Skip to content
PromotEdge

Home Industries Government and PSU

Industries · Government and PSU · Ministries, departments and public sector companies

Government and PSU marketing communication agency a plain buyer's guide

PromotEdge is an integrated marketing agency in India that works with government & PSU brands across the country. Know how you will be judged. Keep the proof ready.

A strategist calls you in one working day.

In short PromotEdge plans and makes marketing communication for government bodies and public sector companies, and helps firms that sell to them. This page explains how an officer judges an agency: GeM, tenders, scoring and the proof file. PromotEdge has a GeM registration. See all industries we plan for.

Updated 13 Nov 2026

The PromotEdge team in the Kolkata office
Part of the PromotEdge team, Kolkata, April 2026.
  • Since 2015working with Indian brands
  • 65+in-house team
  • 121brands we have worked with
  • ISO 9001:2015certified
/ 01 Services

Communication services for government and PSU buyers

Planned in the open, to the buyer's brief, with every step on paper.

Advertising and media 7 services

TV, print, radio, outdoor and PR, bought against your sales map

Campaign planning and creative

A campaign built from your brief: who must hear it. A campaign built from your brief: who must hear it, in which language, through which medium, and how you will check it worked.

Public relations and press

Press notes, media lists and briefings for a scheme. Press notes, media lists and briefings for a scheme, a launch or an announcement, in plain words that a reporter can use.

Newspaper and print

Notices and advertisements for newspapers. Notices and advertisements for newspapers, set to the size and the rules the buyer gives.

Films and explainers

Short films that explain a scheme or a service. Short films that explain a scheme or a service, with subtitles and languages planned from the start.

Reports and presentations

Annual reports and board decks that an officer can read in one sitting.

Crisis communication

A ready plan and a calm first statement for the day something goes wrong in public.

Urban infrastructure

Bus shelters, smart poles and screens for cities. Bus shelters, smart poles and screens for cities, reached through tenders and public-private projects.

Digital marketing 2 services

Be found, get leads, and count every one

Websites for public bodies

Fast, clear sites that work on a phone. Fast, clear sites that work on a phone, with plain pages for citizens, vendors and the press.

Marketing for firms that sell to PSUs

Search, LinkedIn and a proof page that help a supplier get found by the buying office.

/ 02 Proof

Who we have worked with

We can plan and make communication work to the brief the buyer writes, and we say plainly what we can and cannot do. Each step has its own checks.

