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PromotEdge is an integrated marketing agency in India that works with EPC contractors brands across the country. Buyers check papers first. Make yours easy to verify.
Brands we have worked with
A strategist calls you in one working day.
In short PromotEdge plans digital marketing for construction companies and EPC contractors. EPC means engineering, procurement and construction: one firm designs, buys and builds. We build the credentials page, project list and LinkedIn page that buyers check before they shortlist you. See all industries we plan for. We cannot promise a tender or an order.
Keep one credentials file ready all year and name one person to update it. The same papers can feed a page on your site for buyers who find you first. See website design.
This is my problemBuyers search by kind of work and by place. Make one page for each kind of work you do and each region you serve, with real projects on it. See B2B SEO.
This is my problemAdd what a buyer can check: value, year, role, owner and the certificate. Photos then support the facts. See industrial photography.
This is my problemKeep a LinkedIn page that posts one finished project at a time, with the owner's permission. See LinkedIn lead generation.
This is my problem| Step | What the buyer checks | What your site and file show |
|---|---|---|
| 1. Who are you | Registration, years in business, address and who leads the firm. | An About page with the facts, and the same details on LinkedIn. |
| 2. Have you built this before | Similar projects, their value, the year and the owner. | A project list with value, year, your role and the owner's completion certificate. |
| 3. Can you carry this size | Turnover and net worth for past years, next to the size of the job. | Statements your accountant can certify, kept ready to attach to a bid. |
| 4. Will you finish the work | Signed completion papers and what owners say about you. | Client letters given with consent, and dated site photos. |
| 5. Who do we call | A named person, and a firm that looks active. | A contact page, a LinkedIn page with recent projects and a phone that gets answered. |
Each step is a document. The next section shows how two official papers set the numbers.
Built around the papers a buyer checks, and read on enquiries.
TV, print, radio, outdoor and PR, bought against your sales map
Dated site photos that support the facts on your project list.
Short films of a project from start to handover. Short films of a project from start to handover, with the owner's permission.
A clean document you can attach to a bid or send to a developer.
Be found, get leads, and count every one
A fast site with a project list, certificates and a named contact.
One page for each kind of work and region, with real projects.
A page that shows finished projects to project managers, consultants and owners.
LinkedInSearch ads for the work buyers look up. Search ads for the work buyers look up, sent to the matching project page.
Google AdsFollow up every lead, by itself
One place for each enquiry, with a reply time you can check.
A monthly report of enquiries by page and channel.
We don't publish a price list. Every client and project is different, so we price after the first call. Ad spend, if any, is billed apart from our fee.
| Way of working | When it fits |
|---|---|
| Monthly retainer | Search, LinkedIn and reports. Contracts start at 3 months, with 30 days' notice to stop |
| Project fee | A credentials page, a company profile or a photo shoot; the timeline is confirmed in the quote |
| Ad spend, separate from our fee | Billed apart from our fee and shown in the report |
To compare quotes fairly, ask each agency how it will show which page or channel brought each enquiry.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
We can plan and run the marketing side for a contractor: the credentials page, search, LinkedIn and enquiry follow-up. Your bid team writes the bids, and your engineers confirm each fact.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content CreatorFour kinds of work. One plan.
What to sell, to whom, and why they should pick you.
Ideas, films, print, radio and outdoor that people remember.
Search, social, ads and websites that bring enquiries.
Events, activations and shop branding, run within the PromotEdge group.
Short answers. For anything else, call or WhatsApp us.
It depends on the number of project pages and kinds of work, the regions and languages, whether you want photography or film at sites, and how much search and LinkedIn work you need each month. We don't publish a price list. Every client and project is different, so we price after the first call. Fee and ad spend sit on separate lines, so you can judge cost per enquiry.
They check proof: completed projects with value, year and owner, completion certificates, turnover and net worth next to the size of the job, and whether the firm looks active. In a government tender, the paper sets the numbers, and your site cannot replace the bid. A buyer who finds clear papers in minutes has less reason to move to the next name on the list.
No. Qualification depends on your real projects, turnover and net worth against the numbers in that tender. Marketing can keep your proof tidy and easy to attach, and it can help private buyers find you. We make no promise about any tender or shortlist, and we do not write bids. Clear papers save your team days when a deadline is near.
