“How do I find new buyers abroad?”
List 30 buyer types in two or three countries. Reach them with LinkedIn outreach and product pages that Google can find.
This is mineHome / Industries / Exporters
Industries · Exporters
For Indian makers and traders who sell abroad, and want overseas buyers to trust a first order.
An overseas buyer will not trust a stranger with a first order, so the exporter who wins is the one who is easy to check and easy to reorder from. PromotEdge helps Indian exporters reach buyers abroad, with LinkedIn outreach, search pages, catalogues, multilingual websites, trade fair stalls and follow-up.
Export marketing is everything that helps a buyer in another country find you and trust you enough to order. That means a catalogue, a website, a LinkedIn page, a trade fair stall and a fast reply to every enquiry.
This page is for any Indian maker or trader who sells abroad. It covers manufacturers, merchant exporters (who buy from others and ship) and farm and food exporters. Size does not matter. A ten-person unit and a big plant face the same first question from a buyer: who are you?
Sara International is a PromotEdge group company that manufactures and exports jute and canvas bags, which we are building. We serve Indian exporters from India, with a servicing team based in cities across India.
“How do I find new buyers abroad?”
List 30 buyer types in two or three countries. Reach them with LinkedIn outreach and product pages that Google can find.
This is mine“A buyer who has never heard of us won't risk a first order.”
Show a company profile, your certificates and real factory photos on a website that agrees with them. Offer a small trial order.
This is mine“Trade fairs cost a lot and give us few real leads.”
Book buyer meetings before the fair and build the stall around one product line. Each card goes into a CRM (the software that holds your leads) with a follow-up that week.
This is mine“Buyers sleep when we work, and speak another language.”
Reply within one working day from a ready template. Write your site and catalogue in the language each buyer reads. Our language partners cover French, Spanish, Japanese, Mandarin and more.
This is mineWe haven't yet run an export push for an Indian maker. The nearest work is for global names: FIVB, the world volleyball body, Novozymes, the enzyme maker, and PRAN RFL Group of Bangladesh, whose brand manager says we have worked well together.
Brands we have worked with


















































































































“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupWe start with one product line and two or three countries, then add more of what works.
| Step | What we do | Why it matters for exporters |
|---|---|---|
| 1. Brand strategy | Pick one product line and two or three countries, and the reason a buyer should choose you. | A narrow focus is easier to remember. |
| 2. Catalogue and website | A light PDF catalogue, and a website in your buyers' languages with certificates and an enquiry form. | Buyers check you online before they reply. |
| 3. LinkedIn and search | A target buyer list and LinkedIn outreach, plus product pages for Google and AI search. | Importers search and scroll before they write. |
| 4. Follow-up | Replies within one working day on email and WhatsApp. Sample and reorder reminders live in a CRM. | Slow replies lose buyers in other time zones. |
| 5. Fairs and film | A stall and a short factory film, with buyer meetings booked before the fair. | Follow-up decides what a fair returns. |
Analytics and tracking holds it together. Each month we report enquiries, samples and orders.
We don't publish a price list. After a 30-minute strategist call, a written quote follows within 2 working days. Stalls and printing are billed at cost.
| Way of working | When it fits |
|---|---|
| Monthly retainer | LinkedIn outreach and follow-up, plus a monthly report. Minimum 3 months, 30 days' notice to stop |
| Project fee | A website, catalogue, stall or film. A website takes 4 to 6 weeks, SEO (search engine optimisation) shows results in 3 to 6 months. We confirm other timelines in the quote |
Stall builds go through the PromotEdge group. Media is billed at cost.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
Search, ads, social posts and email planned together, so a buyer sees one story.
GoogleLinkedInYouTubeProduct pages that rank when an importer searches Google, and show up in AI answers.
GoogleEnquiry forms and ads that tell your sales desk the buyer's country and the quantity wanted.
GoogleLinkedInAI drafts buyer replies and sorts enquiries by country, with your export manager approving every message sent.
