We know digital inside out, and we think like an Indian business.
Home / About
About PromotEdge · Kolkata · Est. 2015
We help Indian businessesgrow on purpose
Since 2015, from Kolkata. Judged on business, not on likes.
Since 201565+ in-house team6 cities
/ 01 About PromotEdge
Who we are,in one paragraph.
Marketing is a business decision before it is a creative one. PromotEdge is an ROI-driven, integrated marketing agency.
ROI means return on investment: what comes back to you for what you spend. Our in-house team of 65+ people plans strategy, advertising, digital marketing and on-ground events for businesses across India.
We started in Kolkata in 2015 to give brands real results. We are business people first, marketers second. Our clients are corporate groups, listed companies, startups and growing businesses, in B2C, B2B and D2C (direct-to-consumer).
Our head office is in Sector V, Kolkata. Our servicing team is based in cities across India.
/ 02 Our story
Explorers, not experts.
In marketing, there is no fixed road map. What worked for one company can fail for its competitor, even with the same plan.
So we don't copy and paste. We study your industry and your buyers, test a few ideas on a small scale, read the results, and then scale what works.
We keep things simple. If we use a business term, we explain it. We learn from practice, not from textbooks, and from the people who see the market every day: your sales team, your brand managers, consultants and the industries around yours.
Our team mixes experienced people with young talent. The average age is about 30. Brainstorming isn't a meeting for us. It's how we work, every day.
/ 03 How we think
Here's how we'dstart with you.
You can use this way of thinking even if you never hire us. Want it as a one-page plan for your business? Get a free growth plan.
- 01
Listen to the ground
We talk to your sales team and look at the questions buyers really ask.
- 02
Read your numbers
Where enquiries come from today, what each costs, what turns into sales.
- 03
Test small
Two or three ideas on a small budget, each with one number to judge it by.
- 04
Scale what works
Money moves to what brought business. What didn't, we stop, and we tell you why.
Our beliefsWhat we believe.
What we believe.
Said plainly.
Twelve lines we work by. Other pages on this site use a few of them where they fit.
We'd rather show you results than a nice presentation.
We start with logic and your numbers, not with ideas we happen to like.
We look at your business first. Marketing comes second.
Our job is to impress your customers, not you.
We're professionals. We'd rather be blunt than pleasing.
We can't do magic alone. The more involved you are, the faster you see results.
We believe in process. Good results should repeat, not happen by luck.
What can't be measured can't be achieved.
We use AI to save your team's time. A person still makes the decision.
Think creative. Act on numbers.
Change is the only constant.
/ 04 How clients describe us
In our clients'own words.
Clients who refer us tend to call our work premium and result-oriented. They also tell us we're blunt and aggressive. We take that as fair. Read more on the clients page.
“PromotEdge is one of the most hard working creative agency that LISTENS !”
Harsh GuptaManaging Director, Rishta Foods“A practical approach to ensuring return of investment has been the day one mantra.”
Bobby SrinivasChief Manager Marketing & Brand Marketing, Utkarsh India“What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work.”
Mahendra SurekaFounder & CEO, India MACJ - A Buyers Choice Home Inspections“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working.”
Medha SharmaStrategic Head, TATA Metaliks/ 05 From selling harder to being wanted
Most clients start with one thing.
Most clients come to us for one service: more leads, a new website, a launch. Then they grow into the rest. Many have stayed with us for years, and several who left came back.
We help businesses move from pushing sales to creating demand, and from competing on price to earning a better one. Our work spans sport, industry, education, machinery and D2C brands.
We also built a brand of our own from the name up: Desi Machines, a PromotEdge group company, from its identity and website to search, social and WhatsApp. It is our own brand, not a client result.
/ 06 How we work
We know marketing. You know your business.
Put the two together and things move. So we'll ask a lot of questions, and we'll need you involved.
Our in-house team of 65+ people does the work, with industry consultants and partner agencies where a job needs them. For some clients, a team member works from your office or plant.
Our head office is in Kolkata. Our servicing team is in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar. We work hybrid and remotely, talk to you every day and meet you in your city at least once every three months.
It works best when we sit on the same side of the table: your numbers on it, our honest view next to them. We'd rather lose a deal than win it with a promise we can't keep.
