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Industries · Retail chains · Chains, modern trade and outlet brands
PromotEdge is an integrated marketing agency in India that works with retail chains brands across the country. Market each store. Read all of them on one page.
Brands we have worked with
A strategist calls you in one working day.
In short PromotEdge plans marketing for retail chains one outlet at a time. Each store gets its own Google profile and a local ad budget, the chain gets one signage standard, and you get one monthly sheet that ranks all outlets by enquiries and footfall (the number of people who walk into a shop). See all industries we plan for. Your own sales numbers complete the sheet.
Give each outlet the same three numbers each month: calls from its Google profile, enquiries from its local ads, and bills or footfall from your own system. Rank all outlets on one sheet. Set it up with measurement set-up.
This is my problemKeep one profile for each outlet, with the same brand name at all outlets, correct timings and a phone that gets answered. Google's own guidelines say to avoid more than one page for each location (read 15 November 2026). See local SEO.
This is my problemGive each outlet a small local ad budget around its own area, with its own address and offer, under one brand look. Report spend outlet by outlet. See Google Ads and Meta ads.
This is my problemWrite one signage and display standard by store size, and check each outlet with a dated photo. See signage and retail branding.
This is my problem| Step | What we do | Why |
|---|---|---|
| 1. Outlet list | One sheet with each outlet's name, address, phone, timings and manager, plus recent sales or footfall if you have them. | One list is the base for the profiles, the ads, the boards and the report. |
| 2. Google profiles | Fix or create one profile for each outlet, with the same brand name, correct timings and a phone that gets answered. See local SEO. | A shopper searching nearby often sees this early. |
| 3. Local ads | Run Google and Meta ads around each outlet, with its own offer, paid from its own budget. | You move money away from outlets that do not respond. |
| 4. Signage and display standard | One standard for boards, posters and shelves by store size, and a dated photo from each outlet. | A shopper in any city can spot the brand quickly. |
| 5. Month and week | We visit clients every month, and review with every client online every week. The sheet is read outlet by outlet: what to stop, what to try next. | In our view, a small, regular check beats a big report once a quarter. |
We need your sales or footfall numbers by outlet. Without them we can count calls and enquiries, but cannot say which store earns the most from its budget. The next section covers modern trade, franchise outlets and display.
Built outlet by outlet, and read on enquiries and footfall.
Be found, get leads, and count every one
One correct profile for each store, with timings, phone, photos and a review routine.
Google Business ProfileSearch ads around each outlet, with its own address and offer. Search ads around each outlet, with its own address and offer, paid from its own budget.
Google AdsPictures and short videos on Instagram and Facebook for people near each store.
MetaInstagramQuick replies to shopper questions and store-visit slots. Quick replies to shopper questions and store-visit slots, for people who agreed to hear from you.
WhatsAppA routine to ask for reviews and answer them outlet by outlet.
One plan that moves budget toward the outlets that respond.
Follow up every lead, by itself
Quick replies to shopper questions and store-visit slots. Quick replies to shopper questions and store-visit slots, for people who agreed to hear from you.
WhatsAppOne monthly sheet that ranks outlets. One monthly sheet that ranks outlets, with a note on what to fix first.
Events, activations, shops and screens where buyers meet you
One standard for boards by store size. One standard for boards by store size, then boards made, installed and checked with photos.
Display rules and planograms by outlet type. Display rules and planograms by outlet type, and a monthly photo check of each store.
We don't publish a price list. Every client and project is different, so we price after the first call. Ad spend is billed apart from our fee.
| Way of working | When it fits |
|---|---|
| Monthly retainer | Ongoing profiles, local ads and reports. Contracts start at 3 months, with 30 days' notice to stop |
| Project fee | A signage and display standard, a profile clean-up or a measurement set-up; the timeline is confirmed in the quote |
| Ad spend, separate from our fee | Billed apart from our fee and shown outlet by outlet in the report |
To compare quotes fairly, ask each agency how it will rank your outlets on one page, and where the footfall and sales numbers will come from.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call.
