“Many of our Meta leads have wrong numbers, or never pick up.”
Switch Meta to its Higher intent form, which adds a review screen so people confirm their details. On landing pages, check each number with a one-time password (OTP).
Home / Industries / Real estate / Lead generation
Industries · Real estate · Lead generation
Real estatelead generation
Since 201565+ in-house teamKolkata office, 5 team bases
Fewer junk leads, faster call-backs, and a lower cost per site visit.
A strategist calls you in one working day.
/ 01 Real estate lead generation
A lead is a phone number.A site visit is a buyer.
Families fill in forms for several projects in one evening, and book a site visit with whoever calls back first. PromotEdge runs real estate lead generation for developers and brokers.
We run Google and Meta lead campaigns, filter out fake and repeat enquiries, and get real buyers to your callers within minutes.
People enquire in batches. A family fills in forms for several projects on a Sunday evening, and books a visit with whoever calls back first and gives a reason to come.
Under the Real Estate (Regulation and Development) Act, 2016 (RERA), Section 3 bars advertising a project before it is registered. So lead ads start after registration, with the registration number and the authority's website address on each (Section 11). This is general guidance, not legal advice.
We judge leads on cost per site visit and cost per booking. Microsites and video are on our digital marketing for real estate page. Launch planning is on our real estate marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forreal estate lead generation.
All 7 services in one place. Tap one to see how it works.
Meta lead forms
Higher intent forms and click-to-WhatsApp ads.
FacebookInstagramWhatsAppGoogle search ads
Campaigns on project name, locality and flat size.
Google AdsLanding pages with OTP
Fast pages that check each number with a one-time password.
CRM and lead routing
One owner for every buyer, with alerts and lost reasons.
WhatsApp replies
Instant answers with visit slots, day and night.
WhatsAppMystery calls
We fill in your form as a buyer and time the call-back.
Tracking and reports
Site visits and bookings by source, every week.
Google/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For real estate lead generation
6 items
- RERA number on every ad and landing pageRERA Act, 2016, section 11(2), with the authority's website address.
- A consent line on every lead formDPDP Act, 2023, section 6(1): consent must be free, specific and informed.
- A lead sheet agreed with salesWhat a qualified lead means: budget, flat size, location, move-in time.
- CRM stages and lost reasonsFrom new to booked or lost, with the phone number as the key.
- A call-back time your callers can keepMinutes, not hours, with an alert if it is missed.
- Channel-partner buyer registrationRegister a buyer before the visit. Agree the rule in writing.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Our callers ring the same buyer three times in one day.”
Match leads by phone number in your CRM (customer relationship management: one place for every lead) and merge them. One caller owns each buyer.
“Leads come in at 9 p.m. on Saturday. Our call centre opens Monday.”
Send an instant WhatsApp reply with visit slots, and keep a duty caller for late leads. An AI chatbot can ask the first three questions.
“Visits get booked, but many families never turn up.”
Confirm the slot on WhatsApp with the map pin and the name of the person they will meet, and remind them that morning. We report the show-up rate.
“Our agency's report shows leads, never how many families visited.”
Bring each lead's CRM stage back into the report, so every campaign is read by site visits. The weekly report builds itself from the CRM.
Our beliefChange is the only constant.
Which of these leaks sounds like yours? Tell us, and we'll show you where to plug it first. Tell us which leak
/ 05 How we work
How we turn enquiriesinto site visits.
- 01
1. Write one lead sheet with your sales head
We agree what a qualified lead means for this project, the CRM stages, the lost reasons and a target cost per site visit.
- 02
2. Catch repeats and junk
The phone number is the key, so repeats merge. Every lead carries its source. Numbers that fail checks never reach your callers.
- 03
3. Test two doors
A lead form inside Meta or Google, and a fast landing page with an OTP check, run side by side for two to three weeks. The lower cost per site visit wins.
- 04
4. Get every lead to a caller in minutes
Leads reach the CRM and the duty caller's phone together. If nobody calls in the agreed time, a manager gets an alert.
- 05
5. Teach the platforms, and review weekly
Through conversion tracking, CRM stages go back to Meta and Google, so they find more buyers like yours. Meta's guide asks for at least 200 leads a month. A weekly report shows site visits and bookings by source.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
No ads before RERA registration. Promotional calls need registered 140-series numbers. Meta needs 200 leads a month to learn from site visits.
