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For rooftop installers, C&I (commercial and industrial) solar firms and EPC (engineering, procurement and construction) companies, and for equipment makers. We help you fill your survey calendar with roofs that turn into installs.
A solar system is bought once and lived with for decades, so every buyer is really asking if you will still answer their call in year ten. PromotEdge markets solar for rooftop installers, EPC firms, and makers of panels, inverters and batteries.
The aim is that more of your enquiries turn into site surveys and, in the end, installs.
MNRE (the Ministry of New and Renewable Energy) notes that solar plants are generally set up for 25 years. Each kind of buyer tests that trust in their own way. So our digital marketing for solar companies never runs one plan for all.
We have been at this since 2015. We look at your business first and marketing second. Then we test small, read the numbers and scale what brings installs, and we never copy a competitor's plan.
Selling home inverters and batteries too? See electricals and appliances.
“Our ads bring hundreds of enquiries, but most are tenants or tiny bills.”
Score each lead by roof owner and monthly units, then check the pincode, so surveyors visit real roofs. The subsidy portal itself pairs 0-150 units with 1-2 kW. See lead generation.
This is mine“Rivals shout 'free electricity', so our honest ad looks costly.”
Show the buyer's cost after the subsidy, and the savings on their own bill. It reads slower and closes better.
This is mine“Surveys get booked, then families stop answering.”
Send the surveyor's name before the visit, then a clear quote and an update at each step on WhatsApp. A CRM (one place for every enquiry) gives each family an owner.
This is mine“Buyers ask if we'll still be around when the warranty is needed.”
Show your service record and warranty terms on every page and quote. Reply to every review with reputation management, and buyers trust you before they call.
This is mineVikram Solar and Luminous are our clients in this trade. We haven't yet published a case for a rooftop installer or an EPC firm, so the plan on this page comes from the buyer's side and from the rules, not from a past project.
Brands in this trade we have worked with
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedOur beliefWe're professionals. We'd rather be blunt than pleasing.
| Step | What we do | Why |
|---|---|---|
| 1. Strategy | Split your business into homes, societies, C&I and dealers. Start with one group and one area for 90 days. | Each group has its own deal size and sales cycle. |
| 2. Local search | A Google Business Profile for each area, with reviews. SEO (search engine optimisation) for 'solar installer near me', plus AI answers. | Home buyers search nearby, then read reviews. |
| 3. Lead ads and pages | Solar lead generation runs on Meta and Google ads that lead to a bill-based savings calculator. We judge them on cost per survey. | Cheap leads that never become surveys cost more. |
| 4. WhatsApp, CRM, reports | Survey booking and quote follow-up, plus subsidy-step updates, logged in a CRM (customer relationship management system). Reports run from enquiry to cost per install. | Buyers drop out when they hear nothing. |
Module makers lean on installers and dealer meets, then on exhibitions with installation videos. Stalls and on-ground work are delivered with the same partner.
No price list. These things move the number.
We don't publish a price list. After a 30-minute strategist call, a written quote follows within 2 working days. Ad spend is paid at actuals, as are stalls and rewards.
| Way of working | When it fits |
|---|---|
| Monthly retainer | Search, ads, WhatsApp and content. Minimum 3 months, 30 days' notice to stop |
| C&I programme | Account lists and savings cases. We confirm the timeline in the quote |
| Show or launch project | One exhibition or launch, run on its own. We confirm the timeline in the quote |
Ask every agency how it counts installs, not just leads. Printing is handled through the same partner.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
All 11 services in one place. Tap one to see how it works.
Meta and Google ads that ask about the roof and the bill first.
MetaGoogle AdsOne plan across search, ads, social and WhatsApp for solar buyers, checked against site surveys and installs.
A Google Business Profile for each area, with photos and reviews.
Google Business ProfileGoogleAI drafts first savings sheets. A CRM gives every enquiry an owner.
One buyer group, one area, counted in surveys and installs.
Content AI search tools can read and quote on solar questions.
GoogleA bill-based calculator that turns a visit into a survey booking.
Survey booking and quote follow-up, then an update at each subsidy step.
WhatsAppB2B (business-to-business) lists of factories, each with a savings case.
LinkedInCertificates and co-branded material, plus rewards for verified installs.
