“We get hundreds of leads a week, and hardly anyone visits the site.”
Cheap leads fill the CRM (the software that tracks every enquiry), but few visit. Our real estate digital marketing is judged on cost per site visit.
This is mineHome / Industries / Real estate
Industry · Real estate
Real estatemarketing agency
Projects sell at the site visit. We plan everything that gets buyers there.
For developers of homes, plots and townships. Dealers and material suppliers: see Building materials.
/ 01 Real estate marketing
How Indian home buyersdecide
Enquiries are easy to buy in real estate, but the sale is won or lost at the site visit. PromotEdge plans each launch around the site visit, starting with the positioning, for developers of residential, commercial, plotted and township projects.
We judge it on cost per site visit and cost per booking.
A home is the largest purchase most Indian families make, so the decision is slow and several people have a say. Home-loan eligibility often sets the budget.
The site visit is where the sale is won or lost. Buyers judge the approach road, the sample flat, the amenities and the sales team's answers.
Digital rarely closes a sale alone. So we plan press and outdoor advertising, digital and on-ground work as one programme, with one set of numbers. Our job is to impress your customers, not you.
Every ad must follow the real estate law (RERA), and no ad runs until the project is registered. Brokers can see our page for real estate agents. Makers of the lights, fans and appliances that fill new homes can read electricals and appliances.
A strategist has a free 30-minute call with you, by phone or WhatsApp. You get a one-page plan, and a written quote follows within 2 working days of the call. Nothing starts until you approve it.
We take on a limited number of projects and will tell you honestly if yours is a fit.
/ 02 Sound familiar?
Where real estatebudgets leak
“Our team calls back the next day. By then the buyer has booked elsewhere.”
CRM and automation routes each chat to a named person. AI sends the first reply.
This is mine“Launch week was loud. Three months later the project went quiet.”
The construction months need visits too. We plan always-on search ads, retargeting (ads that follow people who visited your site), construction updates and a referral scheme.
This is mine“We're not sure what we can say before RERA registration comes through.”
Meanwhile our brand strategy team can prepare positioning, creative, website and partner material. Advertising the project for sale waits until it is registered with the state RERA authority.
This is mine/ 03 Proof
Who we haveworked with.
Phoenix Realty, Ambuja Neotia, Apeejay Business Center, Active Acres, Chinsurah Heights, Khushi Realcon and Mani Casa 2 are on our client list. For DTC Southern Heights we made a clubhouse lifestyle film, from concept and script to casting, shoot and edit.
Brands in this trade we have worked with
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group/ 04 Recommended playbook
Where to start,in this order
| Step | What we do | Why it matters in real estate |
|---|---|---|
| Start: strategy | Position the project against nearby ones. Set a media plan and a budget per phase, worked back from bookings. | Buyers compare three or four projects in an area. |
| Next: digital | Real estate lead generation on Google and Meta, and project landing pages with RERA details. Real estate SEO services (search engine optimisation) for locality searches. | Most buyers start online, and cost per site visit can be improved weekly. |
| Then: advertising and events | Launch-day print, hoardings on your buyers' routes, 3D walkthroughs and property expos that bring families to the site. | Press, roads and site visits make a project feel real. |
| By phase | Pre-launch: collect names of interested buyers (expression of interest). Launch: full weight. Construction: always-on search and updates. Last flats: ads for units left. Handover: referrals and reviews. | Each phase has its own number to judge it by. |
Plots and townships follow the same phases over longer. Gudi Padwa, Poila Baisakh, Akshaya Tritiya, Navratri, Durga Puja and Dhanteras shape each city's calendar. The monsoon slows site visits.
We're professionals. We'd rather be blunt than pleasing.
/ 05 Cost
What real estate marketing costs
We don't publish a price list. We build the budget backwards from the bookings you need. We use your visit-to-booking rate, lead-to-visit rate and local cost per site visit.
What affects the cost
- Project size, price band and unsold inventory
- City and local competition
- Launch print and outdoor weight
- Digital spend, films and CRM setup
How we quote
- We discuss your project and unsold inventory
- We study your visit-to-booking rate and competitors
- A written quote follows within 2 working days, by phase, each cost on its own line
What you get in the quote
- The phase plan and expected bookings
- Launch print and outdoor
- Digital work on search and Meta
- Films, walkthroughs, events and CRM
How it is billed
| Way of working | When it fits |
|---|---|
| Launch campaign fee | Strategy, creative, media plan and setup; timeline confirmed in the quote |
| Monthly retainer | Construction months and last flats: digital, content, CRM and reporting; minimum 3 months, 30 days' notice |
| Media and production at actuals | Print, outdoor, portals, ad spend and films, every rate shown |
Most of the money goes into pre-launch and launch. A steady amount is held back for later months.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
/ 06 Services
Services forreal estate.
