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PromotEdge is an integrated marketing agency in India that works with mining contractors brands across the country. Mining buyers can read your papers before they read you. Be easy to find and easy to check.
Brands we have worked with
A strategist calls you in one working day.
In short PromotEdge works as a mining marketing agency for mining contractors, service firms and equipment makers, one of the many industries we plan for, with East India in view. Coal India and its subsidiaries publish tenders. Such government-owned companies are called PSUs. We build the credentials page and LinkedIn presence those buyers can check. We cannot promise a tender or an order.
Find the registration route of each buyer you want. Some buyers keep an online vendor form, and Hindustan Copper's form asks for a GST number and a PAN (permanent account number, the tax ID). Register with the papers each buyer asks for, and show the registrations you hold, with number and valid date, on a credentials page. See website design.
This is my problemKeep one project file, updated each month: jobs with value and owner, turnover for past years, work orders and completion certificates. Build the public page from it.
This is my problemAdd a project list with value, year, owner and your role, and the owner's certificate where you may share it. Dated site photos support the facts. See industrial photography.
This is my problemPost one finished job at a time, with the owner's permission, and follow the roles that sign. See LinkedIn lead generation. Make your name easy for the people who sign to find.
This is my problemTenders run on more than one portal. Name one person to check them each working day and keep a short go or no-go checklist. A tender you hear of in time gives your team room to prepare.
This is my problem| Step | What the buyer checks | What your site and file show |
|---|---|---|
| 1. Who are you | Registration, address and who leads the firm. | An About page with the facts, and the same details on LinkedIn. |
| 2. Are you on our list | A place on the buyer's vendor list, where it keeps one, with its number and date. | The registrations you hold, with number and valid date, on one page. |
| 3. Have you done this work | Past jobs of similar size, with value, year and owner. | A project list with the owner's certificate and dated site photos. |
| 4. Can you carry this size | Turnover for past years and the licences the work needs. | Statements your accountant can certify, kept ready to attach. |
| 5. Who do we call | A named person, and a firm that looks active. | A contact page, recent LinkedIn posts and a phone that gets answered. |
Each step is a document. The papers section further down shows what the official papers say.
Built around the papers a mining buyer can check, and judged by the enquiries they bring.
TV, print, radio, outdoor and PR, bought against your sales map
A clean document to attach to a registration or a bid.
Dated site photos that support your project list.
Short films of a job, with the owner's permission.
Be found, get leads, and count every one
A fast site with registrations, a project list and a named contact.
A page for each kind of mining work and each region you serve, with real projects.
Follow up every lead, by itself
Each enquiry logged in one place. Each enquiry logged in one place, with a reply time you can check.
Each month, a report that shows which page or channel brought an enquiry.
We don't publish a price list. Every client and project is different, so we price after the first call. Ad spend, if any, is billed apart from our fee.
| Way of working | When it fits |
|---|---|
| Monthly retainer | Search, LinkedIn and reports. Contracts start at 3 months, with 30 days' notice to stop |
| Project fee | A credentials page, a company profile or a site photo shoot; the quote confirms the timeline |
| Ad spend, separate from our fee | Billed apart from our fee and shown in the report |
When you compare quotes, ask each agency how it will show which page or channel brought an enquiry.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
For a mining contractor or equipment maker, we can plan and run the credentials page, search, LinkedIn and enquiry follow-up. Your bid team writes the bids, and your engineers check each fact before it goes online.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content CreatorFour kinds of work. One plan.
What to sell, to whom, and why they should pick you.
Ideas, films, print, radio and outdoor that people remember.
Search, social, ads and websites that bring enquiries.
Events, activations and shop branding, run within the PromotEdge group.
Short answers. For anything else, call or WhatsApp us.
It depends on the kinds of work and equipment, the buyers and regions you want, whether you need photography or film at sites, and how much search and LinkedIn work you need each month. We don't publish a price list. A written quote follows our call, with ad spend on its own line, so you can judge cost per enquiry.
Buyers such as Hindustan Copper keep an online vendor registration form, and Coal India's model notices say where bids go. A buyer can ask for papers such as registration, past jobs with value and owner, turnover and licences. In a tender, the tender paper sets the numbers. Papers that are easy to check save your team time when a notice arrives.
