“Our ad ran statewide, but half the districts had no stock.”
Phase media district by district as stock arrives. We use trade schemes to build coverage before the media weight lands.
This is mine/ 01 FMCG marketing
How shoppers,and the trade, decide
In FMCG (fast-moving consumer goods), an ad works for your competitor if your product is missing from the shelf or the app when the shopper looks. PromotEdge is an FMCG marketing agency.
We work with food, personal care, home care and ayurveda brands. We build the brand in the states where it is stocked and win the trade with schemes and in-store visibility. We make the product easy to find on marketplaces and quick commerce. We judge the plan on distribution and sell-through (what shoppers actually buy), then on repeat purchase.
Shoppers choose in seconds, so the brand must be familiar before they arrive. Good FMCG branding does that: a TV spot, a reel, a hoarding or a sample at the door.
Behind every shopper sits a trade decision: a distributor who carries you and a retailer who gives you space. Quick commerce (Blinkit, Zepto, Swiggy Instamart and BigBasket) needs stock in every dark store, the small warehouses behind 10-minute delivery.
Ayurveda brands show where the herbs come from and check every claim first. Ayurvedic skin and hair care is on our personal care page. Brands selling direct to the customer (D2C) can see our D2C and ecommerce page. Food and packaged goods brands that sell abroad can read our exporters page. Tea and farm-produce businesses can read tea and agribusiness.
/ 02 What usually gets in the way
What gets in the wayand the way through.
“Primary sales look great at quarter-end. Then the returns come back.”
Track sell-through, not just sell-in. Retail audits show retailer stock, and schemes are judged on extra sales, not on trade loading (pushing stock into shops).
This is mine“We paid for displays in hundreds of stores. How many went up?”
Our retail branding work, delivered through PEXORA, a joint venture of PromotEdge and Prodigy, comes with dated photo audits, store by store. Every missed store is fixed.
This is mine“The creator said 'clinically proven', and now ASCI has sent a notice.”
Brief creators in approved words. The Advertising Standards Council of India (ASCI) asks for proof of every claim, so our influencer marketing briefs flag risky words at script stage.
This is mine/ 03 Proof
Who we haveworked with.
Zandu, Rupa, ITC, Rishta Foods, Hanumanta Foods, Pran Litchi, Pragati and Tea Junction are among our clients in consumer goods and food. Rishta Foods' managing director calls us an agency that listens.
Brands in this trade we have worked with
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods/ 04 Order to start
Shelf first.Then the shopper.
| Step | What we do | Why |
|---|---|---|
| 1. Strategy | Positioning and the pack-price ladder. The order of states, and the split between brand and trade spend. | Right states and packs make media pay. |
| 2. Trade and shelf | Trade schemes and photo-audited shop visibility. Rural marketing where stock reaches villages. | The shelf and the retailer's word decide. |
| 3. Apps and marketplaces | Listings and ads on Amazon and Flipkart, and on Blinkit, Zepto or Swiggy Instamart, only where stock is in place. | Rank and ratings win, if stock is there. |
| 4. Media and digital | Regional TV and print where distribution is ready, with ad films in local languages. Meta and YouTube ads, and creators. | Familiarity wins split-second choices. |
| 5. Measurement | Numeric distribution (the share of shops that stock you), sell-through against sell-in, and the return on each scheme. | Reach doesn't show if the product moves. |
Seasons set the calendar: summer drinks, monsoon repellents, Diwali gifting, winter skin care.
/ 05 Cost
What FMCG marketing costs
We don't publish a price list. Each part of the plan is billed on its own line, so you see what it returns.
What affects the cost
- States and languages in the plan
- Regional TV and print weight
- Trade scheme value, retailer programme size and audits
- Sampling days, and marketplace or quick-commerce ads
How we quote
- We talk about your brand and sales goal
- We look at your distribution and schemes
- A written quote follows within 2 working days, each part on its own line
What you get in the quote
- The plan by state and language
- The retailer programme and visibility work
- Marketplace and quick-commerce management
- A report on what each scheme returned
How it is billed
| Way of working | When it fits |
|---|---|
| Monthly retainer | Brand, digital, marketplace and reporting; minimum 3 months, 30 days' notice to stop |
| Campaign or launch fee | State entry, festive push or launch; we confirm the timeline in the quote |
| Media and schemes at actuals | Media, scheme payouts, displays, printing and samples, shown line by line |
Scheme budgets are yours, and are judged on the extra sales they create.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
/ 06 Services
Services forFMCG brands.