We agree in writing, before work starts, who holds each ad account. The website, domain and enquiry data belong to you. Ad spend is billed apart from our fee, so you can see what each month's spend bought.
A project list with value, year, your role and the owner. Completion certificates and work orders, with the owner's permission. Client letters given with consent. Turnover and net worth statements kept ready to attach. Registrations and a named contact. Dated site photos. Each item lets a buyer check a claim, and that shortens the road to a call.
We do not write your bids, fill in tender forms, name tenders or arrange meetings with officers, and we cannot promise a tender, a shortlist or an order. We do not invent project details, and we ask the owner's permission before a project goes online. Honest limits protect your name with the buyers you want to keep.
It depends on who buys. Owners and developers often search Google by kind of work and place, so search pages and a credentials page come first. Project managers and consultants spend time on LinkedIn. We start with one or two channels, so you see which brought real enquiries. We visit clients every month, and review with every client online every week.
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
Rather talk now?
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Real problems of contractor teams, from site photos to enquiries, and what we would set up for each, with your team in charge.
Site photos sit in WhatsApp groups with no names, and the website team cannot find the right ones.
What we set up AI sorts the photos by project and date and drafts a short caption for each. Your site head checks each caption and approves the photos that may go online.
Who stays in charge Your site head approves each photo and caption.
Enquiry emails ask the same questions about past projects and certificates.
What we set up AI drafts replies from your approved project list. A person reads each draft before it goes out. Questions it cannot match go to your bid manager.
Who stays in charge Your bid manager approves the answers.
Tender notices arrive daily, and someone reads each one by hand.
What we set up AI reads each notice and drafts a short summary against a checklist you write. A person decides which tenders to pursue.
Who stays in charge Your tender head sets the checklist and makes each decision.
AI and automation systems Lead follow-up automation Analytics and tracking
These show what we would set up for you. We do not claim a past project here.
A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.
| What a buyer asks | What a buyer can check | What to show |
|---|---|---|
| Have you built this before? | A completed project of similar size | Project list with value and year, and the owner's certificate |
| Are you financially sound? | Turnover and net worth for past years | Statements your accountant can certify, ready to attach |
| Are owners happy with you? | A letter or a call to a past owner | Client letters given with consent, and a named reference |
| Are you still active? | Recent work and a reachable team | Dated site photos, LinkedIn posts and a contact page |
Our beliefWe look at your business first. Marketing comes second.
Two official papers, with the clause numbers, so you can check them yourself.
Clause 4(xiii)(m) says GeM recommends bid security at 1 percent of the estimated value of the procurement, and that the buyer may select between 0.5 and 5 percent, valid for 45 days beyond the bid validity. Clause 7(ii) says the buyer can select performance security up to 5 percent of the value of the contract. Some sellers are exempt from bid security, such as micro and small enterprises that make the offered product, so read the clause if that is you.
Source: GeM, General Terms and Conditions on GeM 4.0 (Version 1.29), 25 March 2026, read 15 November 2026
Clause 4(xiii)(g) says buyers may add eligibility criteria and extra terms through the filters and the additional terms and conditions module of GeM's bidding system, and may not refer to other websites or documents. So look for turnover and experience limits in the terms of the bid itself.
Source: GeM, General Terms and Conditions on GeM 4.0 (Version 1.29), 25 March 2026, read 15 November 2026
The manual describes the criteria for EPC tenders as suggested. Technical capacity is payments received over the past five financial years, and financial capacity is net worth at the close of the preceding financial year. For awards from a listed public company, the tender documents must state its financial requirements, such as average annual turnover over a set period and a minimum period of registration.
Source: Department of Expenditure, Ministry of Finance, Manual for Procurement of Works, Second Edition, 2025, read 15 November 2026
In the first phase of a pre-qualification bid, firms are shortlisted on past experience of similar contracts, performance capability and financial strength, and no commercial or price details are asked. The manual says the criteria should be neither very stringent nor very lax, and that its guidelines are illustrative and may be modified for specialised jobs.
Source: Department of Expenditure, Ministry of Finance, Manual for Procurement of Works, Second Edition, 2025, read 15 November 2026
About the EPC and construction contractors industry
Digital marketing for construction companies means making your proof easy to find and easy to check. A buyer often shortlists a contractor on papers: past projects, completion certificates, turnover and net worth.
