E-waste recyclers have to reach the producers who must buy from them.
Under the E-Waste Rules, 2022, producers buy their EPR (extended producer responsibility) certificates only from registered recyclers, so a recycler needs those producers to find it. How we worked on it: Performance marketing aimed at those producers, judged on real enquiries. Source: CPCB guidance on EPR under the E-Waste Rules, 2022, read 1 November 2026.