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Industries · Biotech and laboratory · Enzymes, lab products and equipment

Marketing for biotech and laboratory equipment companies

PromotEdge is an integrated marketing agency in India that works with biotech & laboratory brands across the country. Give the lab buyer every answer. Before the first call.

A strategist calls you in one working day.

In short PromotEdge plans marketing for companies that make or sell enzymes, laboratory products and instruments. A lab buyer compares specifications, asks for a written quote and wants to know who will service the machine. We build your pages and notes around those questions, and the wider industries we serve sit one click away. We make no clinical claims.

Updated 13 Nov 2026

The PromotEdge team in the Kolkata office
Part of the PromotEdge team, Kolkata, April 2026.
  • Since 2015working with Indian brands
  • 65+in-house team
  • 121brands we have worked with
  • ISO 9001:2015certified
/ 01 Services

Services for lab and biotech companies

Built around the questions a lab buyer asks, in the order they ask them.

Advertising and media 1 service

TV, print, radio, outdoor and PR, bought against your sales map

Catalogue and quote pack

A catalogue, spec sheets and a quote layout that show installation, training, warranty and service as separate lines.

Digital marketing 6 services

Be found, get leads, and count every one

Spec-led website

A page for each product with the spec sheet. A page for each product with the spec sheet, the accessories and the service cover next to it.

SEO for method and spec searches

Pages for what a scientist types: the method, the sample type or the model number.

Google

Application notes and technical content

Short notes written with your technical team. Short notes written with your technical team, each with the data behind it.

Google Ads on spec terms

Search ads on model numbers and method names. Search ads on model numbers and method names, with a list of words that keep students and job seekers away.

Google AdsGoogle

LinkedIn by role

Ads and outreach to lab heads. Ads and outreach to lab heads, purchase officers and department heads at a named list of institutes and companies.

LinkedIn

Performance marketing plan

One plan that splits your spend between channels and moves it to what brings real quote requests.

Martech and automation 2 services

Follow up every lead, by itself

Enquiry follow-up and CRM

One record for each enquiry. One record for each enquiry, with an owner and a date for the next step, so quote requests do not get lost.

Measurement set-up

A report on which spec sheets were opened and which enquiries asked for a quote.

On-ground 1 service

Events, activations, shops and screens where buyers meet you

Conferences and exhibitions

Meetings booked before a scientific meeting. Meetings booked before a scientific meeting, a stall built around a live demo, and a follow-up within days.

/ 02 Proof

Who we have worked with

We can plan and run the marketing side for makers and sellers of lab products, and your technical team checks every figure before it goes on a page.

