“Marketing hit its MQL target. Sales says the pipeline is empty.”
Write the stage rules with your sales head before any campaign runs. Then report each move from MQL to SQL to opportunity.
Home / Industries / SaaS & tech / B2B lead generation
Industries · SaaS & tech · B2B lead generation
SaaS lead generationfor B2B software
Since 201565+ in-house team6 cities
Reach the companies you want to win, and follow every demo and trial through to a decision.
A strategist calls you in one working day.
/ 01 SaaS lead generation
Leads are cheap.Pipeline is not.
In SaaS (software people use online and pay for monthly or yearly), a customer must stay long enough to pay back what it cost to win them. PromotEdge does lead generation for B2B (selling to other businesses) software companies.
We build your list of target companies, run LinkedIn, search and retargeting, and fix your demo and free-trial flow. Then each lead reaches your sales team fast. The result is pipeline (deals your sales team is working) that turns into paying customers.
SaaS buyers can try the product before talking to anyone. So a trial or demo sits mid-funnel, on the path from first visit to signed contract. We don't judge the work on form fills.
Your marketing and sales teams agree three terms in writing. An MQL (marketing-qualified lead) fits your target companies and has shown real interest. An SQL (sales-qualified lead) is one sales agreed to work. An opportunity is an SQL with a real deal in your CRM (customer relationship management software).
Positioning, public relations and events are on our SaaS marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forSaaS lead generation.
LinkedIn B2B lead generation
Ads to named accounts, and founder posts we help draft.
LinkedInAccount-based marketing
Lists of target companies, with personal outreach for tier one.
LinkedInGoogle Ads
Search ads on category and alternative searches.
Google AdsDemo and trial page tests
Shorter demo forms, instant booking and tested trial steps.
CRM and automation
Routing, response-time alerts and one pipeline report.
Email sequences
Follow-ups for people who agreed to hear from you.
SaaS search pages
Unpaid search pages for buyers close to a choice.
GoogleSaaS marketing
The whole marketing plan for a software company.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For SaaS lead generation
6 items
- A clear consent notice before you collect dataDPDP Rules, 2025 ask for standalone, clear notices. Source: PIB, 14 Nov 2025.
- A privacy policy link on every lead formLinkedIn Lead Gen Forms require a privacy policy URL.
- A cookie banner before retargetingLinkedIn ad policy: cross-site tracking cookies need full disclosure and consent.
- Written stage rules: MQL, SQL, opportunityGood practice: marketing and sales sign one page.
- A booking link on the demo thank-you pageGood practice: the buyer picks a slot at once.
- A response-time target for demo requestsGood practice: agreed with your sales head, with alerts.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Demo requests arrive on Friday night and get a call on Tuesday.”
Route each request to the right person and add a calendar link on the thank-you page. Our CRM set-up alerts a manager when a lead waits too long.
“Our LinkedIn ads reach "IT professionals" in general.”
Aim ads at named companies that fit your ideal customer, and at the roles that sign off software like yours.
“Sales doesn't update the CRM, so nobody knows which campaign brought a deal.”
Make it small: a lead enters the CRM with its source attached, and a stage changes with one tap. AI tools can draft the call note, and the rep only checks it.
“We can't say whether a customer paid back what we spent to win them.”
Work out CAC (customer acquisition cost: all you spend to win one customer) and its payback time by channel. Payback is the months of subscription profit that cover the cost.
Leads arriving but deals missing? Tell us where they stall, and we'll tell you where we'd start. Tell us where they stall
/ 05 How we work
How we buildB2B lead generation for SaaS.
- 01
1. Write the ICP and stage rules
The ICP (ideal customer profile) comes from your won and lost deals, and from your SDRs (sales development representatives). The stage rules go on one page both teams sign.
- 02
2. Build the account list
We list matching companies in each country, in tiers. LinkedIn needs at least 300 rows for a company list, suggests 1,000 or more, and needs 300 matched members before ads run.
- 03
3. Run LinkedIn: ads and people
LinkedIn ads go to the account list, by job title. Your founder and SDRs message from their own profiles. No bots or scrapers: LinkedIn's User Agreement bans them.
- 04
4. Catch buyers who search
Google Ads on category and "alternative" searches, each with its own landing page. LinkedIn's ad policy bans deceptive claims about rivals, so comparison ads stick to facts.