FMCG branding
A name and look that shoppers recognise at a glance, on the shelf and on the app.
FMCG digital marketing
One plan across search, ads, social and WhatsApp for shoppers and retailers, read on sales.
Search and a D2C site
Search content that answers category questions, and a D2C site where it pays.
GoogleAI for brand teams
AI drafts retailer messages and pack listings, and your brand manager decides what goes live.
Food and drink brands
FSSAI-safe claims, packs for quick commerce, and trade schemes.
Personal care and ayurveda
Claims that pass ASCI, plus creator content and modern-trade visibility.
All services for FMCG (9)
Pack design
Packs that win the shelf in two seconds and on a phone screen.
Strategy and go-to-market
Which states first, which packs and sizes, and how to split spend.
Mass media advertising
Regional TV and newspapers where stock is ready, plus outdoor and ad films in local languages.
Trade schemes and sampling
Schemes for distributors and retailers, plus shelf displays and sampling, judged on what shoppers buy.
Rural marketing
Wall and van campaigns that reach villages through wholesalers and haats.
Quick commerce
Listings and search ads on Blinkit, Zepto, Swiggy Instamart and BigBasket, with daily stock checks.
BlinkitZeptoSwiggy InstamartBigBasketAmazon and Flipkart
Listings and ratings that win the order, plus ads on Amazon and Flipkart.
AmazonFlipkartVideo ads and creators
Regional-language video ads on Meta and YouTube, and creators on camera.
MetaYouTubeInstagramReports and AI tools
A weekly view of spend against stock and sell-through by state, with AI flags.
Not sure whether shelf stock, trade schemes or online listings should lead this quarter? Let's decide the order together. Decide the order
/ 07 AI and automation
Where AI can help FMCGtoday.
Real business problems, from sales to back office, each with a plain AI fix. A person stays in charge of every step.
A distributors' federation says heavily discounted stock from modern trade and e-commerce has broken price parity, so distributors struggle to explain price gaps to customers.
The AI fix Field staff upload shelf price photos; AI reads prices and flags unusual discounts. A WhatsApp assistant routes distributor complaints to the right manager. The company sets pricing policy.
Rural FMCG volume grew faster than urban for seven quarters to September 2025, so brands must reach more shops with the same field team.
The AI fix A WhatsApp assistant takes repeat orders from shopkeepers in their language, checks the distributor's stock and creates the order. AI suggests visit routes. Salespeople own the relationship.
AI and automation systems WhatsApp automation Chatbots
These show what such tools do. Each card links its source. We do not claim a past project here.
/ 08 What's included
FMCG:segments and services
01
Packaging design
Packs that win the shelf in two seconds and say only what you can prove.
02Food & beverage
Trade loading and FSSAI-safe claims for regional brands, with packs built for quick commerce.
03Personal care
Claims that pass ASCI, plus creator content and visibility in modern trade.
What we believe
We can't do magic alone. The more involved you are, the faster you see results.
Go deeperMore on this
The FMCG market in depth
Market size and trend
India's FMCG market had sales of about ₹25 lakh crore (US$289 billion) in 2025, and the India Brand Equity Foundation expects about US$643 billion by 2030. The near term is slower. NielsenIQ found value up 0.8% and volume down 2.0% in April to June 2026.
Source: India Brand Equity Foundation, FMCG industry in India, page updated September 2026. NielsenIQ, India FMCG Quarterly Snapshot, April to June 2026, August 2026
How buyers decide
Habit and the shopkeeper do most of the work. Kantar finds 65 to 70% of shoppers ask for a brand by name, and the rest choose at the shelf, on pack size and value. The shopper drops out when the shelf is empty, and a rival wins the sale.
