The apps feel like a black box next to social ads.
An app works like a shop shelf, so it needs a plan of its own. How we worked on it: Quick commerce work on the apps, with content in feeds so shoppers recognise the brand on that shelf.
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Quick commerce and D2C marketing for food and FMCG brands: our work
Food and FMCG brands on quick commerce apps spend every month without knowing what it returns.
Since 201565+ in-house team1 office in Kolkata · 5 team bases
/ 01 In short
In short
Food and FMCG brands on quick commerce apps have to be found on the app's shelf and recognised there. PromotEdge, an integrated marketing agency in India, has done quick commerce work and the content around it for food brands and direct-to-consumer (D2C) brands.
This page shows how. Client names stay private, and results are shared 1-to-1 under NDA.
/ 02 Major challenges
Major challenges in quick commerce and FMCG marketing
This problem is on our own quick commerce and FMCG pages. Under it we say what the work did about it.
/ 03 Who it was for
Who this work was for
Food, beverage, health food, personal care and FMCG brands, some sold only online and some through shops as well. We have worked with 7 food, beverage and FMCG brands, 3 of them on quick commerce, and we do not name them.
/ 04 What we did
What we did for food and FMCG brands
We ran it as one plan: the apps and the website, with the content around them.
- 01
Get ready for the apps
Quick commerce work on the apps, with the website kept up to date and found through search.
- 02
Run the ads
Performance marketing across the channels.
- 03
Build the brand around it
Social media, influencer work, digital films and AI videos, so shoppers who see the brand in a feed recognise it on the shelf.
/ 05 The work
The work, as a list
- Quick commerce work on the apps
- Website design, development and maintenance
- Search engine optimisation (SEO)
- Performance marketing
- Social media
- Influencer work
- Digital films and AI videos
/ 06 One team
How it worked together
One team kept all of it together, so a shopper met the same brand on the app and in a feed.
Our beliefWe use AI to save your team's time. A person still makes the decision.
/ 07 Under NDA
What we can show you
Margins, screens and results stay under NDA. We go through them 1-to-1, on a 30-minute video call or at our Kolkata office.
Related
Related pages
The trade, the services used, and what clients say.
Under NDA, in a 1-to-1 call
Book a 1-to-1 case walkthrough
Common questions
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No. NDAs keep a client's name, screens and numbers off any public description of the work. Ask for the 1-to-1 call and we will show what our agreements allow.
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The apps decide who they take, and a brand always applies in its own name. We help with the work around it: getting the brand ready to apply, preparing the product data, and running ads with reporting.
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Because ads on your own brand name often catch people who were going to buy you anyway. Look at margin after ads, and judge each kind of search on its own.