Transit, metro and railway
Bus shelters, bus panels, stations, platforms and trains, sold by panel, wrap or station package. Repeated reach among commuters and office-goers.
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Advertising · Outdoor · OOH and DOOH
Outdooradvertising
Since 201565+ in-house team6 cities
Outdoor advertising for developers, clinics, industrial makers and brands launching in a city. An outdoor site is worth what your buyers see of it, so each one is chosen and proved.
A strategist calls you in one working day.
/ 01 Outdoor advertising
Be seen where your buyers pass.
Outdoor money is wasted when the site is picked from a rate card instead of from where buyers actually pass. Outdoor advertising, also called OOH (out-of-home), is any advertising people see outside their homes: hoardings, transit, airports, malls and digital screens.
PromotEdge plans, books and proves such campaigns for Indian brands, so your money goes to sites your buyers pass.
Outdoor suits the business that grew by selling and now wants to be wanted in a place: a premium range launched in a city, a plant known along a highway, a developer's new project.
It works for construction-equipment and industrial makers on routes into industrial belts, real-estate launches and clinic and diagnostic branches opening nearby.
Here is what we usually see: money lost to boards hidden behind trees, unlit after dark or never put up. We believe in process, so every shortlisted site is inspected and photographed before you approve it.
If your budget buys only two or three average sites, we'll say so. The money may do more in search or in a few strong sites near the point of sale.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What you get
Everything from map to proof.
0102 03 0405 06 07 08
Hoardings and unipoles
Junctions, highways, flyovers and city entry points, rented by the site, usually by the month. Common sizes include 20 × 10 ft, 30 × 15 ft and 40 × 20 ft; every site differs.
Airports and malls
Arrivals, belts, atriums, lifts and screens, sold by unit by the week or month. Business travellers, premium buyers, shoppers and launches.
Digital screens (DOOH)
Roads, malls, airports and office parks. Screens rotate several advertisers, change the message by time of day, and can be bought for short bursts, some programmatically.
Market map and site inspection
Where your buyers live, travel and shop, plotted against available sites. Each shortlisted site is checked and photographed for angle, lighting, traffic and clutter.
Rates, booking and artwork
Current rates for every site, booked for your dates through our media partners. Artwork adapted to each size with short copy that reads at speed.
Printing and mounting
Flex, vinyl and lit-board production and mounting, plus active LED displays, handled within the PromotEdge group.
Proof and response
Dated, geotagged photographs at mounting, night photographs for lit sites, spot checks during the run, and QR codes or campaign numbers where the aim is action.
/ 03 What usually gets in the way
What usually gets in the way,and the way through.
“We paid for a hoarding and never saw it up.”
You get dated, geotagged photographs of every site at mounting, night photographs for lit sites, and spot checks. A damaged or dark site is reported and taken up with the media owner.
“The site looked great in the photo, but it faces away from the traffic.”
We inspect viewing angle, distance, obstructions, lighting and clutter before booking. A site that fails doesn't go on your plan.
“We have no idea whether outdoor brought a single enquiry.”
Outdoor can't count who looked, but it can be read. QR codes or a campaign-only number, and enquiries and branded search in areas with sites against areas without.
“Our dealers want boards in their towns, and we can't manage forty vendors.”
One plan covers every town, one team books the sites, and printing and mounting sit within the group. You get one report, site by site.
“By the time we decide, the good festive-season sites are gone.”
We start shortlisting several weeks before the sites must be live, and hold the best options while you decide.
“Every vendor quotes a different rate for the same junction.”
You see the current rate for every shortlisted site, in writing, before you approve anything.
“All our best sites sit with one media owner, so he sets the price and the dates.”
We compare owners and sites for the same junction or highway, so you always have a second option.
“The hoarding brought calls, but they all went to one phone and nobody wrote them down.”
We help set up a CRM (one place where every enquiry is kept and followed up), a campaign-only number for each area, and a rule for who calls back.
Planning a launch or a dealer-town push? Tell us your cities and dates and we will shortlist sites. Get a free growth plan
/ 04 In their own words
What clientssay.
“In the city of Kolkata, there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies.”
Hardeep SinghMarketing Consultant“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. …”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home Inspections“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. …”
Manish PandeyConsultant & Coach to Content CreatorTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 05 How we work
From briefto proof.
- 01
Brief and goal
What the campaign must do (be seen, launch, drive footfall, back up dealers), where, for how long and on what budget.
- 02
Map and shortlist
Your market mapped against available sites, with photographs, rates and why each site is there.
- 03
Inspect and approve
Every shortlisted site checked on the ground before you approve. Weak sites are dropped, not padded.
- 04
Book, print and mount
Sites booked for your dates, artwork adapted to every size, then printed and mounted on the media owner's schedule.
- 05
Prove and audit
Dated, geotagged photographs at mounting, night photographs for lit sites, and spot checks during the run.
- 06
Report and read
A site-by-site report at the end, with whatever response the campaign was set up to track.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A dealer-led maker needs boards in dealer towns and on highways into industrial belts. A D2C (direct-to-consumer) brand launching in a city adds a QR code or campaign number to count response. A franchise puts sites near each outlet.