AI for real estate teams
AI tools sort enquiries and remind your team of site visits, while a person decides what to say.
Digital marketing for developers
One plan across search, ads, social and WhatsApp for home buyers, read on site visits and bookings.
SEO for locality searches
Be found on Google when buyers search by locality and flat size.
GoogleReal estate lead generation
Buyers who fit the project enquire steadily, and a call checks them before a site visit is booked.
Launch plan and positioning
Position the project against nearby ones, then plan the launch.
Brochures and creatives
Brochures and pre-approved creatives with RERA details, ready to forward.
All services for real estate (9)
Newspaper and outdoor ads
Launch-day newspaper ads and commuter-route hoardings, plus radio for site-visit weekends.
Films and 3D walkthroughs
Project films and walkthroughs that let buyers see the flat before it is built.
YouTubeGoogle and Meta ads
Search ads on locality and flat-size searches, and Meta lead ads for your area.
Google AdsFacebookInstagramSocial media
Construction updates and sample-flat walkthroughs on Instagram and Facebook.
InstagramFacebookYouTubeProject websites
Project sites showing RERA details and floor plans, with an easy enquiry form.
WhatsApp follow-up
Instant replies and scheduled callbacks on WhatsApp, with video walkthroughs for NRIs.
WhatsAppCRM and AI tools
One CRM for every enquiry, with call tracking. AI tools send the first reply.
Events and channel partners
Property expos, site-visit events and NRI roadshows, plus creatives for partners.
Press coverage
Stories in the press that show the developer's track record.
Unsure whether this phase needs more site visits, a launch push or steady follow-up? We can work it out together. Choose the focus
/ 07 AI and automation
AI for real estate:where it helps today.
Real business problems, from sales to back office, each with a plain AI fix. A person stays in charge of every step.
Where sales reps keep tasks and appointments in spreadsheets and notes, there are no reminders and follow-ups get missed.
The AI fix A customer list (CRM) scores leads and sends reminders, and a WhatsApp assistant offers site-visit slots and logs every chat. The sales rep still calls serious buyers.
Source: LeadSquared (vendor case study of an unnamed township developer), undated (footer 2026)
Many buyers call or chat after work hours, and demand can rise faster than a sales team can reply.
The AI fix A voice or WhatsApp assistant contacts leads who enquired, asks budget, location and home type, and offers a site-visit slot. A sales manager takes over every interested buyer.
Source: ElevenLabs (vendor customer story about a large property adviser), 2026
Home buyers complain about late possession, quality, missing amenities and weak after-sales service, and customer care needs a clear record of each complaint.
The AI fix A WhatsApp assistant answers questions on dues and construction stage from project records and raises a ticket for the rest. Only a person changes a possession date.
Source: Free Press Journal (reporting Pune RERA records), 2025
AI and automation systems WhatsApp automation Chatbots
These show what such tools do. Each card links its source. We do not claim a past project here.
/ 08 What's included
Real estate:segments and services
01
Digital marketing
Search and Meta ads and portal listings, judged on cost per site visit, not cost per lead.
02Lead generation
Qualified enquiries routed to sales fast, with visits tracked in the CRM.
03Website design
Project sites that show the RERA details and floor plans, with a quick way to enquire.
043D walkthroughs
Walkthroughs that let buyers see the flat before it is built.
05Social media
Construction updates and walkthroughs, plus resident stories, that keep visits coming.
06SEO
Rank for locality and flat-size searches buyers type before they visit.
07Real estate agents & brokers
Local search and listings for brokers and channel partners, plus lead handling.
08Interior design
Portfolio and reviews, plus local search, for interior design studios.
Go deeperMore on this
The real estate market in depth
Market size and trend
In July to September 2026, about 1 lakh homes were sold in India's seven big cities. That is 3% more than a year before. About 6.3 lakh homes stood unsold, 12% more. So buyers have many projects to compare.
Source: ANAROCK Research, quoted by Business Today, 29 September 2026
How buyers decide
A family looks at three or four projects near work or school, after a search or a friend's word. Loan eligibility sets the budget. The site visit decides. They drop out when the price is vague, the handover date feels shaky, or the RERA registration number is missing.
What buyers expect
In their words: "Is the builder reliable? Is the project registered? Will I get the keys on time? Can I see a sample flat?" Few say it aloud, but they judge how the sales team answers and whether prices match across ads. They also judge how fast someone replies on WhatsApp.
