CSR and documentary films
3 to 8 minutes on the people your CSR work reached. Everyone agrees in writing, in their own language, with a guardian for children. Real people at real sites, never actors; any number comes from your CSR records.
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Advertising · Video production company · Corporate films and TVCs
Video productioncompany in India
Since 201565+ in-house team6 cities
Corporate film and ad film production for manufacturers and brands. A film earns its cost by being used again and again. Plan every place it will play before the camera rolls.
A strategist calls you in one working day.
/ 01 Video production company
Corporate films, ad filmsand explainers.
A film should work every time someone plays it, not only on launch day. A video production company writes, shoots and edits that film.
PromotEdge makes corporate films and ad films that bring enquiries and sales, and lists every place a film will run before the camera rolls.
Here is what we usually see: a film made for one launch, then forgotten. Our job is to impress your customers, not you, so we list every use first and build the shot list to cover them. The film shares one idea with your campaign.
A TV commercial becomes YouTube pre-roll and reels, then the opener at a dealer meet. A corporate film plays at exhibitions and investor meetings for years.
Planning a film? Tell us what it must do and we will look at it with you.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Film types we make
Eight kinds of film,often from one shoot.
0107 08
Corporate films
3 to 6 minutes, plus 60- and 15-second edits, for the website, exhibitions, investor and dealer meets and recruitment.
02TV commercials and ad films
A 30-second master with 20-, 15- and 10-second cut-downs. In real estate, the RERA number goes into the end frame. For airtime, see TV advertising.
03Product and facility films
1 to 3 minutes. Plants, lines and machines filmed safely without stopping work, with product shots and stills from the same shoot.
04Explainer videos
60 to 120 seconds, live action or animation, for landing pages, onboarding, WhatsApp and sales follow-up.
053D animation
Machines and processes shown from the inside and products from every angle, where a camera can't go.
063D walkthroughs
Computer-made tours of projects before they are built, for real estate launches, site offices and project websites.
Edits, versions and stills
Vertical, square and horizontal cuts, subtitles and language versions. Need a full photo shoot? See photography.
/ 03 What usually gets in the way
Before the shoot,and the way through.
“We paid for a corporate film and it's too long for anyone to watch.”
We plan a full version for presentations, plus 60-second and 15-second edits for the website and social, from the same footage.
“The shoot went well, then the edit dragged on for months.”
Edits stall when the script was not agreed first. We lock the script, or a storyboard for animation, before the shoot and agree the review rounds up front.
“Filming in our plant will stop production.”
It does not have to. We plan shots around shifts, follow your safety rules and brief each department. Safety and minimal disruption come first.
“The agency used an actor, and now we can't run the film on TV.”
Actors, music and stock footage carry usage rights limited by time, media and territory. We list where the film will run before casting and buy those rights up front.
“We need the same film in Bengali, Hindi and English.”
We write the script with every language in mind, so voice-over timing and on-screen text work in each version, made through our language partners.
“Every quote is a single number, so we can't compare them.”
We put shoot days, crew, cast, locations, post-production and versions on separate lines, against an agreed script.
“Our product is hard to film.”
Processes inside machines, finance, software and unbuilt buildings are. That's where 2D animation, 3D animation and walkthroughs do what a camera can't.
“We made a film before, and nobody could tell us if it helped sales.”
Before the shoot we agree what the film must do and how we will count it. If we also run its ads or page, you get monthly numbers: views to the end, enquiries and the cost of each serious enquiry.
Have a film in mind but not sure what it must do? Tell us where it will play and we will sketch the shot list. Get a free growth plan
/ 04 In their own words
What clientssay.
Each quote is copied word for word from the client page on our current website.
“I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day. … This is just fabulous and the commitment they have shown.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball Player“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 05 How a film gets made
Script first,camera second.
A corporate film at your own site usually takes a few weeks from brief to final cut, mostly script and approvals. TVCs with casting and sets, and 3D work, take longer. One quick approver saves more days than a bigger crew.
- 01
Brief and uses
What the film must do, who will watch it and every place it will be used. That list decides lengths, formats and rights.
- 02
Script or storyboard
A script for live action, or a storyboard for animation, signed off before money is spent on the shoot.
- 03
Pre-production
Treatment, casting, recce, permissions, safety briefing and schedule, agreed with you at a pre-production meeting.
- 04
Shoot
Planned days with minimal disruption on factory floors and in hospital corridors, with stills and vertical shots captured together.
- 05
Post-production
Edit, colour, sound, music, voice-over in each language, subtitles and graphics, with review rounds agreed up front.
- 06
Delivery and use
Masters and every cut-down, ratio and language, with a plan for where each runs. Our public relations team can pitch the story to journalists.
Go deeperMore on this
How we deliver it, and why
- Write the list of uses first. A film is often the costliest piece of a campaign and the one used longest. Knowing every place it plays sets lengths, shots and rights before money is spent. A one-page uses list.
- Lock the script before the shoot. Edits drag when the story was still changing on set. A signed script or storyboard keeps shoot days to what is needed. Script sign-off.
- Shoot once for many cuts. Capturing the master, vertical shots and stills together costs less than separate shoots and keeps the look the same. Master, cut-downs and stills.
- Try two or three openings small. If a film also runs as paid ads, the first seconds decide who stays. A small test shows which opening people watch to the end. Watch-to-end numbers.
