Lifecycle map
Every stage from first sign-up to repeat purchase or renewal, with the trigger, message and goal for each.
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Digital · Email · Lifecycle and automation
Emailmarketing
Since 201565+ in-house team6 cities
Email marketing for D2C brands and B2B firms that want orders, not just opens. A big list is not an asset until it brings orders. Newsletters and nurture flows that bring buyers back.
A strategist calls you in one working day.
/ 01 Email marketing services
The channelyou own outright.
A big email list is not an asset until it brings orders. PromotEdge provides email marketing services to brands, so past buyers and old leads come back and buy.
We build automated flows, newsletters and B2B (business-to-business) nurture that reach the inbox. Everything is judged on orders and pipeline.
Email is the one channel where you own the audience. No algorithm decides who sees your message. Yet most brands send one discount blast a week until people stop opening.
We look at your business first and the email tool second. We map the lifecycle (every stage from first sign-up to repeat order or renewal), build the flows that earn the most, then add a campaign calendar drawn from our content marketing team.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
Flows, newslettersand the foundations.
Email pays back fastest with repeat purchase or a long decision: D2C brands, subscriptions, SaaS, education, real estate, healthcare and industrial B2B. We build the two or three flows that earn most first, each with a goal and a review date. We never buy or rent lists.
D2C and ecommerce flows
Welcome, browse and cart abandonment, post-purchase, replenishment, win-back and sunset flows, tested before launch. Measured by revenue per flow and repeat-purchase rate.
B2B nurture and lead scoring
Enquiry follow-up, content nurture, old-lead revival and post-meeting sequences, with leads scored and handed to sales. Measured by meetings booked and pipeline.
SaaS, education, property, health
SaaS: trial onboarding to renewal. Education: enquiry to admission. Real estate: site-visit reminders. Healthcare: appointment reminders, with care over health detail.
Newsletters and templates
Editorial newsletters people choose to read, mobile-first accessible templates, and subject lines, preview text and copy for each segment.
Deliverability and list health
SPF, DKIM and DMARC, sender reputation watched, inactive readers re-engaged or removed, unsubscribes honoured at once. Consent follows India's DPDP Act, 2023.
Email, WhatsApp and SMS together
Short, urgent messages go to WhatsApp or SMS; longer content stays in email. Nobody gets the same message twice. Planned with paid media and sales follow-up.
Revenue reporting
Orders, pipeline and repeat purchase by flow and campaign, plus list growth and health, every month.
/ 03 Sound familiar?
Why emailstops working.
“We send a newsletter, but fewer people open it every month.”
Usually everyone gets the same email, too often. We split the list by what people bought, read or asked about, turn the welcome into a short series, and send each group something relevant.
“Half our emails land in spam.”
Often the domain isn't authenticated, or the list is full of people who never open. We set up SPF, DKIM and DMARC, clean the list and send to engaged readers first.
“People add to cart and leave, and we do nothing about it.”
An abandoned-cart flow is usually the first thing we build for a D2C store. It reminds the shopper and answers doubts. A discount comes only if you choose to offer one.
“Our B2B leads go cold after the first call.”
A nurture sequence sends useful material through the long decision and tells sales when a lead becomes active again.
“We have a big list from old events, and we don't know if we can use it.”
Perhaps not all of it. We check where and how each list was collected, ask for fresh consent where needed and set aside what can't be used.
“We pay for an email tool, use it only for blasts, and have no idea which emails bring orders.”
Most tools already do segmentation, automation and testing. We set those up and tag every link with UTM codes (labels that tell analytics where a visit came from), then match orders and leads to each flow.
“Every rupee of our sales depends on ads, and each lead costs more than last year.”
Email brings past buyers and old leads back at almost no cost per send. We build the flows that win repeat orders, so you need less paid traffic for the same number.
“Our customer list is in three Excel sheets and a sales rep's phone.”
Nothing can be automated from that, and a flow can't tell a first-timer from a loyal buyer. We set up a CRM (one place where every customer and enquiry is kept and followed up) and connect it to your email tool. AI tools help draft and sort replies.
Sending emails nobody opens? Share your last campaign and list size, and we will read it with you. Get a free growth plan
/ 04 How we work
From auditto revenue report.
Success is orders and repeat purchase, plus pipeline for B2B, not open rates. Welcome and cart flows can start earning soon after launch; nurture needs a full sales cycle to prove its worth.
- 01
Audit
Your platform, lists, flows, templates, sender set-up and consent records, and how leads and orders reach the email tool.
- 02
Map the lifecycle
Stages, triggers, segments and the goal of each message, agreed with sales or the ecommerce team before building.
- 03
Fix the foundations
Domain authentication, list clean-up, consent capture on forms and checkout, and the link to your store or CRM.
- 04
Build the core flows
The few flows that earn the most go live first, tested on real devices and inboxes.
- 05
Add campaigns
A calendar of newsletters, launches and seasonal campaigns, sent to segments rather than to everyone.
- 06
Report and improve
Think creative, act on numbers. Monthly revenue or pipeline per flow and list health, with tests on subject lines, timing and content.
- 07
Clean up every quarter
People who haven't opened or clicked in months get a last check-in. Those who don't respond are removed.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C store starts with welcome, cart and reorder flows. A dealer-led B2B maker nurtures enquiries over a long decision. A subscription or software firm plans onboarding to renewal.