Source: Sreyoshi Maitra, Kantar, The myth of the kirana shopkeeper's influence, 18 September 2026
What buyers expect
A shopper says: "Is it on the shelf? Is the pack right for my pocket?" A distributor says: "Cover my fuel and staff costs." Few shoppers say it, but an empty shelf sends them to a rival. Kantar advises answering pack-size and value questions before the shopkeeper has to.
Source: Kantar, same article, 18 September 2026. Business Today, distributors' open letter on margins, 8 June 2026
How brands here sell
Distributors serve the traditional shops that carried over 80% of sales in April to June 2026. Building materials and pharma share this dealer problem. Modern trade chains plan promotions early. D2C keeps the margin and the customer. On marketplaces and quick commerce, rank and stock decide. In rural areas the market-town wholesaler decides. See our business models guide.
Source: NielsenIQ, India FMCG Quarterly Snapshot, April to June 2026 (traditional trade about 81% of FMCG value)
Where it is heading, and AI today and next
NielsenIQ saw e-commerce grow 57.7% in value in April to June 2026, from a small base of about 7% of sales. AI today: answering shop and shopper questions on WhatsApp, flagging empty stock, drafting weekly reports. AI next: suggesting orders to distributors. AI cannot win a retailer's trust. See AI automation systems.
Source: NielsenIQ, India FMCG Quarterly Snapshot, April to June 2026 (e-commerce value growth 57.7%, share of FMCG value 7%)
People, bodies and stories
Associations and bodies
FICCI (Federation of Indian Chambers of Commerce and Industry) has an FMCG committee on policy. AICPDF (All India Consumer Products Distributors Federation) speaks for distributors. RAI (Retailers Association of India) speaks for retailers. FSSAI (Food Safety and Standards Authority of India) sets food label rules. ASCI (Advertising Standards Council of India) checks ads.
Source: Each body's own site, read 10 October 2026. AICPDF's full name: Storyboard18, Distributors' body expresses concerns over quick commerce firms' deep discount practices, 26 September 2024
People who scaled the category
Priya Nair has led Hindustan Unilever since 1 August 2025. She joined in 1995 and held sales and marketing roles. Sunil D'Souza is chief executive of Tata Consumer Products, whose products were in 4.5 million retail outlets in 2025-26. Mohit Malhotra is chief executive of Dabur India, which reported a network covering over 133,000 villages in January 2026.
Source: Hindustan Unilever, press release on Priya Nair as CEO and MD, July 2025; Storyboard18, Priya Nair appointed new CEO and MD of Hindustan Unilever, 10 July 2025. Tata Consumer Products, Integrated Annual Report 2025-26. Dabur India, Q3 2025-26 results press release, 29 January 2026
A brand journey worth knowing: Balaji Wafers
The Virani brothers ran a cinema canteen. In 1981 they began making their own wafers, as moviegoers disliked the supplied ones. By 1984 they sold to nearby shops.
A loan built a factory in 1989, then plants in Valsad and Indore. In 2026, Worldpanel ranked Balaji ninth among India's most chosen in-home brands, its first time in the top ten.
Source: Balaji Wafers, Our journey (company page, read 10 October 2026). General Atlantic, Balaji Wafers announces strategic investment from General Atlantic, 22 January 2026. MediaNews4U on Worldpanel by Numerator, Brand Footprint India 2026, 13 August 2026
What you can do, and how we would deliver
What you can do, and what is not ours
You can do much yourself: walk your market, count the shops that stock you, and keep one clean price sheet for distributors. Your factory, warehouse, sales team and distributors are not ours. We can take the brand, trade scheme and listings work, or give your plan a second look in a marketing audit.
How we would deliver, and why each step
First we map where you are stocked, because an ad in a state without stock wastes money. Next come trade schemes and shop displays with dated photo checks, since the retailer decides the shelf. Then listings on apps, only where stock is ready. Last, a weekly view by state, so spend sits beside sell-through. Vinnay Agarwaal, our COO (Chief Operating Officer), plans the operations and looks after our food, drink and lifestyle accounts. Avi Saraf, our Performance Marketing Lead, runs the quick-commerce listings and the marketplace ads.
