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Paid ads for Bengaluruthat answer to a lead count
Ad spend is a loan against leads, and it should be repaid in leads. You pay the platforms directly, and you see the cost of every lead.
A strategist calls you in one working day.
Ads in a crowded tech cityshould earn their place every week.
In a city where funded startups bid on every good search, ad money is only safe when each rupee is tied to a call, a form or a sale. PromotEdge runs Google, Meta and LinkedIn ads for startups, software firms, online brands and local shops in Bengaluru and the rest of Karnataka, and counts every result.
Performance marketing is paid advertising judged only by what buyers do after the click: call, fill a form, book a demo or buy. If an ad cannot show a result like that, we cut it.
Our servicing team in Bangalore runs your campaigns inside ad accounts you own, backed by teams in other cities. We meet on video calls, and in person when needed. Ad spend goes from you to Google, Meta or LinkedIn at actual cost, on a separate bill.
Our full method is on the performance marketing page, and the city is on the Bangalore overview. Comparing cities? Try performance marketing in Hyderabad.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
The parts of a Bangalorepaid ads programme.
Search ads for ready buyers
Google ads that appear when someone types what you sell. We pick areas you can serve and block wasteful searches.
02Instagram and Facebook campaigns
Meta ads reach people before they search. We test a few images and short videos, then fund the winners.
03LinkedIn for SaaS and GCC buyers
We aim at job titles such as IT head or finance manager, and offer a short report or a demo slot.
04One page for each offer
A landing page carries one offer, one short form and a WhatsApp button, and loads fast on a phone.
05Tracking from click to sale
Calls, forms and chats are marked as results in GA4 (Google Analytics 4). Your sales team tells us which leads bought.
06Kannada and English versions
We test a Kannada ad beside an English one and keep the cheaper lead. Our language partners write the Kannada.
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C (online-first) brand tracks sales. A software firm tracks booked demos and closes slowly. A clinic or builder tracks calls and site visits.
Who sets the rules
ASCI, the advertising industry's self-regulating body, was formed in 1985 "to keep Indian ads decent, fair and honest". The state's 2024 guidelines are for government ads only; private ads follow ASCI and platform policies.
- Define a good lead together. A demo, a site visit or an order; we also ask what one new customer is worth. One lead definition, written down.
- Check the tracking before any spend. Without it no one can tell which ad worked. Dummy leads through every form, call and chat.
- Start with a test, then keep what sells. Think creative, act on numbers. Two or three ad groups, for example Whitefield against Koramangala.
- Listen to your sales team. Which leads answered, and which bought? The more your team tells us, the faster the ads improve. A weekly note, and a monthly video call.
AI in performance marketing: today and next
Today: Google
Google says Performance Max is a goal-based campaign type that reaches YouTube, Display, Search, Discover, Gmail and Maps from one campaign. It also describes Ask Advisor, a chat assistant built with Gemini. We still choose the goal, the tracking and what to exclude.
Source: Google Ads Help, Performance Max, read 10 October 2026
Next
Our view: the platforms will automate more, so your tracking and your offer matter more. Want us to look at yours? Ask us.
Selling to software or GCC teams? Ask us how we would test Google and LinkedIn side by side. Chat with us
Four public records that shape a Bangalore ad plan.
Each one was checked on 4 October 2026, with what it changes in your ads.
More connections than people. The telecom regulator, TRAI, counted 70.18 million internet subscribers in Karnataka at the end of March 2026, which is 101.72 for every 100 people, against 76.59 for India. Your buyer may see an ad on a work laptop and act on it later on a phone, so tracking has to follow both.
Buyers with spending power. PRS, a research group that studies state budgets, puts Karnataka's output per person at Rs 4,77,003 in 2025-26. India's figure is Rs 2,51,393. Showing a price early keeps the clicks serious.
Thousands of young firms buying the same clicks. Karnataka had over 22,600 startups recognised by DPIIT, the central startup department, on 31 March 2026. Only Maharashtra had more. A startup with a small budget wins by going narrow, not broad.
A big office audience. A GCC is a foreign company's in-house tech or back-office unit. At the launch of the state's GCC policy in 2024, Bengaluru was said to hold "over 30 percent of the country's GCCs". LinkedIn lets you reach these teams by job title and company size.