How developers here sell
Direct sales: your own team and site office. Channel partners: brokers who bring buyers for a fee, and the RERA Act asks them to register. Portals: sites that sell you leads. Brokers work like dealers, so building materials shares the problem of who gets the credit. See our page for real estate agents and our business models guide.
Source: RERA Act, 2016, sections 9 and 10, as published by Haryana RERA, read 10 October 2026
Where it is heading, and AI today and next
RERA now covers about 1.5 lakh projects and 1 lakh agents. Knight Frank and NAREDCO say the next step is the same rules in every state, faster approvals and more digital checks. AI today: the first reply on WhatsApp, site-visit booking, and duplicate enquiries merged. AI next: assistants that shortlist projects after a short chat. AI cannot promise a handover date. See AI automation systems.
Source: Knight Frank India and NAREDCO, report on RERA's growth since 2016, 2025, using Ministry of Housing and Urban Affairs data for 2025
Project launch campaigns
A launch starts on registration day, not brochure day. Under Section 3(1) of the RERA Act, no promoter may advertise or book a project before the state RERA authority registers it. Each phase needs its own number. Build the name, big idea and creative in private till then. Week 0 is the day the number arrives. Teasers and a partner meet follow in weeks 1 and 2. The site launch is in week 3, then print, outdoor and radio. Every ad shows the number and the authority's website. Count visits and bookings each day to week 8.
Source: RERA Act, 2016, sections 3(1) and 11(2), as published by Haryana RERA, read 4 October 2026
People, bodies and stories
Associations and bodies
CREDAI calls itself the apex body of private developers, with 13,000+ developers in 230 city chapters. NAREDCO (the National Real Estate Development Council) was set up in 1998 under the housing ministry. MahaRERA and WBRERA are the state authorities where buyers check a project's number in Maharashtra and West Bengal.
Source: Each body's own site, read 10 October 2026
People who scaled the category
Prestige Group began in Bengaluru in 1986 with an office project, Prestige Court. Irfan Razack is its Chairman and Managing Director. Pirojsha Godrej chairs Godrej Properties, which sold 15,302 homes worth ₹29,444 crore in FY2024-25. That was its eighth year in a row of higher bookings.
Source: Prestige Estates Projects, Integrated Annual Report 2025-26, filed 28 July 2026. Godrej Properties, press release of 8 April 2025, and leadership page, read 10 October 2026
A brand journey worth knowing: Sobha
PNC Menon built a name for quality on big construction jobs in the Gulf. In 1995 he started Sobha in India, with construction, interiors and quality checks in its own hands.
His son Ravi Menon joined in 2004. He says the early years went into making the promised quality visible on site. Most customers came through referrals. Building in-house helped Sobha reach over 10 cities.
Source: Sobha, leadership page, read 10 October 2026. The CEO Magazine, Ravi Menon, Chair, SOBHA, 1 June 2022. Harvard Business School, Sobha Group Real Estate: Backward Integration for Quality (Macomber and Thapar), 20 September 2018
What you can do, and how we would deliver
What you can do, and what is not ours
You can do a lot yourself: register early, keep one price sheet and give the sales team the same answers. Ask each visitor how they heard of you. Legal sign-off, land and approvals are not ours. We take the creative, the digital work and the follow-up.
How we would deliver, and why each step
First, positioning and a plan worked back from bookings, because buyers compare three or four projects. Second, the RERA number on every piece, because the law asks for it. Third, a landing page and ads, then WhatsApp follow-up in a CRM, because slow replies lose buyers. Last, count visits and bookings by source. Rima Shaw, our Senior Account Manager, is your day-to-day contact and sends the weekly reports. Shivanand Mishra, our Digital Marketing Lead, runs the SEO audits, lead generation and the reporting.
Commercial real estate
Our view: owners and investors buy offices and shops, and brokers bring many of the deals. They want a clear floor plan and a handover date. One rule: the RERA Act, 2016 counts an office, shop or showroom as an apartment. So a promoter may not advertise or sell such units before the project is registered. A broker briefing, a virtual tour and a page for each building work well. Deal papers and valuation are not ours.
Source: RERA Act, 2016, sections 2(e) and 3(1), as published by Haryana RERA, read 11 October 2026
Residential developers
Our view: a family buys a home once or twice in life. It visits several sites and checks the developer's past work. Sales run through direct teams and channel partners. A Knight Frank report, citing the housing ministry, counts about 1.5 lakh projects registered under RERA by July 2025. One rule: RERA section 11(3) says the promoter must give the buyer the sanctioned plans and specifications at booking. A site-visit booking page and honest progress photos work well. Approvals and construction are not ours.
