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BTL & Activation · Signage boards · Retail branding
Signage boards and retail branding for dealers, retailers and brands with many outlets. A dealer board is the longest-running ad you own, so check it outlet by outlet.
A strategist calls you in one working day.
For a brand sold through dealers, the shop board is the media that never switches off. PromotEdge, a marketing company, makes glow, LED, ACP and non-lit boards and retail branding for outlets across India, installed with photo proof.
A row of matching dealer boards across a district does the work of a hoarding campaign, every day, for years. Inside the shop, a shelf strip can decide a purchase in its last few seconds. Walls, counters and windows are on our in-store branding page.
Each outlet is measured before design, installed with time-stamped, geo-tagged photographs and audited afterwards. You get a list you can check, not a total. Want us to plan your rollout? Ask for a free signage plan.
Back-lit flex on aluminium or MS (mild steel) frames for shops open into the evening. The frame and LEDs last years; the flex face fades first, often within one to two years in strong sun.
02Acrylic LED boards and channel or halo-lit letters for showrooms and reception walls. The power supply usually fails before the LEDs.
03ACP (aluminium composite panel, 3 to 4 mm) fascias with 3D letters for exclusive outlets; non-lit boards for low-cost rollouts; black-out boards, where light shows only through the logo.
04Shop-front and in-store screens, specified by pixel pitch (commonly P1.5 to P4 indoors, P4 to P10 outdoors) and brightness, with a content plan.
05Posters, danglers, wobblers, shelf strips, standees, counter units and floor graphics, packed outlet by outlet. Campaign material lasts weeks to months.
06Planograms and display rules by outlet type, so the product sits at eye level with the right facings. Includes shop-in-shop zones and kiosks.
Every outlet measured, installed by trained teams and audited for condition and lighting. Signage, LED displays and installation are delivered within the PromotEdge group. Delivered through PEXORA, a joint venture of PromotEdge and Prodigy.
“We paid for 300 dealer boards. How many actually went up?”
Every outlet gets before-and-after photographs with time, date and location, the retailer's sign-off and an outlet code, as a list you can check. A simple tracker gives each board an owner and a reminder.
“The glow sign looks fine in daylight and half-dark at night.”
Every lit board is checked after dark at installation, and audits include night photographs. Dead LED modules and failed power supplies are logged and fixed.
“Every dealer's board is a different size and a different shade of our colour.”
One master design is adapted to each frontage, with brand colours matched across flex, vinyl and acrylic, and proofs approved before the full run.
“The municipal inspector fined our dealer for the new board.”
Rules on size, projection and lighting differ by city. We check local rules and fees before installation, so the dealer knows what applies.
“Our POSM never reached the shops, and the boards faded within a year.”
POSM is packed outlet by outlet and placed with a photo. Material is chosen for the site, and we tell you the expected life before you buy.
“We don't know if branding sold anything.”
We compare sell-out in branded outlets with similar unbranded ones over the same period, and track visibility through audits.
“We changed our logo, but half our dealer boards still show the old one.”
We make a changeover list outlet by outlet. New boards go up in the order you choose, and every old board is photographed when it comes down.
Rolling out boards across many outlets? Send us the outlet list and the city, and we will sketch the route and the proof. Get a free growth plan
We can't do magic alone: outlet lists, retailer contacts and approvals from your side set the pace. A one-city rollout of a few dozen outlets takes four to six weeks from approved design; several states take longer. Not sure which outlets come first? Talk to us.
Which outlets get what, based on sales, potential, location and the retailer's willingness.
Each outlet visited, photographed and measured: frontage, existing boards, power points, landlord rules and the retailer's written OK.
One master design adapted to every size, with outlet names, phone numbers and local-language text checked before print.
A sample board approved first, then boards, screens, POSM and fixtures made to specification and packed outlet by outlet.
Teams scheduled by route, old boards removed, lit boards checked after dark, before-and-after photographs of every outlet.
Periodic audits of condition and lighting, repairs logged and closed, and sell-out in branded outlets against comparable unbranded ones.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Maruti Suzuki launched Nexa on 23 July 2015 as a premium retail format. By July 2020 it had over 370 showrooms in more than 200 cities, as Autocar Professional reported. Nykaa had 187 physical stores in 68 cities on 31 March 2024, 42 added that year, per Retail4Growth.
Source: Autocar Professional, 23 July 2020; Retail4Growth, FY2024 results
Dealer-led B2B: one master design makes a small-town dealer look like your flagship. See industrial and building-materials makers.
Franchise and clinics: both win on local trust, and the shop front is the first proof. See clinics and real estate site offices.
D2C brands opening stores: keep the shop looking like the site. A shop front that matches the advertising works hardest; see campaign creative, trade and channel programmes and, for roads and highways, outdoor advertising.
Adobe Firefly can generate and expand images, so a dealer can see a mock-up of the board on a photo of the shop front before approving. Mock-ups help the conversation; sizes still come from the recce, not from an image.
Source: Adobe Firefly page, read 10 October 2026
Not sure whether glow, LED or ACP fits your shops? We will think it through with you. Talk to us
Contractors trust the machine their peers run on site more than any brochure.
02The person who pays for the cement is rarely the one who picks the brand.
03Procurement checks you out long before your sales team is invited to talk.
04A buyer's interest fades fast when the enquiry reaches the right showroom late.
05Enquiries are easy to buy, but the sale is won or lost at the site visit.
06Your ad works for a rival if your product is missing from the shelf.
Every quote shows the board, the installation and the removal of the old board as separate lines.
When you compare board quotes, check the flex or ACP grade, the LED quality and whether installation is included.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
We're professionals. We'd rather be blunt than pleasing.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
The same work in your city and your industry, and the services that go with it.
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball PlayerGlow boards are priced mostly by size in square feet, then by frame, flex grade and LED modules; large rollouts cost less per board. A glow sign is a box with a printed flex face, lit evenly. LED signs light the letters themselves, look sharper at night and suit showrooms. Glow signs cost less and suit wide fascias.
It depends on the site and how long the board must last. ACP with 3D letters suits premium, long-term fascias. Flex costs least, fades first in strong sun and suits large dealer rollouts. Acrylic gives sharp lit letters; PVC board suits indoor panels and POSM. We tell you the expected life of each before you buy.
A signage board tells buyers where you are and what you sell. A signage company designs, makes and installs it. For a brand with many outlets the hard part is the rollout: each shop measured, one design matched to every size, each board proved with photographs.
Look at proof and materials before the rate per square foot. Ask what grade of flex, ACP and LED they use, whether installation and removal are included, how installation is proved, and who fixes a board that goes dark. Ask for a sample board before the full run.
In most Indian cities, yes. Municipal bodies set rules on size, projection, lighting and placement, and many charge a fee or advertisement tax that varies by city and sign size. Landlords and market associations may have rules too. We check each market first. General guidance, not legal advice.
Each outlet gets time-stamped, geo-tagged before-and-after photographs, the outlet's details and the retailer's sign-off. Lit boards are photographed after dark. Someone outside the installation team spot-audits a sample, and you get the full list outlet by outlet, so a missed shop is visible straight away.
Yes. Our servicing team is based in cities across India. Outlets are surveyed and boards installed route by route, and we meet you in your city at least every three months. Rollouts for pharmacy and diagnostic chains in healthcare follow the same route. Our in-house team does the work.
POSM (point-of-sale material) is the material itself: posters, danglers, wobblers, shelf strips and standees. Visual merchandising is how the product and that material are arranged so shoppers notice and pick your brand, set out in planograms and display rules. See visual merchandising.