/ 07 The two-way deal
What you get.What we need.
| What you get from us | What we need from you |
|---|---|
| An honest view of your business, even when it's hard to hear. | Your time, and your sales team's time, especially in the first month. |
| A plan built around what your business needs, not just the service you asked about. | The real picture: your numbers, your problems, what you've tried and what didn't work. |
| The seniors you meet in the first meeting are the people who do your work. | What you know about your industry, your competitors and how your customers think and buy. |
| Your numbers every month, good or bad. | Quick feedback and quick decisions. |
| Respect for your experience. You know your business better than anyone. | Respect for our view, even when you disagree. Good work comes from honest discussion. |
/ 08 Work we don't take
Work we don't take. Said plainly, so you don't have to guess.
We don't run promotion or lead generation for doctors and hospitals. We also don't take religious work.
We believe promotion for doctors can create ethical problems: a new doctor who is only promoted can win clients, and a patient may put his life at risk. We are glad to help doctors and hospitals with design, websites and systems such as a CRM (the record of every enquiry and follow-up). We do work for diagnostic centres, clinics, healthcare and wellness businesses.
Not sure which side your business falls on? Ask us. We will tell you straight.
/ 09 The PromotEdge group
One group. Fewer middlemen.
We plan and buy the work, and the PromotEdge group runs events, outdoor ads, shop branding and LED screens. That means fewer middlemen and faster work. See our on-ground work.
Our group companies: Desi Machines, built by us end to end, from the name up. The Trip Space, a travel agency and a PromotEdge group company that we are building. Sara International, a PromotEdge group company that manufactures and exports jute and canvas bags from India, and that we are building.
PEXORA is a joint venture of PromotEdge and Prodigy.
Companies based outside India are served through PromotEdge Digital, with a set-up in the USA and Canada and clients in the USA, Canada, Australia, Dubai, Saudi Arabia and Oman. Indian companies that sell abroad stay with us.
/ 10 PromotEdge in short
The facts,in one table.
| Fact | Detail |
|---|---|
| Name | PromotEdge (PromotEdge Global Services Private Limited) |
| Founded | 2015 |
| Head office | Suite 508, Ambuja Neotia Eco Centre, Sector V, Salt Lake, Kolkata 700091 |
| Servicing team | Based in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar, working with clients across India |
| Team | In-house team of 65+ people |
| What we do | Strategy, advertising, digital marketing, on-ground events and activation |
| Who we work for | Corporate groups, listed companies, startups; B2C, B2B and D2C |
More verified facts are on the facts page.
Want to work with us? See open roles.
No pressure. No sales pitch.
Tell us what's not working.We'll think it through with you.
Straight answers.
-
PromotEdge is an ROI-driven, integrated marketing agency working across India. One team plans your strategy, advertising, digital marketing and on-ground events, and judges all of it on business results: enquiries, sales and repeat buyers, not likes or impressions. ROI means return on investment.
-
PromotEdge was founded in Kolkata in 2015. We started to give brands real results, and we are business people first, marketers second. Today an in-house team of 65+ people works from our head office in Kolkata and our servicing bases across India, and meets clients in their own city.
-
PromotEdge works with corporate groups, listed companies, startups and growing businesses across India, in B2C, B2B and D2C (direct-to-consumer). Most clients come for one service, such as more leads, a new website or a launch, and then add others as the business grows. You can see the brands on our clients page.
-
Both. PromotEdge helps businesses move from selling harder to being wanted, and we measure the brand work in business terms too: enquiries, the price you can charge and repeat buyers. A brand that nobody asks for by name makes every sale harder, so we treat the two as one job.
-
Yes. Most clients start with one service and add more as they grow. Ongoing monthly work has a 3-month minimum, and after that you can stop with 30 days' notice. We send a quote within 2 working days, and the quote says exactly what you get for the money.
-
Yes, for projects we think we can help. It is a 30-minute call with a strategist and a one-page plan on what to fix first. We take on a limited number and tell you honestly whether we are the right fit. A deeper audit, such as a technical SEO or ads account audit, is quoted separately.
-
Yes. Our head office is in Kolkata, and our servicing team is in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar. We stay in touch every day and meet you in your city at least once every three months. For some clients, one of our team works from their office or plant.
-
For design, websites and systems such as a CRM, yes. For promotion or lead generation, no, because we believe it can create ethical problems for patients. Diagnostic centres, clinics, healthcare and wellness businesses get our full service. We don't take religious work.