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Marketing for AI companies in India

PromotEdge is an integrated marketing agency in India that works with AI companies across the country. A buyer cannot judge an AI product from a page. Your proof has to do it.

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Updated 2 Nov 2026

The PromotEdge team in the Kolkata office
Part of the PromotEdge team, Kolkata, April 2026.
  • Since 2015working with Indian brands
  • 65+in-house team
  • 121brands we have worked with
  • ISO 9001:2015certified

Meet the team

/ 01 Services

Marketing services for AI companies

Strategy (2)

Positioning for AI products

One task, one result and plain words. One task, one result and plain words, so a buyer can repeat what you do.

Brand and naming

A name and look that a bank would trust.

Advertising (2)

Demo and explainer videos

A short video of one real task, for the site. A short video of one real task, for the site, sales mail and LinkedIn.

YouTube

Founder and research PR

Profiles and test write-ups for tech and business media.

Digital (9)

AI company website design

A demo or sandbox first, then a trust page. A demo or sandbox first, then a trust page, pricing with an example, and docs.

SEO for AI companies

Pages for the exact questions buyers and developers type into search.

Google

B2B SEO for tools

Use-case and integration pages for the teams that approve a purchase.

Technical SEO for docs

Docs and API pages that crawl cleanly. Docs and API pages that crawl cleanly, load fast and link to your sales pages.

Test write-ups and use cases

Plain pages on what you tested, how, and where the product fails.

B2B lead generation

LinkedIn and search for the teams who try, approve and pay.

LinkedIn

Paid tests

Capped Google and LinkedIn tests judged on trials and demo requests.

Google Ads

Tracking trial to paid

One report from first visit to paid plan.

AI search visibility

Clear pages that assistants can quote. Clear pages that assistants can quote, and a check of who names you.

/ 02 Proof

AI companies brands we have worked with

We have not published an AI-company case study yet. We have worked with two technology brands, and their logos are below. We claim no results for them here. The nearest published work is a new digital product built from the name up, and it is not an AI company: Desi Machines, a PromotEdge group company, is an equipment marketplace. We built its name, website, search and AI search content, chatbot and WhatsApp path. We claim no results for it here.

Brands in this trade we have worked with

  • Honest AI
  • Prezent
Fine Organics
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahBimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
Rishta Foods
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaHarsh GuptaManaging Director at Rishta FoodsFMCG
iLead
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMom MitraMarketing Head at IleadEducation
ABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuSatabdi SahuLead - Brand and Content at ABP EducationEducation
Brahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaAbhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
FIVB
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraHitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
TATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaMedha SharmaStrategic Head at TATA MetaliksSteel and metals
Magik Lighting
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraRahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
Shyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaShubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
Nitya Gold & Diamonds
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaPriyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
Unimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark GroupReal estate
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghHardeep SinghMarketing Consultant
“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaGibaBrazilian Former Volleyball PlayerSports
Birdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeRajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
Utkarsh India
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
India MACJ - A Buyers Choice Home Inspections
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaMahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
PRAN RFL Group
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
Prime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaJoy BhattacharjyaCEO at Prime Volleyball LeagueSports
“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhosePriyam GhoseContent Creator
“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyManish PandeyConsultant & Coach to Content Creator
See all 121 clients and what they say
  • Since 2015
  • 65+ team
  • 121 clients
  • ISO 9001:2015

All marketing services

Four kinds of work. One plan.

Digital marketing services

Search, social, ads and websites that bring enquiries.

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Marketing for other industries

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/ 03 Talk to us

Tell us what is not working

A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.

  • One page, six answers.
  • Where the growth is, what to say, which channels.
  • A starting budget, quick wins, what to measure.

Free. No obligation. You can take the plan to another agency.

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Rather talk now?

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What happens after you ask

/ 04 Good to know

What to know before you start AI companies marketing

The basic checks and the rules on claims for your trade, before you spend.