Brands we have worked with

  • Sai Angan
  • Rupa Peekaboo
  • Tea Junction
  • Zandu Vigorex
  • Fox & Mandal
  • Veedol
  • Tata Efee
  • Avadh Sugar & Energy
  • Taj Cement
  • Weichai
  • Rerasathi
  • Honest AI
  • Walton
  • Supertron
  • Balrampur Foundation
  • Fine Organics
  • Kopran
  • Bengal Aerotropolis Projects Limited
  • FIVB
  • Hanumanta Foods
  • Linc
  • Nitya Gold & Diamonds
  • Novozymes
  • PSPL
  • SEL Tiger
  • Sony Music
  • Evolve Brands
  • Farmneed
  • Head Turners Hair 'n' Beauty Studio
  • Mega We Care
  • NowPurchase
  • Protech
  • SANY India
  • Talent Khoj India
  • Tarsons
  • Tata Steel
  • Usha Martin
  • Utkarsh India
  • Vikram Solar
  • SAI International Residential School
  • Rupa Colors
  • Zandu Pancharishta
  • Affluence Advisory
  • Tata Ductura
  • Magadh Sugar
  • Viva
  • Mani Casa 2
  • Prezent
  • Himadri
  • Kolkata Thunderbolts
  • ITC Limited
  • Style Baazar
  • ZEE
  • Keya Seth Aromatherapy
  • Tata Steel BSL
  • SAI International School
  • Rupa Frontline
  • Zandu Seniorz
  • ARC Composites
  • Balrampur Chini
  • Aludecor
  • Phoenix Realty
  • Cooksukh
  • iLead
  • Zandu Gurwala Chyavanprash
  • Sarlal Engineering
  • Magik Lighting
  • Alumaze
  • Apeejay Business Center
  • Pragati
  • NIPS
  • Zandu Pure Honey
  • AIA Engineering
  • Luminous
  • Austin Plywood
  • Active Acres
  • Pran Litchi
  • B P Poddar Institute of Management & Technology
  • Zandu Kesari Jivan
  • Simplex Engineering
  • Coburn Sliding System
  • Ambuja Neotia
  • Rishta Foods
  • Narayana Coaching
  • Carbon Resources
  • Enduraplast
  • Chinsurah Heights
  • PowerMech
  • DTC
  • Amit Metaliks
  • Khushi Realcon
  • Crescent Foundry
  • Sugam
  • Esskay Machinery
  • Skipper Limited
  • T&I Global
  • Tega
  • Raydean
  • Shivgas
  • VA Talks
  • NavPrakriti
  • IFMA
  • SUDISA
  • Adukia Industries
  • Ganesh
  • Jigo
  • Nipha
  • Pengg Usha Martin
  • Polar
  • Rajat
  • Sarfa
  • The Signature
  • Starcomp
  • Store Fresh
  • Subham
  • SunKnowledge
  • Super Shakti
  • Syncorp
  • Tabillo
  • Tata Centre for Excellence
  • Thinksmith
Fine Organics
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahBimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
Rishta Foods
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaHarsh GuptaManaging Director at Rishta FoodsFMCG
iLead
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMom MitraMarketing Head at IleadEducation
ABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuSatabdi SahuLead - Brand and Content at ABP EducationEducation
Brahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaAbhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
FIVB
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraHitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
TATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaMedha SharmaStrategic Head at TATA MetaliksSteel and metals
Magik Lighting
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraRahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
Shyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaShubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
Nitya Gold & Diamonds
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaPriyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
Unimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark GroupReal estate
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghHardeep SinghMarketing Consultant
“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaGibaBrazilian Former Volleyball PlayerSports
Birdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeRajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
Utkarsh India
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
A Buyer's Choice Home Inspections and MACJ logo
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaMahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
PRAN-RFL Group logo
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
Prime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaJoy BhattacharjyaCEO at Prime Volleyball LeagueSports
“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhosePriyam GhoseContent Creator
“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyManish PandeyConsultant & Coach to Content Creator
See all 121 clients and what they say
  • Since 2015
  • 65+ team
  • 121 clients
  • ISO 9001:2015

All marketing services

Four kinds of work. One plan.

Digital marketing services

/ 03 Talk to us

Tell us what is not working

A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.

  • One page, six answers.
  • Where the growth is, what to say, which channels.
  • A starting budget, quick wins, what to measure.

Free. No obligation. You can take the plan to another agency.

Privacy policy.

Rather talk now?

What happens after you ask

  1. 01

    A strategist calls you

    In one working day: a 30-minute call with one of our strategists about your business and what is not working.

  2. 02

    You get a 1-page plan

    A short, honest plan: what to fix first and what we would do. It is free.

  3. 03

    A quote, if you want one

    If you want to go ahead, we send a quote within 2 working days.

We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.

/ 04 Common challenges

Common challenges we solve

“Buyers write to us and ask for a spec sheet that is not online.”

Give each product its own page with a spec sheet as a PDF and as plain text. Add the model number, range, accuracy and what comes in the box. Build it on a clear website that works on a phone.

This is my problem

“Our quote is compared with others on price alone.”

