What is a digital marketing agency, and how do we choose one in India?

A firm that plans, runs and reports your online marketing: ads, SEO, social, content, websites and WhatsApp. There is no honest single best agency, and we won't claim to be one. Pick the one that fixes tracking first and shows results in your industry in numbers. Use the checklist on this page with every agency, including us.

How much does digital marketing cost in India, and do you work on performance-based fees?

Two costs: media, paid to Google, Meta or LinkedIn, and our fee. We don't publish a price list; the growth plan recommends a budget per channel. Performance-based fees only work when both sides trust the same tracking, so we look at whether they fit once we have seen yours.

How soon will digital marketing bring leads?

Paid search and social can bring enquiries within days of launch. Cost per lead settles over two to three months. SEO and content take three to six months, then keep paying back, so most plans run both. We confirm the timeline in the quote.

Should we hire a digital agency or build an in-house digital team?

If you need one channel full time and can hire someone senior, in-house can work. An agency suits several skills at once: ads, SEO, design, video and tracking. Many clients do both: an in-house marketer owns the numbers, and we do the specialist work.

In digital marketing, will we own our ad accounts, analytics and data?

We recommend that every ad account, analytics property and CRM sits in your company's name, with us as a partner user. If you ever change agencies, you keep the history, the audiences and the data. We agree this on day one, so nobody has to ask for access later.

Do you do B2B digital lead generation?

Yes. For industrial and B2B clients we combine LinkedIn and Google search with SEO and trade-show follow-up. LinkedIn targets by job title and company size; Google catches buyers searching for a product or part. Your sales team marks which leads qualify, and we tune the campaigns to that.

How will we know if it is working?

From the monthly report: leads, qualified leads and cost per qualified lead by channel, sales where your CRM shows them, and what didn't work. We need access to your ad accounts and one person in sales who marks which leads were good.

Do you work with businesses in my city?

Yes. Our servicing team is based in cities across India. We stay in touch daily, meet you in your city at least every three months, and place our team at your office or plant if needed. Shared dashboards and monthly reports work the same wherever you are.

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Service pillar · 03 / 04 · Digital marketing

Digital marketingagency in India

Since 201565+ in-house team6 cities

Digital marketing for B2B and industrial brands that want leads, not just clicks. Ads, search, social and websites, judged on leads you can count.

Get a free growth plan Hear from our clients

A strategist calls you in one working day.

Updated 4 Oct 2026

Brands we have worked with

See all 122 clients

/ 01 Digital marketing agency

Digital marketing,counted in enquiries.

Many owners spend on digital every month and cannot say which rupee brought a customer. PromotEdge is a digital marketing company and agency that runs ads, search ranking (SEO), social and websites for Indian brands, so spend turns into qualified leads.

One team runs every channel, and a monthly report shows what each one brought back.

Who it's for. Corporate groups, listed companies, startups and firms that grew by selling, B2B (to businesses), B2C (to consumers) or D2C (direct online). We work best with companies between ₹25 crore and ₹500 crore in revenue. Our servicing team is based in cities across India.

ROI-driven, in plain words. ROI, or return on investment, is what comes back for what you spend. We start from what one customer is worth and what you can pay for one enquiry, your target cost per lead (CPL), and judge each channel against it monthly.

AI in digital marketing: today and next

Today

Search itself is changing. Google began rolling out AI Mode in Hindi on 8 September 2025, after its English launch in India. It uses a custom version of Gemini 2.5 for longer questions and gives links for further reading. Ad tools draft too: Meta Advantage+ and Performance Max suggest ad text and images, and you review them. Clear pages and good tracking help in both.

Source: Google India blog, 8 September 2025; Meta Advantage+ creative page; Google Ads Help; all read 10 October 2026

Our view: more buyers will start with a question, not a list of links. Plain facts, honest pages and clean tracking will matter more then, not less. Want us to check how your pages read to AI? Ask us. Chatbots, WhatsApp follow-ups and other AI-run work sit in AI and systems.

2015working with Indian brands since
65+in-house team: strategy, creative, media and tech
4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar

All PromotEdge facts →

/ 02 What's included

Digital marketing services,one team.

Performance marketing

Paid media judged on leads and cost per lead, not on clicks.