Baby products
Parents read a lot and trust little, so give each product one proof page: the full ingredient list and who tested it. A doctor may speak from real use, with any payment shown. Infant formula, foods for babies aged 6 to 24 months and feeding bottles fall under the Infant Milk Substitutes Act, 1992, so take legal advice before any promotion. Brief creators and plan trial packs with that rule in mind. A parent buys whatever is in stock at 11 at night, so keep the product stocked on quick-commerce apps.
Source: Food Safety and Standards Authority of India (FSSAI), Foods for Infant Nutrition Regulations, 2020, reg 3(8). CCPA, Guidelines for Prevention of Misleading Advertisements and Endorsements, 9 June 2022, paras 13(1) and 14
Rural marketing
Kirana owners restock from a wholesaler in the nearest market town, the feeder town, so that wholesaler decides which brands reach the villages. Use low-price packs, such as sachets, at prices the village already pays. Sample only where shops are stocked, with a coupon for a named kirana. Beverages and processed food were 9.84% of average rural monthly spending per person in 2023-24. Plan wall painting, radio and consent-based WhatsApp messages in the local language. See our rural marketing service.
Source: MoSPI, Household Consumption Expenditure Survey 2023-24, press note, 27 December 2024
Quick commerce
The app shows what the nearest dark store holds, so check stock pin code by pin code first. Then rebuild the listing for a small screen: shopper words in the title and a pack image that reads at thumbnail size. Set ad budgets against margin, not just sales. The amended E-Commerce Rules say sponsored listings must be clearly marked from 1 January 2027. Naming an app here does not mean a tie-up with it. See our quick commerce marketing.
Source: Consumer Protection (E-Commerce) (Amendment) Rules, 2026, notified 9 September 2026. PIB release, 10 September 2026 (in force 1 January 2027)
Trade marketing and activations
City general trade means neighbourhood kiranas and chemists, served on a distributor's weekly round. Modern trade is the supermarket chains, which plan promotions months ahead. Plan POSM (point-of-sale material, such as shelf strips and danglers) for each type of outlet, and check shelves with mystery shoppers. Hold retailer meets one market at a time. An offer may not be called free if the shopper pays for packing or handling.
Source: CCPA, Guidelines for Prevention of Misleading Advertisements and Endorsements, 9 June 2022, para 7
Home care
Our view: a family buys detergent and floor cleaner by habit and price, mostly from the neighbourhood store and on quick delivery apps. Small packs let people try a new brand. One rule: the Central Consumer Protection Authority (CCPA) issued greenwashing guidelines in 2024. Vague words such as "eco-friendly" or "green" need proof, and a claim must say what it covers, like the pack or the process. Store sampling and a short how-to-use video work well. The factory and the supply chain are not ours.
Source: Press Information Bureau, Ministry of Consumer Affairs, release on the CCPA greenwashing guidelines, 15 October 2024
/ 09 Worth knowing
Worthknowing.
Useful before you start. Open it when you need it.
Checklist, rules, AI for operations, global events (4)
Brand basics checklist
The basics
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For FMCG brands
- FSSAI licence number and label rulesFood packs show the FSSAI logo and licence number. FSSAI Labelling Regulations, 2020.
- Legal Metrology declarationsMRP, net quantity, maker address, manufacture month and year. Legal Metrology Rules, 2011.
- Nutrition panel, where the pack is foodEnergy, protein, sugars and fat per 100 g. FSSAI Labelling Regulations, 2020.
- Blinkit, Zepto and Amazon listing imagesFront, back and size shots, clear on a phone. Food: label details before sale.
- Distributor price list sheetOne page: pack, case size, MRP, margin and scheme dates for each product.
- Trade scheme leafletPlain terms and dates. Do not call it free if packing is charged. CCPA, 2022.
Claims and packs: the rules behind them
Most trouble starts with one word: natural, pure, clinically proven. Every claim needs a basis first.
Food and drinks. The Food Safety and Standards Authority of India (FSSAI) sets claims rules (Advertising and Claims Regulations, 2018) and pack rules (Labelling and Display Regulations, 2020).
