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Electronics brand marketing backed by proof

PromotEdge is an integrated marketing agency in India that works with electronics brands across the country. Win the distributor and the buyer. Show the papers and the repair plan.

A strategist calls you in one working day.

In short PromotEdge plans marketing for electronics brands that sell through distributors, dealers and marketplaces. We first build the proof that trade partners ask for: registration numbers, warranty terms and service-centre lists. Then we add search, listings and dealer work. See all our industry pages. Claims such as battery hours or Made in India are written only when you can back them.

Updated 13 Nov 2026

The PromotEdge team in the Kolkata office
Part of the PromotEdge team, Kolkata, April 2026.
  • Since 2015working with Indian brands
  • 65+in-house team
  • 121brands we have worked with
  • ISO 9001:2015certified
/ 01 Services

Services for electronics brands

Proof first, then the channels that carry it to the trade and to buyers.

Advertising and media 1 service

TV, print, radio, outdoor and PR, bought against your sales map

Product demo videos

Short videos that show set-up, real use and how a repair works.

Digital marketing 6 services

Be found, get leads, and count every one

Model fact sheets

One sheet per model with specifications, registration number, warranty and service. One sheet per model with specifications, registration number, warranty and service, copied by every page and leaflet.

Amazon listings and ads

Pages and ads for buyers who compare models. Pages and ads for buyers who compare models, with every claim marked and backed.

Amazon

Flipkart listings and ads

The same fact sheet on Flipkart. The same fact sheet on Flipkart, with the sale calendar planned a month ahead.

Flipkart

Search for model and spec questions

Pages that answer what buyers type. Pages that answer what buyers type, such as model comparisons and where to get a repair.

WhatsApp for service and warranty

Repair booking and warranty questions answered fast, from replies you have approved.

WhatsApp

Performance marketing plan

One plan that splits spend across search, marketplaces and social. One plan that splits spend across search, marketplaces and social, and moves it to what brings orders.

Martech and automation 1 service

Follow up every lead, by itself

WhatsApp for service and warranty

Repair booking and warranty questions answered fast, from replies you have approved.

WhatsApp

On-ground 2 services

Events, activations, shops and screens where buyers meet you

Dealer meets

Meets where dealers see the range. Meets where dealers see the range, hear the warranty path and ask their questions.

Dealer loyalty programmes

Rewards for dealers who stock, display and sell your range.

/ 02 Proof

Who we have worked with

We can plan and run the marketing side for electronics brands. Your team keeps the registrations, tests and repairs, and we write only what your papers support.

