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Indian marketingnews and updates
What changed in marketing, and what it means for your business.
What changed,and what should you do?
This section explains changes in how Indian businesses market themselves. It covers Google search updates, shifts in social media and advertising, new rules for advertisers, and trends worth acting on.
Each piece says what changed and what it means for you.
We write about a change only when it matters to a business owner or marketer. We link to the official announcement wherever there is one. You'll also find news about PromotEdge here, such as new work and milestones.
Older pieces stay up for reference, with their dates shown, so you can see when each change happened. When something we wrote about changes again, we say so on the page. A monthly round-up of what changed in Indian marketing will be added to this section.
Our beliefChange is the only constant.
Newestfirst.
Indian Marketing Updates: October 2026
What changed for Indian marketers in September and October 2026: ASCI's AI labelling rules, Google's spam update, and what to do about each.
Updated 24 Aug 2026Graphic Design Trends 2026: What’s Actually Working Right Now
Graphic design trends for 2026 in plain words: bold, human-centred visuals, oversized type, rich colours and handmade touches that are working right now.
Updated 20 Aug 2026Google’s August 2025 Spam Update Will Impact Brands and Website Owners
Google August 2025 spam update explained. What changed, when it started on 26 August, and how it can affect brands and website owners like you.
Updated 20 Aug 2026Google December 2025 Core Update
Google December 2025 core update explained. What the update is, when it was announced on 11 December, and why ranking changes are likely for many pages.
Updated 20 Aug 2026Digital Marketing Trends 2026: What’s new and what’s next?
Digital marketing trends for 2026. See what is new and what is next, from smarter ads and shorter videos to chatbots that sound almost human.
Updated 20 Aug 2026Cookieless Future: How Digital Marketing Agency Can Adapt to Privacy Changes
Cookieless future and digital marketing. How a digital marketing agency can adapt to privacy changes and life without cookies, in simple steps.
Updated 20 Aug 2026Celebrating 10 Years of PromotEdge: A Decade of Creativity & Growth
PromotEdge at ten. How the Kolkata agency started in 2015, what changed over a decade of work, and a thank-you to the clients and team behind it.
Updated 24 Apr 2026Is SEO Still Relevant in 2026? Yes It is
Is SEO still relevant in 2026? Yes, buyers still start by searching, but the aim has moved from rankings to enquiries. See 3 reasons and 3 trends.
Updated 21 Apr 2026Content Creation in Digital Marketing: What will Trend in 2026?
Content creation trends in digital marketing for 2026. See why storytelling is winning hearts and why people want to connect with people, not just brands.
Updated 17 Nov 20255 Video Marketing Trends: You Won’t Want To Miss in 2026
Video marketing is still a strong way to educate, convert and keep prospects engaged. Read the five video trends worth acting on in 2026 for your brand.
Updated 17 Nov 2025Digital Marketing Agency Forecast: What Comes Next
The pandemic years pushed businesses online. These are the factors our agency expects to shape digital marketing next, from privacy to reliability.
Updated 24 Mar 2025PromotEdge Wins The Digital Mandate For Austin Plywood and Eagle Consumer Products
We are elated to announce that our team’s tireless efforts have enabled us to win the digital marketing mandates for two of the leading brands from their.
Updated 8 Nov 2024Supreme Court Makes Self-Declaration Mandatory For All Advertisers
UPDATE: The Supreme Court has superseded its previous directives with a new advisory that only mandates Food & Health sectors in India to upload an.
Updated 8 Nov 2024PromotEdge Wins the Exclusive Marketing Mandate for Style Baazar
PromotEdge wins the exclusive marketing mandate for Style Baazar, a fashion retail brand, covering content, social media, performance and influencers.
Updated 7 Nov 2024PromotEdge Wins Digital Communications Mandate for Magik LED
News: Magik LED, the LED lighting brand from the house of Century Plywood, picks a digital communications partner. What the new mandate covers.
Updated 7 Nov 2024PromotEdge to take its advertising & digital marketing expertise to more regions of India
Kolkata, April 8, 2021: PromotEdge, an advertising & digital marketing agency in Eastern India, marks its 6th anniversary and plans to serve more regions.
Updated 7 Nov 2024PromotEdge Collaborates With Tide Water Oil Co. (India) Ltd. The Owner of Brand Veedol
PromotEdge, one of India’s leading integrated marketing and digital advertising agencies, is pleased to announce its collaboration with Tide Water Oil Co.
Updated 7 Nov 2024PromotEdge bags 360-degree Creative & Digital mandate for Kolkata Thunderbolts
PromotEdge, based in Kolkata, won the creative and digital mandate for the Kolkata Thunderbolts, a team debuting in the Prime Volleyball League.
Updated 7 Nov 20245 Annual Report Design Trends For The Companies
Corporate communication is an evolving picture, and annual reports serve the role of visual records of an organisation’s goals and achievements.
Updated 7 Nov 20247 Years of Edging Ahead: PromotEdge
PromotEdge, an integrated marketing agency in Eastern India, celebrates its 7th anniversary and looks ahead to new challenges and bigger goals.
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorSpend where it brings business.Cut what doesn't.
Straight answers.
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We post when a change matters to Indian businesses, such as a Google core update or a new advertising rule. Each piece shows its date, so you can see how recent it is. There is no fixed day. Changes arrive when platforms and regulators decide, and we write only about the ones that matter.
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Usually not. Most updates reward the same basics: helpful pages, a fast site and honest information. Each piece here says whether you need to act, and what to do first. Check your enquiries and search traffic before you change anything. Then you react to real effects, not to rumours.
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This section covers Google search updates, social media and advertising changes, new rules for advertisers, and trends worth acting on. It also has PromotEdge news, such as new work and milestones. We link to the official announcement wherever there is one. You can read the source yourself.
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A monthly round-up of what changed in Indian marketing is added to this section. The latest one sits at the top of the list. Each round-up names its sources and dates and says what to do about each change. Older round-ups stay online, so you can look back at earlier months.