Packs. The Legal Metrology (Packaged Commodities) Rules, 2011 need the maximum retail price (MRP), net quantity and maker's details on the pack.
Cosmetics. The Cosmetics Rules, 2020, under the Drugs and Cosmetics Act of 1940, bar cosmetics from claiming to treat or cure conditions.
Ayurveda. The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 bars ads claiming to treat listed conditions, such as diabetes or heart disease.
Ayurveda ad approval. Rule 170 of the Drugs and Cosmetics Rules, 1945 (state ad approval) was dropped in July 2024. The Supreme Court lifted its stay on 11 August 2025. Check the current position.
All advertising. ASCI's code needs evidence for claims. The Central Consumer Protection Authority (CCPA) made paid posts disclose the brand tie in 2022, and green claims need proof (October 2024).
Your regulatory team signs off claims. General guidance, not legal advice.
In 2024-25, ASCI said personal care made up 5.7% and food and beverage 4.69% of its cases, and 98% of 1,015 influencer ads it investigated needed changes. Source: ASCI Annual Complaints Report 2024-25, 28 May 2025.
AI for the back office
Distributors work on thin margins and give shops weeks of credit, so a slow-paying shop can hurt the distributor.
The AI fix A tool reads billing and payment data, flags accounts running late and drafts WhatsApp reminders. The area manager and finance head decide credit limits and supply stops.
A tax change can shift demand fast, as when the GST change slowed home and personal care volumes in 2025, making stock planning harder.
The AI fix A forecasting model uses sales by product and region, plus price and festival dates, to suggest production and dispatch quantities. Planners review and override it for known events.
Global events worth a trip
Anuga
Cologne, GermanyUsually October. Next: 9 to 13 October 2027.
Pick the trade show for your category, such as Drinks, Dairy or Fine Food, then visit the Trend Zone for ideas.
Gulfood
Dubai, UAENext: 15 to 19 March 2027.
Treat it as a sourcing show: bring packed samples for beverages, dairy or oils, and fix meetings with buyers before you land.
Cosmoprof Worldwide Bologna
Bologna, ItalyUsually March. Next: 18 to 21 March 2027.
Choose the salon that fits: Cosmopack for supply chain, Perfumery and Cosmetics for retail, or the professional hair and nail salon.
Which hits your brand harder: empty shelves, returned stock or a creator's claim? Tell us, and we'll point to the first step. Name the hard part
/ 10 Events and exhibitions
Events and exhibitionsworth your time.
Where brand teams, distributors and retail buyers meet each year. Pick one or two, and plan the stall, the meetings and the follow-up before you book.
AAHAR International Food & Hospitality Fair
New DelhiUsually March. Next: 2 to 6 March 2027.
Use the fair's app to line up buyer-seller meetings before you go, and cover the dairy, bakery, spices and processed food categories.
World Food India
New DelhiUsually September.
Join the buyer-seller meets and the sessions on food safety, packaging and supply chain that fit your business, and talk to investors.
Fi India
MumbaiUsually August.
Source flavours, proteins or sweeteners for your next product at the ingredient stands, and watch the live demonstrations.
ProPak India
BengaluruUsually September. Next: 29 September to 1 October 2027.
See packaging and processing machines running in live demonstrations, and ask suppliers about sustainable options for your product line.
Cosmoprof India
MumbaiUsually December. Next: 10 to 12 December 2026.
Walk the beauty supply chain from ingredients to finished products, and pick the sessions on industry trends that fit your plans.
Dates change. Check the organiser's site before you plan.
/ 11 Learn from the leaders
What we can learn from the leadersin FMCG.
Well-known Indian brands, each with one plain lesson for an owner in your line of work. Names only, as public examples.
Balaji Wafers
Start from a gap you see every day. Make your own version, sell it to people near you first, then grow.
What they did Balaji says in 1981 the Virani brothers saw moviegoers unhappy with a supplier's wafers and made their own. They sold to nearby retailers and built a Rajkot factory in 1989.
Maggi (Nestle India)
Plan for a bad-news day before it comes: who speaks, what you check and what you tell dealers. Trust can take time to win back.
