Shivanand Mishra
Shivanand Mishra is Digital Marketing Lead at PromotEdge. Areas: SEO, performance marketing, B2B, lead generation.
On client work: seo audits, b2b lead gen, reporting.
At aglance.
| Role | Digital Marketing Lead |
|---|---|
| Areas | SEO, performance marketing, B2B, lead generation |
| On client work | SEO audits, B2B lead gen, reporting |
| Guides and articles | 26 |
Our beliefWhat can't be measured can't be achieved.
Guides byShivanand.
AI search optimisation guide
Generative engine optimization (GEO) and AEO in plain words. See how AI tools pick sources, what you can do about it and how to check your r
02B2B lead generation
B2B lead generation in India in plain words. Follow six steps and copy a lead score sheet. Learn the outreach rules and measure what each ch
03Dealer meet planning
Plan a dealer meet that moves orders. Set the purpose and build the invite list. Use an agenda template, plan the budget and gifts, and meas
04WhatsApp Business API guide
What the WhatsApp Business API is and how it differs from the app. See what Meta charges per message in rupees as of October 2026, and how t
05SEO cost in India
SEO has no standard price in India. How agencies quote, what moves the cost, what a package should list, and what Google says about hiring a
06Performance marketing vs digital marketing
Performance marketing vs digital marketing explained: how they differ, how each is paid for and measured, and when a business needs one, the
07Local SEO: How to Improve Your Rankings in 2026
How to improve your local SEO rankings: optimise your Business Profile, target local keywords, build citations and backlinks, and create loc
08How to Appear in Google AI Overviews: Your SEO Guide for 2026
If you have searched something like “best protein for women” or “how to start a blog in India” and noticed a crisp, AI-generated answer on t
09Modern-Day SEO: Are you Ready for the New Era of Search?
The era of SEO has changed. What is different about the SEO game today, and how to adjust your plan so your business keeps showing up in sea
10LinkedIn Ads for B2B: The Guide Nobody Tells You About
LinkedIn Ads are one of the most effective B2B advertising channels because they allow businesses to target decision-makers, industry profes
11Keyword Research Guide: Find Profitable Keywords for Your Business
Keyword research is figuring out what your customers already type into Google, then making sure your business shows up when they search for
12Google Analytics 4: Stop Chasing Vanity Metrics
Google Analytics 4 asks a hard question: do your big numbers bring big results? Learn which GA4 metrics matter and how to set it up and use
13What is SEO? The Real Version, Not the LinkedIn One
SEO in plain words: your website showing up when someone Googles what you sell. What it takes, how long it takes, and when it is not worth i
14On-Page SEO That Actually Works: Beyond the Checklist
On-page SEO that works beyond the checklist. Read why title tag and H1 tips alone are not enough, and what to understand to get real results
15Top 9 SEO Strategies Implemented by Kolkata-Based Companies in 2026
Nine SEO strategies Kolkata companies use in 2026: intent mapping, E-E-A-T, technical and local SEO, backlinks, AEO, semantic SEO, Web Vital
16Is SEO Still Relevant in 2026? Yes It is
Search engine optimization (SEO) is the process of helping your website to appear on the results page of search engines like Google and Bing
17YouTube SEO Tips To Boost Your Video Performance
Good YouTube videos can still get few views if they are set up poorly. Here are the YouTube SEO steps that help people find and watch your v
18How Voice Search Impacts SEO?
How voice search impacts SEO. Voice searches are longer and ask questions, so see why long-tail keywords and featured snippets matter more f
19White Hat SEO vs. Black Hat SEO & Why White Hat SEO is The Only Way?
White hat vs black hat SEO. See why doing SEO the right way, with good content and real backlinks, lasts longer than shortcuts that can brin
20What Google Says About Website Crawling in 2026
What Google says about website crawling in 2026. A simple look at how Googlebot works, based on a post by Gary Illyes on crawling and fetchi
21How SEO Boosted Organic Traffic In 8 Months For Fox & Mandal
How an SEO plan grew organic traffic for Fox & Mandal over eight months: the technical, on-page and content work our experts did, and what i
22Programmatic Advertising: A Beginner-Friendly Guide (2026)
In this Digital era, only reputable advertising agencies will agree that buying advertising space at a reasonable price and directing it to
23Key Components Of A Winning Performance Marketing Strategy
Key parts of a performance marketing strategy. Know what a business needs for good results, and why low-risk marketing matters in an uncerta
24What Impact Does An SSL Certificate Have On SEO?
What impact does an SSL certificate have on SEO? Know what SSL is, how it keeps the link between server and browser safe, and how it ties to
257 Significant Differences Between Organic And Paid Search
Organic vs paid search explained. Seven clear differences between the free and paid results you see on Google, so you can plan your search s
26Remarketing vs Retargeting: Choosing The Right Strategy for Your Business
Remarketing and retargeting sound alike but work differently. Learn what each one means, when to use it and when to use both for your busine
Work andpeople.
The services Shivanand works on, and the rest of the team.
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group