“We spend on Blinkit ads every month. Nobody can tell us what they returned.”
The app credits some sales to ads. We add your margin and the app's share, so you see each city's earnings.
Home / Services / Digital / Ecommerce & marketplaces / Quick commerce
Digital · Ecommerce marketing · Quick commerce
Blinkit, Zepto andInstamart ads for brands
Since 201565+ in-house teamKolkata office, 5 team bases
Ads on quick-delivery apps that earn their keep. City by city, product by product, on margin.
A strategist calls you in one working day.
/ 01 Blinkit ads and quick commerce marketing
Every ad rupee on the appshould bring an order you'd have missed.
Quick commerce ads can grow sales and still lose money when nobody checks stock, city and margin. PromotEdge plans and runs ads on Blinkit, Zepto and Swiggy Instamart for brands, and plans your listings on the other quick-delivery apps too.
Each rupee of ads should bring an order at a profit.
Quick commerce means delivery in minutes from small local warehouses called dark stores. Stock sits near the shopper, so ranking and availability are local. A listing on Amazon or Flipkart works differently.
Choose this page over our wider ecommerce marketing service when the apps are your main question. It suits D2C (direct-to-customer) brands and FMCG (fast-moving consumer goods) makers on these apps. Sellers of health products, industrial goods and home fittings sometimes list too.
We start from your margin per order, test small, then scale what works. If the ads won't pay, we will say so to your face.
How you'll know it worked. We have no quick commerce results to show yet. Each week you see spend, orders, ROAS (rupees of sales per rupee of ads) and margin after ads.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefWe're professionals. We'd rather be blunt than pleasing.
/ 02 What's included
What we run,and what you get back.
| Part | What we do | What you receive |
|---|---|---|
| Audit and hero products | Pick a few SKUs (one product in one size) with steady stock and fair margin | Audit, hero SKUs and pilot cities |
| Listing and catalogue | Titles, pack details and images, using our packaging design and photography work | Catalogue sheets and images for each app |
| In-app ads | Search, category and brand-name campaigns | Live campaigns |
| Dark-store availability | A weekly stock check by city before any budget change | Spend paused where sold out |
| Ratings and reviews | Fix the causes behind low ratings. We never post or buy fake reviews | A monthly complaints note |
| Pricing and offers | Test the discounts you fund against your margin per order | A floor price for each SKU |
| Reporting | Spend, orders, ROAS and margin after ads, by city and SKU | Weekly and monthly reports |
Ad accounts stay in your company's name. We work as added users, and you pay ad spend straight to each app.
/ 03 Sound familiar?
Signs your quick commerce adsaren't paying back.
“Our ads keep running where we're sold out.”
We check stock before each budget change and pause spend until the refill.
“Search our brand name on the app, and a rival's product shows first.”
Rivals can bid on your name. A small brand-name campaign keeps your shoppers, cheaply.
“ROAS looks great. But most of those orders would have come anyway.”
Ads on your own name often buy orders you already had. We split brand, category and rival searches.
“We're a D2C brand. Our Meta ads work, but the apps feel like a black box.”
The apps work like a shop shelf, not a social feed. We start small, then point your Meta ads to cities with steady stock.
“Every month the app's team suggests a bigger budget.”
A bigger budget is not a plan. We set the lowest ROAS each product can carry, and grow spend above it.
Spending on Blinkit or Zepto ads and unsure what comes back? Share one month of spend and orders, and we will read it with you. Get a free growth plan
/ 04 How we work
From the first auditto ads that pay.
Set-up takes one to two weeks, then a city pilot needs four to six weeks of data. Planning guidance, not a promise.
- 01
1. Read your numbers
Margin per order, the app's share, discounts you fund and current ad results.
- 02
2. Audit the ad accounts
Where spend goes, and how often ads run where you're sold out.
- 03
3. Pick hero SKUs and pilot cities
A few products with steady stock, in one or two cities. We can't do magic alone: the more your team tells us, the faster you see results.
- 04
4. Build the campaigns
Brand, category and rival searches, each with a lowest ROAS. You approve every budget.
- 05
5. Run, check stock, adjust
Weekly bids, paused spend where stock runs out, and cuts to searches that bring no orders.
- 06
6. Scale what works
Cities and products that beat their ROAS floor get more budget. The rest are fixed or paused.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
Catalogue and quick-commerce operations
Each product has small details on every app: title, pack size, price, images and stock by city. A wrong one wastes ad money. Each week we compare your master sheet with the listing details and stock lists you share, and flag what differs. Software can do the comparing and draft the fix. A person on your team approves each change before it goes live. The idea is on AI agents, and the wider line is on AI automation.
- Start from margin per order. The app's share, discounts you fund and ads all come out of each sale. A margin sheet by SKU.