Words you will hear
In India, hoarding and billboard usually mean the same thing: a large board on a frame beside a road. Unipoles and gantries are the same idea on a pole or a bridge across the road. DOOH is the digital-screen part of OOH.
Who sets the rules
ASCI, the Advertising Standards Council of India, describes itself as an independent, voluntary self-regulatory organisation that keeps Indian ads fair and honest under its code. Claims on any ad, boards included, are worth checking against that code before print.
Source: ASCI, own site, read 10 October 2026
- Start from the goal. What a board must do decides where it goes. A one-page brief.
- Shortlist sites against your market map. A site is worth what your buyers see of it. A shortlist with photographs and rates.
- Inspect before you book. Angle, light and clutter don't show on a rate card. Photographs of each site.
- Our founder and CEO, Saurav Agarwal, leads the budget and ROI logic. Boards are paid by the month, so the numbers should be clear first. A budget set against the goal in the brief.
- Keep booking, artwork and mounting in one team. Wrong sizes and missed dates are the usual causes of a late board. Artwork in every size, on schedule.
- Prove it went up, then read the response. What can't be measured can't be achieved. Dated, geotagged photos and a site-by-site report.
AI in outdoor advertising: today and next
Today
Google's help page says the Gemini web app works in more than 70 languages, including Hindi, Bengali, Tamil and Marathi. That helps with first draft lines for boards in a local language. A native reader still checks every line.
Source: Google Gemini Apps Help, read 10 October 2026
Next
Our view: mock-ups and copy options will get faster. Standing at the site, checking the angle at night and getting the licence stay human work. Want us to look at your plan? Ask us.
Holding a quote from another vendor? Send it over and we will check it site by site. Chat with us
/ 06 Industries
Where this works best.
01
Construction equipment
Contractors trust the machine their peers run on site more than any brochure.
02Building materials
The person who pays for the cement is rarely the one who picks the brand.
03Industrial & manufacturing
Procurement checks you out long before your sales team is invited to talk.
04Automotive
A buyer's interest fades fast when the enquiry reaches the right showroom late.
05Real estate
Enquiries are easy to buy, but the sale is won or lost at the site visit.
06FMCG
Your ad works for a rival if your product is missing from the shelf.
What we believe
We can't do magic alone. The more involved you are, the faster you see results.
/ 07 Cost
What outdoor costs.
Media is rented site by site, and printing and mounting are charged separately. You see the rate for every site before you approve. Delivered through PEXORA, a joint venture of PromotEdge and Prodigy.
What affects the cost
- The city and the exact location
- Site size and format (hoarding, unipole, transit, screen)
- Lighting: non-lit, front-lit or back-lit
- Booking length and season (festive months cost more)
- Number of sites and towns
- Printing, fabrication and mounting
How we quote
- We talk about what the campaign must do, which cities you want and for how long.
- We map your market against available sites and shortlist them, with photographs.
- We inspect the shortlisted sites and write the plan: sites, dates, artwork sizes and production.
- You get a quote with every site rate, printing and mounting on their own lines, before you approve.
What you get in the quote
- The site list with city, location, size and lighting
- Booking dates and length for each site
- Media rent as quoted by the media owner, with printing and mounting shown apart
- Dated and geotagged proof photographs, and our planning and reporting charge on its own line
When you compare outdoor quotes, check that every site is named, the booking length is the same and printing and mounting are included or priced. For public media rates, read our cost guides.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
Outdoor (OOH) advertising: specialist services
More advertising services
Proof and reading
No pressure. No sales pitch.
Tell us where your buyers pass.We'll show you the plan.
Straight answers.
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Outdoor advertising, also called OOH (out-of-home), is any advertising people see outside their homes: hoardings, unipoles, bus shelters and station or airport panels. DOOH is the digital-screen part, where screens rotate several advertisers, while a static hoarding runs one message for the whole booking.
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Hoardings are rented by the month. The rate depends on the city, location, size, lighting and booking length: a large lit site at a busy metro junction costs many times more than one on a district highway. Printing and mounting are extra.
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Long enough for the same people to see it again and again. A month is the usual unit for static sites, launches often run longer, and digital screens can be bought for shorter periods or specific hours. We confirm the plan in your written quote, with sites and dates.
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Ask for proof. You get dated, geotagged photographs of every site at mounting, night photographs for lit sites, and spot checks during the campaign. Damaged, blocked or dark sites are reported to you and taken up with the media owner at once.
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Partly. Outdoor can't count who looked, so we measure what can be counted: site quality, proof of display, and response through QR codes, campaign numbers, branded search and enquiries in areas with sites compared with areas without. You get a site-by-site report.
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Good sites in busy locations are often taken well ahead, especially before festive seasons and elections, so start shortlisting several weeks before launch. Media owners hold the permissions for their sites, and we confirm that before booking. New structures need local approvals.
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Yes, when it is targeted. B2B means selling to other businesses. Good sites are highways into industrial belts, trade-show venues and dealer towns, such as the grounds of a construction-equipment show. We shortlist sites from the routes your buyers and dealers actually travel.