC) calls itself a statutory organisation of the Government of India. It sets quality benchmarks for universities.
ASCI: an independent, voluntary self-regulatory organisation for advertising. It has guidelines for education ads and a complaint process.
Source: Official site of each body, read 11 Oct 2026
Intake opens in two months? Let's decide what to build first: pages, tracking or the call-back. Plan the build
/ 07 Cost
What affects the cost of digital marketing for education.
We don't publish a price list. Ad spend is billed at actuals.
What affects the cost
- Programmes and campuses. Each needs its own campaigns and landing page.
- Your intake pattern. One season a year, or new batches every month.
How we quote
- A free 30-minute strategist call
- We look at your ads, pages and call-back, then send a one-page plan
- A written quote follows within 2 working days. Nothing runs until you approve it
What you get in the quote
- Campaigns by programme and city
- The weekly report to enrolment
How it is billed
| Way of working | When it fits |
|---|---|
| Season campaign | One intake window, set-up included (timeline confirmed in the quote) |
| Monthly retainer | Ads, pages and reporting (minimum 3 months, 30 days' notice to stop) |
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
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Proof and reading
Principal, admissions head or institute owner?
Tell us which programme needs more students.We'll show you where the funnel leaks.
Straight answers.
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Yes, mostly in who you talk to. Schools win parents who live nearby, so ads to parents and campus visits do most of the work. Colleges recruit across states, so search ads by course matter more. Coaching institutes run on batch dates and demo classes. Study-abroad consultants and edtech platforms sell online first.
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Within minutes if you can, while the family still has your page open. TRAI (the Telecom Regulatory Authority of India) changed its rules in September 2026. A business may contact someone on the basis of their enquiry for only seven days. It must also keep the enquiry on record. General guidance, not legal advice.
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Take care. Under the DPDP (Digital Personal Data Protection) Act, 2023, anyone under 18 is a child. A business needs a parent's verifiable consent, and must not track children or aim targeted ads at them. Meta said in 2023 that advertisers can reach teens only by age and location. So we aim ads at parents. General guidance, not legal advice.
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It depends on how many programmes and campuses you recruit for. We don't publish a price list. After a free 30-minute call we send a one-page plan. A written quote follows within 2 working days. We confirm the timeline for our own work in the quote.
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We won't claim to be the right agency for everyone. Ask every agency, us included, four questions. What cost per enrolment will you aim for, and how will you show it? How will enquiries reach our counsellors, and how fast? What will you cut each week? Will you check our ad claims against the ASCI and CCPA rules?