Brands we have worked with

  • Sai Angan
  • Rupa Peekaboo
  • Tea Junction
  • Zandu Vigorex
  • Fox & Mandal
  • Veedol
  • Tata Efee
  • Avadh Sugar & Energy
  • Taj Cement
  • Weichai
  • Rerasathi
  • Honest AI
  • Walton
  • Supertron
  • Balrampur Foundation
  • Fine Organics
  • Kopran
  • Bengal Aerotropolis Projects Limited
  • FIVB
  • Hanumanta Foods
  • Linc
  • Nitya Gold & Diamonds
  • Novozymes
  • PSPL
  • SEL Tiger
  • Sony Music
  • Evolve Brands
  • Farmneed
  • Head Turners Hair 'n' Beauty Studio
  • Mega We Care
  • NowPurchase
  • Protech
  • SANY India
  • Talent Khoj India
  • Tarsons
  • Tata Steel
  • Usha Martin
  • Utkarsh India
  • Vikram Solar
  • SAI International Residential School
  • Rupa Colors
  • Zandu Pancharishta
  • Affluence Advisory
  • Tata Ductura
  • Magadh Sugar
  • Viva
  • Mani Casa 2
  • Prezent
  • Himadri
  • Kolkata Thunderbolts
  • ITC Limited
  • Style Baazar
  • ZEE
  • Keya Seth Aromatherapy
  • Tata Steel BSL
  • SAI International School
  • Rupa Frontline
  • Zandu Seniorz
  • ARC Composites
  • Balrampur Chini
  • Aludecor
  • Phoenix Realty
  • Cooksukh
  • iLead
  • Zandu Gurwala Chyavanprash
  • Sarlal Engineering
  • Magik Lighting
  • Alumaze
  • Apeejay Business Center
  • Pragati
  • NIPS
  • Zandu Pure Honey
  • AIA Engineering
  • Luminous
  • Austin Plywood
  • Active Acres
  • Pran Litchi
  • B P Poddar Institute of Management & Technology
  • Zandu Kesari Jivan
  • Simplex Engineering
  • Coburn Sliding System
  • Ambuja Neotia
  • Rishta Foods
  • Narayana Coaching
  • Carbon Resources
  • Enduraplast
  • Chinsurah Heights
  • PowerMech
  • DTC
  • Amit Metaliks
  • Khushi Realcon
  • Crescent Foundry
  • Sugam
  • Esskay Machinery
  • Skipper Limited
  • T&I Global
  • Tega
  • Raydean
  • Shivgas
  • VA Talks
  • NavPrakriti
  • IFMA
  • SUDISA
  • Adukia Industries
  • Ganesh
  • Jigo
  • Nipha
  • Pengg Usha Martin
  • Polar
  • Rajat
  • Sarfa
  • The Signature
  • Starcomp
  • Store Fresh
  • Subham
  • SunKnowledge
  • Super Shakti
  • Syncorp
  • Tabillo
  • Tata Centre for Excellence
  • Thinksmith
Fine Organics
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahBimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
Rishta Foods
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaHarsh GuptaManaging Director at Rishta FoodsFMCG
iLead
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMom MitraMarketing Head at IleadEducation
ABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuSatabdi SahuLead - Brand and Content at ABP EducationEducation
Brahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaAbhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
FIVB
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraHitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
TATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaMedha SharmaStrategic Head at TATA MetaliksSteel and metals
Magik Lighting
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraRahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
Shyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaShubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
Nitya Gold & Diamonds
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaPriyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
Unimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark GroupReal estate
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghHardeep SinghMarketing Consultant
“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaGibaBrazilian Former Volleyball PlayerSports
Birdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeRajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
Utkarsh India
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
A Buyer's Choice Home Inspections and MACJ logo
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaMahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
PRAN-RFL Group logo
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
Prime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaJoy BhattacharjyaCEO at Prime Volleyball LeagueSports
“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhosePriyam GhoseContent Creator
“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyManish PandeyConsultant & Coach to Content Creator
See all 121 clients and what they say
  • Since 2015
  • 65+ team
  • 121 clients
  • ISO 9001:2015

All marketing services

Four kinds of work. One plan.

Digital marketing services

/ 03 Talk to us

Tell us what is not working

A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.

  • One page, six answers.
  • Where the growth is, what to say, which channels.
  • A starting budget, quick wins, what to measure.

Free. No obligation. You can take the plan to another agency.

Privacy policy.

Rather talk now?

What happens after you ask

  1. 01

    A strategist calls you

    In one working day: a 30-minute call with one of our strategists about your business and what is not working.

  2. 02

    You get a 1-page plan

    A short, honest plan: what to fix first and what we would do. It is free.

  3. 03

    A quote, if you want one

    If you want to go ahead, we send a quote within 2 working days.

We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.

/ 04 Common challenges

Common challenges we solve

“I must choose an agency, and I cannot tell a strong one from a good pitch.”

Write one scoring sheet before the pitches, and ask each agency for the same proof file. Marks on paper protect you if anyone asks why you chose as you did. The checklist below lists the papers to ask for.

This is my problem

“We sell to PSUs, and the officers do not know us.”

Officers search before they write a tender. Give each buyer type a clear page with your registrations, your similar work and one contact. See SEO and LinkedIn lead generation.

This is my problem

“Our papers are scattered, and a tender closes in days.”

Keep one proof file ready all year and name one person to update it. A tidy company profile is the first page of that file.

This is my problem

“The scoring sheet rewards work we cannot show.”

Read the marking scheme the day the paper appears. If it asks for work of a kind you lack, say so plainly and do not stretch a past job to fit. If the paper lets you ask questions, ask in writing.