Posts and ads that reach importers and sourcing heads abroad, picked by country and job title.
LinkedInSearch ads shown in the countries you pick, sending buyers to a clear enquiry page.
Google AdsGoogleA fast catalogue site with specifications and certificates, plus an enquiry form that asks for country and quantity.
Your site and catalogue in each buyer's language, written with our language partners.
Light PDF catalogues and a company profile a buyer can forward in one tap.
A stall built around one product line, with buyer meetings booked before the fair.
Short films of your plant and product that a buyer can watch before the first call.
YouTubeQuote replies and reorder reminders, tracked in one place so no enquiry goes cold.
WhatsAppChoose the product line and countries to win first, and the one reason to pick you.
Which product, in which country, should go first? Tell us what sells now, and we'll weigh the options with you. Pick a country
Real business problems, from sales to back office, each with a plain AI fix. A person stays in charge of every step.
Overseas buyers sometimes defer orders or payments, which strains an exporter's cash, and export money must come back within a set time.
The AI fix A tracker lists open orders and unpaid invoices, drafts reminder mails and shows the days left to bring the money back. The sales head handles price and credit.
Source: IANS, 2025
Small exporters have limited access to market information and little knowledge of overseas buyers, which makes finding the right buyers hard.
The AI fix An assistant lists possible buyers from public trade directories and import data and drafts first emails. The exporter checks each buyer, sets prices and does the talking.
Source: Morung Express (IANS), 2026
AI and automation systems WhatsApp automation Chatbots
These show what such tools do. Each card links its source. We do not claim a past project here.
We believe in process. Good results should repeat, not happen by luck.
India's exports in FY 2025-26 (April to March) were an estimated US$ 860.09 billion, up 4.22% from US$ 825.26 billion a year earlier. Goods made US$ 441.78 billion of it and services an estimated US$ 418.31 billion.
Source: PIB, Ministry of Commerce and Industry, trade during March 2026 and FY 2025-26, posted 15 April 2026
Our view: a buyer abroad first asks peers or an agent, then searches Google and LinkedIn for your name. Next comes your catalogue, then a sample or a small trial order. Buyers drop out when the site is thin, replies are slow or the price sheet is unclear.
In their words: "Can I trust this factory? Will the quality match the sample? Will you ship on time?" Few say the rest aloud. They want prices in clear Incoterms, the ICC's standard trade terms for who pays freight and who bears risk. They also want one person who replies within a day.
Source: International Chamber of Commerce, Incoterms rules, read 11 October 2026
Our view: agents and merchant exporters bring orders but keep the buyer. B2B portals such as IndiaMART bring enquiries. Trade fairs give face time. LinkedIn and email build your own list. Long deals look like our industrial manufacturing page, and small parcels can sell from your own store, a D2C (direct to customer) model.
The Export Promotion Mission (Rs 25,060 crore, FY 2025-26 to FY 2030-31) names help with international branding, packaging and trade fairs, and DGFT runs it. Our view: AI today answers buyer enquiries and drafts first replies. AI next may match you to buyers. AI cannot win trust or ship on time.
Source: PIB, Cabinet approves Export Promotion Mission, posted 12 November 2025
From April to August 2026-27, India's exports of goods and services were an estimated US$ 399.27 billion, up 15.55% on a year earlier. Goods alone were US$ 215.91 billion, up 17.85%. In August 2026, goods exports reached US$ 43.81 billion against US$ 34.74 billion in August 2025. Electronic goods, petroleum products and engineering goods led the rise. What it means for your marketing: when demand grows, more exporters chase the same buyers, so the one who is easy to find and check wins the enquiry.
Source: Ministry of Commerce and Industry, press release on trade during August 2026, New Delhi, 15 September 2026 (service numbers for August are an estimate)
In FY 2025-26 engineering goods led goods exports at US$ 122.43 billion, then petroleum products (US$ 53.91 billion), electronic goods (US$ 47.96 billion) and drugs and pharmaceuticals (US$ 31.12 billion). Farm and food lines are smaller: rice US$ 11.54 billion, marine products US$ 8.43 billion and spices US$ 4.26 billion. The USA bought US$ 87.31 billion, about one-fifth of all goods exports, then the UAE (US$ 37.37 billion), China, the Netherlands and the UK. What it means for your marketing: write your catalogue and site first for the markets that buy most, in their language, with the certificates they ask for.