Brands we have worked with

  • Sai Angan
  • Rupa Peekaboo
  • Tea Junction
  • Zandu Vigorex
  • Fox & Mandal
  • Veedol
  • Tata Efee
  • Avadh Sugar & Energy
  • Taj Cement
  • Weichai
  • Rerasathi
  • Honest AI
  • Walton
  • Supertron
  • Balrampur Foundation
  • Fine Organics
  • Kopran
  • Bengal Aerotropolis Projects Limited
  • FIVB
  • Hanumanta Foods
  • Linc
  • Nitya Gold & Diamonds
  • Novozymes
  • PSPL
  • SEL Tiger
  • Sony Music
  • Evolve Brands
  • Farmneed
  • Head Turners Hair 'n' Beauty Studio
  • Mega We Care
  • NowPurchase
  • Protech
  • SANY India
  • Talent Khoj India
  • Tarsons
  • Tata Steel
  • Usha Martin
  • Utkarsh India
  • Vikram Solar
  • SAI International Residential School
  • Rupa Colors
  • Zandu Pancharishta
  • Affluence Advisory
  • Tata Ductura
  • Magadh Sugar
  • Viva
  • Mani Casa 2
  • Prezent
  • Himadri
  • Kolkata Thunderbolts
  • ITC Limited
  • Style Baazar
  • ZEE
  • Keya Seth Aromatherapy
  • Tata Steel BSL
  • SAI International School
  • Rupa Frontline
  • Zandu Seniorz
  • ARC Composites
  • Balrampur Chini
  • Aludecor
  • Phoenix Realty
  • Cooksukh
  • iLead
  • Zandu Gurwala Chyavanprash
  • Sarlal Engineering
  • Magik Lighting
  • Alumaze
  • Apeejay Business Center
  • Pragati
  • NIPS
  • Zandu Pure Honey
  • AIA Engineering
  • Luminous
  • Austin Plywood
  • Active Acres
  • Pran Litchi
  • B P Poddar Institute of Management & Technology
  • Zandu Kesari Jivan
  • Simplex Engineering
  • Coburn Sliding System
  • Ambuja Neotia
  • Rishta Foods
  • Narayana Coaching
  • Carbon Resources
  • Enduraplast
  • Chinsurah Heights
  • PowerMech
  • DTC
  • Amit Metaliks
  • Khushi Realcon
  • Crescent Foundry
  • Sugam
  • Esskay Machinery
  • Skipper Limited
  • T&I Global
  • Tega
  • Raydean
  • Shivgas
  • VA Talks
  • NavPrakriti
  • IFMA
  • SUDISA
  • Adukia Industries
  • Ganesh
  • Jigo
  • Nipha
  • Pengg Usha Martin
  • Polar
  • Rajat
  • Sarfa
  • The Signature
  • Starcomp
  • Store Fresh
  • Subham
  • SunKnowledge
  • Super Shakti
  • Syncorp
  • Tabillo
  • Tata Centre for Excellence
  • Thinksmith
Fine Organics
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahBimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
Rishta Foods
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaHarsh GuptaManaging Director at Rishta FoodsFMCG
iLead
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMom MitraMarketing Head at IleadEducation
ABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuSatabdi SahuLead - Brand and Content at ABP EducationEducation
Brahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaAbhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
FIVB
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraHitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
TATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaMedha SharmaStrategic Head at TATA MetaliksSteel and metals
Magik Lighting
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraRahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
Shyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaShubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
Nitya Gold & Diamonds
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaPriyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
Unimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark GroupReal estate
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghHardeep SinghMarketing Consultant
“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaGibaBrazilian Former Volleyball PlayerSports
Birdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeRajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
Utkarsh India
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
A Buyer's Choice Home Inspections and MACJ logo
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaMahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
PRAN-RFL Group logo
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
Prime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaJoy BhattacharjyaCEO at Prime Volleyball LeagueSports
“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhosePriyam GhoseContent Creator
“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyManish PandeyConsultant & Coach to Content Creator
See all 121 clients and what they say
  • Since 2015
  • 65+ team
  • 121 clients
  • ISO 9001:2015

All marketing services

Four kinds of work. One plan.

Digital marketing services

/ 03 Talk to us

Tell us what is not working

A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.

  • One page, six answers.
  • Where the growth is, what to say, which channels.
  • A starting budget, quick wins, what to measure.

Free. No obligation. You can take the plan to another agency.

Privacy policy.

Rather talk now?

What happens after you ask

  1. 01

    A strategist calls you

    In one working day: a 30-minute call with one of our strategists about your business and what is not working.

  2. 02

    You get a 1-page plan

    A short, honest plan: what to fix first and what we would do. It is free.

  3. 03

    A quote, if you want one

    If you want to go ahead, we send a quote within 2 working days.

We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.

/ 04 Common challenges

Common challenges we solve

“A distributor asks for the BIS number, and your team sends last year's PDF.”

Keep one proof file for each model, with the registration number, the test papers and the date. BIS is the Bureau of Indian Standards, the national standards body. Put the number on the product page too. Our ecommerce marketing work starts from a fact sheet like this.

This is my problem

“A dealer in a small town will not stock you, because nobody there repairs the product.”

List service centres by pin code, and say how long a repair takes. Add a way to book a repair on WhatsApp. A dealer who sees a repair plan has less fear of dead stock.

This is my problem

“The listing says 12 hours of battery, and a buyer posts a video that shows 8.”