This is my problem
/ 05 How the buyer decides

How an officer judges an agency: step by step

StepWhat the buyer doesWhat you keep ready
Write the needThe office writes what it wants, for whom, by when. It decides the route: GeM, an advertised tender, or a list of approved agencies.A one-page note on how you would read the brief, so you can answer fast.
Set the rulesThe paper names the marking scheme, the minimum marks and the papers to attach.Your company profile and the proof file in the checklist below.
Score the offersA committee marks each offer on the scheme in the paper. Some buys go to the lowest price among offers that pass.Honest answers. Do not claim work you cannot show.
Pick and recordThe office records why it chose, so the choice can be explained later.Letters of reference and papers that show similar work.
Deliver and reportThe office checks the work against the brief and pays on its terms.A weekly online review with every client, and a written report each month.

We tell buyers and sellers the same thing: read the paper first. It decides the route, the marks and the papers. The next section explains the rules in plain words.

Who will work with you

A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.

/ 06 Marketing communication for government and PSUs

How QCBS adds up: an example with made-up numbers. Your tender paper sets its own weights

StepOffer AOffer B
Quality marks out of 100 (minimum to qualify: 70)8072
Quality score, highest scaled to 10010090
Price, as compared25% higher than BLowest, so scored 100
Price score80100
Weights in the paper: 70 for quality, 30 for price70 + 24 = 9463 + 30 = 93
Winner (highest total)A wins, though dearerB is second

Five facts from government pages, so you can check this page against the source.

What the official pages say

GeM: who runs it and what it offers

GeM describes itself as a company owned fully by the government, set up under the Ministry of Commerce and Industry, for buying common use goods and services by ministries, departments and central public sector enterprises. Service providers must revalidate their catalogues at least once in six months.

Source: GeM, home page, read 13 November 2026

GeM: who can register and what it takes

The seller FAQs say there is no fee to register. A seller can register as a product seller, a service provider or both. The papers named include a business PAN, a bank account and a registered address. Returns for the last three years are needed to join bids if the business is more than 24 months old. A GST number is not needed to register. An Udyam number is optional and gives an exemption from the bid deposit for small firms.

Source: GeM, seller FAQs, read 13 November 2026

General Financial Rules, 2017: GeM and fair buying

Rule 149 says ministries and departments must buy goods and services available on GeM through GeM, and the credentials of suppliers on GeM are certified by GeM. In the January 2026 text, a purchase above 10 lakh rupees needs bids by online bidding or reverse auction on GeM. Rule 144 sets the principles: efficiency, economy, transparency, fair treatment of suppliers and competition. Rule 1 says the rules cover central ministries, departments and their attached and subordinate bodies.

Source: Department of Expenditure, General Financial Rules 2017, updated to 31 January 2026, read 13 November 2026

How QCBS works

The Department of Expenditure's manual says QCBS sets minimum qualifying marks for quality, normally 70 to 80 out of 100. Offers that qualify are given a price score of 100 for the lowest price and lower scores for dearer ones. The quality and price scores are weighed and added, with weights stated in the paper, such as 70 and 30. The technical weight should never be more than 80 percent, and the highest total is chosen. For other services, the usual way is the lowest price among offers that pass.

Source: Department of Expenditure, Manual for Procurement of Consultancy and Other Services, June 2022, read 13 November 2026

What officers look at in a firm

The same manual says that, when shortlisting consultants, a buying office looks at past experience with similar projects, the strength of the team and the firm's financial strength. Technical marks go to relevant experience, the method proposed and the qualifications of the key staff.

Source: Department of Expenditure, Manual for Procurement of Consultancy and Other Services, June 2022, read 13 November 2026

Empanelled agencies of the Central Bureau of Communication

The Bureau's page, which carries the guidelines of DAVP (the Directorate of Advertising and Visual Publicity), says a client ministry or department is free to choose any empanelled agency. It says empanelment does not promise work, is valid for three years and is reviewed every 18 months. The guidelines on that page carry no date, so read the current notice before you rely on them. It sets turnover bands and asks for at least five years of experience in social sector advertising, and notes that criteria may change.