Working demos and meetings booked before the show.
Homes, factories, housing societies or installers: which should you win first? Let's weigh it up together. Weigh it up
Real business problems, from sales to back office, each with a plain AI fix. A person stays in charge of every step.
Many households know about rooftop solar, but turning that interest into an installation depends on trust, easy finance and a simple process.
The AI fix A WhatsApp assistant answers subsidy questions, estimates system size from a bill photo and chases quiet leads. A surveyor checks the roof and an engineer checks every quote.
Source: CEEW press release on its national household survey, 4 June 2026
Some customers get wrong bills from meters not set up for solar, wait for state subsidy or do not know how to care for panels.
The AI fix A WhatsApp assistant shows file progress and sends panel-care reminders. For a wrong bill it collects meter and bill photos, and staff raise it with the power company.
Source: Mongabay-India, 28 August 2025
AI and automation systems WhatsApp automation Chatbots
These show what such tools do. Each card links its source. We do not claim a past project here.
Deeper reading if you want the research behind the plan.
India had 162.15 GW (gigawatts) of solar capacity by 30 June 2026. In FY2025-26 it added 44.61 GW, nearly double the 23.83 GW of FY2024-25. Rooftop systems gave 8.7 GW of that, and over 43 lakh homes had rooftop solar by June 2026.
Source: Press Information Bureau (PIB Research), India's Solar Growth Enters a New Era, 2 August 2026
Our view: a home buyer asks a neighbour who has solar, then compares two or three quotes against the monthly bill. A factory owner asks a peer and wants the payback, meaning the years the savings take to repay the cost, worked out on their own bills. Both drop out when replies are slow or costs look hidden.
In their words: "Will you still answer in year ten? Is the subsidy real? Who fixes it if it stops?" Few say aloud that they also want a named surveyor, a written warranty and a saving worked out on their own bill. Home buyers expect you to handle the power company's forms too.
Installers sell rooftop systems to homes and societies, and need portal registration to offer the subsidy. C&I (commercial and industrial) firms sell to factories, which can own the plant or pay for its power. Makers sell through installers and channel partners, the same dealer problem as on our building materials and electricals pages. See our business models guide.
Source: MNRE, Guidelines for PM-Surya Ghar: Muft Bijli Yojana, CFA to Residential Consumers, clause 7(a) (page dated 7 June 2024). CleanMax, home page, for the OPEX and CAPEX models, read 10 October 2026. Waaree Energies, About us, for the channel partner model, read 10 October 2026
PIB says a floating-solar scheme with battery storage was approved on 31 July 2026. The home subsidy scheme runs to FY2026-27, so give buyers a reason beyond it. AI today answers survey questions and drafts savings sheets. AI next may size a system from a bill photo. AI cannot walk the roof or win a family's trust. See our AI systems.
Source: Press Information Bureau (PIB Research), India's Solar Growth Enters a New Era, 2 August 2026, for the floating-solar scheme. MNRE, PM-Surya Ghar guidelines, clause 1(a), for the scheme period
MNRE: the ministry for renewable energy. It owns the rooftop solar portal.
SECI: the Solar Energy Corporation of India, a government company that runs solar tenders.
ISMA: the Indian Solar Manufacturers Association, for Indian makers of cells and modules.
NSEFI: the National Solar Energy Federation of India, which speaks to government for its members.
CII: the Confederation of Indian Industry. Its Green Business Centre advises on renewable energy.
Source: Each body's own website, read 10 October 2026; CII Green Business Centre, About us, read 10 October 2026
Sumant Sinha founded ReNew, a clean energy company, in 2011 and is its chairman and chief executive. ReNew listed on the Nasdaq exchange in 2021.
Kuldeep Jain founded CleanMax in 2010. It supplies clean power to commercial and industrial customers, and its shares listed in India on 2 March 2026.
Source: ReNew, Sumant Sinha profile (undated, read 10 October 2026). pv magazine India, ReNew shares begin trading on NASDAQ, 25 August 2021. CleanMax, Leadership Team and Know Us, read 10 October 2026. Business Today, Clean Max IPO shares make a disappointing market debut, 2 March 2026
Waaree grew from an instruments business led by Hitesh Doshi. After a 2007 trade fair in Germany, Bloomberg reports, he turned to solar.
