Discovery by tier
Shortlists by audience, city, language and category. Nano (under 10,000 followers) and micro (10,000 to 1 lakh) give local trust and content in volume; mid-tier (1 to 5 lakh) and macro (5 lakh and above) give reach.
Home / Services / Digital / Influencer marketing
Digital · Influencer · Creators
Influencer marketingagency
Since 201565+ in-house team6 cities
Influencer marketing for consumer brands that want sales, not just views. A creator's followers are not your buyers. Pick creators your buyers already trust.
A strategist calls you in one working day.
/ 01 Influencer marketing agency
The right creators,checked and measured.
Follower count does not sell a product, audience trust does. PromotEdge runs creator programmes for Indian brands.
We check that each creator's audience is real and matches your buyers, agree fees in writing and measure every post against sales and enquiries.
In beauty, food, fashion, parenting, fitness and education, many Indian buyers trust a creator more than a brand's ad. That is why mistakes cost so much: a wrong-fit creator or a missing disclosure stays online for years. Influence is also local. A Bengali food creator can move more product in a Bengali market than a bigger, colder national name.
Take a city launch: ten nano creators who live in the target neighbourhoods, plus two mid-tier food creators who post in the local language, tracked separately. A first campaign takes a few weeks from brief to live posts. Programmes show their value over three to six months.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
Creator programmes,end to end.
Best for products people like to see in use: food, beauty, fashion, gadgets, fitness, travel, education, and industrial B2B with expert creators. Weak for long technical explanations or regulated claims, as in finance or health. One post rarely shows a result, so budget for several creators over months.
Audience and fraud checks
Growth spikes, bot comments and engagement pods flagged with audience-analysis tools and a manual read of recent posts. You see the audience data and our notes, and can say no to anyone.
Contracts, briefs and compliance
Fees, deliverables, dates, usage rights, exclusivity and approvals in writing. Briefs carry key messages, claims to avoid and disclosure rules. We turn down briefs that ask creators to hide a partnership.
Micro and nano programmes
Many smaller creators over several months, for steady presence, content in volume and numbers you can trust. We handle the many relationships.
YouTube and UGC
YouTube reviews and how-tos for considered purchases, where one good video keeps selling for years. UGC (user-generated content) means videos made by creators for your brand to post or run as ads.
06Partnership ads
The strongest creator posts run as ads through the creator's own handle. Our social and Meta Ads teams reuse them, so you pay once and use often.
Creator reporting
Each month, sales, enquiries and cost per sale for every creator, from their codes and tracked links. Reach and views are shown, never as the result.
Celebrity endorsements
Fit checks, deal structure, exclusivity and the due diligence endorsers face under the CCPA's 2022 guidelines on misleading advertisements.
We know digital inside out, and we think like an Indian business.
/ 03 What usually goes wrong
Where creator campaignsfall apart.
“The influencer had a million followers and we sold nothing.”
Big follower counts often mean broad, cold audiences, or bought followers. We check audience location, age, real engagement and past brand results before you pay anything.
“We paid for a post and it vanished in a day.”
Stories disappear and single posts get scrolled past. Programmes with repeat appearances, and the strongest posts run as ads, last much longer.
“We can't tell which creator brought the sales.”
Each creator gets a unique discount code and a tracked link, and orders and enquiries go into a simple CRM (the software where every enquiry is kept and followed up). We report creator by creator, so you know whom to book again.
“A creator posted without #ad and we got a complaint.”
Disclosure rules apply to the brand as well as the creator. Every brief and contract spells out the label, and we check posts before and after they go live.
“We want to reuse a creator's video as an ad, and they want more money.”
Usage rights and boosting permission belong in the original contract. We agree them upfront, along with how long you can use the content.
“One famous face takes most of our budget, and the fee goes up every year.”
We spread the money across a few mid-tier and nano creators who suit your buyers, and keep the famous name for the moments that need reach.
“We sent free products to fifty creators and few of them posted.”
Gifting without an agreement is a gamble. We confirm what each creator will post, and when, before anything ships, and track who delivers.