Print a number only if your own test sheet backs it, and write the test conditions beside it. Our Amazon marketing and Flipkart marketing work begins by marking every claim that needs proof.

This is my problem

“Warranty claims bounce between you, the distributor and the dealer.”

Write one plain warranty path: who the buyer calls, what to carry, and how many days each step takes. Show the same words on the box, the page and the dealer leaflet.

This is my problem

“The marketplace page, the distributor price list and the dealer leaflet tell different stories.”

Write one fact sheet per model with specifications, claims, warranty and service. Every page and leaflet copies it. Our SEO team uses the same sheet for model and spec searches.

This is my problem
/ 05 Who asks what

The proof each buyer asks for, and where to show it

Who is askingWhat they ask forWhat to keep ready
DistributorRegistration papers, warranty terms and who handles returns.A proof file per model, a warranty path in plain words, and a dealer meet pack.
Small-town dealerA repair option nearby and quick answers when a customer comes back.A service-centre list by pin code and a repair booking line on WhatsApp.
Marketplace shopperSpecifications that match the box, honest numbers and a service centre.One fact sheet for the listing on Amazon and Flipkart, with test conditions beside each figure.
Office or bulk buyerRegistration, warranty and supply terms. A buyer may also ask for more than BIS.A short company and product pack. The BIS FAQ says the order does not stop a buyer from adding other technical requirements.
Your own sales teamOne answer to repeat on every call.The same fact sheet, a one-page objection guide and a weekly note on questions heard.

We write a claim only after you share the paper behind it. The next section says what the rules and the ad code expect.

Who will work with you

A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.

/ 06 Marketing for electronics brands

The proof file for each model

ItemWhere it comes fromWho keeps it
Registration numberBIS registration for the maker, factory, product and brandYour compliance lead
Test papersA BIS-recognised labYour compliance lead
Producer registration for e-wasteThe CPCB portal, for the brand owner or importerYour compliance lead
Battery, speed or sound figuresYour own test sheet with the test conditionsYour product team
Warranty path and service listYour service team, in plain words, by pin codeYour service head

Four sources we opened, so you can check the plan we make.

What the official pages say

BIS Scheme II registration

BIS calls the Compulsory Registration Scheme a scheme of self-declaration of conformity. For electronics and IT goods it lists items notified by the Ministry of Electronics and IT under the Electronics and Information Technology Goods (Requirement of Compulsory Registration) Order, 2021, which replaced earlier orders. Examples on the list are laptops and tablets, mobile phones, power adapters, CCTV cameras, smart watches and TVs.

Source: BIS, Scheme II registration scheme, read 13 November 2026

BIS registration FAQ

The FAQ marked modified on 28 September 2022 says the maker is eligible for the registration number, and it is linked to the maker, the factory location, the product and the brand. It gives it as best practice to put the Standard Mark on the product and the packaging, or on the packaging alone if the product is too small, and says the BIS Act and rules prevail. It says an importer or trader cannot rely on a supplier's test report, and that the Order does not stop a buyer from asking for more requirements. Because the FAQ is old, check the current rules.

Source: BIS, Compulsory Registration FAQs, read 13 November 2026

E-Waste (Management) Rules, 2022

The Rules were notified on 2 November 2022 and came into force on 1 April 2023. Rule 4 says producers must register on the portal and may not do business without registration. Rule 6 asks producers to register, meet EPR targets, create awareness through media, advertisements and posters, and file returns. Rule 13 says producers meet EPR by buying certificates from registered recyclers, and the duty lies entirely on the producer. CPCB lists amendments from 2023 and 2024, so read the current text.

Source: CPCB, E-Waste (Management) Rules, 2022, read 13 November 2026

ASCI Code on claims

ASCI is an independent, voluntary body for fair advertising. Its Code says claims about objective facts should be capable of substantiation, and advertisers and agencies must supply proof when ASCI asks. An ad that cites independent research should name the source and date. Ads must not mislead through omission or exaggeration.

Source: ASCI, The ASCI Code, read 13 November 2026

Our beliefWe know digital inside out, and we think like an Indian business.