The company says it then built a franchise and channel partner network to reach buyers in remote places. It listed on the stock exchanges in October 2024.
Source: Bloomberg, via Fortune Asia, Tycoon who began with $60 is now worth $5 billion on India IPO, 29 October 2024. Waaree Energies, About us, read 10 October 2026. Business Standard (PTI release), WAAREE partners with SBI, 7 September 2022
Roof surveys, design, installation and warranty stay with your engineers, and so do prices and the power company's approvals. Loans come from banks, not from us. Hire in-house when surveys need a daily owner. We take the ads, pages, follow-up and reports.
First a strategy that splits buyers into homes, societies, C&I and dealers, so you start with one group and one area. Then local search, because home buyers look nearby and read reviews. Then lead ads judged on cost per survey. Last WhatsApp follow-up and reports, because buyers drop out when they hear nothing. Saurav Agarwal, our Founder and CEO, takes the strategy call, the business review and the budget and return-on-investment logic. Shivanand Mishra, our Digital Marketing Lead, runs the SEO audits, the B2B (business-to-business) lead generation and the reporting.
Useful before you start. Open it when you need it.
Each claim is checked at the source before an ad goes live.
PM Surya Ghar subsidy (pmsuryaghar.gov.in). Rs 30,000 per kW for the first 2 kW, Rs 18,000 per kW for the next 1 kW, maximum Rs 78,000. Special-category states get 10% more.
Housing societies. Rs 18,000 per kW for common facilities, up to 500 kW.
Getting the subsidy. MNRE's 2024 guidelines need a portal-registered vendor and Indian-made modules and cells. The DISCOM (local power company) inspects. The subsidy is processed within 15 days of approval.
'Muft bijli' is not a free system. The aim is free or low-cost electricity, up to 300 units a month. Registered vendors repair the plant free for five years.
The approved list (ALMM). MNRE's list has List-I for modules and List-II for cells. Only List-I modules may be used in government-backed, open access or net-metering projects.
Bureau of Indian Standards (BIS). MNRE's 2017 order makes registration compulsory for PV (photovoltaic) modules and solar inverters. Home UPS (battery backup) units and inverters up to 10 kVA sit on a separate list.
Misleading ads (Central Consumer Protection Authority, 2022). An offer is not free if the buyer pays beyond the cost of responding. Bait ads need real stock. Claims, green ones too, must be provable, and agencies share that duty.
General guidance, not legal advice.
31 March 2027. The portal says: Scheme closes on 31 March 2027. So we add the buyer's own bill savings as a second reason. Source: pmsuryaghar.gov.in, read 4 October 2026.
Many rooftop solar loan applications are rejected, and unclear house ownership is a major hurdle. Delays in approvals add to the wait.
The AI fix With consent, document AI reads the bill, ID and property papers and flags missing ownership proof or mismatched names before the bank sees them. The bank alone decides.
Source: PRS Legislative Research (summary of Estimates Committee report of 4 December 2025)
A study of one rooftop solar plant found dust cut output far more than design tools assume. Owners need to know when to clean.
The AI fix A tool compares real output with expected output from sunshine data, alerts when the gap grows and suggests a cleaning day. The maintenance team decides and cleans.
Source: Clean Energy journal (Ghosh, Roy, Chakraborty, IIT Kharagpur), 2022
Power generators wait for payment from distribution companies, and the unpaid dues pile up and need constant chasing.
The AI fix AI reads invoices and payment statements into one sheet, matches bills to payments, shows overdue amounts by distribution company and drafts reminders. The finance head decides on escalation.
Source: Mercom India (Ministry of Power PRAAPTI portal data), 1 July 2025
Rooftop solar applications run into portal glitches and delays in feasibility checks, so installers must keep chasing each file.
The AI fix A tracker shows each file's stage and days waiting, flags files stuck too long and drafts follow-ups to the power company. The coordinator decides what to send.
Source: Mercom India, 7 June 2024
Munich, GermanyUsually June.
Look at the Focus: India area and the storage themes, and use the exhibitor list and site plan to book visits.
Shanghai, ChinaUsually June.
Compare suppliers of modules, inverters and storage in one place, then attend sessions on incentives, financing and risk management.
Las Vegas, USAUsually November.