Write the quote with installation, training, warranty and service as separate lines. Then the buyer sees the full cost over the years, which is how public buyers are asked to compare offers. Set the layout up once as a catalogue and quote pack.

This is my problem

“Buyers ask who will service the machine in their city.”

Publish a service coverage page. For each city, list the engineer or team, the response time you can really keep, and the spares you hold. A buyer who sees this on your site asks one question less on the phone.

This is my problem
/ 05 How a lab buyer decides

Who decides, what they check, and what we publish

Who decidesWhat they checkWhat we publish
The scientist or lab head who needs itDoes it fit my method and my sample?A spec sheet and an application note for each product, written with your technical team.
The person who holds the budgetWhat is the total cost over the years, and does it fit the grant or budget?A quote layout that lists installation, training, warranty and service as separate lines.
The purchase or tender officerDoes the offer match the written specification, line by line?A compliance sheet: each spec line, the value you offer, and the page it comes from.
The engineer who will keep it runningWho services it, how soon, and are spares and calibration covered?A service coverage map and a spares list for each city you serve.
Every weekA weekly online review with every client.Which pages were read, which spec sheets were downloaded, and which enquiries asked for a quote.

This table is advice. A private buyer can have different steps, so ask your sales team which of these questions they hear most.

Who will work with you

A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.

Our beliefWe believe in process. Good results should repeat, not happen by luck.

/ 06 Marketing for biotech and laboratory equipment companies

Before a claim goes on the page

ClaimPaper to have in handWhere it goes
Range, accuracy or sensitivityYour own dated test report and the method usedThe spec sheet
Works with a method or a sample typeAn application note with your own dataThe application note and product page
Certified or approvedThe certificate, the body that issued it, the number and the expiry dateThe foot of the spec sheet
Local content or made in IndiaA certificate of the local content and where the value is addedThe product page, after it is certified
Used at a named instituteWritten permission from that instituteOnly after permission comes

Five facts from the Government of India's own documents, so you can check the plan we make.

What the government's own buying rules say

GeM, the government's online buying site

GeM describes itself as a 100 percent government owned company set up under the Department of Commerce. Its stated purpose is buying of common use goods and services by ministries, departments and central public sector enterprises. Sellers on GeM go through GeM's own validation steps; read GeM's current seller FAQs.

Source: Government e-Marketplace (GeM) home page, read 13 November 2026

How a central government buyer should describe what it wants

The General Financial Rules count instruments, spares, machinery and equipment as goods, with the installation, commissioning, training and maintenance that come with them (Rule 143). A buyer should describe the goods in a measurable way, should not ask for one brand, and should use recognised national standards where they exist (Rule 144).

Source: Department of Expenditure, General Financial Rules 2017, updated up to 31 January 2026, read 13 November 2026

Buying through GeM, and the limits for science bodies

Rule 149 says ministries and departments must buy through GeM any goods available there. Direct purchase is allowed up to Rs 50,000. Above that and up to Rs 10 lakh the buyer picks the lowest price among sellers of at least three different manufacturers. Above Rs 10 lakh the buyer uses bidding or a reverse auction on GeM. For science bodies, such as the departments of Science and Technology and of Biotechnology and institutes that run doctoral courses or research, a footnote sets the direct purchase limit at Rs 1 lakh.

Source: Department of Expenditure, General Financial Rules 2017, updated up to 31 January 2026, read 13 November 2026

Specification, demonstration, service cover and single-vendor buying

The Manual says a buyer should not call for a demonstration of equipment after bids open and decide on it. It suggests a schedule where the bidder writes the value it offers for each parameter, and a pre-bid conference for complex cases. The Manual says a buyer may sign a maintenance contract after the warranty ends and, where that contract is part of the equipment tender, the cost of maintenance over the contract period is added when offers are ranked. A service firm that is not the maker shows a letter from the maker confirming technical and spares support, where the maker has authorised that firm. A Proprietary Article Certificate allows a buy from one maker when, for example, an advanced research institute needs the same vendor's spares or consumables to keep its methods consistent. So a demo lab works before the tender is written, and your spec sheet works after it.