We can plan and run the marketing side for a chain, outlet by outlet, and your store teams run the stores. Each step has its own checks.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content CreatorFour kinds of work. One plan.
What to sell, to whom, and why they should pick you.
Ideas, films, print, radio and outdoor that people remember.
Search, social, ads and websites that bring enquiries.
Events, activations and shop branding, run within the PromotEdge group.
Short answers. For anything else, call or WhatsApp us.
It depends on the number of outlets and how spread out they are, what each outlet needs (profile, local ads, boards), the languages, and how detailed the report is. We don't publish a price list. Every client and project is different, so we price after the first call. Fee and ad spend sit on separate lines, so you can judge cost per enquiry for each outlet.
One shop needs a good profile and a local offer. A chain has to repeat that work in each outlet and also keep control: one brand look, one report and a rule for who spends what. Outlets drift apart without a common sheet. A monthly sheet that ranks outlets by enquiries and footfall shows where the next rupee earns most.
We agree in writing, before work starts, who holds each ad account and each outlet's Google profile. Ad spend is billed apart from our fee, so you see what each outlet's budget bought. Customer and sales data belong to you.
Yes, one for each location. Google's guidelines say not to create more than one page for each location of your business, and to keep names and categories consistent across locations (Google Business Profile Help, read 15 November 2026). A complete profile for each outlet lets a nearby shopper find that store, and lets you count the calls it brings.
That depends on your agreement with franchisees. Some chains run a marketing fund and some let each owner pay. Either way, we report spend and enquiries outlet by outlet, and each owner sees their own line each month. A clear report ends the arguments about where the fund went, and lets you move money to outlets that respond.
We do not set your prices, manage your stock or train your store staff, and we cannot promise footfall, sales or a rollout date. Ads cannot fix a weak product or a phone that goes unanswered, and we say so when that is the cause. Honest limits save you money that would go into ads that cannot work.
We start with a free strategist call and a one-page plan. Then a monthly sheet ranks outlets by enquiries and footfall, so we see what to stop and what to try next. You see which outlets earn their marketing money, and which need a fix first.
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
Rather talk now?
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Real problems of chain teams, from reviews to reports, and what we would set up for each, with your team in charge.
Reviews pile up across many outlets, and some stay unanswered for weeks.
What we set up AI sorts new reviews by outlet and topic, such as staff, stock or cleanliness, and drafts a polite reply from wording your head office approved. The outlet manager reads and posts each reply.
Who stays in charge Your outlet managers send the replies, and head office approves the wording.
Each month someone rebuilds the outlet ranking by hand from five different files.
What we set up A Google Sheet collects calls, ad enquiries and bills for each outlet. Apps Script ranks the outlets by rules you set. Claude drafts a short note on the five outlets that need a visit first.
Who stays in charge Your operations head sets the rules and reads the note.
Festival timings change, and half the outlet profiles still show the old hours.
What we set up One sheet holds the timings for each outlet. Claude drafts a message asking each manager to confirm, and a checklist shows which profiles still differ from the sheet. A person updates them.
Who stays in charge Your regional managers confirm the timings.
AI and automation systems Lead follow-up automation WhatsApp automation
These show what we would set up for you. We do not claim a past project here.
A named lead and a day-to-day contact. A call or WhatsApp that gets answered. Our servicing team is based in cities across India.
Our beliefWe look at your business first. Marketing comes second.
| Column | What it shows | Where it comes from |
|---|---|---|
| Outlet and city | Which store, in which city, under which manager | Your outlet list |
| Calls and direction requests | How many shoppers reached out from the profile | The outlet's Google profile |
| Local ad enquiries | Enquiries from the ads around that outlet | Your ad accounts, tracked outlet by outlet |
| Bills or footfall | Whether the interest turned into visits and sales | Your billing system or door counter |
| Display check | Whether the store follows the display standard | A dated photo each month |
Three points from Google's own guidelines, so you can check the plan we make.