No. A tender is decided on its own paper and your real record. Marketing can keep your proof tidy, make your registrations easy to show and help buyers know your name. We make no promise about any tender, registration or empanelment (a place on a buyer's list), and we do not write bids.
We agree in writing, before work starts, who holds each ad account. The website, enquiry data and customer lists belong to you. The domain and LinkedIn page are set up in your firm's name. Ad spend is billed apart from our fee.
Registrations with number and valid date. A project list with value, year, owner and your role. Completion certificates and work orders, with the owner's permission. Turnover statements ready to attach, licences with dates, dated site photos and a named contact. Each item lets a buyer check a claim, and that shortens the road to a call.
We do not fill registration forms, write bids, name tenders or arrange meetings with officers, and we cannot promise a tender, a registration or an order. We do not invent project details, and we ask the owner's permission before a project goes online.
It depends on who buys, so we start with your buyers. Buyers such as Hindustan Copper and Coal India's subsidiaries publish tenders or keep vendor forms, so your registrations and credentials page come before anything else. We use LinkedIn to show finished jobs to the people who sign, and search pages for the equipment you sell. We visit clients every month, and review with every client online every week.
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
Rather talk now?
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Real problems of mining contractor teams, from site photos to tender notices, and what we would set up for each, with your team in charge.
Photos from sites sit in WhatsApp groups with no project name or date.
What we set up AI groups the photos by project and date and drafts a short caption for each. Your site head reads each caption and picks the photos that may go online.
Who stays in charge Your site head signs off each photo and caption.
Tender notices come from many portals, and someone reads each one by hand.
What we set up AI reads each notice from the buyer's tender page and drafts a short summary against a checklist you write. A person decides which tenders to pursue.
Who stays in charge Your tender head writes the checklist and makes each decision.
Completion certificates, work orders and turnover statements are scattered across folders.
What we set up AI lists each document by project, points out a missing certificate and drafts the project list from approved papers. A person checks each line.
Who stays in charge Your bid manager approves the list.
AI and automation systems Lead follow-up automation Analytics and tracking
These show what we would set up for you, and we do not claim a past project here.
A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.
Our beliefWe believe in process. Good results should repeat, not happen by luck.
| What a buyer asks | What a buyer can check | What to show |
|---|---|---|
| Are you on our list? | A registration number and its valid date | Registrations with number and date on the credentials page |
| Have you done this work? | A completed job of similar size | Project list with value and year, and the owner's certificate |
| Can you carry this size? | Turnover and licences | Statements your accountant can certify, ready to attach |
| Is the firm active? | Recent work and a team that can be reached | Dated site photos, recent LinkedIn posts and a contact page |
The papers we read, with what each says, so you can check them yourself.
The release of 3 December 2025 describes the revenue sharing model for abandoned and discontinued coal mines, and says 32 mines were identified, Letters of Acceptance were issued for 28 mines with 39.28 Mty (million tonnes a year) capacity, 4 mines were in re-tendering, and coal production had started in 2 mines in FY 2025-26. Annual Report 2024-25, chapter 3, says 25 mines were awarded with about 39.04 Mty of proposed capacity.
Source: Ministry of Coal, Impact of Coal Mining, 3 December 2025 and Ministry of Coal, Annual Report 2024-25, chapter 3, read 15 November 2026
Coal India's MDO page lists model documents for underground, partially explored, opencast and discontinued mines, for discontinued mines on a revenue sharing basis, and for exploration, development and operation. The GeM compatible notice for partially explored mines invites bids on the GeM site, asks the bidder to quote a Mining Charge per tonne, and leaves a blank for the name of the Coal India subsidiary.
Source: Coal India, MDO documents page and Coal India, model MDO notice (GeM, partially explored mine), read 15 November 2026
The home page gives the address as Burla, Sambalpur, Odisha, describes the company as a Miniratna (a government company grade) subsidiary of Coal India, and links to tenders, e-procurement, a vendor codification portal and a portal for small tenders.
Source: Mahanadi Coalfields Limited, home page, read 15 November 2026
The page is an online vendor registration form with fields for company details, tax numbers, contact details and the items or services a vendor supplies. It says GST No. and PAN No. are mandatory in India. It states no validity period, fee or tender rule.
Source: Hindustan Copper Limited, Vendor Registration Form, read 15 November 2026
About the Mining contractors industry
A mining marketing agency for contractors has a different job from one for shops. The buyer is often a PSU, a government-owned company, and it buys through registration and tenders.