Source: Department of Expenditure, Manual for Procurement of Goods, Second Edition, 2024, read 13 November 2026

Make in India purchase preference

The Manual describes the Public Procurement (Preference to Make in India) Order 2017, as revised on 19 July 2024. A Class-I local supplier has at least 50 per cent local content, and a Class-II local supplier at least 20 per cent, unless the ministry in charge sets a higher figure. The margin of purchase preference is 20 per cent. A foreign-owned firm can qualify by adding value in India. The bidder declares the percentage with a self-certificate, and above Rs 10 crore an accountant's certificate is needed.

Source: Department of Expenditure, Manual for Procurement of Goods, Second Edition, 2024, read 13 November 2026

What marketing for lab companies costs

We don't publish a price list. Every client and project is different, so we price after the first call. The call is a free strategist call, and a one-page plan follows. Ad spend is billed separately from our fee.

What affects the cost

  • How many products and methods need their own page and note
  • Channels used, such as search, LinkedIn, email and conferences
  • How many cities need a service coverage page
  • How much of your technical paper is ready: spec sheets, test reports, certificates

How we price it

  1. We learn what you make or sell, who buys it and how they buy
  2. We look at your site, your spec sheets, your ad accounts and your enquiries, then write a scope
  3. A written quote follows after the first call. Our fee and ad spend sit on separate lines

What you get in the quote

  • Pages, notes and sheets for the products you choose
  • Channels and ad work each month
  • Ad spend, shown separately
  • A weekly online review with every client

How you pay

Way of workingWhen it fits
Monthly retainerAlways-on content, ads, email and the weekly review; the length is agreed in the quote
Project feeA spec-led website, a catalogue and quote pack or an application note series; the timeline is confirmed in the quote
Ad spend, separate from our feePaid to the ad platforms from your account and shown in the report

To compare quotes fairly, ask each agency who checks the technical figures before a page goes live. In lab marketing a wrong number costs more than a late page.

Every client and project is different. The cost depends on the effort it takes, so we price after the first call.

/ 07 AI and automation

AI that helps your business

Real problems of lab product companies, from enquiries to service, and what we would set up for each, with your team in charge.

Marketing and sales

marketing

Buyers send the same ten technical questions by email and WhatsApp.

What we set up AI drafts replies from spec sheets and notes your scientists approved. A person reads each draft and sends it. Questions it cannot match go to your applications lead.

Who stays in charge Your applications lead approves the answers.

sales

Quote requests arrive with missing details, so the first reply is a list of questions.

What we set up A form asks for product, quantity, institute and when the budget is released. AI sorts each request into a sheet and flags what is missing. A person replies.

Who stays in charge Your sales head sets the form and reads the sheet.

Operations and back office

customer service

Buyers keep asking where the service engineer is and when the spare will arrive.

What we set up AI drafts a status message from your service log. A person checks it and sends it. Anything unclear goes to the service manager.

Who stays in charge Your service manager approves the messages.

AI and automation systems Lead follow-up automation WhatsApp automation

These show what we would set up for you. We do not claim a past project here.

/ 08 Biotech and laboratory marketing

Marketing for biotech and laboratory equipment companies for a buyer who checks everything

Marketing for biotech and laboratory equipment companies helps a lab buyer check you before the first call. PromotEdge publishes what that buyer needs: spec sheets, application notes and a map of where your service engineers are.

Read more

We do not write clinical claims, and we do not promise results.

Many lab purchases are paid from an institute budget, a research grant or a tender. A tender is a written call that asks suppliers to send priced offers by a fixed date. So the buyer rarely decides on a whim. The scientist who needs the product, the person who holds the budget and the officer who signs the order each check you for a different reason. This is our reading of how buying works, and your sales team knows the detail better.

