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Websites and performance marketing for recycling and clean-tech companies: our work

Recyclers sell to companies that check their papers before any deal.

Since 201565+ in-house team1 office in Kolkata · 5 team bases

Updated 1 Nov 2026

/ 01 In short

In short

Recyclers sell to companies that check their papers before any deal. A clean-tech firm with a thin website loses those buyers before the first call.

PromotEdge, an integrated marketing agency in India, has done website builds and performance marketing for such companies. This page shows how, without naming them. Results are shared 1-to-1 under NDA.

/ 02 Major challenges

Major challenges in recycling and clean-tech marketing

Three problems shape how these companies win business. The first comes from India's e-waste rules, the other two from our industrial manufacturing page. Under each we say what the work did about it.

E-waste recyclers have to reach the producers who must buy from them.

Under the E-Waste Rules, 2022, producers buy their EPR (extended producer responsibility) certificates only from registered recyclers, so a recycler needs those producers to find it. How we worked on it: Performance marketing aimed at those producers, judged on real enquiries. Source: CPCB guidance on EPR under the E-Waste Rules, 2022, read 1 November 2026.

The website is years old, and sales has to explain everything.

A compliance team wants to read before it talks to anyone. How we worked on it: Website design, development and maintenance, so the pages stay accurate as the business grows.

Enquiries arrive, and many are casual.

Casual senders and job seekers fill the inbox when a form asks nothing. How we worked on it: Performance marketing judged on real enquiries.

Our beliefWe can't do magic alone. The more involved you are, the faster you see results.

/ 03 Who it was for

Who this work was for

Recycling and clean-tech companies that sell their services to other businesses. We have worked with 2 such companies, and we do not name them.

/ 04 What we did

What we did for recycling and clean-tech brands

We ran it as a website build for one company and performance marketing for the other.

  1. 01

    Understand the buyer

    Who sends the material, who signs off and what they check.

  2. 02

    Build the website and keep it running

    Design, development and maintenance.

  3. 03

    Bring in enquiries

    Performance marketing, judged on real enquiries.

/ 05 The work

The work, as a list

  • Website design, development and maintenance
  • Performance marketing
/ 06 One team

How it worked together

Each company had one job with us, a website build or ads. Both went through the same team and the same way of working.

/ 07 Under NDA

What we can show you

We cannot publish what this work led to. Ask for a 30-minute video call, or come to our Kolkata office, and we will share it under NDA.

Under NDA, in a 1-to-1 call

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Common questions

  • No. An NDA covers each company's name, screens and numbers, so none of these appear with the work here. We can talk it through 1-to-1.

  • Your registration, what you handle, where you collect from and how the process runs. Clear pages help that team check you before they call.