Media relations
Story angles, pitches and briefings for business, general, regional-language and trade journalists, and quick replies to media queries.
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Advertising · PR agency · Earned media
PR agencyfor Indian brands
Since 201565+ in-house team6 cities
PR for growing brands and listed companies with real news to share. What others say about you carries more weight than what you say. Credibility you can't buy, earned with stories worth printing.
A strategist calls you in one working day.
/ 01 PR agency
Get covered by peopleother than you.
PR (public relations) works when the story is worth printing, not when the press releases pile up. A PR agency earns coverage for a company: it finds the news, pitches journalists in business, trade and regional media, and prepares spokespeople.
PromotEdge does this for growing brands and listed companies.
Here is what we usually see: real news, and a release sent to 500 inboxes. Advertising is what you say about yourself. PR is what others say, and buyers weigh the two differently.
We talk to your sales team before any journalist, because that doubt is often the story. Then we test two or three angles. For listed companies, we time each release with your company secretary.
Nobody can guarantee coverage, and we say so up front. No story yet? Put the budget into SEO and social media first, or ask us.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What PR covers
Stories, spokespeopleand straight reports.
Launch and announcement PR
Product and plant launches, expansions, partnerships, results and appointments. Press events only when the news justifies one.
Founder and leadership PR
Interviews, profiles, bylined articles and speaking slots that make your leaders known voices in their industry.
Choosing the outlet
Business dailies for results and funding, city press for consumer stories, regional press for state-by-state brands, trade titles for B2B, broadcast for interviews. Paid space is planned by our print advertising team and kept apart.
Press releases
Releases written when there is real news, sent to the right desks, and kept as a clear record of the facts.
06Crisis communication
Scenarios, holding statements, spokesperson training and an approval chain, then a calm, truthful response.
Media training and reports
Practice interviews and key messages, then every piece of coverage logged with outlet, audience, message and links earned, reported monthly.
Online reputation
Search results, reviews and social mentions monitored and answered properly, with our digital team.
/ 03 What usually gets in the way
Where PR stalls,and the way through.
“Our last agency sent a press release to 500 journalists and nothing ran.”
Mass mailing isn't PR. Coverage comes from one story pitched to the few journalists who cover your beat, with facts, pictures and a spokesperson ready.
“We got coverage, but it was paid, and readers could tell.”
Paid features are advertising and should be labelled. We tell you when a 'feature' offer is really an ad, so you decide with open eyes.
“The monthly report is full of 'advertising value' numbers we don't believe.”
Neither do we. Our report says where coverage ran, who it reached, what it said, who was quoted and which links it earned.
“Our founder freezes in interviews.”
Media training fixes most of it. We go through likely questions, agree three key messages and practise on camera until answers are short and quotable.
“We're a B2B manufacturer. National papers don't care about us.”
Often true, and fine. Trade journals, industry portals and newsletters reach the engineers and buyers who sign purchase orders, so we pitch those first.
“Something went wrong, and we lost a day deciding who should speak.”
We agree scenarios, holding statements, a spokesperson and an approval chain before anything happens, so the first response is calm and truthful.
“People search our name and the first results are complaints.”
PR adds credible coverage to those results, and our online reputation team handles reviews and responses. We never fake reviews or attack critics.
“A journalist rang last week for a quote, and nobody knew who should answer.”
One person takes media calls, a shared log keeps every request and deadline, and reminders send themselves, so replies go out the same day.
Have a launch or an announcement coming? Tell us the news and the date, and we will say plainly whether it is a story. Get a free growth plan
/ 04 How a PR programme runs
Find the story,then tell it well.
The first month goes into discovery and planning. Real news can be covered within days; a steady trade-press presence takes months, so most PR runs as a monthly retainer. A single launch can be a project. Our in-house team of 65+ people does the work, with consultants and partner agencies where needed.
- 01
Discover
Interviews with leadership and sales to find what is new, what is unusual and what your industry would want to hear.
- 02
Plan the narrative
Key messages, spokespeople, target outlets and a calendar of story moments for the months ahead.
- 03
Prepare spokespeople
Briefing notes, likely questions and media training, so interviews stay accurate and easy to quote.
- 04
Pitch and brief
Pitches written for the journalists who cover your beat, with facts, images and spokespeople ready.
- 05
Respond and protect
Media queries answered quickly, with crisis steps agreed in advance.
- 06
Track and report
Coverage logged and reported monthly with the next pitches.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
- Talk to sales before journalists. Sales hears what buyers doubt. That doubt is often the story worth telling, and it keeps pitches about your buyers, not about us. Sayantan Guha, our Chief Creative Director, leads the creative and copywriting work. Story angles in the first weeks.
- Test two or three angles small. A few journalists who cover your industry tell us quickly which angle gets replies, before we build months around it. Reply rates by angle.
- Prepare spokespeople. Journalists quote the person who answers clearly. Three key messages and practice keep quotes accurate and short. Briefing notes and media training.
- Agree crisis steps in a calm week. Scenarios and an approval chain written early save the day lost deciding who speaks. A one-page crisis card.
