“Pieces look rich in the showroom and flat on a phone.”
Shoot on a plain background from three angles, add one shot on a hand, and let buyers zoom. Our photography team writes the shot list first.
Home / Industries / Retail & jewellery / Jewellery website design
Industries · Retail & jewellery · Jewellery website design
Jewellery website design for jewellers and showrooms
For showroom owners, regional chains and online-only sellers. A site that shows purity, price and trust before the family walks in.
A strategist calls you in one working day.
/ 01 Jewellery website design
What jewellery website design must do before anyone visits the shop
A jewellery website lets a family check purity, price and trust before it visits or pays. PromotEdge designs and builds jewellery websites for showrooms, regional chains and online-only sellers: product pages, store pages, a catalogue or a shop, visit booking and WhatsApp.
We do not supply gold, stones or a payment gateway.
Many people who type this phrase want a template or a gallery. This page is for the owner who must decide what the site shows and what it must never claim.
The hallmark rules and the marketing calendar sit on our retail and jewellery marketing page and our jewellery marketing page. Here we show where each fact goes on a page.
Our beliefWe look at your business first. Marketing comes second.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
/ 03 The 60-day plan
A 60-day plan for a jewellery website
The usual shape for a showroom.
| Days | What we do | What you get | What to check |
|---|---|---|---|
| 1 to 10 | A call with the owner and store manager. We list the facts each piece needs and settle catalogue or shop. | A page plan and a fact sheet | Who updates prices every day? |
| 11 to 25 | We write the photo list and design five page types on a phone: home, category, product, store and policy. | Designs, a shot list, policy drafts | Can a stranger find purity and final price in one scroll? |
| 26 to 40 | We build the product template, price breakup, gold-rate display, store pages, booking and WhatsApp button. | A working site on a private link | Do 20 sample prices match your billing? |
| 41 to 50 | We load the first pieces, test speed on a mid-range phone, connect the gateway you chose and run test orders. | Loaded catalogue, test-order results | Does a test order reach your team? |
| 51 to 60 | We launch, link each store to its Google profile and set up tracking for calls, chats and bookings. Your staff learn to update the site. | Live site, tracking, a review date | Which store gets the most bookings? |
Photography and the fact sheet slow most projects, so both start early.
Go deeper
Read more about Jewellery website design
Deeper reading if you want the research behind the plan.
What buyers check, and what the page shows
A checklist for every product page
| What the buyer checks | What the page should show | Behind it |
|---|---|---|
| Purity | Carat and fineness, and whether the piece is hallmarked or exempt | BIS hallmarking FAQ 4 and 9 |
| Hallmark proof | The HUID, or a line on using Verify HUID in the BIS Care app | BIS hallmarking FAQ 8 |
| Metal weight | Net weight of the metal, apart from gross weight when stones are set | BIS jewellers FAQ 19 |
| Extra charges | Making charge and hallmarking charge on separate lines, with how each is worked out | BIS hallmarking FAQ 11 and 12 |
| Final price | One total, with weight, rate, charges and tax listed under it | E-Commerce Rules, rule 7 |
| Gold rate | Source, time set, and what the rate leaves out | IBJA rates page |
| Stones and claims | Lab name and report number. Claim only what you can prove | E-Commerce Rules, rule 7 |
| Exchange and buyback | What is taken back, how purity is tested, in how many days | Rule 7; our advice |
| The showroom | Address, hours, phone and booking for each store | Google local business guide |
Source: BIS hallmarking FAQs, BIS jewellers FAQ, E-Commerce Rules, 2020, read 1 November 2026
Gold rate and price display
Where the rate comes from
IBJA, the India Bullion and Jewellers Association, publishes opening and closing rates, and none on central government holidays and weekends. It says they are without GST and making charges, and that anyone pricing from them should use its official API (the data feed that software reads). Show your billing counter's rate.
Source: IBJA rates page, read 1 November 2026
How the total is built
Weight times rate, plus making charge, hallmarking charge and tax. Our view: store each part as its own field, so the site calculates the total and nobody types it.
Shopify, WooCommerce or a custom build
Three ways to build a jewellery store website
Choose by who updates prices each day.
| Choice | What the sources say | Our view: good for | Our view: ask first |
|---|---|---|---|
| Shopify | Price, stock and shipping are set per variant. Up to 3 options and 2,048 variants a product. | Online-only sellers | Who writes the code that moves a price with the gold rate? |
| WooCommerce | A free, open-source shop plugin for WordPress, made by Automattic. | Showrooms that already run WordPress | Does your payment gateway have a plugin? |
| Custom build | Code written for you. | Chains whose billing system must feed the site | Who owns the code and fixes it later? |
Source: Shopify Help Center, Add variants and WooCommerce on WordPress.org (modified 9 October 2026), read 1 November 2026
Catalogue or shop
A catalogue shows weight, purity and a Call or WhatsApp button, and the sale happens at the counter. A shop adds payment. Our view: start with a catalogue, and add a Shopify or WordPress shop once your stock sheet is clean.
The payment gateway is yours
You choose and sign with the gateway. The Reserve Bank of India lists authorised payment aggregators; check the firm is on it. We connect it and run test orders.
Source: RBI, Certificates of Authorisation (dated 30 October 2026), read 1 November 2026
Speed, photos and store pages
Speed and photos
Google's web.dev asks for the main picture within 2.5 seconds and a tap response within 200 milliseconds, for at least three of every four page loads. Our view: heavy photos are the usual miss, so we size each one for the phone.