“Managing forty small creators is too much for our team.”
We take it off your hands: outreach, briefs, product dispatch, approvals, payments and reporting, in one place, so no creator needs a chase on WhatsApp.
Planning a creator campaign for a launch? Tell us the product and the city, and we will suggest a mix of creators. Get a free growth plan
/ 04 In their own words
What clientssay.
Each quote is copied word for word from the client page on our current website.
“It's a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character …”
Priyam GhoseContent Creator“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing Consultant“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 05 How we work
From briefto live posts.
Brief to first live posts usually takes about four weeks, mostly on choosing creators well and agreeing terms. We show the process here, not results.
- 01
Goal and audience (week 1)
What the programme must do (sales, awareness, content or B2B influence), for whom, where, and on what budget.
- 02
Shortlist and vet (weeks 1 and 2)
Creators checked for audience match, real followers, engagement quality, past brand work and conduct. We'd rather be blunt than pleasing: a famous creator with the wrong audience is dropped. You approve the final list.
- 03
Contracts (weeks 2 and 3)
Fees, posting windows, usage rights, boosting permission and exclusivity agreed in writing.
- 04
Brief and approve (weeks 3 and 4)
A clear brief with disclosure rules, then drafts reviewed against claims and brand guidelines. We can't do magic alone: the faster you approve drafts, the sooner posts go live.
- 05
Go live and amplify
Posts go out on schedule. The strongest ones run as partnership ads through the creator's own handle.
- 06
Measure and renew
Results per creator and per post, the content worth reusing, and which partnerships to extend.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C brand runs codes and tracked links to count orders. A local shop or franchise books nano creators who live near each outlet. A dealer-led maker (see industrial manufacturing) uses expert voices on LinkedIn and YouTube and counts enquiries.
- Start with your buyer, not a creator list. A creator is useful only if your buyer already trusts them. A written audience profile before any shortlist.
- Check the audience before the fee. Followers can be bought. Location, language and real comments are harder to fake. Audience data and our notes for each creator, and your right to say no.
- Mix tiers in the first campaign. Nano and micro creators give local trust, bigger ones give reach. A mix shows which fits. Results by tier.
- Put usage rights in the first contract. Turning a good post into an ad later costs more if nobody agreed it. Rights, duration and exclusivity in writing.
- Give every creator a code and a tracked link. Views tell you nothing about sales. A report creator by creator.
- Book again only the creators who delivered. Sales and enquiries per creator are a better guide than likes. A renew and drop list.
Go deeper: the creator market and the rules
Who the creators are
An ISB and Hashfame report says 66% of India's creators are from non-metro markets, and that the creator base grew from about 0.96 million in 2020 to 4.12 million in 2025. Hindi creators are 42% of the base and creators in regional languages together are the majority. So we shortlist by category (food, tech, finance, fashion, parenting, fitness) and by language, before follower count.
Source: ISB SRITNE and Hashfame, press release of 14 July 2026, read 10 October 2026
Who sets the rules
ASCI's influencer guidelines apply to posts from 14 June 2021. A label is needed whenever there is a material connection, which includes free products, discounts and trips, not only payment. It must be prominent, not buried in hashtags, and the influencer's label comes in addition to the platform's own tool. ASCI is a self-regulator, so these are not law, but they are widely followed.
Source: ASCI website, read 10 October 2026; Khaitan & Co, 28 May 2021, read 10 October 2026
AI in influencer marketing: today and next
Today: disclose AI as well as the deal
YouTube asks creators to disclose when AI meaningfully alters or generates realistic content, and repeated failure can bring labels, removal or loss of Partner Program access. Meta may require a label on photorealistic video or realistic audio made with AI. ASCI's site lists guidelines on responsible labelling of synthetically generated content in advertising. So our contracts say whether AI may be used and who discloses it.
Source: YouTube Help; Meta Help Center; ASCI website; none dated, all read 10 October 2026
Next
Our view: AI-made faces will multiply, and trust in real people will matter more. Planning a campaign? Ask us.
