“Half our calls ask "how much for an implant?", and the desk can't say.”
Show a fee range and what moves it on each treatment page, which the dentists' code allows. Give the desk a short script that ends with a consultation slot.
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Industry · Healthcare · Dentists
Dental clinicmarketing
Since 201565+ in-house team6 cities
More booked consultations for implants, aligners and root canals, within the dentists' code.
A strategist calls you in one working day.
/ 01 Digital marketing for dentists
Two kinds of patient.Two different plans.
A dental clinic has two kinds of patient, and marketing to both the same way loses the bigger treatments. PromotEdge does digital marketing for dentists and dental clinics.
We make your clinic easy to find and trust on Google, and we answer cost questions honestly. The aim: more booked consultations, and more of them turning into treatment. We have worked with clinics across India since 2015.
We plan them apart: maps and reviews for a check-up patient, explanation and follow-up for an implant patient. Your appointment book is our ground truth. See our healthcare marketing page too.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services fordental clinics.
Our full service for dentists and dental clinics, kept within the dentists' code.
Google profile and local SEO
A full profile for each clinic and dentist, so nearby patients find you on Maps.
Google Business ProfileGoogleReviews and replies
A polite ask for every patient, and a reply to each review.
GoogleTreatment pages and SEO
Fee-range pages for implants, aligners and root canals that rank.
GoogleSearch ads near your clinic
Google Ads around your clinic only, and only while someone can answer.
Google AdsExplainer videos
Your dentist explains a treatment with a model, not patient photos.
YouTubeInstagramSocial media for clinics
Check-up tips on Instagram and Facebook, with consent for any patient story.
InstagramFacebookWhatsApp reminders and recalls
Reminders for the next sitting and the check-up, only to patients who agreed.
WhatsAppA website with fee pages
Treatment and fee pages, a booking form, and Call and WhatsApp buttons.
CRM and AI replies
A CRM (one list of every enquiry) tracks each to treatment start. AI replies after hours.
WhatsApp/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For dental clinics
6 items
- Specialist title only with a recognised qualificationDentists' Code of Ethics Regulations, 2014, clause 8.3.3, for signs and stationery.
- Treatment and fee pages on the websiteThe 2014 code, clause 8.2.9, lets a website carry treatments and fees.
- A review request for every patientGoogle allows honest requests. It bars rewards and asking only happy patients.
- Patient-consent formsDigital Personal Data Protection Act, 2023: clear consent, and a parent's for a child.
- Appointment and recall systemA booking page, and check-up reminders for patients who agreed.
- NABH mark, only if you hold itOnly for services in scope, with the certificate number. NABH-AM.
/ 04 Order to start
Plan by treatment,not by channel
| Step | What we do | Why |
|---|---|---|
| 1. Check-ups and fillings | A Google profile per clinic and dentist, local SEO and WhatsApp booking. | They book the same week. |
| 2. Tooth pain and root canal | Correct hours, a call button and same-day slots. Search ads only while someone answers. | A patient in pain calls until one clinic answers. |
| 3. Implants, crowns and bridges | Fee-range pages and explainer videos by your dentist, kept to the evidence. | A big spend, talked over with family. |
| 4. Aligners, braces and smile design | An honest comparison page, and Meta ads for adults and parents, never children. | Adults choose for themselves. Parents decide for children. |
Start with one treatment that has spare chair time and a good margin.
India has about 4 lakh registered dentists, and a new regulator now oversees them. Patients choose a clinic one way for a check-up and another for an implant.
Dental marketing in depth
The market and the rule
On 10 October 2026 the regulator's register page listed 4,05,777 dentists in Part A. It gives no date for the count and takes the numbers from State Dental Councils. The National Dental Commission has replaced the Dental Council of India, and rules made under the old Act continue until new ones are made.
Source: National Dental Commission, Total Registered Dentists page, read 10 Oct 2026 (https://dciindia.gov.in/DentistRegistered.aspx). National Dental Commission Act, 2023, section 59(2) (https://dciindia.gov.in/Rule_Regulation/National_Dental_Commission_Act,_2023.pdf)
How patients decide
Our view: for a check-up, a patient asks family, looks at Google Maps and picks a clinic that is near, open and well reviewed. For an implant, they ask about cost, pain and how long it lasts, compare for weeks and talk it over at home. They drop out when nobody answers or a fee is hidden.
What you can do, and what is not ours
You can complete your Google profile, ask every patient for an honest review, write a plain fee list for each treatment and answer messages within the day. Reading the dentists' code for your clinic, and treatment advice, are not ours. Your dental council or lawyer decides those. We cannot promise bookings.