Google Ads

Search ads that bring enquiries, built on the words your buyers type.

Meta Ads

Facebook and Instagram ads that bring enquiries, including click-to-WhatsApp.

LinkedIn & B2B lead generation

B2B leads from decision makers, targeted by job title and company.

SEO services

Rank for what buyers search, and keep the enquiries coming without a click bill.

AI SEO (GEO & AEO)

Get named in ChatGPT, Gemini and Google's AI answers.

Social media marketing

Posts and replies on the platforms your buyers use, judged on enquiries.

Influencer marketing

Creators matched to your buyers, with briefs, contracts and tracked results.

Content marketing

Articles, guides and videos that answer what buyers ask before they buy.

Online reputation management

Reviews and search results that build trust.

Website design & development

Sites that open fast on a phone and make it easy to enquire.

App development

Can you name your app's one job in a single sentence?

Ecommerce & marketplace marketing

Amazon, Flipkart and quick commerce: listings, ads and catalogue.

Email marketing

Emails that bring leads and customers back.

WhatsApp marketing

WhatsApp updates and follow-ups, sent with the customer's permission.

Conversion rate optimisation

More enquiries from the traffic you already pay for.

Marketing automation & CRM

Every lead in one place, followed up on time.

AI automation and business systems

Marketing, sales and the AI behind them: which one is slowing your growth?

AI-powered marketing

Does the AI drafting your marketing know what is true about your business?

Analytics & tracking

Tracking that shows which rupee brought which lead.

Get a free growth plan

/ 03 Which service do you need?

Start from the problemyou have today.

Your situation	Where we'd start	What we'd measure	When you'd see it	The usual mistake
You need more leads for a service, a project or a product	Google Ads for people already searching, Meta Ads with lead forms or click-to-WhatsApp, and a landing page built to convert	Cost per lead, cost per qualified lead, calls, WhatsApp chats	Enquiries soon after launch; cost settles in two to three months	Chasing the cheapest lead that sales can't close
You sell online and want sales, not just traffic	Ecommerce and marketplace marketing on Amazon, Flipkart and quick commerce, plus shopping and catalogue ads	ROAS (return on ad spend: sales for every ₹1 of ads), profit after ad cost, repeat orders	Ad sales in weeks; rankings and reviews take months	Judging ads on sales, forgetting margin after ad cost
You want more people walking into your shops, showrooms or clinics	Local SEO, Google Business Profile, location-based ads, offers redeemed in person	Calls, direction requests and enquiries by location; offer codes used	Profile and ads in weeks; local rankings in months	Wrong hours, old photos, unanswered reviews
You sell B2B and need meetings with decision makers	LinkedIn and B2B lead generation, Google search on high-intent terms, SEO pages per product line	Qualified leads, meetings booked, pipeline value in your CRM	Leads in weeks; pipeline takes one or two sales cycles	Calling it a failure before one sales cycle ends
AI assistants don't mention you when buyers ask who to hire	AI SEO, also called GEO (generative engine optimisation) or AEO (answer engine optimisation): clear company facts, crawlable pages, outside proof	How often ChatGPT, Gemini, Perplexity and Google AI Overviews name you	Fixes in weeks; regular mentions take months	Different company facts on website, LinkedIn and directories
You get visitors but few enquiries	Conversion rate optimisation and, where needed, a faster website	Conversion rate: how many visitors out of 100 enquire	Form and speed fixes in weeks	Buying more traffic for a page that doesn't convert

Most businesses fit two rows. Tell us your numbers, and the free growth plan shows where we'd put the first rupee and why.

Want an outside view of where your online money goes? Share one month of spend and enquiries and we will read it with you. Get a free growth plan

/ 04 One team, four pillars

How digital works with strategy, advertising and BTL

When a TV burst or a dealer meet runs, more people search your name. If digital isn't ready, a competitor's ad collects that click.

With strategy and advertising. Our strategists settle the positioning and cost-per-lead target first. When a TV, print or outdoor campaign goes live, we raise bids on your brand name and watch branded searches region by region. That is how mainline gets measured.

With BTL (below the line, meaning face-to-face marketing). Leads from activations, exhibitions and dealer meets go into the same CRM (software that keeps every lead in one place) as online leads, and one report counts them.