What electronics brand marketing costs

We don't publish a price list. Every client and project is different, so we price after the first call. A free strategist call comes first, then a one-page plan. Ad spend is billed separately from our fee.

What affects the cost

  • Number of models, since each needs a fact sheet and a proof file
  • Channels used: marketplaces, your own site, dealers and search
  • Pages and videos to make, and how many languages
  • Service and warranty pages, and how many cities they cover
  • Tracking and reporting depth

How we price it

  1. We talk about your range, your channels and who buys from you
  2. We read your listings and leaflets as a buyer would, then list what is missing
  3. A written quote follows after the first call. Our fee and ad spend sit on separate lines

What you get in the quote

  • Models and channels in scope
  • Fact sheets, pages and creative to build
  • Ad spend, shown separately
  • A weekly online review with every client

How you pay

Way of workingWhen it fits
Monthly retainerAlways-on listings, search, ads and the weekly review; the length is agreed in the quote
Project feeA fact sheet set, a dealer pack or a launch plan; the timeline is confirmed in the quote
Ad spend, separate from our feePaid to the platforms from your account and shown in the report

Test reports and registrations come from your own team or a lab. Ask any agency who will own the proof file.

Every client and project is different. The cost depends on the effort it takes, so we price after the first call.

/ 07 AI and automation

AI that helps your business

Real problems of electronics teams, from distributor queries to warranty questions, and what we would set up for each, with your team in charge.

Marketing and sales

sales

Distributors keep asking for registration papers, and your team hunts through email each time.

What we set up A Google Sheet lists each model with its registration number and file link. Apps Script flags any model with a missing paper. Claude drafts the reply from the approved file, and a person sends it.

Who stays in charge Your compliance lead keeps the sheet and approves the replies.

customer service

Buyers ask the same five warranty and repair questions on WhatsApp.

What we set up AI drafts replies from answers your service head approved. A person reads each draft and sends it. Questions it cannot match go to your service team.

Who stays in charge Your service head approves the answers.

Operations and back office

marketing

The marketplace page, the dealer leaflet and the site say different things about a model.

What we set up A script compares each page's text with the model fact sheet and lists the lines that differ. A person decides which side is right.

Who stays in charge Your product manager decides which line is correct.

AI and automation systems Customer support automation WhatsApp automation

These show what we would set up for you. We do not claim a past project here.

/ 08 Electronics brand marketing

Electronics brand marketing for brands that must be trusted

Electronics brand marketing is how a maker or importer of electronics gets distributors to stock the products and buyers to trust them. In India that trust rests on proof: a BIS registration, a clear warranty and a way to get a repair in small towns.

Read more

PromotEdge builds that proof into the marketing.

Reach and launch videos get most of the attention in this trade. A distributor or a small-town dealer checks something else first. Is the model registered? Who repairs it in my town? What happens if it fails in month three? This page starts with those questions.

It is for owners and marketing heads of brands that make or import laptops and accessories, networking gear, CCTV, power backup, TVs, audio and wearables, and sell through distributors, dealers, marketplaces and their own site. If your products are mostly small gadgets sold online, read our page on consumer electronics marketing. For fans, lights and wires, see electricals and appliances. If you sell software, see software firms.

Rules on this page are described as they stood on the official pages we opened on 13 November 2026. The BIS FAQ is dated 28 September 2022. Rules change, so ask your compliance adviser to check the current text before you print a claim.

/ 09 Good to know

Good to know before you start

The basic checks and the rules on claims for your trade, before you spend.

The basics

For electronics brands

  • A fact sheet for every modelSpecifications, claims, warranty and service in one place.
  • Registration number shown for each modelOnly on models that are registered. Keep the papers in one proof file.
  • A service-centre list by pin codeWith repair time and a booking number.
  • A warranty path in plain wordsWho the buyer calls, what to carry and how long each step takes.
  • A test sheet behind each numberBattery, speed or sound figures, with the test conditions.
  • A dealer packRange, margins, warranty path and who to call.