Source: Ministry of Commerce and Industry, Quick Estimates for March 2026 (DGCI&S data), issued with the PIB release of 15 April 2026 (provisional; the share is our division)
India's biggest goods imports in FY 2025-26 were petroleum (US$ 173.95 billion), electronic goods (US$ 116.18 billion), gold (US$ 71.98 billion) and machinery (US$ 61.73 billion). China sent the most, US$ 131.63 billion, then the UAE and Russia. What it means for your marketing: a trader who imports parts and also exports can tell one story for both sides. Show stock held, lead time and quality checks on one clear website and catalogue.
Source: Ministry of Commerce and Industry, Quick Estimates for March 2026 (DGCI&S data), issued with the PIB release of 15 April 2026 (provisional)
These are well-known exporters, listed by sector. Each line is what the company or its export council has published. Turnover means total sales.
Pharma: Sun Pharma says exports were 72.3% of its turnover in 2025-26. Dr. Reddy's says 68% of its turnover came from sales outside India.
Auto parts and engineering: Bharat Forge says exports were 47.78% of its turnover in 2025-26.
Agrochemicals: PI Industries says exports were 81.08% of its turnover in 2025-26.
IT services: Tata Consultancy Services says exports were 94.1% of its turnover in 2025-26.
Apparel: Gokaldas Exports says exports were 82.4% of its turnover in 2025-26.
Home textiles: Welspun Living says it won the Platinum Trophy for Highest Global Exports at the 2026 awards of TEXPROCIL, the cotton textiles export council.
Rice: LT Foods told investors in January 2026 that India gives about 29% of its revenue and North America 46%.
Gems and jewellery: Kiran Gems won a 2024 award from the Gem and Jewellery Export Promotion Council. It was for cut and polished diamond exporters with exports of Rs 1,000 crore and above.
What it means for your marketing: big exporters show certificates, plant photos and clear catalogues to overseas buyers, and a small exporter can copy that.
Source: Each company's own filing or report, read 11 October 2026. A BRSR is the Business Responsibility and Sustainability Report that listed firms file each year. Sun Pharma, BRSR in Annual Report 2025-26, year ended 31 March 2026. Dr. Reddy's, BRSR for 2025-26, filed 30 June 2026. Bharat Forge, BRSR in Integrated Annual Report 2025-26, board report of 7 May 2026. PI Industries, BRSR in Integrated Annual Report 2025-26, year ended 31 March 2026 (board met 19 May 2026). Tata Consultancy Services, BRSR for 2025-26, filed 15 May 2026. Gokaldas Exports, BRSR for 2025-26, filed 5 September 2026. Welspun Living, earnings presentation for the quarter to June 2026, 13 August 2026. LT Foods, transcript of the investor call on its nine-month results, call of 30 January 2026, filed 3 February 2026. GJEPC, India Gem & Jewellery Awards, 2024 winners, live page
Each product has its own export promotion council (EPC). The official list is DGFT's Appendix 2T, and these links go to each body's own site (checked 2026-10-11).
FIEO (Federation of Indian Export Organisations): the apex body of export promotion organisations, set up in 1965 under the Ministry of Commerce.
DGFT (Directorate General of Foreign Trade): issues the IEC and runs schemes such as Advance Authorisation, EPCG (Export Promotion Capital Goods), RoDTEP and the Export Promotion Mission. Your CA can tell you which suit you.
EEPC India: engineering goods. Apparel Export Promotion Council: garments, since 1978. GJEPC: gems and jewellery. Council for Leather Exports: leather.
APEDA: farm and processed food. MPEDA: marine products. Tea Board India: tea. For tea and farm produce, see tea and agribusiness.
What it means for your marketing: councils run trade fairs and buyer-seller meets. Go with your own plan: a catalogue sent ahead, meetings booked before, and a follow-up the same week. We design the catalogue and the stall, and build the follow-up.
Source: DGFT, Appendix 2T, list of export promotion councils, as on 6 February 2023. PIB, Cabinet approves Export Promotion Mission, 12 November 2025. AEPC, About AEPC, read 11 October 2026
ECGC Limited: a Government of India enterprise. It offers export credit insurance, which covers you if a foreign buyer does not pay.