- Fix the sender set-up first. Without SPF, DKIM and DMARC, even a good email can land in spam. A passing sender check.
- Map the lifecycle before building. A flow with no goal is just another blast. Milton Das, who does our email marketing and data research, leads the email work. Stages, triggers and goals on one page.
- Build the two or three flows that earn most. Welcome and cart flows usually pay back first. Revenue for each flow.
- Split the list by what people did. The same email for everyone tires the list. Groups by buying, reading or asking.
- Clean the list every quarter. Readers who never open hurt delivery for the rest. A smaller, healthier list.
Go deeper: the rules of the inbox
Google's sender rules
From 1 February 2024, Google asks anyone sending 5,000 or more messages a day to Gmail to set up SPF, DKIM and DMARC, offer one-click unsubscribe, and keep the spam rate below 0.30%. It suggests staying below 0.10%.
Source: Google Workspace Admin Help, Email sender guidelines, read 10 October 2026 (the page shows no update date)
Why open rates mislead: Apple
Apple says Mail Privacy Protection downloads email content in the background, whether or not the person opens it, so senders cannot see when or how often an email is opened. We judge email by clicks, orders and replies.
Source: Apple Legal, Mail Privacy Protection, read 10 October 2026
AI in email marketing: today and next
Today: what email tools offer
Klaviyo lists AI tools that build segments, draft campaigns from a goal, score customers on predicted value and churn risk, pick send times, and monitor deliverability.
Source: Klaviyo, AI features page, read 10 October 2026
Next
Our view: drafts and timing will be handled by the tool. Consent, a clean list and a clear offer will still be yours. Want us to look at your flows? Ask us.
Not sure your consent records would hold up? Talk to us before the next send. Talk to us
/ 05 Industries
Where this works best.
01
Construction equipment
Contractors trust the machine their peers run on site more than any brochure.
02Building materials
The person who pays for the cement is rarely the one who picks the brand.
03Industrial & manufacturing
Procurement checks you out long before your sales team is invited to talk.
04Automotive
A buyer's interest fades fast when the enquiry reaches the right showroom late.
05Real estate
Enquiries are easy to buy, but the sale is won or lost at the site visit.
06FMCG
Your ad works for a rival if your product is missing from the shelf.
/ 06 Cost
What affects the cost of email marketing.
We don't publish a price list. Set-up is quoted as a one-off and campaigns monthly. The email platform's subscription, usually priced by list size, is billed by the provider in your company's name. We send the quote within 2 working days.
What affects the cost
- Number of flows, and how many segments and versions each needs
- List size and the platform's own pricing
- Integration work with your store, CRM or website forms
- Campaigns a month, and design work: templates, images and product feeds
How we quote
- We ask about your list, how it was collected and what you send today
- We check your sender set-up, current flows and recent open and click numbers
- We write a scope: first flows, templates, segments and a campaign calendar
- You get a quote splitting the one-off set-up from the monthly work, before you approve
What you get in the quote
- Sender authentication and platform set-up
- The first flows, with the number of emails in each
- Templates, design work and links to your store, CRM or forms
- Monthly campaigns, testing, list clean-up and the report
Flows need light upkeep once they are live, while campaigns are managed month by month.
Our beliefWe use AI to save your team's time. A person still makes the decision.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
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What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us what your emails aren't doing.We'll show you the plan.
Straight answers.
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Yes, when it is built on consent and automation rather than bulk blasts. Email reaches customers you have already paid to win, at almost no cost per send, and no platform decides who sees it. Use both: WhatsApp for short, time-sensitive messages, email for longer content and nurture, planned as one lifecycle.
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It plans the emails your business sends, builds and runs them, and measures what they bring back: automated flows, newsletters, campaigns, templates, list health and inbox delivery. To choose one, ask whether it audits your sender set-up and consent first, and reports orders or pipeline, not opens. Walk away from anyone selling lists.
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It depends on your stack. Ecommerce tools such as Klaviyo suit D2C stores. CRM-led tools such as HubSpot or Zoho suit B2B teams that need lead scoring. Apps often run email, push and WhatsApp from MoEngage, CleverTap or WebEngage. Mailchimp or Brevo suit smaller lists.
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Since February 2024, Google and Yahoo have required bulk senders to authenticate with SPF, DKIM and DMARC, offer one-click unsubscribe and keep spam complaints below 0.3%. Microsoft added similar rules for Outlook.com in 2025. Miss these and inboxes filter you out.
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You get monthly orders, leads and pipeline by flow and campaign, plus clicks, replies, list health and, for B2B, meetings booked from nurture. Open rates alone mislead: Apple's Mail Privacy Protection, introduced in 2021, can record an open whether or not anyone read the email.
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Yes, with valid consent. The Digital Personal Data Protection Act, 2023 requires a clear purpose, consent and an easy way to withdraw it. We set up consent capture on forms and checkout and keep the records. This is general guidance, not legal advice.
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Yes. Our servicing team is based in cities across India and talks to you daily. We meet you in your city at least every three months, and a team member joins your office if the work needs it. Email runs online through platform access you control.
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There are two costs: the platform subscription, usually priced by list size, and our fee for set-up and management. Set-up is a one-off; campaigns are monthly. We don't publish a price list; we quote after a first conversation, with the platform cost shown separately.