Google's guidelines say not to create more than one page for each location of your business, either in a single account or in many accounts. For a chain, that means one profile for each outlet and a clean-up of double pages.
Source: Google Business Profile Help, Guidelines for representing your business on Google, read 15 November 2026
The guidelines tell chains to maintain consistent names and categories across all business locations. So the sheet of outlets we build at the start holds one brand name, one category and one format for timings.
Source: Google Business Profile Help, Guidelines for representing your business on Google, read 15 November 2026
A franchise may use the underlying brand name when it creates its Business Profile if it is an authorised and fully dedicated seller of the branded product or service. So a franchise brand keeps proof of each owner's authority with the outlet list.
Source: Google Business Profile Help, Guidelines for representing your business on Google, read 15 November 2026
About the Retail chains and outlets industry
A retail marketing agency helps each store of a chain get found, visited and remembered, and shows the owner which outlets earn their marketing money. PromotEdge works outlet by outlet: a Google profile and an ad budget for each store, one signage standard, and one monthly sheet that ranks the outlets by enquiries and footfall.
A chain is many small shops that share one name. A shopper looks for the store near her, and sees that outlet's Google profile, its reviews and its board. If one outlet answers the phone slowly or looks tired, she blames the whole name. So the work happens outlet by outlet. There is no shortcut.
This page is for owners and marketing heads of chains with roughly 20 to 200 outlets: grocery, fashion and footwear, electronics, home and furniture, and food counters. If you run one or two shops, read marketing for local businesses. If you sell jewellery, read retail and jewellery.
Boards are the visible part of chain marketing. In our view, owners miss a smaller and cheaper part: a correct Google profile for each outlet, a small local ad budget, and one sheet that shows which outlets earn their marketing money. A board cannot tell you that one store gets many calls and another gets none. The sheet can.
Useful before you start. Open it when you need it.
The basic checks and the rules on claims for your trade, before you spend.
The plan changes with how your outlets are owned and where your product sells. Here is the plain split.
Modern trade. Modern trade means organised stores such as supermarkets and hypermarkets, as against the small corner shop. If your product sells inside these stores, the store's buying team often decides whether you keep your shelf space. In our view, a brand that makes shoppers ask for it gives the team a reason to keep it. That is the job of trade marketing and activations and trade and channel marketing. If you are the chain itself, the rest of this page applies to you.
Franchise outlet brands. In a franchise, the outlet owner pays for the shop and often pays into a marketing fund, a common pool for ads. Owners ask where the fund went, so the sheet shows spend and result outlet by outlet. Google's guidelines say a franchise may use the brand name on its profile if it is an authorised and fully dedicated seller of that brand (Google Business Profile Help, read 15 November 2026). Selling franchises to investors is a different job. See franchise marketing.
Visual merchandising. Visual merchandising means how products are placed, lit and signed inside the shop, so that a shopper notices and buys. A planogram is a drawing that shows which product sits on which shelf. Write one set of display rules for each outlet type, such as large store, small store and kiosk, and check each outlet with a dated photo each month. Keep the rules short. See visual merchandising, POSM (point of sale material: posters, danglers and shelf strips) and in-store branding. Delivered through PEXORA, a joint venture of PromotEdge and Prodigy.
Boards and city rules. A city may ask for municipal permission before a board goes up. We could not read a city's rule page for this guide, so we make no claim about any one city. Ask the municipal office and your landlord before you order boards, and keep the written reply. Ask first.
What we cannot do. We cannot promise footfall, sales or a rollout date, because landlord approvals and city permission set the pace. Ads cannot fix a weak product, a wrong price or a phone that goes unanswered. Our boundary: we plan and run the marketing and show you the numbers, and your people run the stores, the stock and the prices.
Deeper reading if you want the research behind the plan.
Deeper reading for when you want the research behind the plan.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
A strategist calls you in one working day.
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