Exim Bank (Export-Import Bank of India): lends to and promotes Indian industry and exporters.
Ministry of Commerce and Industry: its Department of Commerce publishes the monthly trade numbers.
Source: Each body's own website, read 11 October 2026
LT Foods began as a rice trading business of the Arora family, near Amritsar in Punjab. The next generation took its basmati rice abroad.
In the 1980s it began selling rice in packs under its own brand, Daawat. A named pack promised steady quality, which loose rice from many small sellers could not.
The company says its foods now sell in over 80 countries.
Source: LT Foods, About Us, read 11 October 2026. YourStory, SMBStory feature on LT Foods and Daawat, 2021 (the sources give different years for Daawat, so the page says the 1980s)
You get your IEC, prepare the papers, send samples and agree payment terms with your bank. Freight and customs belong to your forwarder: we market logistics firms but do not run shipping. Legal papers go to a lawyer, accounts to your CA and credit cover to ECGC. We take the marketing.
First brand positioning, so you lead with one product line. Next the catalogue and website, which buyers check before they reply. Then account-based marketing on LinkedIn to a short list of target buyers, so follow-up stays easy. Trade fairs and film come last, once the message holds. Saurav Agarwal, our Founder and CEO, takes the strategy call and the budget and return-on-investment logic. Shivanand Mishra, our Digital Marketing Lead, runs the buyer lead generation and the reporting.
Useful before you start. Open it when you need it.
Four things to know.
Import Export Code (IEC). DGFT (the Directorate General of Foreign Trade) issues it. You need it to export goods unless exempt. Apply on the official DGFT page, checked 2026-10-11.
Export money. Under FEMA (the foreign exchange law), RBI (the central bank) wants goods payment back in nine months from shipment, from 1 October 2026. A bank can extend it.
GST on exports. Exports are zero-rated (section 16, IGST Act, 2017). A Letter of Undertaking (LUT) lets you ship without paying GST and claim a refund of unused credit.
Claims and samples. Catalogue claims must be true in the buyer's country. Food, cosmetic or medicine samples may need approval there. Your buyer and freight forwarder confirm the rules.
General guidance, not legal advice.
Exporters spend a big share of their time on manual paperwork, and mismatched GST returns and slow export-code updates cause delays and cash strain.
The AI fix A document reader checks invoice, packing list and shipping bill for matching names, amounts and dates, and flags errors before filing. The export manager corrects, files and signs.
Delayed GST refunds and slow bank paperwork for export payments lock up the cash an exporter needs to run the business.
The AI fix A tracker shows which refunds and bank papers are pending and for how long, and drafts follow-up mails. The finance head approves every claim and every mail.
Late licences and approvals from DGFT, the foreign trade office, can disrupt production and shipments, and emails often go unanswered.
The AI fix A tracker logs each application and due date, flags delays and drafts reminder letters. The exporter or consultant sends them and decides when to escalate.
Dubai, United Arab EmiratesUsually March. Next: 15 to 19 March 2027.
Pick the sector for your product, such as dairy, oils, grains or produce, and book buyer meetings before you travel.
Cologne, GermanyUsually October. Next: 9 to 13 October 2027.
Find the trade show under the roof that matches your product, such as organic, frozen or bakery, and meet retail buyers.
Berlin, GermanyUsually February. Next: 3 to 5 February 2027.
Ask about the new Buyers Club for international procurement decision makers, and spend time in the Fresh Produce and Logistics segments.
Frankfurt am Main, GermanyUsually January/February. Next: 29 January to 2 February 2027.
Prepare to talk to retail decision makers, commercial buyers and interior designers, and match your goods to Dining, Living or Giving.
Hong Kong, ChinaUsually August.
Use the trade-focused Food Expo PRO to meet buyers, and bring samples to see what visitors pick up.
Finding buyers abroad, earning their trust or a fair with few leads: which hurts most? Tell us your product and country. Share your market
Where exporters and overseas buyers meet each year. Pick one or two, and plan the stall, the meetings and the follow-up before you book.
Greater NoidaUsually October (Autumn) and March (Spring). Next: 13 to 17 October 2026 (autumn) and 15 to 19 March 2027 (spring).