The basics

For AI companies

  • A demo or sandbox with sample dataA buyer can finish one task in minutes. No card details for a free plan.
  • Trust page and consent noticeWhere data sits, whether it trains a model, a breach contact. DPDP Rules, 2025 ask for a clear consent notice. Source: PIB, 17 Nov 2025.
  • A claims fileEach accuracy or speed claim with its test, data set and date. Source: ASCI Code, Chapter I.
  • Docs, quickstart and status pageOn your own domain, fast, with version dates and a public record of downtime.
  • Trial and cancel termsTell users before a free trial turns paid, and make cancelling easy. Source: CCPA, 2023.
  • Security contact and incident planCERT-In asks for incident reports within 6 hours. Source: CERT-In Directions, 2022.
  • AI-made output labelsIf your tool makes images, voice or video, say how it marks them. Source: PIB, 6 Aug 2026.
  • Company and team pageRegistered name, leaders, address and a person to write to.

Data, claims and AI labels

Plan these in from the first draft.

Customer data. If your product handles personal data of people in India, the Digital Personal Data Protection (DPDP) Act, 2023 is likely to apply. Its Rules were notified on 14 November 2025, with 18 months to phase in. They ask for a separate, clear consent notice and a plain-language notice if a breach happens. Penalties go up to ₹250 crore for weak security safeguards.

Claims. The Advertising Standards Council of India (ASCI) code says ads must be truthful and claims of fact must be backed up. A claim from independent research must show its source and date.

AI labels in ads. ASCI released guidelines on AI-made content in ads on 29 September 2026. Check ASCI for the start date. A label does not fix a misleading ad, and fabricated testimonials are prohibited. A demo of a product that does not exist yet needs a label.

AI-made output. India amended its IT Rules on 10 February 2026. Platforms must label permitted AI-made content. If your tool makes images, voice or video, say how its output is marked.

Security and trials. CERT-In asks companies to report cyber incidents within 6 hours and to keep logs for 180 days in India. The CCPA, India's consumer regulator, lists forced card details for a free plan and a silent switch from free trial to paid as dark patterns.

Your lawyer decides which rules apply to you. General guidance, not legal advice.

/ 05 Marketing for AI companies

Marketing for AI companies: the proof buyers check and the words that work

A buyer cannot judge an AI product from a landing page, and the words "AI-powered" tell them nothing. PromotEdge is an AI company marketing agency that helps you make each claim checkable.

Read more

That means a demo to try, docs to read and a trust page a security team can forward. We then plan search, AI-assistant visibility, PR and paid tests around it. We do not build models, and we do not promise rankings.

We mean five kinds of seller: model and API providers, agent makers, AI tools for one job such as hiring or support, vision and speech firms, and AI consultancies. An API (application programming interface) is how one program asks another for work. All five sell something a buyer cannot open and inspect.

So AI product marketing is mostly about proof. A business-to-business (B2B) buyer wants to try the product, read how it was tested and ask what happens to their data. Search engine optimisation (SEO) and PR (public relations) only bring people to that proof.

This page is for companies that sell AI. Businesses that only use AI will find their own page among our industries. Below are the problems we meet, the services we plan first and the Indian rules that touch your claims.

/ 06 Common challenges

Common AI companies marketing challenges

“Every rival says "AI-powered". A buyer cannot tell us apart from the page.”

Name the one task the product does and show a result. Our positioning work finds the words a buyer repeats.

This is my problem

“A buyer's security team asked for our data policy and we had nothing ready.”

Publish a trust page: where data sits, whether it trains a model, who sees it. We write it with your engineers through content writing.

This is my problem

“Developers find our docs on Google, but not our main site.”

Docs are some of your strongest search pages. technical SEO makes them fast, titled and linked to the pages that sell.

This is my problem

“Buyers ask ChatGPT for a shortlist, and we are not on it.”

No one can buy a place in an answer. AI search optimisation makes your facts clear and checkable, and we test which assistants name you.

This is my problem

“A buyer's lawyer questioned our accuracy claim.”

Keep a claims file: each number with its test, data and date. ASCI wants ad claims backed on request.

This is my problem
/ 07 Order to start

Where to start marketing an AI company, step by step

StepWhat we doWhy
1. Positioning and claims filePick the one task you want to be known for. List every claim with its test, data and date.Every later page rests on claims you can defend.
2. Demo, trust page and pricingA demo or sandbox first. Then a data and security page, and a pricing page with a worked example.A buyer wants to test the product before talking to anyone.
3. Docs and searchMake docs, use cases and test write-ups easy to find on Google and in AI assistants.Developers and buyers search for exact tasks.
4. PR and proofFounder and research profiles, and case stories only with a customer's written yes.Buyers check that others have trusted you first.
5. Paid tests and follow-upSmall Google and LinkedIn tests that send people to the demo. Budget follows trials that turn paid.Spend only after the pages can convert.

