Enquiries come, but they are students and job seekers.
Sales wastes hours on people who will never buy. How we worked on it: Performance marketing judged on real enquiries.
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Websites and lead generation for engineering, chemical and pharma companies: our work
Companies that sell to other businesses get enquiries from students and portals that lead nowhere, while real buyers want papers before they call.
Since 201565+ in-house team1 office in Kolkata · 5 team bases
/ 01 In short
In short
Companies that sell to other businesses get enquiries from students and portals that lead nowhere, while real buyers want papers before they call. An unknown supplier also has to earn trust before anyone talks.
PromotEdge, an integrated marketing agency in India, has worked on these problems for industrial firms and in pharma. This page shows how, with names kept private and results shared 1-to-1 under NDA.
/ 02 Major challenges
Major challenges in engineering and chemical marketing
Four problems get in the way of sales here. They come from our industrial manufacturing page and from reporting on business portals. Under each we say what the work did about it.
Paid portals send enquiries that look fake or not serious.
Each one costs money and a salesperson's time. How we worked on it: Search work and ads that bring buyers to the company's own website.
The website is a brochure from years ago, and sales does everything else.
A buying committee wants to research without phoning anyone. If it can't, the salesperson does the website's job. How we worked on it: Website design and development, then maintenance to keep it current.
Buyers do not easily trust an unknown supplier online.
They ask for samples and references before they will talk. How we worked on it: A clear website with one consistent brand look, so a new buyer can check the company first.
Our beliefWe start with logic and your numbers, not with ideas we happen to like.
/ 03 Who it was for
Who this work was for
Engineering, industrial machinery, chemical and pharma companies that sell to other businesses. We have worked with 7 such companies, and we do not name them.
/ 04 What we did
What we did for these companies
We started with the website. Search and ads for the enquiries came after it.
- 01
Understand the buying committee
Each person on it checks different things.
- 02
Build or rebuild the website
Website design, development and maintenance.
- 03
Make it findable
Search work for what buyers type.
- 04
Bring in enquiries
Performance marketing, judged on real enquiries.
- 05
Keep the brand consistent
Logo and creative design where a company needed it, plus social media.
/ 05 The work
The work, as a list
- Website design, development and maintenance
- Search engine optimisation (SEO)
- Performance marketing
- Social media
- Logo, tagline and creative design
/ 06 One team
How it worked together
The website came first, with search work and ads after it. One team did both, so the ads led to pages that could answer a buyer's questions.
/ 07 Under NDA
What we can show you
Client screens and enquiry numbers are private. A 30-minute video call, or a visit to our Kolkata office, is where we share them under NDA.
Related
Related pages
The trade, the services used, and what clients say.
Under NDA, in a 1-to-1 call
Book a 1-to-1 case walkthrough
Common questions
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No. We work under NDA and keep a client's name, screens and numbers apart from any public account of the work. The 1-to-1 call covers what our agreements let us show.
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No. Our pharma and healthcare work is for companies and brands, not for individual doctors or hospitals.
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Usually because the form asks nothing and the pages speak to everyone. Two plain questions, on product and on quantity, help sort a buyer from a casual sender.