How we would deliver, and why each step
We start with the Google profile and call handling, because a patient in pain calls until someone answers. Next come reviews and treatment pages, because a big spend needs proof and fees. Then reminders and ads. We count booked consultations and treatment starts each month, so we both see what pays.
Bodies to know
National Dental Commission: the regulator that replaced the Dental Council of India. Its site lists approving dental institutions and keeping a national dental register among its functions.
IDA: the Indian Dental Association. Its site lists 29 state branches, over 450 local branches and over 75,000 members.
NABH: lists an entry-level dental clinics certification and a dental healthcare service providers accreditation programme.
Source: Official sites of each body, read 10 Oct 2026
Unsure whether to start with your Google profile, reviews or ads? Let's think it through together. Think it through
/ 05 What usually gets in the way
What gets in the wayand the way through.
“Can we post before-and-after photos of happy patients?”
Use a model or a diagram. In our view, the code bars boasting of cases, so no photos in ads. See healthcare social media for patient stories and consent.
“We have 40 Google reviews. The clinic across the road has 400.”
Send every patient one polite review request after the visit. Google bars rewards and pressing people at the clinic. Our reputation team names no treatment in replies.
“Our ads bring leads, but nobody knows who sat in the chair.”
Track each enquiry from source to booked consultation to treatment start (the first sitting of a plan). Your desk marks the source; our tracking keeps patient details out of ad platforms.
“Patients message after closing time and get a reply the next day.”
Send an instant reply with your hours and a booking link.
What can't be measured can't be achieved.
Which of these sounds like your clinic? Tell us, and we'll tell you which treatment we'd start with. Pick a treatment
/ 06 Cost
What affects the cost of dental clinic marketing.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute strategist call.
What affects the cost
- Clinics and dentists. Each needs its own profile and page.
- Treatments to grow. Implants and aligners need more content.
- Ad spend and videos. Set by your area; billed at actuals.
How we quote
- A 30-minute call about your clinic and goals
- We check your profiles, reviews and website
What you get in the quote
- Clinics, dentists, pages, videos and listings covered
How it is billed
| Way of working | When it fits |
|---|---|
| Monthly retainer | Listings, search, reviews, content and reporting. Minimum 3 months, 30 days' notice to stop |
| Per campaign or video set | A new treatment, branch or set of explainers. We confirm the timeline in the quote |
/ 07 Rules that shape the marketing
What a dental clinic can say, and how
We read each rule at its source on 4 October 2026. General guidance, not legal advice. Your lawyer or dental council decides.
The 2014 dentists' code still applies. Websites may list treatments and fees. False promises, boasting of cases, superiority claims and school camps are unethical. A specialist claim on signs needs a recognised qualification.
Ads and listings. ASCI (the advertising watchdog) wants provable claims, which we read as covering a retouched smile. Google bars review rewards. Meta limits cosmetic ads to adults.
Patient data and WhatsApp. The Digital Personal Data Protection (DPDP) Act, 2023 wants free, informed consent that is easy to withdraw, and a parent's for a child. WhatsApp goes only to people who opted in.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Proof and reading
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Dental clinic with chairs to fill, or rules you're unsure of?
Tell us what's not working.We'll show you where the consultations are.
Straight answers.
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It covers every place a patient checks before calling a dental clinic. That means Google profiles, reviews, treatment pages with fees and short explainer videos. Then search and social ads, WhatsApp booking and reminders. We judge it on booked consultations and treatment starts, not clicks.
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Yes, with dignity and within limits. The 2014 dentists' code allows factual websites and internet listings. It bars false promises, boasting of cases and superiority claims. It stays in force under the National Dental Commission until new rules replace it. General guidance, not legal advice.
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Usually with neither. Start with your Google profile and reviews, because nearby patients see your map listing first. Search ads bring calls this week but stop when you stop paying. SEO (search engine optimisation) takes 3 to 6 months. More on SEO for healthcare and Google Ads for healthcare.
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We won't claim to be right for every clinic. Ask each agency three things. Can they explain what the dentists' code allows, without notes? Will they report booked consultations and treatment starts, not just clicks? Will Google profiles and ad accounts stay in your name? Ask us too.
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We don't publish a price list. The cost depends on your clinics and dentists, the treatments you want to grow, the videos, and ad spend in your area. A written quote follows within 2 working days of the first call, with each cost on its own line.