Source: Central Bureau of Communication, How to use empanelled agencies, read 13 November 2026

Our beliefOur job is to impress your customers, not you.

What this work costs

We don't publish a price list. Every client and project is different, so we price after the first call. A free strategist call comes first, then a one-page plan.

What affects the cost

  • What you need made: campaign, films, print, reports or a website
  • Languages and the number of versions
  • Size of the audience and the places you must reach
  • How many review rounds your office needs before a sign-off

How we price it

  1. We learn the job, the buyer's rules and the dates that cannot move
  2. We read the brief and the papers your office must keep, then write a scope
  3. A written quote follows after the first call, with our fee and media or printing costs on separate lines

What you get in the quote

  • Planning and the written scope
  • Creative work and the review rounds agreed
  • Media, printing and other outside costs, shown separately
  • A weekly online review with every client

How you pay

Way of workingWhen it fits
Monthly retainerSteady communication work with a weekly online review; the length is agreed in the quote
Project feeOne campaign, film, report or website; the timeline is confirmed in the quote
Outside costs, billed apart from our feeMedia space, printing and similar costs, shown on their own lines

If your office buys through a written process, tell us the rules at the first call and we will quote in a form that fits it.

Every client and project is different. The cost depends on the effort it takes, so we price after the first call.

/ 07 AI and automation

AI that helps your business

Real problems of buyers and suppliers, and what we would set up for each, with your team in charge.

Marketing and sales

compliance

Papers in the proof file run out, and nobody notices until a tender is open.

What we set up A Google Sheet lists each paper with its end date. Apps Script emails the owner 30 days before it runs out. A person renews it.

Who stays in charge Your office manager owns the sheet and the renewals.

customer service

Vendors and the press ask the same five questions by email every week.

What we set up AI drafts replies from answers your team approved earlier. A person reads each draft and sends it. Questions it cannot match go to your team.

Who stays in charge Your communications lead approves the answers.

Operations and back office

marketing

Tender notices come from many places, and the useful ones get missed.

What we set up Your team pastes public notices into a sheet. AI sorts them by the words you set and drafts a short weekly list of the ones that fit your work. A person decides which to read in full.

Who stays in charge Your business head sets the words and picks the notices.

AI and automation systems Lead follow-up automation Marketing automation and CRM

These show what we would set up for you. We do not claim a past project here.

/ 08 Government and PSU marketing communication agency

Government and PSU marketing communication judged on paper

A government and PSU marketing communication agency plans and makes the campaigns, films, print and websites that a ministry, department or public sector company needs. The buyer picks it through a written process: GeM, a tender or an approved list.

Read more

So the proof file you keep ready matters as much as the idea.

Government buying runs by rule. An officer cannot simply pick a friendly agency. They follow a written process and keep papers to show it was fair. This page is for two readers. One is the communications officer at a ministry, a department or a PSU (public sector undertaking: a company mostly owned by the government). The other is a company that sells to such buyers and needs its own marketing to be found and trusted by them.

In the official pages we read for this page, we found the rules and the names of the offices that run government advertising. We did not find a page that shows the private agency's side: how an officer judges an agency, and which papers the agency keeps ready. So this page is a checklist. Each rule is explained in plain words, with its source.

If your need is bus shelters, smart poles or street screens, that is a different job. PromotEdge does urban infrastructure work through PEXORA, a joint venture of PromotEdge and Prodigy. Read about urban infrastructure. For parties and campaigns, see political campaigns, and for charities, see NGOs and the social sector. For airports and large works, see aviation and infrastructure.

/ 09 Good to know

Good to know before you start

The basic checks and the rules on claims for your trade, before you spend.

The basics

For the officer's proof file

  • Registration and tax papersCompany or firm registration, business PAN, and GST registration if you have one.
  • Returns and accountsThe last three years' returns, and turnover figures that match them.
  • Bank detailsAccount and branch details with the name spelt the same way on every paper.
  • A GeM registrationFree to register. Keep the catalogue checked at least once in six months.
  • Similar work with letters of referenceOnly work you can prove, with a letter from the buyer. Never list work you cannot show.
  • Team detailsNames, roles and years of experience for the people who would do the work.
  • Certificates you hold todayQuality or MSME certificates, and only if they are current.
  • A conflict of interest noteA short line on any link between your firm and the buying office.