What marketing can claim, and what you must be able to back

Four points from official pages, opened on 13 November 2026. This is general guidance, not legal advice.

BIS registration. BIS runs a Compulsory Registration Scheme for electronics and IT goods that the Ministry of Electronics and IT has listed. BIS describes it as self-declaration of conformity, under an order of 2021. BIS's FAQ says the maker applies after testing at a BIS-recognised lab, and the registration number is linked to the maker, the factory, the product and the brand. Two brands need two registrations. A supplier's test report is not accepted from an importer or trader. Samples can be picked from the market, or from the foreign maker's local representative, during surveillance.

The mark on your product. BIS's FAQ gives it as best practice to put the Standard Mark on the product and the packaging, and on the packaging alone if the product is too small. It says the BIS Act and rules prevail. For a product with a screen, the FAQ says e-labelling provisions also exist. If a phone's battery or adapter is sold apart from the main box, each needs its own registration. Show the mark only on models that are registered. For what happens if an unregistered maker keeps selling, the FAQ points to the BIS Act and rules.

E-waste duty. Under the E-Waste (Management) Rules, 2022, a producer is anyone who sells electrical and electronic equipment under its own brand, or sells imported equipment, whether through a dealer, a retailer or an e-retailer. A producer must register on the CPCB portal (CPCB is the Central Pollution Control Board), meet EPR targets, file returns and spread awareness. EPR means extended producer responsibility: the brand arranges for its old products to be recycled. It is met by buying EPR certificates from registered recyclers. Under Rule 13(1) the extended producer responsibility lies entirely on the producer, though a producer may take help from third parties. Under Rule 4(4) a registered entity must not deal with an unregistered manufacturer, producer, recycler or refurbisher.

Advertising claims. The ASCI Code, from the Advertising Standards Council of India, says claims about objective facts should be capable of substantiation, and advertisers and agencies must give that proof when asked. If an ad cites independent research, it should name the source and date. Keep your test sheets ready.

Made in India and battery hours. Check the exact words of an origin line with your lawyer before you print it. As advice, keep manufacturing or import records behind any origin line, and a test sheet with its conditions behind any battery, speed or sound figure. If you cannot back a line, leave it out.

Read more about Electronics brand marketing backed by proof

Deeper reading for when you want the research behind the plan.

Market and buyers

Programmes

Learn from the leaders

Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.

Common questions

Short answers. For anything else, call or WhatsApp us.

  • It depends on how many models you sell, the channels, the pages and videos, the cities your service pages cover, and how deep the reports go. We don't publish a price list. Every client and project is different, so we price after the first call, with ad spend on its own line.

    See how we price

  • Ads bring a buyer to your page. The buyer then looks for a registration number, a warranty and a repair option. If the page lacks them, the ad money is wasted. A distributor asks the same questions. So we set up the proof first and run the ads after that.

  • You do. We run ads inside accounts in your name and ask to be added as a manager. Your marketplace seller accounts, site, customer data and proof files stay with you. If we ever part ways, you take access back and lose nothing. We write this down in the plan.

  • No. BIS registration and CPCB producer registration are filed by the maker or its authorised Indian representative for BIS, and by the producer (which includes an importer) for CPCB, usually with a lab or a compliance adviser. We ask for the registration numbers and write only what your papers support. If a paper is missing for a claim, we leave the claim out.

  • We write the warranty path in plain words, build a service-centre list by pin code, and set up repair booking on WhatsApp from replies you approve. The same words then go on the box, the listing and the dealer leaflet. Your service team stays in charge of the repair itself.

  • Yes. A dealer meet, a loyalty programme and a clear dealer pack help a distributor sell your range. We also keep dealers and marketplaces on one set of facts and one price message. Which one goes first depends on where your stock is stuck.

  • We do not promise sales or rankings. We do not buy or write fake reviews, run lab tests, file registrations or give legal advice. We do give a plan, a clear report and a weekly online review with every client, where we agree what to stop and what to try next.

  • Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.

  • Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.

  • We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.

Ready when you are

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