Match your range to one of 16 product categories, such as home decor or gifts, and meet importers, wholesalers and retail chains.
New DelhiUsually November. Next: 14 to 27 November 2026.
Treat this as a market test: show a sample to both trade and public visitors and note which products draw questions.
ChennaiUsually February.
Look at the machinery, accessories and design technology exhibits, including AI in design, and compare what overseas exhibitors show against your range.
MumbaiUsually August.
Go with samples of your jewellery to meet trade buyers and retailers, and note who comes from other countries for export leads.
New DelhiUsually July.
Visit the stalls along the textile chain, from yarn to home textiles, and meet global buyers and manufacturers to explore partnerships.
Dates change. Check the organiser's site before you plan.
Well-known Indian brands, each with one plain lesson for an owner in your line of work. Names only, as public examples.
If you trade in loose goods, think about a packed brand with your own name. Buyers abroad can then ask for you.
What they did LT Foods says the family began in grocery trading in the 1940s and launched the Daawat brand in the 1980s. It says its foods are enjoyed in over 85 countries.
Pay your suppliers on time and directly. Good suppliers are more likely to keep supplying you.
What they did KRBL's site says it launched India Gate in the home market in 1998. It also says it pays farmers directly within about 3 to 15 days of procurement.
Consider exporting first. Overseas buyers can be an early market for craft products while you build your range.
What they did Indian Textile Magazine (2020) says John Bissell started Fabindia in 1960 as an export shop selling home furnishings to overseas customers. It says 55,000 artisans connect with consumers worldwide.
Source: Indian Textile Magazine, 2020
If a family business shares a brand name, settle in writing who owns it and where each person may use it.
What they did A 2013 court ruling barred two family members from using the name Haldiram's Bhujiawala, so they rebranded as Prabhuji, says Moneycontrol (2023). It adds family disputes over the name continue.
Consider selling under your own brand and also making goods for other buyers' labels. Both routes can run side by side.
What they did Welspun Living's June 2026 quarter presentation, reported by Investing.com, says it sells branded and private label products in more than 60 countries.
Source: Investing.com report on Welspun Living Q1 FY27 presentation, 2026
These brands are not clients of ours and we use no logos. Each card links its source.
Want a second pair of eyes on your catalogue or enquiry form? Send it over and we'll read it with you. Send on WhatsApp
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
The expertise that fits your business, and the places we work.
Export marketing is the work that helps buyers in other countries find you and trust you enough to order. For an Indian exporter it covers a catalogue, a website, LinkedIn outreach, trade fair stalls and quick follow-up. It sits beside your product and your shipping, and it does not replace them.
Start with one product line and two or three countries. List the kinds of company that buy it, then reach them on LinkedIn, in Google search, at trade fairs and on B2B (business to business) portals. Keep a record of every enquiry. Our guide to finding export buyers has the steps, and we plan the channels together.
No. We do not file the IEC, which is the first paper an Indian exporter needs. Apply on the official DGFT page or ask your CA (chartered accountant). Once you have it, we build the catalogue and the outreach that bring buyers to you.
Yes. We design light PDF catalogues and company profiles, and export websites that show specifications and certificates, with an enquiry form asking country and quantity. Our language partners write in French, Spanish, Japanese, Mandarin and more. A website takes 4 to 6 weeks, and we confirm other timelines in the quote.
We design the stall and its graphics, book buyer meetings before the fair and run the follow-up after it. Check the fair's rules on who may build at the venue, and we brief that builder. The stall, your travel and the shipping of goods are quoted on their own, so every cost stays clear.
No. We're professionals. We'd rather be blunt than pleasing. Orders depend on your product, price, samples and shipping, as well as our marketing. What we can promise is a clear plan, honest monthly reports and more of the right buyers seeing you.
It depends on the scope, so we don't publish a price list. The main drivers are how many countries and languages you want, and how much website, catalogue, fair or film work is needed. After a 30-minute strategist call, a written quote follows within 2 working days. Contracts run 3 months minimum, with 30 days' notice.
Any country where your product is legal to sell. We plan the message and catalogue in each buyer's language, through our language partners who write French, Spanish, Japanese, Mandarin, Portuguese, Korean and more. Local rules and freight stay with you and your forwarder, and payment stays with your bank.