Holding a creator list someone sent you? We will vet it with you. Talk to us
/ 06 Industries
Where this works best.
01
Construction equipment
Contractors trust the machine their peers run on site more than any brochure.
02Building materials
The person who pays for the cement is rarely the one who picks the brand.
03Industrial & manufacturing
Procurement checks you out long before your sales team is invited to talk.
04Automotive
A buyer's interest fades fast when the enquiry reaches the right showroom late.
05Real estate
Enquiries are easy to buy, but the sale is won or lost at the site visit.
06FMCG
Your ad works for a rival if your product is missing from the shelf.
/ 07 Cost
What affects the cost of influencer marketing.
You see every creator's fee before anyone is booked. Our fee covers finding, vetting, contracts, briefs and reporting.
There are two parts: creator fees, paid at actuals as each creator quotes, and our management fee. You get a costed creator plan before you commit to anything.
What affects the cost
- Creator tier and platform
- Number of creators and posts
- Usage rights, and how long you can reuse the content
- Exclusivity: keeping a creator away from your competitors
- Product dispatch and travel
- Paid amplification budget, billed separately
How we quote
- We talk about your goal, your product and the kind of creator your buyers trust.
- We shortlist creators with their audience data and our vetting notes.
- We send a written plan: creators, posts, usage rights and the dates.
- We send the costed plan within 2 working days, with each creator's fee on its own line and our fee apart. You approve it before anyone is booked.
What you get in the quote
- The shortlisted creators, with audience data, vetting notes and each creator's fee
- The posts and formats each creator will deliver, and usage rights and exclusivity
- Product dispatch and travel, if any
- Our fee for contracts, briefs and reporting: a monthly programme fee or a campaign fee, on its own line
Our fee attracts GST. Paid amplification budget is billed separately, at actuals.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The same work in your city and your industry, and the services that go with it.
Influencer marketing: specialist services
More digital services
In your city
No pressure. No sales pitch.
Tell us what you want creators to sell.We'll show you the plan.
Straight answers.
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It finds the right creators for your brand, checks their audiences, agrees fees and rights in writing, writes the briefs, checks posts before they go live and reports what each creator sold. To choose one, ask to see the audience data behind every creator and how it tracks sales per creator. Avoid agencies that sell follower counts.
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Macro creators buy fast reach for a launch; micro and nano creators usually deliver better engagement, niche trust and cost per result. Fees run from product-only deals with nano creators to lakhs per post for macro creators. You get a costed plan first, with each creator's fee at actuals and ours on its own line.
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By objective: unique codes and tracked links for sales, branded search and comment sentiment for awareness, pipeline and buyer surveys for B2B. ROI (return on investment) compares what came back with what you spent. Reach and impressions are reported, never presented as the result.
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Audience-analysis tools, growth-pattern checks, comment quality and a manual review of recent posts, plus a look at how the creator's earlier brand collaborations performed. We do this before you pay anything, and a creator who fails the check is replaced in the plan, not defended.
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Paid partnerships must be clearly labelled. ASCI's Guidelines for Influencer Advertising in Digital Media (2021) and the Department of Consumer Affairs' endorsement guidelines (2023) ask for an upfront label, such as #ad. SEBI's 2024 rules stop regulated financial firms working with unregistered finfluencers. This is general guidance, not legal advice.
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Yes. Our servicing team is based in cities across India, stays in touch daily and meets you in your city every three months. We find creators by city and language, which often matters more than follower count. Local creators know their city's shops, festivals and slang.
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Yes, with different creators and formats: industry experts and LinkedIn voices instead of lifestyle creators, longer content instead of Reels, and success measured on pipeline. A machine-tool reviewer on YouTube or a chartered accountant on LinkedIn can reach exactly the buyers you need.
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Whatever the contract says, which is why we agree usage rights, boosting permission and duration upfront, in writing, before anything is made. Without them, you can't legally reuse a creator's post as an ad months later. We keep the signed terms with the campaign file.