Source: RERA Act, 2016, section 11(3), as published by Haryana RERA, read 11 October 2026. Knight Frank India with NAREDCO, RERA's Reign, 2025
/ 09 Worth knowing
Worthknowing.
Useful before you start. Open it when you need it.
Checklist, rules, AI for operations, global events (4)
Brand basics checklist
The basics
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For real estate developers
- RERA number on every ad and postRERA Act, 2016, section 11(2): number and authority website, shown prominently.
- Project brochure with RERA detailsNumber, authority website, and 'artist's impression' on every render.
- Site hoardingSame number and website. Sanctioned plans on display at the site (section 11(3)).
- Sample flatIt must match what you will build. RERA Act, 2016, section 12.
- 3D walkthroughMatches the sanctioned plans, and says it is an artist's impression.
- Channel-partner kitApproved creatives, price sheet and each partner's RERA agent number.
- Project website with floor plansRERA number, authority link, floor plans and a quick enquiry form.
- Site-visit registerOne visitor record, with 'how did you hear of us?' asked at the desk.
RERA rules on real estate advertising
No advertising, booking or sale before the state RERA authority registers the project.
Every ad (Section 11, Real Estate (Regulation and Development) Act, 2016). Show the registration number and the authority's website address. Do it on every ad, brochure, hoarding, landing page, portal listing and social post.
In Maharashtra, MahaRERA has also required a QR code next to the number since 1 August 2023, as reported. Check your state's current orders.
False claims (Section 12). A buyer who pays an advance on false ad information can claim compensation. The buyer can also withdraw with a refund and interest. Label renders as artist's impressions.
Who must register. Projects on more than 500 square metres of land, or with more than eight apartments, generally do, and so do channel partners. Selling an unregistered project can attract a penalty of up to 10% of its estimated cost.
In West Bengal the authority is WBRERA, the West Bengal Real Estate Regulatory Authority.
ASCI and consumer law. The Advertising Standards Council of India (ASCI) code and the 2022 Central Consumer Protection Authority guidelines apply. 'Fastest-selling' needs proof, and paid influencer posts must be disclosed.
State rules differ, so your legal team or RERA consultant signs off every piece. This is general guidance, not legal advice.
In 2024-25, ASCI said realty made up 24.9% of the cases it took up, second only to offshore betting. Source: ASCI Annual Complaints Report 2024-25, press release of 28 May 2025.
AI for the back office
In Maharashtra, many projects do not say whom a buyer should contact with a complaint after the project is sold.
The AI fix One complaint log (WhatsApp and web form) sorts each complaint by type, routes it to the right officer and tracks days open. The officer decides every case.
Source: Free Press Journal (reporting a MahaRERA review), 2024
A 2021 research count found lakhs of older homes stalled or heavily delayed in top cities, with funding problems and court cases among the reasons.
The AI fix Site engineers send daily photos on WhatsApp, and a tool builds a progress report and flags late tasks. The project head decides the fix and approves buyer dates.
Global events worth a trip
MIPIM
Cannes, FranceUsually March. Next: 16 to 19 March 2027.
Request meetings on the networking platform before you travel, and choose a themed area, such as tech or luxury living.
EXPO REAL
Munich, GermanyUsually October. Next: 4 to 6 October 2027.
Use the Meeting Center for partner talks, and visit the Transform & Beyond area for ideas on where the industry is heading.
Big 5 Global
Dubai, United Arab EmiratesUsually November. Next: 23 to 26 November 2026.
Choose which of the seven co-located events fit your projects, such as concrete, stone or HVAC, before booking your days and flights.
MIPIM Asia Summit
Hong KongUsually December. Next: 2 to 3 December 2026.
Book one-on-one meetings in advance and join the visits to local projects, so you see Asian developments on the ground.
Is it few site visits, late callbacks or a quiet project after launch? Tell us which, and we'll say where to begin. Tell us your project
/ 10 Events and exhibitions
Events and exhibitionsworth your time.
Where developers, agents and investors meet each year. Pick one or two, and plan the stall, the meetings and the follow-up before you book.
CREDAI NATCON
KolkataCheck the organiser's site for dates.
Go to meet developers from other cities, ask how they handle approvals and sales, and carry a one-page project note.
NAREDCO Real Estate Conclave
New DelhiUsually June.
Read the programme for the NextGen and Mahi conclaves held together, and pick the sessions that suit your firm.
Bharat Future Cities Expo (Smart Cities Expo India)
New DelhiUsually March. Next: 23 to 25 March 2027.
