Sayantan Guha
Sayantan Guha is Chief Creative Director at PromotEdge. Areas: Creative designing, copywriting, advertising, sports marketing, film direction.
On client work: creative brief, campaign ideas, ad films, sports work.
At aglance.
| Role | Chief Creative Director |
|---|---|
| Areas | Creative designing, copywriting, advertising, sports marketing, film direction |
| On client work | Creative brief, campaign ideas, ad films, sports work |
| Guides and articles | 48 |
Our beliefWhat can't be measured can't be achieved.
Guides bySayantan.
Campaign decode: week of 12 Oct 2026
New Indian ad campaigns explained in plain words: what Cadbury, Cleartrip, Asian Paints, Men of Platinum and Sparx did, and what you can cop
02Headline analyzer
A weak headline loses the click before the content gets a chance. Check yours free: length for Google, clarity, numbers and vague words. No
03Diwali corporate gifts
How to plan Diwali corporate gifts in India. See who to gift and what works. Get a budget example and packing tips, plus the timing before D
04Admissions marketing plan
A season plan for school and college admissions. See what to do ahead of the season and during it, with honest claims and a way to track enq
05Akshaya Tritiya marketing
Akshaya Tritiya marketing for jewellers and other shops. Get 2026 and 2027 dates, a plan, the BIS hallmarking rules and a way to measure res
06Bihu marketing
Bihu marketing for businesses in Assam. See the three Bihus, dates for 2026 and 2027, a plan, language tips, offers by trade and how to meas
07Diwali marketing ideas
Diwali marketing ideas for Indian businesses. Get 2026 and 2027 dates, a week-by-week plan, offers by business type and a way to measure res
08Durga Puja marketing
Durga Puja marketing for shops and food sellers. Get dates for 2026 and 2027 and a week-by-week plan. See offers that fit and how to measure
09Hoarding advertising cost in India
What drives hoarding advertising cost in India. See how government tenders buy space, what a quote should list, and how to compare quotes an
10IPL marketing ideas
IPL marketing ideas for local businesses. See the season dates, ideas that avoid team and player marks, the rules on betting ads, and how to
11Navratri marketing
Navratri marketing ideas for shops and event vendors in western and northern India. Get 2027 dates and a plan. See the rules and how to meas
12Pongal and Onam marketing
Pongal and Onam marketing ideas for shops and brands in the south. Get 2026 and 2027 dates and a plan. See language tips and how to measure
13Rath Yatra marketing
Rath Yatra marketing for hotels and shops that sell around the festival. Get dates for 2026 and 2027, a week-by-week plan and a way to measu
14Trade show marketing ROI
Trade show marketing for Indian firms. Learn what to do at each stage of a fair, then work out your return from your own costs and your orde
15Wedding season marketing
Wedding season marketing for Indian vendors. Plan the season week by week, pick offers that suit your trade and measure what works in each m
16TV vs digital advertising
TV reaches millions at once. Digital reaches the right few and shows what worked. How each one performs, what the 2025 numbers say, and how
17Influencer marketing cost in India
Influencer fees in India are set by each creator. What a fee covers, what moves it, how deals are structured and the ASCI rules that touch a
18Logo design cost in India
Logo prices in India run from near nothing to a full identity. What a fee buys, who owns the logo, and the official trademark fee IP India c
19Newspaper advertisement cost in India
Newspaper ad cost in India from government rate cards: rates per sq cm for leading dailies in Kolkata, Odisha, Bihar and Jharkhand, with sam
20Brand building
What brand building is, eight brand building strategies for Indian businesses, how long it takes and how to measure it in business numbers,
21ATL, BTL and TTL marketing
What ATL, BTL and TTL marketing mean, how they differ on channels, cost and measurement, with Indian examples and a simple step-by-step TTL
22Rural marketing in India
How brands market to rural India: haats and mandis, van campaigns, wall painting, retailers, local languages, WhatsApp, farm seasons and mea
23Graphic Design Trends 2026: What’s Actually Working Right Now
Graphic design trends for 2026 in plain words: bold, human-centred visuals, oversized type, rich colours and handmade touches that are worki
24Brand Equity: What It Is and Why Your Business Needs It
Brand equity explained. What it is, how awareness, reputation and customer experience build it, and why your business needs it to stand out.
25Why Strong B2B Branding Collateral Really Matters?