PromotEdge builds the credentials page and LinkedIn presence that the people who check and sign will read, so a buyer who looks you up finds proof.
Who buys mining work? Mine owners such as Coal India and its subsidiaries, and other PSUs. Coal India also hires firms called MDOs. MDO means mine developer and operator, a firm hired to re-open, develop and run a mine and deliver the coal to the owner (Ministry of Coal, read 15 November 2026). Our view: a firm that works for an MDO may look for equipment and service firms, so be easy to find for it too. We found no paper that shows how an MDO buys. In East India, Mahanadi Coalfields, a Coal India subsidiary, gives its address as Burla, Sambalpur, in Odisha (its own site, read 15 November 2026). Hindustan Copper, a PSU that mines copper, has an online vendor registration form that says GST number and PAN are mandatory (its own site, read 15 November 2026).
A tender is a published job where firms send offers under written rules. A tender is open to firms that meet its conditions. In our view ads are one small part of this work. So we plan in this order: get on the buyer's list where a buyer keeps one, show project proof a stranger can check, and become known to the people who sign.
This page is for mining contractors, mine service firms and equipment makers. Tenders for building and works contracts work in a similar way, so read EPC contractors (firms that design, buy and build) too. Equipment makers can also read construction equipment and machinery manufacturers. Buyers of metals are on steel and metals, and power buyers are on energy and solar. Our city pages for the east are Ranchi, Dhanbad, Bhubaneswar and Jamshedpur.
Useful before you start. Open it when you need it.
The basic checks and the rules on claims for your trade, before you spend.
We read each paper on 15 November 2026, on the site of the body that issues it or from a file its own page links to. Read them as examples. Your buyer's own notice decides. General guidance, not legal advice.
MDO work. The Ministry of Coal's release of 3 December 2025, copied on its website, says Coal India or a subsidiary offers to re-open, develop and operate a suitable discontinued mine through an MDO, the firm it hires. The MDO digs the coal and delivers it, and a share of the revenue goes to Coal India or the subsidiary, based on the highest rate quoted in the bidding. (Ministry of Coal, read 15 November 2026)
How many. The same release says 32 discontinued or abandoned mines had been identified, Letters of Acceptance (the buyer's written award) were issued for 28 mines with 39.28 million tonnes a year of capacity, and 4 mines were in re-tendering. The Ministry's Annual Report 2024-25 gave 25 mines awarded and about 39.04 million tonnes a year of proposed capacity. Numbers move, so read the date. These counts are for the revenue sharing route for old mines. We give no count for other kinds of MDO tender.
Where tenders run. Coal India publishes model MDO documents, and its own page lists them for underground, opencast, partially explored and discontinued mines, for discontinued mines on a revenue sharing basis, and for exploration, development and operation. Read the one that matches your tender. We read one, the notice for partially explored mines. GeM, the government's online buying site, is where it says bids go, and the notice asks the bidder to quote a Mining Charge per tonne. The old-mine route in the Ministry's release is a different route and shares revenue, so keep the two apart. The notice leaves a blank for the Coal India subsidiary that issues it. Mahanadi Coalfields' home page has separate links for tenders, e-procurement, a vendor codification portal and a portal for small tenders. So watch more than one portal. (Coal India and Mahanadi Coalfields, read 15 November 2026)
Registration with a PSU: one example. Hindustan Copper, a copper miner, has an online vendor registration form. It says GST number and PAN (permanent account number) are mandatory, and it states no validity period, fee or tender rule. (HCL, read 15 November 2026) Rules differ by buyer, so read your own buyer's form.
What we did not check. We read one of Coal India's model notices, not the others. The vendor codification portal that Mahanadi Coalfields links to opens on a sign-in page, which we did not use, so we say nothing about registration at Coal India subsidiaries. We opened no page on coal buyers in Jharkhand or iron ore buyers in Odisha, and say nothing about any one tender.
What we cannot do. We cannot promise a tender, a registration or an empanelment (a place on a buyer's list). We do not fill your registration forms or write your bids. Our boundary: we name no tender and make no claim about any tender result.
Deeper reading if you want the research behind the plan.
Deeper reading for when you want the research behind the plan.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
A strategist calls you in one working day.
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