“Amazon sells more of our product than our own site.”
Decide product by product where each one sells. Your site keeps the full range, bundles and subscriptions.
Home / Industries / D2C & ecommerce / Marketplaces
Industry · D2C & ecommerce · Marketplaces
Marketplacesfor D2C brands
Since 201565+ in-house team6 cities
Amazon, Flipkart and category marketplaces, run product by product. Sales that leave a profit, and a brand that still owns its customers.
A strategist calls you in one working day.
/ 01 Ecommerce marketplace management
Rent the shelf.Keep the customer.
A marketplace sale is only worth having if the order still leaves a profit after every fee. PromotEdge manages your listings, sponsored ads, ratings, stock plans and reports on Amazon and Flipkart, and on category marketplaces such as Myntra and Nykaa, for D2C (direct to consumer) brands.
The aim is for every product to sell at a profit while your own website keeps growing.
For a D2C brand, a marketplace is a rented shelf in the busiest mall in the country. Shoppers who never type your web address find you there. But the marketplace owns the shopper.
Our Amazon and Flipkart marketing for brands starts with margin per SKU (stock-keeping unit: one product in one pack size). That is what an order leaves after cost, fees, shipping, returns and ads. See our D2C marketing agency and ecommerce marketing pages for the rest. Naming a marketplace here means no tie-up.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forD2C brands on marketplaces.
Amazon and Flipkart ads
Sponsored ads with a spend ceiling for each product.
AmazonFlipkartMyntraNykaaD2C performance marketing
Meta and Google ads judged on margin.
MetaGoogle AdsSocial media for D2C
Reels and creator videos that lead to your own site.
InstagramYouTubeProduct photography
Main images and listing photos that read on a phone.
Quick commerce marketing
For packaged wellness, baby, pet and electronics accessories brands.
BlinkitZeptoSwiggy InstamartEcommerce website
Your own store, where bundles and subscriptions live.
Shopify/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For D2C brands on marketplaces
6 items
- A trademark filed for your brand name or logoAmazon Brand Registry needs a pending or registered trademark.
- Brand Registry and a Brand Store on AmazonFree to enrol. It adds A+ content and a Brand Store.
- One master sheet of facts for each SKUE-Commerce Rules, 2020, rule 6(5): total price, country of origin and more.
- Return and refund terms on each listingE-Commerce Rules, 2020, rule 6(5)(g): clear terms of exchange, returns and refund.
- Listing images and A+ content for each SKUMain image, pack shots and a size or comparison chart.
- Seller and ad accounts in your company's nameGood practice: the agency is added as a user.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Another seller holds the Buy Box on our product, cheaper.”
Trace the stock and set one price policy with your sales team. Amazon says order defects and service quality decide who holds it.
“Ads bring sales, but finance says the channel loses money.”
Work out margin per SKU after fees, returns and ads, and set an ad ceiling for each. Pause ads when stock runs low.
“One bad batch dragged our rating down.”
Read reviews and return reasons weekly, and send the patterns to your product team. We never fake reviews.
“A former agency or employee holds our seller login.”
Move seller and ad accounts into your company's name, with the agency added as a user.
“Three marketplaces, three reports, rebuilt by hand monthly.”
Set up one report by SKU. AI tools and simple automation flag a rating drop, low stock or overspend.
Is one of these costing you money on a marketplace? Tell us which, and we'll tell you where we'd start. Tell us which one
/ 05 In their own words
An ecommerce manageron our work.
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce, Magik Lighting“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedOur beliefThink creative. Act on numbers.
Want to know what each product really earns? Tell us what's not working. We'll send you an honest one-page growth plan, free.
/ 06 How we work
From the first listingto the SKU report.
- 01
1. Find what each product earns
Amazon lists referral, closing, weight handling and programme fees. We add cost, returns and ads to find margin per SKU, and go-to-market work sets the order.
- 02
2. Build one master catalogue
One sheet holds the true facts for each SKU. Each listing comes from it, with product photography. Amazon's free Brand Registry, for a trademark owner, adds A+ content and a Brand Store.
- 03
3. Learn how each marketplace ranks
Marketplaces must explain ranking in plain language. From 1 January 2027 the main parameters come in descending order. We read it, then change one thing at a time for two to four weeks.
- 04
4. Run ads against margin
Ads start on a few hero SKUs (your main sellers), each with a ceiling, set by our performance marketing team. From 1 January 2027, an announced price cut must show the prior price, the lowest in the 30 days before. General guidance, not legal advice.
- 05
5. Plan stock, read reviews, report
We plan stock with your operations team, and pick Fulfilled by Amazon, self ship or Easy Ship per SKU. Reputation management handles replies. A monthly SKU sheet joins your tracking and cost sheet.
