Schools and institutes spend more each season and still have empty seats. For schools, the parent decides and pays while ads often reach the student, and families are wary of big promises.
PromotEdge, an integrated marketing agency in India, has worked on these problems for schools and institutes. This page shows how. We name no client, and we share results 1-to-1 under NDA.
Admission teams face these three problems year after year. They come from our education industry page and from reporting on the sector. Under each we say what the work did about it.
Spend rises every season and some seats stay empty.
Buying only in the admission rush is costly, because every institution is bidding at once. How we worked on it: Search work and a website that run all year, with performance marketing judged on admissions enquiries.
For school admissions, the parent decides and pays, and many ads reach only the student.
A parent who never sees the name will not choose it. How we worked on it: Hoardings with newspaper and magazine ads, which reach parents close to home.
Parents are wary of big promises, so trust has to be earned.
Families compare several options and read what others say. Topper photos alone do not settle it. How we worked on it: A logo, brochures and a website that show the institution the same way everywhere, with social media to keep it in view.
Schools and institutes that recruit students each year. We have worked with 2 education institutions, and we do not name them.
Our beliefWhat can't be measured can't be achieved.
We ran it as an admissions plan that mixed print, outdoor and digital.
Who decides, when they decide and where they look.
Logo and brochures, so every piece looks the same.
Hoardings, newspaper and magazine ads.
Website, search work, social media and performance marketing, judged on admissions enquiries.
Print, outdoor and digital came from one team, so parents met the same institution in the paper, on the road and on the phone.
Enquiry figures and creative files are under NDA. We can take you through them in a 30-minute video call or at our Kolkata office.
The trade, the services used, and what clients say.
No. Under NDA, we cannot pair an institution's name, screens or numbers with the work on a public page. We can go through it with you 1-to-1.
Before the rush. Search and website work need time to build, so start them months ahead, then add ads and local print when families begin comparing.