This page is for owners and marketing heads of companies that make or sell enzymes, reagents, laboratory consumables, instruments and equipment. If you make machines for factories, read our page for industrial and manufacturing companies. If your products go into medicines, read pharma marketing. For chemical makers there is a page on chemicals.

We looked for a plain public guide that tells a lab company what to publish, and did not find one. So this page starts from the buying rules the Government of India itself publishes. We read two of its documents on 13 November 2026, and the sections below say which rule is which. Where we only have advice, the page says so.

/ 09 Good to know

Good to know before you start

The basic checks and the rules on claims for your trade, before you spend.

The basics

For biotech and lab companies

What we can say for you, and what we cannot

A lab page works only if every line on it is true and can be checked. Here is the plain split.

What we can write. What your own documents show: specifications, test reports, certificates, service cover and warranty terms. Your technical head checks every figure before it goes live. Each claim on the page needs a paper behind it, such as a dated test report or a certificate with its number.

What we cannot claim. Anything about treating, curing or finding a disease, or any health result. We do not write clinical or therapeutic claims. If a product is used to test patients, your regulatory adviser decides what the page may say, and we write only that. Say on the page what your own pack label says. If a pack is labelled for research use only, the page says so too.

Central government buyers have written rules. The General Financial Rules, which cover central ministries, departments and their attached and subordinate bodies, ask a buyer to describe what it wants in a way that is objective, functional, generic and measurable. (Department of Expenditure, General Financial Rules 2017, Rule 144, read 13 November 2026) So a spec sheet with clear, measurable values is the paper a government buyer can use. The last section on this page lists the rules we read.

Make in India preference. A supplier with at least 50 per cent local content can count as a Class-I local supplier, which means value added in India. (Department of Expenditure, Manual for Procurement of Goods, 2024, read 13 November 2026) If you add value in India, keep that paper ready, and print no local content figure on the page until it is certified.

What we do not do. We do not run promotion or lead generation for hospitals or individual doctors. We do not give legal advice, and your team files the tender papers and registrations. This is general guidance for marketing, not legal advice.

Read more about Marketing for biotech and laboratory equipment companies

Deeper reading for when you want the research behind the plan.

Market and buyers

Programmes

Learn from the leaders

Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.

Common questions

Short answers. For anything else, call or WhatsApp us.

  • It depends on how many products and methods need their own page and note, the channels, how many cities need a service page, and how much technical paper you already have. We don't publish a price list. A written quote follows after the first call, with ad spend on its own line.

    See how we price

  • Usually the spec sheet, a note showing the product on their kind of sample, the warranty terms, and who will install and service it nearby. Spares and calibration cover matter too. This is advice from how buying works, so confirm it with your own sales team.

  • You do. We run ads inside accounts in your name and ask to be added as a manager. The website, the enquiry records and the data stay with you. If we ever part ways, you take access back and lose nothing. We write this down in the plan.

  • Yes, with a clear split. GeM (Government e-Marketplace) is the government's online buying site, and a tender is a written call for priced offers. Your team registers and files. We write product text, spec tables and a line-by-line compliance sheet, so a buyer can check your offer against the written specification.

  • We do not write clinical or therapeutic claims, we do not run promotion for hospitals or individual doctors, and we do not promise leads, rankings or tender wins. We promise a plan, a clear report, and a weekly online review with every client.

  • An application note is a short page that shows one product used for one method, with the steps and your own results. A researcher can match it to their work without a call. It also gives search engines a page that answers a method question, and it needs your technical team to check it.

  • It depends on who buys. Search suits scientists who type a method or a model number. LinkedIn reaches lab heads and purchase officers by job title. Email keeps an existing list warm. Conferences give a live demo. We pick one or two first as a test, then add more.

  • Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.

  • Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.

  • We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.

Ready when you are

A strategist calls you in one working day.

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