PromotEdge builds the website, search pages and LinkedIn presence that carry those papers, so the right owners and project managers can reach you.
A contractor sells a large, slow contract. The buyer may be a government department, a company building a new plant, or a developer. Before a call, the buyer checks what can be checked: which projects you built, whether the owner signed them off, and how big they were next to the new job. In a tender, which is a published job where firms send offers under written rules, some tenders add a first filter called pre-qualification, which decides who gets priced at all. Papers decide that. Turnover is the money a firm earns in a year. Net worth is what the firm owns minus what it owes.
In our view, many contractor websites show photos and a list of services. A buyer can feel the scale, but can check very little. A buyer doing due diligence, which means checking a firm before giving it work, looks for documents. In our view, a good credentials page holds a project list with value, year and your role, completion certificates, work orders, client letters given with consent, and proof of turnover and net worth ready to attach. A LinkedIn page shows the same story to project managers.
This page is for contractors and EPC firms in buildings, roads, water, power and industrial works. For equipment makers, see construction equipment. For home builders, see real estate. For solar EPC, see energy and solar, and for material makers, see building materials. A city or government body that wants bus shelters, smart poles or LED screens built needs different work. PromotEdge does urban infrastructure work through PEXORA, a joint venture of PromotEdge and Prodigy. See urban infrastructure and government and PSU marketing.
Useful before you start. Open it when you need it.
The basic checks and the rules on claims for your trade, before you spend.
Two official papers show how the bar is set. Read them as examples. Your tender paper decides.
GeM. GeM is the Government e-Marketplace, an online buying platform for government buyers. GeM is built mainly for goods and services. Its General Terms and Conditions, version 1.29 of 25 March 2026 (GeM, read 15 November 2026), print no turnover or experience number for bidders. Each buyer sets its own limits in the bid, using GeM's filters. GeM does print rules on money. Bid security is a sum a bidder puts up with the bid, so that it does not withdraw. GeM recommends 1 percent of the estimated value, and a buyer may choose between 0.5 and 5 percent. Performance security is a sum held to make sure the work gets done. A buyer can ask for up to 5 percent of the contract value.
Works Manual, for central government works. The Department of Expenditure, Ministry of Finance, issued the Manual for Procurement of Works, Second Edition, 2025, with a foreword dated 23 December 2025 (read 15 November 2026). For EPC contracts (para 3.2.5) it suggests this test. Over the past five financial years, the bidder has received payments of at least 60 percent of the estimated project cost from one eligible project, or at least 40 percent from each of two, or at least 30 percent from each of three. It also suggests a net worth of at least 15 percent of the estimated cost. An eligible project is one awarded by a Government Ministry or Department, or by a listed public company.
For other works with a pre-qualification round (paras 3.9.1 to 3.9.4), the manual suggests similar completed works in the last seven years: three works that each cost at least 40 percent of the estimated cost, or two that each cost at least 50 percent, or one that costs at least 80 percent. A work counts as substantially completed when 90 percent or more of its value is paid, the work or a major part of it can be used, and the owner has issued a certificate.
The manual calls its criteria suggested and illustrative, and says organisations may change them for specialised jobs. It is meant mainly for ministries and departments with limited in-house engineering capacity, and major engineering organisations may follow their own frameworks. The two papers also differ on money. The manual says bid security should ordinarily be 2 to 5 percent of the estimated value of the works, and performance security 3 to 10 percent of the contract value. Read the paper of your own tender.
What we did not check. We did not read the tender rules of CPWD, any state e-tender portal or any private buyer, so we say nothing about them. Treat the numbers above as a guide to what a buyer may ask, and nothing more.
What we cannot do. We cannot promise a tender, a shortlisting or a pre-qualification. We do not write your bid, fill in your tender forms or arrange meetings with officers. Your tender team does that. We make your public proof clear, so that a buyer who looks you up finds papers that can be checked. Our boundary: we make no claim about any tender, and we name none.
Deeper reading if you want the research behind the plan.
Deeper reading for when you want the research behind the plan.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
A strategist calls you in one working day.
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