GeM, tenders and scoring: what each one means

Official pages explain the rules in legal language. Here is the plain version, with the source named.

GeM. GeM is the Government e-Marketplace, an online buying platform run by a company the government owns fully (gem.gov.in, read 13 November 2026). Buyers use direct purchase, bids or reverse auction, where sellers bid the price down. The General Financial Rules, 2017, updated to 31 January 2026, say ministries and departments must buy goods and services that are available on GeM through GeM (Rule 149). Registration is free (GeM seller FAQs, read 13 November 2026). It lets you take part. It does not give you work.

Tender. A tender is a published job. Companies send offers, and the buyer chooses under its written rules. The General Financial Rules ask every buying officer for transparency, fair treatment of suppliers and a fair chance to compete (Rule 144).

Scoring. The Department of Expenditure's manual on consultancy and other services (June 2022, read 13 November 2026) describes several ways. Two common ones are these. In L1 selection, the lowest price among the offers that pass the quality check wins. In QCBS (quality and cost based selection), each offer gets marks for quality and marks for price, the two are added with weights set in the paper, and the highest total wins. Which way a buyer uses depends on how it classes the job, and the tender paper says so.

Approved lists. The Central Bureau of Communication page on empanelled agencies (read 13 November 2026) says an empanelment, which means being placed on an approved list, lasts three years, is reviewed every 18 months and does not promise work. A ministry is free to choose any listed agency. Criteria change, so read the current notice.

What we cannot do. We cannot promise a tender, a place on any list or an order. We name no tender, no list and no past government work on this page. The one government listing we claim is that PromotEdge has a GeM registration. We do not arrange meetings with officers, and we do not work around the buyer's process.

PSU rules. The General Financial Rules cover central ministries, departments and their attached and subordinate bodies. A PSU may follow its own purchase rules, so ask for them. This is general guidance, not legal advice. Your procurement or legal team decides.

Read more about Government and PSU marketing communication agency a plain buyer's guide

Deeper reading for when you want the research behind the plan.

Market and buyers

Programmes

Learn from the leaders

Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.

Common questions

Short answers. For anything else, call or WhatsApp us.

  • It depends on what you need made, the languages and versions, the size of the audience, and how many review rounds your office needs. A one-state notice costs far less than a national campaign. We don't publish a price list. A written quote follows the first call, with our fee and outside costs on separate lines.

    See how we price

  • GeM is the Government e-Marketplace, a buying platform owned by the government. Its seller FAQs say registration is free. It lets a seller take part in bids. It does not give work, because the buyer decides. PromotEdge has a GeM registration. We make no claim beyond that.

  • The tender paper says. In one way, the lowest price among offers that pass the quality check wins. In another, called QCBS, each offer gets quality marks and price marks, the two are added with set weights, and the highest total wins. Read the paper before you write anything.

  • Empanelment means being placed on an approved list of agencies. The Central Bureau of Communication page on empanelled agencies says it does not promise work, lasts three years, and is reviewed every 18 months. A ministry may choose any listed agency. Read the current notice, because the criteria change.

  • You do. Ad and social accounts, website logins, files and data stay in your office's name. We ask to be added as a manager and can be removed at any time. If we part ways, you take access back and lose nothing. We write this down in the plan.

  • Registration and tax papers, bank details, the last three years' returns, similar work with letters of reference, team details and a GeM registration if you have one. The tender paper lists what it needs, so check it first. The checklist on this page has the full list.

  • We cannot promise a tender win, a place on any list or an order, and we do not arrange meetings with officers. We do not claim past government work on this page. We do not bypass the buyer's process. We do not run promotion for hospitals or individual doctors.

  • Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.

  • Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.

  • We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.

Ready when you are

A strategist calls you in one working day.

Need to show this to your partner? Share this page on WhatsApp