Already spending on ads? Share last month's numbers and we will show you where the money leaks. Get a free growth plan
Dates and rules,and what we would do about them.
| Topic | The record | Our ad decision |
|---|---|---|
| Government ads | DIPR's Digital Advertising Guidelines 2024 cover state government ads only. | Private brands follow the ad platforms' own policies. |
| Mysuru Dasara, Rajyotsava, Deepavali | Dasara 11 to 21 October 2026; Rajyotsava Sunday 1 November; Deepavali 8 November. | Clicks often cost more in festival weeks. Set a daily cap and move money to ads that already work. |
| Bengaluru Tech Summit | 17 to 19 November 2026 at BIEC, Tumakuru Road. The organisers expect 1,600+ exhibitors and 1,000+ startups (their figures). | Exhibitors can run LinkedIn and search ads that week to book meetings. |
| Business parks | Embassy Manyata, on the Hebbal Outer Ring Road, says it was 93% filled on 30 June 2026 (its own figure). | A gym or co-working space can aim ads at a few kilometres around such parks. |
| Aero India | 8 to 12 February 2027 at Air Force Station Yelahanka. | Aerospace suppliers should plan ads for business buyers from December. |
Sources as cited, checked 4 October 2026.
What a clientwrote.
“We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance …”
Shubham GadodiaDeputy Brand Manager, Shyam Metalics Group“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupTell us what’s not working. We’ll send you an honest one-page growth plan, free.
What affects the cost of performance marketing in Bangalore.
No price list. These things move the number.
After a first conversation we quote our fee against a written scope, within 2 working days. Ad spend is a separate line: you pay Google, Meta or LinkedIn directly, at actuals, and approve the amount first.
What affects the cost
- How many platforms: Google alone, or Meta and LinkedIn too
- How wide the target is: a few Bangalore areas, all of Karnataka, or buyers across India
- How many offers need their own ads and landing pages
- Whether ads run in English only or also in Kannada
- How much tracking must be fixed before ads can go live
How we quote
- A call about what you sell, who buys it and what a sale is worth
- A written scope listing platforms, areas, languages and the test plan
- A quote with our fee on one line and the suggested ad budget on another
What you get in the quote
- The platforms, areas and audiences we target first, and the landing pages we build or fix
- The calls, forms and chats we count as leads, and the dates of your weekly note and monthly review
Comparing quotes? Ask whether ad spend is inside or outside the quote, whose name the ad account is in, and how each agency defines a lead.
Our beliefWe use AI to save your team's time. A person still makes the decision.
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Related pages.
The expertise that fits your business, and the places we work.
Share last month's ad numbers.We'll show you where the money leaks.
Straight answers.
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Yes. Our servicing team in Bangalore runs your campaigns inside ad accounts you own, and we work hybrid and remotely too. Expect to hear from us every day and to see results on video calls. We also meet you in person at least once every three months, and can sit at your site when a job needs it.
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It is an agency paid to run ads that bring measurable actions: calls, forms, demo bookings or sales. A good one sets up tracking first, reports the cost of each lead, and tells you plainly which ads to switch off.
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Nobody can prove they are the top agency, and we won't claim it. Ask each one three things. Will the ad accounts be in my name? How do you count a lead? Who looks at my account every week? Choose the firm whose answers are clearest.
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No. You pay Google, Meta or LinkedIn yourself, at actual cost, from accounts in your name. Our fee is for planning, running and reporting, and it is billed on its own. Ongoing work has a 3-month minimum, then 30 days' notice. You keep your accounts, logins and files.
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Yes. Our language partners write ad copy in Kannada, Tamil, Telugu, Hindi, English and more. Office buyers mostly respond to English. For local shoppers we test a Kannada ad against an English one and let the cost per lead decide.
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Usually Google Search first, because it reaches people already looking for a tool like yours. LinkedIn costs more per click but reaches decision makers by job title. We test both with small budgets and compare the cost of a booked demo, not of a click.
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Leads can start in the first week. The first two to four weeks are for testing, so the cost per lead is usually higher then. It comes down as we drop the weak ads, and clicks cost more in festival weeks. We confirm the timeline in the quote.