Meet municipal bodies and smart city teams if you build townships or infrastructure, and sit in one forum on mobility.
CREDAI Chennai FAIRPRO (property expo)
ChennaiUsually February.
Bring a bank partner to your stall, since loans were sanctioned at past expos, and keep plot and villa details ready.
CREDAI Hyderabad Property Show
HyderabadUsually August.
Keep your RERA approval number on the stand and brochures, because visitors come to compare projects and talk directly with developers.
CREDAI Nagpur Metro Property Expo
NagpurUsually September.
Link your project to the green living theme and ask early about a stall or air-conditioned dome, as stalls are limited.
Dates change. Check the organiser's site before you plan.
/ 11 Learn from the leaders
What we can learn from the leadersin Real estate.
Well-known Indian brands, each with one plain lesson for an owner in your line of work. Names only, as public examples.
DLF
Show your full history, from your first project to your latest. A long record gives a new buyer a reason to trust you.
What they did DLF says it was founded in 1946 and began by developing 22 urban colonies in Delhi. In 1985 it expanded into what it calls the then-unknown region of Gurugram.
Source: DLF website, accessed 2026
Sobha
Do the work that decides quality yourself, such as construction, interiors and checks. Quality you control is easier to promise and prove.
What they did Sobha's leadership page says the company was founded in 1995 and pioneered a backward integration model that brought construction, interiors and quality management entirely in-house.
Source: Sobha Limited website (leadership page), accessed 2026
Brigade Group
Spread your risk. Serve more than one kind of buyer, so a slow patch in one segment does not stop the business.
What they did Brigade says it has been at work since 1986. Its about page describes a portfolio spanning residential, commercial, hospitality and retail, and lists industrial parks and logistics.
Mahindra Lifespaces
Write one short purpose line and use it across every project and ad, so all your messages pull the same way.
What they did Mahindra Lifespaces says its journey began in 1994. Its home page speaks of building a greener, smarter and better India.
Lodha
Treat service as part of the product. Train your front-line staff well, so buyers still feel cared for once the sale is done.
What they did Lodha says it has been creating developments for over four decades. Its about page says its in-house hospitality team is trained by hotel and service brands.
Source: Lodha website, accessed 2026
NoBroker
Name your buyer's biggest pain and build around removing it. Show the saving in plain numbers so people grasp it in seconds.
What they did NoBroker says it directly connects people to verified owners to save brokerage. Its home page shows running totals of brokerage saved and customers connected.
Source: NoBroker website, accessed 2026
Godrej Properties
Put your sustainability and governance work on your site, with real rankings or reports. Buyers can check it before they call you.
What they did Godrej Properties' leadership page says it was established in 1990 and develops projects in 15+ cities. It speaks of the Group's deep commitment to sustainability and governance.
Source: Godrej Properties website (leadership page), accessed 2026
These brands are not clients of ours and we use no logos. Each card links its source.
Planning a launch before the RERA number arrives? Let's plan what can be ready by then. Plan the launch
/ 12 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
Segments we work with
Services for this industry
Developers launching or selling a project
Tell us what's not working.We'll show you where the site visits are.
Straight answers.
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Plan backwards from the bookings you need. Advertise only after state RERA registration. Run three phases: pre-launch, launch and steady work through construction. Judge cost per site visit and per booking, not clicks. Only a site visit tells you that a real buyer is interested enough to come.
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Build a project landing page with RERA details and floor plans. Run Google search ads on locality searches, plus Meta ads aimed at your area. Judge spend on site visits, not clicks. See our digital marketing for real estate page for how the pieces fit together.
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Build trust between the first ad and the site visit with construction updates, sample-flat walkthroughs and resident stories. Every post carries the RERA number. Our social media marketing team plans posts and ads together. So what buyers see on the feed matches what they hear on the call.
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No single type works alone. We start with a landing page and search ads, then Meta ads, quick follow-up, print and hoardings, and on-ground events. Digital alone is rarely enough for a high-value purchase. See how we plan print and outdoor work for a project.
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A real estate marketing agency plans and runs the marketing that sells a developer's projects, from positioning to lead follow-up. A careful one checks every ad against RERA. It reports cost per site visit and per booking, so you can see what each rupee of marketing brought in.
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We don't publish a price list, because no two projects need the same plan. A written quote follows within 2 working days of the first call, by phase, each cost on its own line. That way you can compare it with other quotes and see what each phase costs you.
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Ask every agency, including us: Can we see real estate launches you ran? Do you judge results on site visits, not leads? Who checks RERA details on every ad? Will ad accounts be in our name? Will senior people work on our account?