- Check stock before any budget change. Each dark store serves one area, so ads where you are sold out buy nothing. Spend paused until the refill.
- Split brand, category and rival searches. Ads on your own name often buy orders you already had. ROAS for each type.
- Set a lowest ROAS for each product. More budget pays only where the product can carry it. Avi Saraf, our Performance Marketing Lead for quick commerce and D2C, leads the quick commerce ad work. A floor for each SKU.
- Begin with one app and a few cities. Tools and terms differ by app, and a small pilot teaches you cheaply. A city pilot.
Go deeper: the apps, as we read them
Blinkit
Brands can list through Seller Hub, a self-serve portal, and advertise with Blinkit Ads, a sign-in tool.
Source: Inc42, 23 October 2024; Blinkit Ads page, read 10 October 2026
Zepto
Its own ad service for brands and sellers is called Jarvis.
Source: Storyboard18, 25 November 2024
Swiggy Instamart
Brands use a sign-in Brand Portal. Swiggy reported 1,136 dark stores in 131 cities on 31 December 2025.
Source: Storyboard18, 29 January 2026; Instamart Brand Portal page, read 10 October 2026
Flipkart Minutes, BB Now and Amazon Now
Flipkart says Minutes has 1,000 micro-fulfilment centres in 130+ cities and works with close to 500 D2C brands. BB Now listing pages show 10-minute delivery on selected locations. Amazon says Amazon Now covers more than 120 cities. We found no public ad page for these three.
Source: Flipkart Stories, 24 June 2026; BigBasket and Amazon pages, read 10 October 2026
AI in quick commerce marketing: today and next
Today: an honest gap
Our search on 10 October 2026 found no official page from Blinkit, Zepto or Swiggy Instamart describing AI tools in their ads. The Zepto Jarvis report does not mention AI. If someone sells you "AI bidding" on these apps, ask to see the app's own page.
Source: Storyboard18, 25 November 2024; our search, 10 October 2026
Next
Our view: the apps will add smarter tools, and stock and margin will still decide who earns. Want us to read your numbers? Ask us.
Planning to list on a quick commerce app? Talk to us before you pick the cities. Talk to us
/ 05 Cost
What affects the cost of Blinkit, Zepto and Instamart ads.
No price list. These things move the number.
We don't publish a price list. We quote after a first conversation, against a written scope, within 2 working days. Ad spend is separate and goes straight to each app.
What affects the cost
- Apps. Each has its own ad tool and reports.
- Cities. More cities mean more budgets and stock checks.
- SKUs. Each hero product needs its own campaigns.
- Creative and reports. New banners add design time. Joining app reports with sales data takes set-up.
How we quote
- We talk about your products and cities
- We look at your ad accounts and listings
- We write the scope
- You approve a quote with each part on its own line
What you get in the quote
- The apps, cities and SKUs covered
- The stock check and reports. Ad spend and studio costs at actuals
Ask each agency how it will show margin after ads, city by city.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More ecommerce marketing
Goes well with
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us what your app ads cost you.We'll show you the plan.
Straight answers.
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Quick commerce is shopping delivered in minutes. Orders are packed at dark stores: small warehouses near shoppers, closed to walk-in customers. Flipkart and Amazon call theirs micro-fulfilment centres. Each store serves one area, so what a shopper sees depends on where they live.
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Your product must be listed and in stock first. Blinkit then has an ad tool for brands, Blinkit Ads, where you sign in, create a campaign and choose an ad format. Start with a few hero products, and judge them on margin after ads.
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Each app runs its own ad tools. Zepto's is called Jarvis, and Swiggy Instamart has a sign-in brand portal. We found no public ad page for Flipkart Minutes or BB Now. Terms change, so we read each app's current terms before we spend.
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Brands list through Blinkit's Seller Hub, a self-serve portal (Inc42, October 2024). A vendor guide from September 2026 lists GST, PAN, bank and, for food, FSSAI papers, and says a Blinkit category manager approves products before go-live. Check the portal for current steps.
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No app is best for every brand, so choose by fit. Check where your shoppers live, where each app delivers, whether your stock reaches its stores, and your margin after its share and ads. Start with one app and a few cities.
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It depends on your margin, not the app's sales. Count the app's share, discounts you fund, ad cost and sales lost to empty shelves. We start with a small test budget and grow spend only where ROAS stays above each product's floor. No one can guarantee ROAS.
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India's E-Commerce Rules, 2020 bar a seller from posting reviews while pretending to be a shopper, so we never post or buy fake reviews. Amended rules notified on 9 September 2026 say apps must mark sponsored listings clearly, once in force. This is general guidance, not legal advice.
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One contact runs your campaigns. Our in-house team of 65+ people works online, in any city, and meets you at least once every three months. For projects we think we can help, we audit your current app ads free first. Ongoing work has a 3-month minimum, then 30 days' notice.