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Marketingplaybooks
Step-by-step plans you can use with your own team.
How to do it,step by step
These playbooks explain how to plan and run common marketing jobs in India. They cover building a direct-to-consumer (D2C) brand, planning an integrated campaign, splitting a budget, choosing an agency, reaching rural buyers and using customer content.
Each one ends in steps you can follow.
They are written for business owners and marketing teams, in plain English, with Indian examples. Where we use numbers, we name the source and date. Where an example is made up to explain an idea, we say so.
Each playbook links to the service that puts it into practice, so you can do it yourself or ask us to help. We'd rather you start small and measure honestly than spend big on a plan you can't track.
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Sample one-page marketing plan
See a sample one-page marketing plan for a made-up steel furniture maker, with all six blocks, and learn how to write your own in about an hour.
Updated 13 Oct 2026Office branding ideas
Office branding ideas for every space: reception, walls, glass, signs and floors. Learn how to keep them true to your brand, even in a rented office.
Updated 13 Oct 2026Employer branding in India
Employer branding is what job seekers believe about you as an employer. Learn how to build it in India with a plain plan, from reviews to a careers page.
Updated 13 Oct 2026Employee value proposition
An employee value proposition is the honest reason a good person joins you and stays. Learn to find it, write it, test it and share it, in plain steps.
Updated 10 Oct 2026Wedding season marketing
Wedding season marketing for Indian vendors. Plan the season week by week, pick offers that suit your trade and measure what works in each month.
Updated 10 Oct 2026Trade show marketing ROI
Trade show marketing for Indian firms. Learn what to do at each stage of a fair, then work out your return from your own costs and your orders.
Updated 10 Oct 2026Surrogate advertising in India
Surrogate advertising sells a restricted product through another with the same name. See what the rules say and what to check before you run an ad.
Updated 10 Oct 2026Real estate project launch plan
A real estate marketing plan by phase. No ads before RERA registration. Then comes the launch, then building updates, then handover, with visits tracked.
Updated 10 Oct 2026Rath Yatra marketing
Rath Yatra marketing for hotels and shops that sell around the festival. Get dates for 2026 and 2027, a week-by-week plan and a way to measure results.
Updated 10 Oct 2026Quick commerce marketing guide
What quick commerce is and how it works in India. Then see how a brand gets noticed on the quick commerce apps and how to track what it earns.
Updated 10 Oct 2026Product launch plan
A product launch plan for Indian businesses. Get a week-by-week timeline and a checklist, check your labels and claims, and track the first 12 weeks.
Updated 10 Oct 2026Pongal and Onam marketing
Pongal and Onam marketing ideas for shops and brands in the south. Get 2026 and 2027 dates and a plan. See language tips and how to measure results.
Updated 10 Oct 2026Navratri marketing
Navratri marketing ideas for shops and event vendors in western and northern India. Get 2027 dates and a plan. See the rules and how to measure results.
Updated 10 Oct 2026Marketing lessons from famous books
Twelve ideas from well-known marketing books, in plain words, with Indian examples. Each lesson ends with one small thing you can try this month.
Updated 10 Oct 2026IPL marketing ideas
IPL marketing ideas for local businesses. See the season dates, ideas that avoid team and player marks, the rules on betting ads, and how to measure it.
Updated 10 Oct 2026Import-export business in India
How to start an import export business in India. Learn about the IEC code and export councils. Cover the GST rules and getting paid, plus trade data ideas.
Updated 10 Oct 2026How to sell on Blinkit, Zepto and Instamart
How a brand gets listed on the quick commerce apps. See the official way in, the papers needed, the money maths and the mistakes to avoid on the way.
Updated 10 Oct 2026How to find buyers for export
How an Indian maker finds first export buyers. Use export councils and trade fairs, try B2B portals and LinkedIn, and check a buyer before you ship.
Updated 10 Oct 2026Go-to-market strategy
A go-to-market strategy framework for Indian businesses. Follow seven steps, copy a one-page template, avoid common mistakes and measure your launch.
Updated 10 Oct 2026Durga Puja marketing
Durga Puja marketing for shops and food sellers. Get dates for 2026 and 2027 and a week-by-week plan. See offers that fit and how to measure the results.
Updated 10 Oct 2026Dropshipping in India
Dropshipping in India in plain words. Learn what it means, how the money flows and how to start. See how to find suppliers and what the real risks are.
Updated 10 Oct 2026Diwali marketing ideas
Diwali marketing ideas for Indian businesses. Get 2026 and 2027 dates, a week-by-week plan, offers by business type and a way to measure results.
Updated 10 Oct 2026Diwali corporate gifts
How to plan Diwali corporate gifts in India. See who to gift and what works. Get a budget example and packing tips, plus the timing before Diwali 2026.
Updated 10 Oct 2026Dealer meet planning
Plan a dealer meet that moves orders. Set the purpose and build the invite list. Use an agenda template, plan the budget and gifts, and measure the orders.
Updated 10 Oct 2026Business models in India
The main business models in India, such as D2C and dealer-led B2B, and franchise or marketplace, and what each one means for how you market your business.
Updated 10 Oct 2026Bihu marketing
Bihu marketing for businesses in Assam. See the three Bihus, dates for 2026 and 2027, a plan, language tips, offers by trade and how to measure results.
Updated 10 Oct 2026B2B lead generation
B2B lead generation in India in plain words. Follow six steps and copy a lead score sheet. Learn the outreach rules and measure what each channel brings.
Updated 10 Oct 2026Akshaya Tritiya marketing
Akshaya Tritiya marketing for jewellers and other shops. Get 2026 and 2027 dates, a plan, the BIS hallmarking rules and a way to measure results.
Updated 10 Oct 2026AI search optimisation guide
Generative engine optimization (GEO) and AEO in plain words. See how AI tools pick sources, what you can do about it and how to check your results.
Updated 10 Oct 2026AI Tools for Indian Businesses 2026: Now and Next
Which AI tools Indian businesses can use in 2026, what works now, the rules to follow and what to expect next, from writing and ads to search and WhatsApp.
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Straight answers.
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Yes. The playbooks are written so your own team can follow them, with steps in plain English. Each one also shows where outside help is useful, such as tracking, creative work or a specialist channel. You can start on your own and ask for help only on the parts where you feel stuck.
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Start with the playbook closest to your next big decision: a launch, a budget, an agency choice or a new channel. Each takes about ten minutes to read and ends with clear steps. Read one, try its first step for a few weeks, and then come back for the next playbook.
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A marketing playbook is a step-by-step guide to one marketing job, such as splitting a budget or choosing an agency. It explains the idea, gives Indian examples and ends with steps you can follow. It is written for business owners, so it avoids jargon and explains each term the first time it is used.
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Each playbook shows the date it was last updated, and we name the source and date for every number. When a rule, rate or platform setting changes, we update the page and say so. Check the date at the top of a playbook before you rely on a figure from it.