We do not build, train or test models. We do not promise rankings or a place in an AI answer. Your engineers and lawyer own the product and the legal papers.

Cost by budget

What affects the cost of marketing for AI companies

We don't publish a price list. After a 30-minute strategist call, a written quote follows within 2 working days. Ad spend is separate from our fee.

What affects the cost

  • How much proof exists today: tests, a data page, docs, a demo
  • Pages to build or fix, and how many products and languages
  • Content volume, PR, and the number of paid channels

How we price it

  1. We talk about your product, your buyers and what they can check today
  2. We read your site, docs and claims
  3. A written quote follows within 2 working days, with fee and ad spend on separate lines

What you get in the quote

  • The first 90 days, step by step, with dates
  • A claims file and the pages that rest on it
  • Search, content, PR and paid tests, as scoped

How you pay

Way of workingWhen it fits
Proof and pages projectPositioning, claims file, demo, trust and pricing pages; timeline confirmed in the quote
Monthly retainerOngoing search, content, PR and paid tests; minimum 3 months, 30 days' notice to stop
Ad spend, separate from our feeBilled as Google and LinkedIn charge it

Be careful of anyone who promises a place in an AI answer or a ranking. Nobody controls those.

Every client and project is different. The cost depends on the effort it takes, so we price after the first call.

How we price, in full

See the steps after you ask

What happens after you ask

For projects we think we can help, this is how it goes.

  1. 01

    A strategist calls you

    In one working day: a 30-minute call with one of our strategists about your business and what is not working.

  2. 02

    You get a 1-page plan

    A short, honest plan: what to fix first and what we would do. It is free.

  3. 03

    A quote, if you want one

    If you want to go ahead, we send a quote within 2 working days.

We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.

Who will work with you

A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.

Our beliefWe start with logic and your numbers, not with ideas we happen to like.

/ 08 AI and automation

AI for AI companies marketing

Real business problems, from sales to back office, each with a plain AI fix. A person stays in charge of every step.

Marketing and sales

sales

At least 75% of Indian enterprises surveyed want proof of return on investment, so every proposal needs numbers a buyer can check.

The AI fix AI drafts a one-page value summary from the buyer's own trial usage and flags missing numbers. The account lead checks each figure before it is sent.

Source: Nasscom, Agentic AI Adoption in Indian Enterprises, 15 October 2026

marketing

ASCI wants ad claims backed on request, and its 2026 AI rules say a label cannot fix a misleading ad.

The AI fix An assistant reads each planned ad, post and page, and lists claims with no test, date or source. The marketing head fixes them and the lawyer approves.

Source: ASCI Code, Chapter I, read 29 October 2026

Operations and back office

customer service

Under the DPDP Rules, 2025, people can ask what data a company holds, and a company must answer within ninety days.

The AI fix AI sorts each request by type, finds where the data sits and drafts a reply. The privacy officer approves every answer.

Source: PIB backgrounder 'DPDP Rules, 2025 Notified', 17 November 2025

operations

CERT-In asks companies to report cyber incidents within 6 hours of noticing them, and its list includes attacks on AI and machine learning systems.

The AI fix AI groups security alerts and fills a draft incident form with the time, system and logs. The security lead decides what to report and files it.

Source: CERT-In Directions, 28 April 2022

AI and automation systems WhatsApp automation Chatbots

These show what such tools do. Each card links its source. We do not claim a past project here.

More about AI companies marketing

Deeper reading for when you want the research behind the plan.

Market and buyers

For companies that sell AI, from APIs and agents to tools for one business job.

Market size and trend

Nasscom counted more than 890 generative AI startups in India by the first half of 2025, and says the count rose 3.7 times in a year. About 83% build applications, and 63% changed their model or focus in the past year. The IndiaAI Mission has an outlay of ₹10,371.92 crore, with 10,000 or more GPUs planned for shared compute.