Why strong B2B branding collateral matters. See why some brands look sharp and make people pause on LinkedIn and Instagram, while others fee
26How to Build a Brand from Scratch: The Real Playbook
Building a brand starts with knowing your customer, clear positioning and a strong identity. Here is a practical plan with a budget and a ti
27Kapferer Brand Identity Prism: Build a Consistent Brand Identity That Resonates
Kapferer Brand Identity Prism explained. Know its six parts, physique, personality, culture, relationship, reflection and self-image, for a
28Banner Design for Events: Creating Visual Impact That Actually Works
Banner design for events. What a good event banner needs, like a clear headline, easy-to-read text, right images and brand elements, to catc
29What Is Brand Strategy? The Difference Between Visibility and Meaning
A brand strategy is a long-term plan that defines how a business presents itself, communicates with its audience, and builds a distinct posi
30Canva vs Adobe Creative Suite: Which Design Tool for Your Business?
Canva vs Adobe Creative Suite for business. A clear comparison to help you pick a design tool for social posts, blog graphics and presentati
31Brochure Design Tips: Create Brochures That Actually Get Read
A brochure only works if people actually want to read it. Keep the design clean, use clear headings, highlight the most important informatio
32Instagram Reels Marketing: How Brands Are Growing Through Short Videos
Instagram Reels marketing tips for brands. See how short videos of 15 to 30 seconds get organic reach from non-followers without a heavy ad
33Influencer Marketing in India: Complete Guide to Working with Creators
Influencer marketing in India, a guide to working with creators. Read a real brand story and see how to plan a campaign with a clear budget
34Packaging Design: How Great Packaging Drives Sales in India
Packaging design for Indian brands. Read a real FMCG pasta sauce story to see how packaging can drive sales, and why design must suit the lo
35YouTube Marketing Strategy: Grow Your Brand Through Video
Grow your brand on YouTube with a clear plan: know your audience, pick one content type, work on titles and thumbnails, and track leads, not
36Brand Identity Design: Elements, Process & Examples [2026]
Brand identity design is how a company looks, sounds and feels to the people it wants to reach. Elements, process and examples from India fo
37Brand vs. Branding vs. Brand Identity: Key Differences
Every company wants to be different and remembered in the current world. It gets hard to be different within the thick market of products an
38Annual Report Designer vs ESG Report Designer: What are the Differences?
Businesses in this era have become very transparent and liable. They’re focusing more on providing the perfect designs for the annual and ES
39Creative Advertising Strategies and Ideas to Lift Your Brand in India
Every business, small or global, wants its name to stick in buyers’ minds. Creative advertising strategies and ideas that help your brand ge
40How Digital Marketing Can Launch Your New Clothing Brand Into The Spotlight
The revenue of the apparel market in India is projected to reach US$105.50bn in 2024 and the growth anticipation is to grow annually by 3.81
41Creative Process: How Creative Agencies Develop Winning Campaigns
How creative agencies develop winning campaigns. A look at the creative process and why human creativity still matters in the age of AI and
42The Rise of Hyper-Personalised Branding and What It Means for Businesses
Imagine saving thousands of rupees by targeting the exact audience with the exact message they would want to hear and in a manner that’s a m
43The Rise of Podcast Advertising: Why Brands Are Investing in Audio
Have you noticed how everyone is suddenly hooked on podcasts? Whether you’re commuting, chilling at home, or just trying to escape the daily
44Decoding Branding: Expectations vs Reality
Branding is more than a logo. See what a brand is, the main types of branding, and four common expectations about branding set against the r
456 Ways Instagram Reels Transformed Social Media
Instagram Reels and how they changed social media. Six ways Reels help you engage people and why your business should not ignore this short
46Branding Strategy: Why Brands Fail and How to Avoid the Pitfalls
In an age where entrepreneurs and startups are in abundance, the business world has become all the more fast-paced and evolving than ever be
475 Annual Report Design Trends For The Companies
Corporate communication is an evolving picture, and annual reports serve the role of visual records of an organisation’s goals and achieveme
48PromotEdge bags 360-degree Creative & Digital mandate for Kolkata Thunderbolts
PromotEdge, based in Kolkata, won the creative and digital mandate for the Kolkata Thunderbolts, a team debuting in the Prime Volleyball Lea
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The services Sayantan works on, and the rest of the team.
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group