Source: web.dev, Web Vitals and Google image SEO, read 1 November 2026
Markup for stores and pieces
Google's local business guide asks for a name and address and treats each location as its own business. Schema.org has a JewelryStore type. A piece can be a merchant listing only with a name, an image, and an offer with price and currency.
Source: Google local business markup, merchant listing markup and schema.org JewelryStore, read 1 November 2026
/ 04 Sound familiar?
Common problems on a jeweller's website
“The page shows a gold rate and a making charge, and no final price.”
Show weight, rate, charges and tax, then one total. Our ecommerce website development puts this block on every product page.
“The page says hallmarked and gives no purity or net weight.”
Show carat, fineness and net weight. Add the HUID (hallmark unique identification) code, and how to check it in the BIS Care app. BIS is the Bureau of Indian Standards.
“The gold rate is old by evening, and buyers quote it back at the counter.”
Use one rate source, show its time, and say what it leaves out. If you cannot keep it current, show a dated price per piece.
“Five showrooms share one Contact us page.”
Give each store a page with address, hours, map and booking. Our local SEO (search engine optimisation) work ties each page to its Google profile.
“Enquiries arrive as the word price on WhatsApp, with no piece named.”
Make the button send the piece name and link first. Our WhatsApp set-up gives each chat an owner.
“Return and buyback terms sit in a PDF nobody finds.”
Give the policy its own page, linked from every product page and the checkout. Rule 7 of the E-Commerce Rules bars a shop selling its own stock online from refusing goods that are defective or not as advertised.
/ 05 Cost
What affects the cost of jewellery website design
No price list. These things move the number.
We don't publish a price list. We quote after a first call, against a written scope.
What affects the cost
- Catalogue or shop. A shop adds checkout and tax work.
- Pieces and stores. More pieces mean more photos. Each store needs a page.
- Live gold rate. A price that moves with the rate needs a feed.
- Photography. Plain-background shots and zoom views.
How we price it
- We talk about your pieces, stores and how you sell today
- We check your billing and stock sheets, then write the scope
- A written quote follows within 2 working days
What you get in the quote
- The page types and pieces in scope
- The files you own
How you pay
| Way of working | When it fits |
|---|---|
| Website project | Plan, design, build, launch and training |
| Add-ons | Photography, local SEO and WhatsApp, scoped separately |
Gateway fees and photography are paid separately. For how quotes differ in general, read our guide to website design costs.
/ 06 Rules that shape the site
Rules for a jewellery website in India
Three sets of rules decide what the site may say.
Hallmarked or not. The Gazette order of 23 June 2021 leaves out Kundan, Polki and Jadau jewellery, and jewellers with a yearly turnover up to ₹40 lakh. The first order of 2020 leaves out pieces under two grams. So "every piece is hallmarked" can be wrong. Mark each piece yes or no. Amendments exist, so check the current text.
Your own online shop. A shop that sells your own stock fits the E-Commerce Rules' term "inventory e-commerce entity". Rule 7 asks it to show return, refund and exchange terms, payment methods and fees, and the total price in one figure with its breakup. The PIB note of 10 September 2026 adds that from 1 January 2027 a price cut must also show the prior price, meaning the lowest price in the 30 days before.
Hidden charges. The CCPA's 2023 guidelines call it drip pricing when price parts are not shown upfront, or checkout charges more than the price shown. A making charge shown only at checkout invites that complaint.
General guidance, not legal advice. Your lawyer decides what applies to your firm.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Keep exploring
More jewellery pages and services
The expertise that fits your business, and the places we work.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Led by Vinnay, COO and Ecommerce lead
What people say
What clients say about PromotEdge
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retailTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant
Showroom, chain or online jeweller?
Tell us how you sell today. We'll show you what the site should do first
Common questions
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Zoom photos, carat, fineness and net weight for each piece, a price with its breakup, a dated gold-rate note, store pages with booking, and clear return and buyback terms. Hallmark facts come first, because buyers check purity before price. A WhatsApp button that names the piece helps.
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It depends on catalogue or shop, the number of pieces and stores, whether the price follows a live gold rate, and the photography needed. We don't publish a price list. A written quote follows within 2 working days of the first call, with gateway and photography costs, billed separately.
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The BIS pages we read ask for the hallmark on the piece, the certificate in the shop and hallmark details on the bill. They do not mention websites. Our advice: show carat, fineness and net weight on every product page, and say if a piece is exempt.
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It helps if it is right. Use one rate source, show the time it was set, and say it leaves out GST and making charges. IBJA, the bullion trade body, publishes rates only on working days. Otherwise show a dated price on each piece.
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Show them as their own line, with how they are worked out, per gram or as a share of the gold value. The CCPA's 2023 guidelines call it drip pricing when price parts appear late. Show the total from the first view.
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Either can work. Shopify sets price, stock and shipping per variant, up to 2,048 variants a product. WooCommerce is a free, open-source plugin for WordPress. Choose by who updates prices daily, and ask each vendor how a price will follow the gold rate.
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Yes. A catalogue shows weight, purity and a Call or WhatsApp button, and the sale happens at the counter or at a booked visit. It may keep you clear of some checkout duties; ask your lawyer. Once you take payment online, the E-Commerce Rules apply.
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Our usual plan for a showroom or regional chain runs 60 days from the first call to launch. A catalogue can be shorter. Photography and the fact sheet for each piece slow most projects, so the quote confirms the date and both start early.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.