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Work · Our work · Results shared 1-to-1
In lighting and electricals, the electrician often names the brand, so an ad aimed at the homeowner alone misses the person who decides.
In lighting and electricals, the electrician often names the brand, so an ad aimed at the homeowner alone misses the person who decides. PromotEdge, an integrated marketing agency in India, has worked on this problem for lighting and electricals brands, on digital and print.
This page shows how. Clients stay unnamed, and results are shared 1-to-1 under NDA.
One problem stands out here. It comes from our electricals and appliances industry page. Under it we say what the work did about it.
The electrician recommends another brand.
Whoever fits the product often decides, so a homeowner's ad alone misses that person. How we worked on it: Influencer work and digital films that make the brand known to people who fit it as well as people who buy it.
Lighting, electricals and appliance brands that sell through dealers and are chosen by electricians. We have worked with 2 such brands, and we do not name them.
We ran it as a digital and print plan around the dealer, the electrician and the buyer.
The homeowner, the electrician, the dealer or the builder.
Performance marketing, social media and website maintenance.
Influencer work and digital films.
Newspaper ads and event creatives.
Our beliefChange is the only constant.
Digital, film and print were planned side by side by one team, so a launch read the same in the paper and on a phone.
We keep campaign numbers and screens private. Under NDA, we can share them in a 30-minute video call or at our Kolkata office.
The trade, the services used, and what clients say.
No. NDAs prevent us from joining a client's name, screens or numbers to the work on a public page. A 1-to-1 call is the place to ask.
Usually both. The electrician often names the brand, and the homeowner pays and can ask for it. Which comes first depends on your product.