Source: Nasscom, India Generative AI Startup report 2025, data to H1 CY2025, page undated. PIB, Cabinet approves IndiaAI Mission, 7 March 2024

How buyers decide

In a report of 15 October 2026, Nasscom surveyed 200 Indian enterprises. Most need a person to approve every action an AI agent takes, which Nasscom calls the real limit to scale. At least 75% want proof of return on investment (ROI), and over two-thirds cannot see what AI costs them. Developers are wary too. In Stack Overflow's 2025 survey, 46% distrust the accuracy of AI tools and 33% trust it. Two in three name output that is "almost right, but not quite" as their top frustration. So show where the product fails.

Source: Nasscom, Agentic AI Adoption in Indian Enterprises, 15 October 2026. Stack Overflow Developer Survey 2025, AI

How AI companies sell here

API and model firms are found by developers, so docs and a free tier do the first selling. Agent and tool makers sell to a team head and then a security reviewer, as in B2B SEO and LinkedIn lead generation. Consultancies sell on named people, as in leadership PR. Speech and vision firms sell to banks, telecom and government, where a pilot comes first.

Where it is heading, and AI today and next

AI today drafts docs from code comments, sorts support tickets and tags test results. AI next may name tools in its answers, and ASCI already says a paid AI product suggestion must read "Sponsored by" and the brand name. AI cannot prove your accuracy for you. See our AI systems.

Source: ASCI, labelling guidelines for AI-made content in ads, September 2026

People and bodies

Associations and bodies

IndiaAI: the government mission for AI compute, models and startups.

Nasscom: India's technology industry body, with yearly reports on AI.

ASCI: the voluntary ad regulator, now with rules for AI-made content in ads.

CERT-In: the national agency for cyber incidents.

The Data Protection Board of India: a digital body of four members set up under the DPDP Rules, 2025.

Source: Each body's own website, read 29 October 2026; PIB backgrounder on the DPDP Rules, 2025, 17 November 2025

A brand journey worth knowing: Sarvam AI

Sarvam says it started as a research lab and grew into a full-stack AI platform. Dr. Vivek Raghavan is a co-founder. A February 2026 PIB backgrounder says it is one of 12 organisations picked under the IndiaAI Mission's Innovation Centre pillar, with support worth ₹246.72 crore. It also lists product limits plainly, for example speech-to-text for all 22 scheduled languages.

Source: Sarvam, India's sovereign LLM, 26 April 2025. PIB, Sarvam AI Powering a Made-in-India AI Revolution, 21 February 2026

Programmes

What AI buyers check, and the page that answers it

From the buyer's question to your page

These are our own examples. A security team, a developer and a finance head ask different things, so use the table to find the page you are missing.

What the buyer asksThe page that answers itWhat the page must show
Does it work on my data?A demo or sandbox with sample dataA task that finishes in minutes, with no card details for a free plan. India's 2023 dark-pattern rules call forced card details a trap
How accurate is it?A results page for one taskThe test, the data set, the date, and the cases it got wrong
Is my data safe? Does it train your model?A trust pageWhere data is stored, who can see it, whether it trains a model, and a contact for breaches
What will it cost when we use it a lot?A pricing page with a worked exampleOne real usage case worked out in rupees, so a finance head can check the sum
Can my developers use it this week?Docs, a quickstart and a status pageA first call that works in minutes, error lists, version dates and a record of downtime
What happens when it is wrong?A limits pageWhere a person must check the output. Most firms Nasscom surveyed want a person to approve each agent action
Who else relies on it?Customer storiesA real name with a written yes, or no name. An AI-made quote or face is not allowed
Who is behind this company?A company and team pageThe registered company name, the leaders, an address and a person to write to

A model card is a short document that reports how a model was tested and where it should not be used. The idea comes from a 2018 research paper by Mitchell and colleagues.

Source: Our own method. Model Cards for Model Reporting, arXiv, 2018. CCPA, Dark Patterns Guidelines 2023, Annexure 1, items 5 and 12. NIST AI Risk Management Framework is a voluntary US framework from January 2023 for AI risk

Search pages that help assistants and Google

Google says there is nothing special to add for AI Overviews. Write plain pages and keep them indexed. Skip Google's SoftwareApplication markup if you have no real reviews, since it needs a rating or review. In robots.txt, OpenAI treats OAI-SearchBot (search) and GPTBot (training) as separate. See our AI search work and ChatGPT optimisation.