Join the sessions on policy and project cases, then walk the storage, microgrid and EV charging exhibits to see who supplies what.
Dubai, UAEUsually September.
Check the power value chain showcases for machinery and technology you could supply or buy, and arrive with a stand list.
Abu Dhabi, UAEUsually January.
Pick forums that match your trade, such as solar, green hydrogen or smart grids, and meet operators and energy ministry staff.
Tenant enquiries, rivals shouting free electricity or families who go quiet after booking? Tell us which, and we'll say where we'd begin. Tell us your buyers
Where solar and energy firms, installers and project buyers meet each year. Pick one or two, and plan the stall, the meetings and the follow-up before you book.
Greater NoidaUsually October.
The 2025 show used 14 halls, so pick your solar, storage or EV stands beforehand and mark them on a floor plan.
GandhinagarUsually March. Next: 9 to 11 March 2027.
Use one trip to see three exhibitions side by side; check the conference programme for sessions on your part of the chain.
New DelhiUsually July.
Start at the supply chain and battery recycling pavilions if you build or fit storage, and ask about Indian-made cells.
New DelhiUsually November. Next: 2 to 5 November 2026.
Choose sessions on renewables and green hydrogen that touch your projects, and use the floor to meet buyers, suppliers and policymakers.
Dates change. Check the organiser's site before you plan.
Well-known Indian brands, each with one plain lesson for an owner in your line of work. Names only, as public examples.
Sell through your own online store and a reseller network together, so buyers can choose how to buy.
What they did Loom Solar says it was founded in 2018 and sells through an online store and a distribution network. Its site invites dealers, distributors and installers to sign up.
Work with local businesses and government bodies to reach new cities, instead of doing it all alone.
What they did Statiq says it was founded in 2020 to build India's electric vehicle charging network. In 2023 it expanded across 60+ cities, working with businesses, state governments and nodal agencies.
If buying is the hurdle for your customer, offer the benefit as a service, so they do not have to own and run the equipment.
What they did Suzlon's website lists a service called RE Asset Management. It offers clean power for businesses without the work of owning and running the assets.
Use local franchise sellers to reach far towns, and give them one clear model to follow.
What they did Waaree's About page says it launched a franchise channel model in 2017 to reach remote parts of India, and now lists 700+ franchisees and 5,000+ authorised selling points.
Source: Waaree Energies website (company statement), undated
These brands are not clients of ours and we use no logos. Each card links its source.
Unsure if a subsidy or panel ad reads right? Send it over and we'll read it with you. Send on WhatsApp
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
The expertise that fits your business, and the places we work.
It brings you buyers ready for a site survey, then helps turn surveys into installs. For us that means local search and lead ads, with WhatsApp follow-up. It also covers installer programmes and exhibitions. Our digital marketing page lists each service.
Be easy to find nearby, and easy to trust. That means a Google Business Profile with real project photos and reviews, ads that ask about the roof and the bill, and a call back within the hour. Housing society talks add more.
Factories buy slowly, and on numbers. B2B lead generation starts with a short list of target factories. Build a savings case from each one's bills, and show past projects with generation data the client has approved. Reach the owner, the plant head and the finance head separately.
Yes, if you state it as the national portal does and keep it current. Show the buyer's cost after the subsidy. Do not call the system free. Say that it needs a registered vendor and Indian-made modules, then the DISCOM's inspection. General guidance, not legal advice.
No agency fits every solar company, and we won't claim otherwise. Ask each one, including us, four things. Do they judge work on surveys and installs, not just leads? Will they check every subsidy and product claim? Can they run C&I and dealer work? Will the people in the first meeting do your work?
It depends on which buyers you chase, which areas you serve and how many surveys your team can handle. An installer programme or exhibition adds to it. We don't publish a price list. After a 30-minute strategist call, a written quote follows within 2 working days.
Lead ads can fill a survey calendar within weeks, once tracking is set up. Local search usually takes three to six months. C&I deals take months from first meeting to order, so judge them on meetings and proposals first. We confirm the timeline in the quote.
Our servicing team is based in cities across India, so we serve solar businesses everywhere. Most work runs online, and we meet you in your city at least once every three months. A team member can work on your site if needed. Our in-house team of 65+ does the work. Consultants and partners join where needed.