New e-commerce rules start on 1 January 2027. Here is what they change, how shoppers decide, and who does what.
Marketplace management in depth
The rule that matters
The amended E-Commerce Rules start on 1 January 2027. The rules say sponsored listings must be clearly marked, and a price cut must show the prior price, the lowest in the 30 days before. In 2025, about 29% of grievances to the National Consumer Helpline were about e-commerce.
Source: Press Information Bureau, Ministry of Consumer Affairs, release 2308759, 10 Sep 2026 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2308759). Consumer Protection (E-Commerce) (Amendment) Rules, 2026, Gazette of India, notified 9 Sep 2026 (https://consumeraffairs.gov.in/public/upload/admin/cmsfiles/whatsnews/E_Commerce_Amendment_Rules_2026_2026-09-11_18-12-39.pdf). Both read 10 Oct 2026
How buyers decide
Our view: shoppers type what the product is into the marketplace search, compare the first few results, then check the rating, the main photo and the delivery date. They drop out when the pack size is unclear, the rating looks weak or the page says out of stock.
What you can do, and what is not ours
You can keep your seller accounts in your company's name, name one person to own the master catalogue sheet, and file your trademark through your own lawyer. Marketplace fees, ranking and who wins the Buy Box are not yours or ours to set. We work with them, not around them.
How we would deliver, and why each step
We start with margin per SKU, because fees differ by product. We fix the master catalogue next, because wrong facts bring returns. Ads come after, with a ceiling per SKU, because spend without margin leaks. We open one marketplace at a time, so each gets a fair test.
Bodies to know
IAMAI: a not-for-profit industry body for the online and mobile sector, speaking for its members to government.
CCPA: the Central Consumer Protection Authority, set up under the Consumer Protection Act, 2019. Its dark patterns guidelines apply to platforms, advertisers and sellers.
BIS: the national standards body. Its IS 19000:2022 is a voluntary standard for online reviews.
Source: Official sites of each body, read 10 Oct 2026. PIB release 1885397, 21 Dec 2022 (IS 19000 is voluntary)
Not sure which marketplace to open next? Let's think it through together, with your margins on the table. Plan your next marketplace
/ 07 Cost
What affects the cost of marketplace management for a D2C brand.
We don't publish a price list. Ten SKUs on one marketplace and two hundred on three are different jobs.
What affects the cost
- Marketplaces. Each has its own rules.
- SKUs. Each size or pack needs its own listing.
- Catalogue work. New photos and A+ content.
How we quote
- A free 30-minute strategist call, then a one-page plan. We take on a limited number, so we'll say honestly if yours fits
- We write the scope, marketplaces and SKUs first
- A written quote follows within 2 working days of the first call
What you get in the quote
- The marketplaces and SKUs covered
- Listing, image and A+ content work
- Ad ceilings, weekly checks and the monthly report
How it is billed
| Way of working | When it fits |
|---|---|
| One-marketplace pilot | A few hero SKUs first; we confirm the timeline in the quote |
| Monthly management | Listings, ads, stock and reports; minimum 3 months, 30 days' notice |
| Catalogue clean-up | A one-time rebuild of listings; we confirm the timeline in the quote |
You pay marketplace fees and ad spend to each platform.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Related industries
Proof and reading
Selling on Amazon, Flipkart or both?
Tell us which products aren't paying.We'll show you where the margin goes.
Straight answers.
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It covers what decides your sales on a marketplace: listings, images, A+ content, sponsored ads, prices, stock, reviews and returns. It also covers the link with your own website, so the two don't undercut each other. You get a report by SKU every month.
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We won't claim to be right for every brand. Ask any agency, us included: Will you report margin per SKU after fees, returns and ads? Will our accounts stay in our company's name? We meet clients in their city at least once every three months.
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We don't publish a price list. The cost depends on the marketplaces and SKUs, the catalogue work and the sale events in your year. Marketplace fees and ad spend are separate, paid by you to the platforms. The written quote follows within 2 working days of the first call.
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Better titles, images and correct facts can lift sales early. Sponsored ads can bring orders quickly, but finding the searches that pay takes testing. A stronger rating takes longer. We can't honestly promise a sales figure. We confirm the timeline in the quote.
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It can, if nobody plans it. We use marketplaces for reach and first orders. Your site gets the full range, bundles and subscriptions, and repeat orders come through email and WhatsApp. Our guide on what D2C means sets out the trade-offs.
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The E-Commerce Rules, 2020 stop a seller posing as a shopper to post reviews, and ask for the total price, return terms and country of origin. From 1 January 2027, sponsored listings must be clearly marked, and an announced price cut must show the prior price. The regulator CCPA bans false urgency about stock. General guidance, not legal advice.