Real estate lead generation in depth
The rules that matter
Under RERA, Section 3 bars advertising before registration, and Section 11(2) asks each advertisement to show the registration number. TRAI, the telecom regulator, says promotional calls must use 140xx numbers, and the sender must register with telecom providers first. Customers can block them by sector.
Source: Real Estate (Regulation and Development) Act, 2016, sections 3(1) and 11(2), text on the Haryana Real Estate Regulatory Authority site, read 10 Oct 2026 (https://haryanarera.gov.in/admincontrol/acts). Telecom Regulatory Authority of India, press release No. 91/2026, 10 Jul 2026 (https://trai.gov.in/sites/default/files/2026-07/PR_No91of2026.pdf), as summarised in press reports
How buyers decide
Our view: a family fills in several forms in one evening, and picks the project whose caller rings first and gives a clear reason to visit. They drop out when the caller asks everything again, or when the call comes two days later.
What you can do, and what is not ours
You can write down what a qualified buyer looks like, agree a call-back time with your callers, and keep the CRM clean. The sales conversation, the price and the site visit are yours. We cannot make a family buy. We can bring more of the right ones to your door.
How we would deliver, and why each step
We start with a lead sheet, because sales and marketing then judge the same thing. We merge repeats, because one buyer should get one call. We send site visits back to Meta and Google, because Meta's guide asks for at least 200 leads a month and a stage reached within 28 days.
Bodies to know
TRAI: the Telecom Regulatory Authority of India, whose rules cover promotional calls and the DND registry.
CREDAI: calls itself the apex body of private real estate developers.
MahaRERA: the Maharashtra authority, where buyers search registered projects and agents.
Source: Official sites of each body, read 10 Oct 2026
Want a second pair of eyes on last month's leads? Share them, and we'll sort the real buyers from the rest. Share your leads
/ 06 Cost
What affects the cost of real estate lead generation.
No price list. These things move the number.
We don't publish a price list. After a free 30-minute strategist call, we quote against a written scope. Ad spend and portals are billed at actuals.
What affects the cost
- Projects and price bands. Each needs its own forms and lead sheet.
- Channels. Google, Meta, portals and click-to-WhatsApp.
- Your CRM. Using yours costs less than a new one.
How we quote
- A free 30-minute call on your project, leads and call centre
- We review last month's leads and a few call recordings
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Channels and lead forms for each project
- Filtering, routing and the agreed call-back time
- The weekly report, by source
How it is billed
| Way of working | When it fits |
|---|---|
| Set-up, then monthly | One-time set-up, then monthly campaigns. We confirm the timeline in the quote. Minimum 3 months, 30 days' notice to stop |
| Monthly retainer | Campaigns, filtering and reports. Minimum 3 months, 30 days' notice to stop |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
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Real estate
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Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Sales heads at real estate developers
Tell us what a site visit costs you today.We'll show you where the leads leak.
Straight answers.
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Mostly from five sources. Google search ads on your project name, locality and flat size catch people already looking. Meta lead forms and click-to-WhatsApp ads reach people before they search. Portals bring buyers who are comparing. Channel partners and referrals bring their own. We pick the mix by cost per site visit, not by habit.
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We don't publish a price list, because two projects rarely need the same set-up. Our fee depends on the projects, channels, CRM work and call-centre support. Ad spend depends on the site visits you need. We quote with ad spend on its own line, and a written quote follows within 2 working days of the first call.
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As a planning guide, leads start soon after launch, once tracking works. Site visits follow. A steady cost per site visit takes rounds of testing forms, filters and call scripts. We can't guarantee a number of visits before testing your project, and nobody honest can. We confirm the timeline in the quote.
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Under RERA, no ads before registration, and every ad shows the registration number and the authority's website address. India's Digital Personal Data Protection Act, 2023 wants consent that is free, specific and informed. TRAI says promotional calls must use registered 140-series numbers. This is general guidance, not legal advice.
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Yes, in a smaller form. A broker does well with one locality, a Google Business Profile and a WhatsApp number answered within minutes. As a channel partner, use the developer's approved ads and register each buyer before the visit. The RERA Act also asks every agent to register. See our page for real estate agents and brokers.