“Our microsites still show old prices and dates.”
Move each project into your main site as its own section, so one team updates it.
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Industry · Real estate · Website design
Real estatewebsite design
Since 201565+ in-house team6 cities
Project websites that answer a buyer's questions on a phone, then book the site visit.
A strategist calls you in one working day.
/ 01 Real estate website design
A project website has one job:getting the family to the site.
Families rarely decide on a property alone, so a project website has to answer every family member's questions on a phone. For developers and agents, PromotEdge builds developer websites and project microsites with floor plans, a location map and an easy way to book a site visit.
Each project page carries its RERA details. RERA is India's real estate law, and it requires registration. Every enquiry goes straight to your sales team and CRM (customer relationship management software). So more site visits come from leads you don't share.
The RERA Act, 2016 counts anything issued "through any medium" as an advertisement, so a website counts. Section 11(2) says it must "mention prominently" the authority's website address and the registration number. So a new project's pages wait on a private staging site and go live the day the number arrives. This is general guidance, not legal advice.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forreal estate developers.
Real estate marketing
The whole launch plan, from RERA registration to handover.
Project launch campaigns
Landing pages ready the day your RERA number arrives.
Digital marketing for real estate
Facebook, Instagram and Google ads that land on the project page.
MetaGoogle AdsSearch engine optimisation
Project and locality pages that show up when buyers search on Google.
GoogleReal estate lead generation
Every enquiry followed up, with visit reminders on WhatsApp.
WhatsApp3D walkthroughs
A walkthrough film that plays only when the buyer taps it.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For real estate developers
6 items
- RERA number and authority website on every pageRERA Act, 2016, section 11(2). We also show both on the first screen.
- Project details that match the authority's pageRERA Act, 2016, section 11(1) puts your project's details on its website.
- A consent notice on every enquiry formDPDP Rules, 2025 (PIB, 17 Nov 2025): a clear notice and easy withdrawal.
- Floor plans and a cost-sheet buttonGood practice: plans open to all, cost sheet sent on WhatsApp.
- Enquiries routed to your CRMGood practice: each lead tagged by project and page.
- Domain, hosting and logins in your nameGood practice: your company owns them, not the agency.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Buyers want the price and floor plans. Our site hides both.”
Show floor plans openly. Add a "Get the cost sheet on WhatsApp" button that asks only for a name and phone number.
“Our home page opens with a drone video that just spins.”
Load a light image first, with the RERA number and Call and WhatsApp buttons. The film plays only when tapped.
“Families abroad drop off our site-visit form.”
Offer a video-call tour, in the buyer's own time zone. A relative in India can visit for them.
“Portal leads get a call in minutes. Website enquiries sit in an inbox.”
Connect every form, call and WhatsApp click to your CRM, so the right sales person gets an alert.
“A buyer found our possession date differs from the RERA page.”
Keep one fact sheet per project, write every page from it and check it against the RERA page. AI tools can draft changed text for a person to check.
Buyers asking for the price? Tell us how your cost sheet reaches them today, and we'll show a simpler way. Share your cost sheet flow
/ 05 How we work
From the site office's questionsto a site that books visits.
- 01
1. Start at the site office
We list what buyers ask on every visit, such as carpet area, possession date and home-loan banks. Each answer gets a place on the site.
- 02
2. Choose one site or separate microsites
Most developers do well with one site and a section for each live project. Campaigns get short landing pages inside it.
- 03
3. Put the RERA facts in plain sight
Each project page shows the registration number and the authority's website address on the first screen, copied from the project's RERA page.
- 04
4. Build for a phone, then book the visit
Floor plans zoom with two fingers, and the 3D walkthrough loads only on a tap. A WhatsApp message confirms each visit.
- 05
5. Connect every enquiry, then keep pages true
Forms, calls and WhatsApp clicks reach your CRM, and call tracking shows which page made the phone ring. Conversion fixes follow where readers don't book.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Under RERA a project website is an advertisement. It shows the registration number, and careful buyers compare it with the authority's page.