Source: Google Search Central, AI features and your website, updated 10 December 2025. Google, SoftwareApplication structured data, updated 8 September 2026. OpenAI, crawlers. Anthropic, crawlers (the same split)

What you can do, and how we would deliver

What you can do, and what is not ours

Your engineers own the model, the tests and the security review. Your lawyer owns the terms, the data policy and the last word on claims. Keep a short log of every test you run, because we can only publish what you can show. We take the positioning, pages, search, content, PR and paid tests.

How we would deliver, and why each step

First the claims file, so every page rests on something you can defend. Then the demo, trust page and pricing page, because a buyer tests before talking to anyone. Then docs and search, so people find them. PR and paid tests come last. We plan the early steps in a go-to-market plan. Saurav Agarwal, our Founder and CEO, takes the strategy call. Shivanand Mishra, our Digital Marketing Lead, leads the search work and the reporting. Rima Shaw, our Senior Account Manager, is your day-to-day contact.

Learn from the leaders

Sarvam AI

State the exact limits of each product, so a buyer can test them. Languages, audio type and voices are checkable.

What they did A February 2026 PIB backgrounder lists Sarvam's speech-to-text as covering all 22 scheduled languages and 8 kHz phone audio, and its text-to-speech as 11 languages with 39 voices.

Source: PIB backgrounder, 21 Feb 2026

Gnani.ai

Name the test beside any ranking claim, and the conditions. A buyer can then check it, or ask you to show it.

What they did Its home page says it ranks first on 8 of 9 Indian languages on a named test, Kathbath, with noisy 8 kHz audio. This is the company's own claim. We have not tested it.

Source: Gnani.ai home page (company's own statement), read 29 Oct 2026

Haptik

Explain a new category with a story the buyer already knows, and say who stands behind the company.

What they did Its About page compares conversational AI to the first moving assembly line for cars, in 1913. It also says Jio Platforms bought a majority stake in early 2019.

Source: Haptik, About us (company's own statement), read 29 Oct 2026

These companies are not clients of ours and we use no logos. Each card links its source.

Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.

AI companies marketing FAQs

Short answers. For anything else, call or WhatsApp us.

  • Start with one task the product does, shown in a demo a buyer can try. Then add proof: tests with dates, a data page and docs. Search, LinkedIn and PR bring buyers to it. We measure trials and demo requests, not clicks, using trial-to-paid reporting.

  • Drop the label and name the job. "Reads a scanned invoice in Hindi and fills your accounts sheet" tells a buyer more than "AI-powered finance". Add a number from a test you can show, with its date. Our brand positioning finds that one line and checks it with real buyers.

  • No. We do not build, train or test models, and we do not write product code. Your engineers own that. We plan how the product is explained and proved to buyers: positioning, website, docs search, content, PR and paid tests. If a claim needs a benchmark, your team runs it and we publish it.

  • A buyer's security team looks for a working demo, a plain data page, a results page with the test and date, docs, and a pricing page with an example. Add a named team and a contact. Each answers a question that would otherwise come up on a call. See website design for AI products.

  • No one can buy a place in an answer. Google says AI Overviews need no extra optimisation: a page must be indexed and able to show a snippet. So write plain pages that say what you do, for whom, and the proof. We check which assistants name you and fix gaps. Read our guide to AI search.

  • Training bots and search bots are separate. OpenAI says GPTBot is for training and OAI-SearchBot is for search results, and you can set them apart. Anthropic names ClaudeBot for training and Claude-SearchBot for search. Blocking a search bot may cut how often assistants find you.

  • Yes. ASCI's code says ads must be truthful, and claims of fact must be backed up on request. Research claims must show source and date. ASCI's AI labelling guidelines, released on 29 September 2026, add that a label does not fix a misleading ad. Your lawyer decides. This is general guidance, not legal advice.

  • It depends on what you need: positioning, a demo and trust pages, docs search, content, PR or paid tests. We do not publish a price list. After a 30-minute call, a written quote follows within 2 working days, with our fee and ad spend on separate lines. See how we price on our pricing page.

    See how we price

  • Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.

  • Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.

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