- 05
5. Fix the demo and trial flow
We cut the demo form to the fields sales needs, and let the buyer pick a slot at once. For trials we agree an activation step with your product team, like inviting a teammate.
- 06
6. Hand off fast, review monthly
We agree a response-time target with your sales head. Each month one report shows MQLs, SQLs, wins, CAC and payback by channel. Leads sales accepted go back to LinkedIn.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Collecting leads comes with consent rules. LinkedIn also sets rules for lead forms, bots and cookies.
SaaS lead generation in depth
The rules that matter
India's DPDP Rules were notified on 14 November 2025, with an 18-month phased timeline. They ask for standalone, clear consent notices that state the purpose. LinkedIn requires a privacy policy link on lead forms, and its ad policy asks for full disclosure and consent for tracking cookies across sites.
Source: PIB, Ministry of Electronics and IT release on the DPDP Rules, 14 Nov 2025 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2190014). LinkedIn Marketing Solutions Help, Lead Gen Forms Privacy Policy, read 10 Oct 2026 (https://www.linkedin.com/help/lms/answer/a420012). LinkedIn Advertising Policies, read 10 Oct 2026 (https://www.linkedin.com/legal/ads-policy)
How buyers decide
Our view: a software buyer asks peers, reads review sites, tries a trial, then books demos with two or three vendors. They drop out when the demo form is long, the first reply comes days later or pricing is vague.
What you can do, and what is not ours
You can write the stage rules, reply to demo requests within the hour and keep the CRM current. Your product and your sales calls win the deal. We cannot make a buyer choose you, and no agency can promise leads or pipeline.
How we would deliver, and why each step
We write the stage rules first, because marketing and sales must count the same things. We test one segment at a time, because a small test is cheap to stop. We review stage-to-stage movement every month, because that shows where leads stall.
Not sure which channel to test first? Let's choose one segment together. Choose a first segment
/ 06 Cost
What affects the cost of SaaS lead generation.
We don't publish a price list. We quote against a written scope. Ad spend and any data tool sit on their own lines, at actuals.
What affects the cost
- Markets. India only, or abroad too.
- Account list. A few hundred named accounts, or thousands reached by ads.
- Your funnel today. Whether the demo form and booking flow need rebuilding.
How we quote
- A free 30-minute strategist call about your deal size and markets
- We read two quarters of your CRM, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- The ICP and stage rules, written down
- Channels and funnel fixes, with dates
- The monthly report
How it is billed
| Way of working | When it fits |
|---|---|
| Set-up, then retainer | Stage rules and funnel fixes first (timeline confirmed in the quote), then a monthly fee. Minimum 3 months, 30 days' notice to stop |
| Pilot | One segment in one market. Timeline confirmed in the quote |
Our beliefOur job is to impress your customers, not you.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
SaaS and tech
Related industries
Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
For SaaS founders and revenue teams
Show us last quarter's leads.We'll show you which ones were worth it.
Straight answers.
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It means finding companies that may buy your software and turning them into demos, trials and deals. Three things set it apart. A trial does part of the selling. Revenue comes monthly, so channels are judged on payback. And many Indian SaaS companies sell abroad, so time zones and data rules shape the hand-off.
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Start narrow: a company list that matches your ICP, and the roles that sign off your product. Let your founder post about the problem you solve. Lead forms need a privacy policy link. Keep outreach human, because LinkedIn bans bots that send messages or add contacts. Then tell LinkedIn which leads sales accepted.
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We don't publish a price list, because scope moves the cost a lot. The main drivers are your markets, the size of the account list, and the state of your demo and trial flow. Ad spend is paid to the platforms and shown on its own line. A written quote follows within 2 working days of the first call.
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Plan for stages. The stage rules, account list, tracking and funnel fixes come first. Search and LinkedIn can bring first demos soon after going live, but we promise no number. Opportunities and wins take as long as your sales cycle, which can be months for larger deals. We confirm the timeline in the quote.
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India's DPDP (Digital Personal Data Protection) Rules, notified on 14 November 2025, phase in over 18 months and ask for standalone, clear consent notices that explain the purpose. Sales calls and SMS to Indian numbers also fall under TRAI (Telecom Regulatory Authority of India) rules. For Europe, check GDPR with your counsel. This is general guidance, not legal advice.