Real estate websites in depth
The rule that matters
RERA is the 2016 law for property sales. It counts anything issued "through any medium" as an advertisement, so a website counts. Section 11(2) says it must show the authority's website address and the registration number. Section 11(1) makes the promoter keep a page on that website, with booked units updated every quarter.
Source: Real Estate (Regulation and Development) Act, 2016, sections 2(b), 11(1) and 11(2), text on the Haryana Real Estate Regulatory Authority site, read 10 Oct 2026 (https://haryanarera.gov.in/admincontrol/acts)
How buyers decide
Our view: someone shares the link in the family WhatsApp group. Each person checks the location, carpet area and possession date, then looks up the RERA number. They drop out when the page is slow, hides the price, or disagrees with the RERA page.
What you can do, and what is not ours
You can keep one fact sheet per project and name one person who approves changes. You can compare your own RERA page with your site. We cannot register a project or change what the authority publishes. Construction and possession dates stay yours.
How we would deliver, and why each step
We start at the site office, because its questions are the buyer's. We copy RERA facts from the authority's page, because a mismatch costs trust. We show the number on the first screen, because Section 11(2) asks for it. We test on an ordinary phone, because families open the link on whatever they have.
Bodies to know
CREDAI: calls itself the apex body of private real estate developers in India, set up in 1999.
NAREDCO: calls itself an autonomous self-regulatory body, set up in 1998 under the housing ministry.
MahaRERA: Maharashtra's regulator. Anyone can search its registered projects, so buyers can compare your page with its entry.
Source: Official sites of each body, read 10 Oct 2026
We'd rather show you results than a nice presentation.
Not sure whether to build one site or many? Let's think it through together. Plan the structure
/ 06 Cost
What affects the cost of a real estate website.
We don't publish a price list. We quote against a written scope. Domain, hosting and software are billed at actuals, in your company's name.
What affects the cost
- Projects and phases. Each needs its own page and RERA details.
- One site or microsites. More microsites mean more upkeep.
- Unit types. Twenty take longer than four.
- Booking and CRM links. Each adds set-up.
How we quote
- A free 30-minute strategist call on your projects
- We check your site beside each RERA page, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Developer pages, project sections and any microsites
- Floor plans, map, cost-sheet request and RERA details
- Booking, WhatsApp and CRM links, tested on phones
How it is billed
| Way of working | When it fits |
|---|---|
| Fixed-scope build | Usually 4 to 6 weeks; timeline confirmed in the quote |
| Monthly retainer | Updates and fixes; minimum 3 months, 30 days' notice to stop |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Real estate
Related industries
Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Developers and agents whose website isn't bringing visits
Tell us what's not working.We'll show you where your website loses buyers.
Straight answers.
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Your story and delivered projects, then a section for each live project. Each shows its RERA details, floor plans, a location map and the possession date. Then three next steps, all feeding your CRM: get the cost sheet, book a visit, or call and WhatsApp.
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We won't claim to be right for everyone. Ask every company, including us: Can we see a project page you built, opened on a phone? Who checks the RERA details before a page goes live? How do enquiries reach our CRM? Will the domain and hosting be in our company's name?
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We don't publish a price list. The cost depends on how many projects and phases you show, one site or several microsites, and the unit types. Booking and CRM links add set-up. A written quote follows within 2 working days.
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A website usually takes 4 to 6 weeks, depending on the projects and how ready your material is. Floor plans, cost sheets and legal sign-off often take longer than the build. We finish project pages on staging, so they go live the day the RERA number arrives. We confirm the timeline in the quote.
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Yes. The Act's definition covers anything issued "through any medium", so a website or landing page counts. None can go live before registration. Each must show the registration number and the authority's website address prominently. This is general guidance, not legal advice.
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Yes, smaller ones. A broker needs listings that are easy to update and a fast WhatsApp line. An interior design studio needs a portfolio by kind of project, with real photos and a consultation form. See our pages for real estate agents and brokers and interior designers.