Go deeper: the Indian market, the brands and AI
PR in India today
PRCAI's SPRINT 2026 study, reported on 2 July 2026, put Indian PR at ₹3,230 crore in FY26, up 11%, and expects ₹4,500 crore by 2030. It rests on 143 survey responses, so read it as an estimate. Start-ups rose from 6% to 22% of top client categories between 2022 and 2026.
Source: PRCAI SPRINT 2026, as reported by Deccan Chronicle, 2 July 2026
A brand that handled a crisis in public
FSSAI's ban took Nestle India's Maggi off shelves in June 2015, and Nestle relaunched it in November 2015.
Source: Think Insights, read October 2026
Who sets the rules and who shaped the field in India
PRCAI, formed by PR firms over two decades ago, sets a code of conduct for members and runs the AIPR accreditation, which had accredited 68 PR professionals when we read it. ASCI's code has a clause, added in August 2025, asking media companies to mark paid posts.
Source: PRCAI, prcai.org, and ASCI press release, August 2025, read October 2026
How your business model changes the plan
A startup or D2C brand leans on founder stories and launches. A dealer-led B2B firm wins in trade titles. A franchise earns local press city by city.
AI in PR: today and next
ChatGPT search, announced by OpenAI on 31 October 2024, answers with links to sources such as news articles, and OpenAI says citations can be wrong. Earned coverage can help your name appear in AI answers. We use AI tools to draft and summarise, never to invent facts or quotes.
Source: OpenAI, Introducing ChatGPT search, 31 October 2024
Want to talk through how bad news would be handled? We can sit down with you before you need it. Talk to us
/ 05 Industries
Where this works best.
01
Construction equipment
Contractors trust the machine their peers run on site more than any brochure.
02Building materials
The person who pays for the cement is rarely the one who picks the brand.
03Industrial & manufacturing
Procurement checks you out long before your sales team is invited to talk.
04Automotive
A buyer's interest fades fast when the enquiry reaches the right showroom late.
05Real estate
Enquiries are easy to buy, but the sale is won or lost at the site visit.
06FMCG
Your ad works for a rival if your product is missing from the shelf.
/ 06 Cost
What affects the costof PR.
Most PR runs as a monthly retainer priced by the work covered. Press events, travel and any paid distribution are charged at actuals.
What affects the cost
- Number of spokespeople and story moments a month
- Markets and languages: national, regional and trade media
- Launch events, press meets and travel
- Crisis support on standby
- Media training and content such as bylined articles
How we quote
- We talk about your news, your spokespeople and the media you want to reach
- We review the coverage you already have and the outlets that matter to your buyers
- You get a written list of the work each month, or for one launch
- Events, travel and paid distribution are shown at actuals before you approve
What you get in the quote
- The story angles and pitch plan for the period
- Media relations and follow-up with journalists
- Work for the markets and languages you chose
- Crisis steps agreed in advance, and what live support covers
- A monthly coverage report with the next pitches
Whichever agency you choose, be careful with pay-per-coverage offers: they reward volume over the right outlets. For public media rates, see our cost guides. Holding a proposal? Send it to us.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Our beliefOur job is to impress your customers, not you.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
Public relations: specialist services
More advertising services
In your city
Proof and reading
What people say
In their own words
“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League
No pressure. No sales pitch.
Tell us what's coming up.We'll show you the PR plan.
Straight answers.
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A PR agency gets journalists, editors and writers to talk about you: it finds your news, pitches the story, prepares spokespeople and handles bad news. You don't pay for the space, so readers trust it more. Digital PR earns coverage and links on news sites; we plan it with our content and search teams.
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Yes. Our servicing team is based in cities across India and pitches national, regional and trade media by phone, email and video. We meet you in your city at least every three months. See our PR work in Mumbai, Noida and Pune; a press meet can be part of a launch event.
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Most PR runs as a monthly retainer, priced by the spokespeople, markets, languages and story moments, and whether crisis support is included. A single launch can be quoted as a project. The quote lists the work in writing, so you can compare it line by line with any other proposal.
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No, and be wary of anyone who does. Coverage depends on the story, the journalist's interest and the rest of the day's news. We promise the work and an honest report of what was published and what wasn't, including the pitches that did not land and what we changed after.
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A launch with real news can be covered within days; a founder's profile or steady trade-media presence takes months. We measure coverage in the outlets your buyers read, the messages it carried, the links and referral traffic it earned and changes in branded search, never advertising-value equivalents.
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Yes. For B2B, trade publications, industry portals and newsletters often matter more than national dailies, and leadership profiles matter more than product news. The people who read them sign purchase orders. See how we work with industrial manufacturers and healthcare companies.
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Yes: preparation (scenarios, holding statements, spokesperson training, approval chains) and live response when something happens. Preparation is a one-time project; we agree live support separately, in writing. We confirm the timeline in the quote, and you get one named contact for the whole episode.
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Access to leadership for interviews and quick approvals on quotes, honest answers about the business, bad news included, facts and figures we can share, and good photographs. PR moves at the speed of your approvals, so name one person who can say yes quickly.