Tracking and lead quality. Before any media spend, every form, call and WhatsApp click is recorded with its source and landing page. Your sales team marks which leads were good, and we feed that back into the campaigns.

Paid and organic. Performance marketing on Google, Meta or LinkedIn is fast and stops when the budget stops. SEO and your own posts are slow to build but keep bringing enquiries without a click bill. Most plans need both.

Which platform. Google catches people already searching; Meta reaches them before; click-to-WhatsApp suits buyers who prefer chat. LinkedIn targets job titles, useful in B2B. Amazon, Flipkart and quick-commerce apps such as Blinkit and Zepto are where many shoppers start.

The first months. Weeks one and two: audit accounts, fix tracking, agree the cost-per-lead target. Then pages and ads on a small budget; we scale only what brings qualified leads. Each monthly report starts with leads, cost per lead and, where your CRM allows, sales. One person owns your numbers.

How to choose any agency. Eight questions: results in numbers from named clients in your industry; who works on your account; who owns the ad accounts, analytics and data (you should); what the report shows; how tracking is set up before spend; fee and ad spend as two lines; what they will not do; who marks a lead good or bad.

When digital isn't the answer. If your landing page takes six seconds to open on a phone, more ads won't fix it. If dealers don't stock you, demand goes elsewhere. Then the next rupee goes into the website or another pillar, and we'll say so. If the problem starts before the ads, begin with a marketing audit.

Not sure which channel to lead with? A 30-minute call will tell you. Talk to us

/ 05 In their own words

What clientssay.

Each quote is copied word for word from the client page on our current website.

“We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance …”

Shubham GadodiaDeputy Brand Manager, Shyam Metalics Group

“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”

Rahul MishraAssistant Manager Digital Marketing & Ecommerce, Magik Lighting

“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”

Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India

Tell us what’s not working. We’ll send you an honest one-page growth plan, free.

Get a free growth plan →Ask us on WhatsApp

/ 06 Industries

Where this works best.

Construction equipment

Contractors trust the machine their peers run on site more than any brochure.

Building materials

The person who pays for the cement is rarely the one who picks the brand.

Industrial & manufacturing

Procurement checks you out long before your sales team is invited to talk.

Automotive

A buyer's interest fades fast when the enquiry reaches the right showroom late.

Real estate

Enquiries are easy to buy, but the sale is won or lost at the site visit.

FMCG

Your ad works for a rival if your product is missing from the shelf.

Healthcare

Patients trust calm, clear information more than any discount, and the desk seals it.

Our beliefWe can't do magic alone. The more involved you are, the faster you see results.

/ 07 Cost

What affects the cost of digital marketing.

You pay two bills: the ad platforms charge for media, and we charge for the work. We don't publish a price list, and every quote shows the two apart. The smallest first step is a free 30-minute call with a strategist and a one-page plan, for projects we think we can help; we take a limited number. Cost guides explain the media side.

What affects the cost

Number of channels. Google Ads alone costs less than Google, Meta, LinkedIn and SEO together.
Media budget. Bigger budgets need more campaigns and more checking.
Creative volume. Ads, videos, posts and landing pages each month.
SEO and content depth. Pages, articles and fixes needed, and how hard your searches are to win.
Tracking and website work. Often a one-time job before monthly work starts.
Click costs. Real estate and finance pay more per click, which moves your media budget more than our fee.

How we quote

We talk about your goal, sales cycle and what one enquiry is worth.
We check your ad accounts, analytics, website and tracking as they stand.
We list the work by channel: what runs monthly, who does it and what the report shows.
You get the quote within 2 working days, with our fee and the media budget on separate lines.

What you get in the quote

The channels covered, and the monthly work on each.
One-time work such as tracking or landing pages, apart from the monthly fee, plus monthly creative and reporting.
The media budget per channel, paid to the platform.

Retainers cover ongoing channels; project fees cover a website, tracking set-up, SEO audit or launch campaign; media is paid at actuals. Check that every quote shows agency fee and ad spend as two numbers.

Ask for a quote Call us

/ 08 What happens next

What happensafter you ask.

For projects we think we can help, this is how it goes.

01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.

We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.