Go deeper: the Indian market, the brands and AI
More screens for the same film
The FICCI-EY report of 24 March 2026 counted about 68 million connected-TV homes in 2025, around 40 million watching weekly, up from 30 million. Connected TV ad revenue rose 42% to ₹99 billion.
Source: FICCI-EY report, 24 March 2026, via Storyboard18
A film planned for two screens
Google's Reunion film, made with Ogilvy & Mather India, went on YouTube on 13 November 2013 and on TV two days later. It runs 3 minutes 32 seconds; Open Culture reported in December 2013 that it had topped 10 million views.
Watch it on Google India's official channel: Google Search: Reunion.
Source: Wikipedia, Reunion (advertisement), read October 2026; Open Culture, December 2013; YouTube title and channel checked 10 October 2026
Who sets the rules and who shaped the field in India
ASCI, set up in 1985, runs the ad code that films must follow, and its 2025 clause 1.8 asks media companies to mark paid posts. AAAI, formed in 1945, is the agencies' national body.
Source: ASCI, ascionline.in, read October 2026; AAAI, aaaindia.org, read October 2026
How your business model changes the plan
A D2C brand needs short vertical cuts and product films first. A dealer-led maker needs a plant film and a dealer-meet opener. A franchise needs one film with local tags, and a real estate launch leans on the walkthrough.
AI in video: today and next
Google's Veo 3 (May 2025) makes 8-second clips with sound. Adobe's Firefly video model, described in February 2025 as trained on licensed content, powers Generative Extend in Premiere Pro. ElevenLabs Dubbing covers 90+ languages, not lip sync (read October 2026).
We use these for animatics, extended shots and language drafts. People, plants and locations still need a real shoot.
Source: Google blog, May 2025; Adobe newsroom, 12 February 2025; ElevenLabs documentation, read October 2026
Holding a quote from another production house? We will read it with you. Talk to us
/ 06 Industries
Where this works best.
01
Construction equipment
Contractors trust the machine their peers run on site more than any brochure.
02Building materials
The person who pays for the cement is rarely the one who picks the brand.
03Industrial & manufacturing
Procurement checks you out long before your sales team is invited to talk.
04Automotive
A buyer's interest fades fast when the enquiry reaches the right showroom late.
05Real estate
Enquiries are easy to buy, but the sale is won or lost at the site visit.
06FMCG
Your ad works for a rival if your product is missing from the shelf.
What we believe
We start with logic and your numbers, not with ideas we happen to like.
/ 07 Cost
What affects the costof a film.
Every quote is built against an agreed script, with each cost on its own line.
What affects the cost
- Shoot days: the single biggest cost line
- Cast, and for how long and where you can use their faces
- Locations, permissions, sets, crew and drones
- Post-production: edit time, colour, graphics, animation and effects
- Music, voice-overs, languages and the number of versions
How we quote
- We hear what the film must say, who will watch it and where it will run
- We agree the script or treatment, and the lengths and versions you need
- You get a written quote with each shoot day, crew, cast and edit cost on its own line
- Cast, locations and licensed music are shown at actuals before you approve
What you get in the quote
- Script and shot list, with the number of review rounds
- Shoot days, crew and equipment, cast and locations
- Edit, colour, graphics and any animation or effects
- Music, voice-overs and language versions
- Rights for the media and period you plan to use the film in
Compare quotes on shoot days, versions and usage rights. A film pays when used many times; for weekly content, a retainer of short edits may serve better. See the corporate video guide. Holding a quote? Send it to us.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
Video production & ad films: specialist services
More advertising services
In your city
Proof and reading
No pressure. No sales pitch.
Tell us what the film must do.We'll show you the plan.
Straight answers.
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It turns a business goal into a finished film: script, shoot, edit, sound, graphics and every version you need. To choose one, ask to see films for businesses like yours, who writes the script, who owns the footage, and for a quote with each cost on its own line. We plan where each film runs with our media planners.
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Yes. Our servicing team is based in cities across India and works online, with regular visits. The shoot happens where your story is: your plant, a site, a lab or your office. Our in-house team of 65+ people does the work, with consultants and partner agencies where needed. See film ideas for healthcare, real estate and industrial companies.
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Mostly shoot days, cast and locations, then crew, post-production and versions. A one-day shoot at your own plant costs a fraction of a multi-location TVC with actors and effects. Most corporate films take a few weeks from brief to final cut. We quote against an agreed script, each cost on its own line.
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An ad film (TVC) sells one product or idea in 10 to 60 seconds, for paid media: TV, YouTube, cinema. A corporate film explains the company in minutes, for places you control, such as your website or stand. One shoot can serve both.
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We write and manage every film from brief to delivery, and one producer stays your contact. The work is done by our in-house team, with industry consultants and partner agencies where a film needs them. You deal with one person throughout, even when several specialists work on the shoot.
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Agree it in the contract before the shoot. You should own the final film. Actors, music and stock footage usually carry limited usage rights, so if you plan two years on TV, buy those rights up front. Ask for the rights in writing, with the media and period each one covers.
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Yes. A film can be shot in a regional language, or dubbed and subtitled after the edit. We write the script with every language in mind. Through our language partners we create content in English, Hindi, Bengali, Gujarati, Marathi, Tamil, Telugu, Kannada and more.
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A clear purpose and audience, one person who can approve the script, access to the people and places we will film, your safety rules, your brand guidelines and logos, and the list of places the film will be used. Most delays come from approvals, so name that one person early.