What they did After FSSAI banned Maggi in June 2015, Nestle India relaunched it that November. A 2016 PTI report put Nestle's noodle share at 57 per cent, against 75 before the crisis.
Lijjat Papad
Write down your quality standard, give every unit the same inputs, and check the output daily. Reject what fails.
What they did Al Jazeera reports Lijjat, begun by seven women in 1959, supplies raw material to all branches from its central office, tests papads daily and has lots with wrong salt destroyed.
Source: Al Jazeera, 2013
Cadbury Dairy Milk
Stay with one idea for years, not weeks. Each quarter, note what it did to calls, visits or sales.
What they did Campaign India (November 2012) reports that Cadbury Dairy Milk's seven-year Kuch Meetha Ho Jaaye campaign by O&M Mumbai won Gold at the IPA Effectiveness Awards.
Source: Campaign India, 2012
Nirma
Look for buyers your bigger rival ignores. Offer a fair product at a price they can pay, with a pitch that is easy to repeat.
What they did Outlook India says Nirma's detergent cost almost 25 per cent less than the nearest competitor. Most households washed with soda soap, and its ad became a jingle hit.
Source: Outlook India, 2017
Amul
Give your brand one character and one voice, then change the topic often. A format people know gives them a reason to look again.
What they did Homegrown (2023) says the Amul girl campaign began in 1966. It first came out every month or two and has grown to new topics every single day.
Source: Homegrown, 2023
Paper Boat
Sell a feeling people already carry, and show it on the pack. Try short festival editions for variety.
What they did Scroll.in (2023) quotes a book saying Paper Boat's founders could not find aam panna in shops. Its packs carry childhood-memory stories, and it made festival editions like Thandai for Holi.
Parle-G
Pick a pack look you can keep for years and write it in your brand guide. Check often for copies.
What they did Homegrown (2025) says the packaging stayed largely the same after the 1982 rebrand from Parle Gluco to Parle-G, and that a rival used a similar wax-paper wrapper.
Source: Homegrown, 2025
These brands are not clients of ours and we use no logos. Each card links its source.
Have a pack or an ad in hand? Send it, and we'll mark the words your regulatory team should check. Send it over
/ 12 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
Segments we work with
Services for this industry
FMCG brands planning a launch or a new state
Tell us what's not working.We'll show you where sales are stuck.
Straight answers.
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Start from where the product sells and what holds growth back. Thin distribution needs trade spend first, to get stocked. A brand that is stocked but not chosen needs advertising. Digital works best where stock is ready and shoppers search. We set the split from your sales data, state by state.
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Meta and YouTube ads in regional languages, and creators on camera. Listings and ads on Amazon and Flipkart, and on quick commerce. Search content that answers category questions. Our digital marketing team judges the work on sell-through and repeat orders, not views, and shows spend beside stock each week.
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Often, if it is regional and focused. A regional-language channel where you are stocked builds familiarity in towns digital reaches unevenly, and gives the trade confidence to stock you. We recommend TV only when the budget gives it enough weight.
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In big cities it is a core channel for top-up buys on Blinkit, Zepto, Swiggy Instamart and BigBasket. It rewards stock in each dark store and a high rank in app search. Our quick commerce marketing team ties ads to daily stock. Small towns still run on general trade.
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Yes, through our trade and channel marketing work: schemes, meets for retailers and distributors, and shop branding with audits and photo proof. We judge schemes on the extra sales they create, not on sell-in alone (what the shop bought), because stock pushed into shops can come back as returns.
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We look past reach. We compare sell-through in regions that saw the campaign with those that did not, and track trial, repeat purchase, share of search and the return on each trade scheme. We agree data sources before launch, such as retail audits and your own state-wise sales, so everyone reads the same numbers.
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We don't publish a price list. Cost depends on the states and languages you cover, the weight of TV and print, scheme value, sampling and marketplace ad spend. A written quote follows within 2 working days of the first call. Media is billed at actuals.
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Ask every agency, including us: Have you worked with brands sold through kiranas and modern trade, and on quick commerce? Do you judge sell-through and repeat purchase, not reach? Who checks claims against FSSAI and ASCI rules? And who is our contact each week?